What Akiden Ventures does

Akiden Ventures is a privately held Swiss group entity, founded in 2016 and domiciled in Lausanne, that provides project management, venture capital, investment strategy, project integration, and operational advisory services. Within the group, its wholly-owned core operating subsidiary, bright. business hacking, functions as a B2B digital marketing agency delivering data-driven and omnichannel media campaigns to enterprise and mid-market clients.

Bright offers a modular service suite built around six practice areas: data and analytics (collection, tracking, activation), performance commerce campaigns (paid search, paid social, e-commerce optimization), omnichannel media campaigns (brand awareness through conversion), creative performance (asset and content production), and CX and CRM (lifecycle, loyalty, cross-sell). The agency pairs certified data and media talent with sector-specific expertise across luxury watches, life sciences and healthcare, e-commerce, and food retail, as evidenced by named clients including Furlan Marri, Oculus, Everlife, QoQa, Vilebrequin, and Aligro.

The firm operates a sales-led, project-based professional services model with custom-quoted multi-year engagements. It maintains Google Premier Partner status and runs a thought-leadership program through its "Perspective" event series and recurring publications on Meta, Google Search, TikTok, agentic marketing, and Answer Engine Optimization. With approximately 25 in-house talents serving 40+ clients across 42 markets, Bright positions itself as a boutique European agency emphasizing tailored strategy over standardized offerings, while the parent Akiden Ventures layer houses broader advisory and investment activities.

Name

Akiden Ventures

Legal name

Akiden Ventures

Website

https://akiden-ventures.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Akiden Ventures is a Swiss private group whose wholly-owned subsidiary, bright. business hacking, is a Lausanne-based B2B digital marketing agency delivering data-driven, omnichannel media, performance, and CRM services to enterprise and mid-market clients across luxury, healthcare, and e-commerce verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Management of Companies and Enterprises (55111)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

akta.pro secondary industry

Captive CVC Fund (Dedicated corporate fund structure) (FSANAHAB)

Keywords

• Digital marketing services
• Data analytics consulting
• Performance media campaigns
• Omnichannel marketing agency
• Creative content production

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing data-driven campaigns, media orchestration, creative production, and CRM solutions. Revenue generated through project-based engagements, retainers, and performance-based mandates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Akiden Ventures is a private Swiss holding entity that operates bright. business hacking, a digital marketing agency. Through its subsidiary, the group delivers data-driven and omnichannel media campaigns, including data analytics, performance commerce, social media management, creative content production, and CX/CRM services. The firm serves enterprise and mid-market clients across 42 markets with a team of 25 certified experts.

Product overview

bright. business hacking is a digital marketing agency that operates as part of Akiden Ventures group. The agency offers a unified platform of marketing services centered on data and omnichannel media campaigns. The core offering consists of Data & Analytics Services for data collection, tracking, and activation; Performance Commerce Campaigns for acquisition-focused digital advertising; Omnichannel Media Campaigns for brand awareness and conversion; Creative Performance for content production; and CX & CRM for customer relationship management. These services are delivered through expert teams to help brands define, deploy, and optimize their online acquisition strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• bright. business hacking (Digital Marketing Agency)
• Data & Analytics Services Data marketing services including data collection, activation, tracking implementation, and analysis to build data-driven approaches serving business objectives. Designed for brands seeking data-driven decision making.
• Performance Commerce Campaigns Performance-based digital advertising campaigns focused on customer acquisition and growth, leveraging paid search, paid social, and e-commerce optimization. Targeted at brands seeking measurable acquisition outcomes.
• Omnichannel Media Campaigns Campaign conception and orchestration of media presence combining brand awareness, consideration, and conversion across multiple channels. Built for brands looking to unify messaging across paid and organic media.
• Creative Performance Advertising asset creation and content strategy production for marketing campaigns. Serves brands requiring on-brand creative assets tied to performance objectives.
• CX & CRM Customer relationship management including tailored relational programs to develop loyalty, cross-sell, upsell, and customer lifecycle optimization through data analysis. Suited for brands focused on retention and customer lifetime value.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status, indicating certified expertise and performance in Google advertising and media solutions. Bright appears in Google's partner directory.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Swiss4ward: Swiss-based digital agency offering performance marketing and consulting — regional peer operating in the same Swiss enterprise mid-market segment as bright.
• Webrepublic: Swiss digital marketing agency offering SEO, SEA, social, and performance marketing — direct Swiss-market competitor with overlapping performance and paid media capabilities.

Broad incumbents

• Webedia: European digital media and marketing group covering content, performance, and data — broader incumbent with adjacent capabilities in data-driven campaigns for consumer brands.
• Zenith: Global media agency (Publicis) handling omnichannel media planning, buying, and performance for major advertisers — broader portfolio but overlapping capability set.
• Performics: Performance marketing network within Publicis covering commerce, CRM, and media — adjacent incumbent with overlapping CRM and performance commerce capabilities.
• iProspect: Large global performance marketing agency within Dentsu; competes in paid search, paid social, and omnichannel media orchestration for enterprise brands at greater scale than bright.

Direct peers

• Jellyfish: Global digital marketing agency with Google Premium Partner status offering performance media, data, and creative services to enterprise brands — closely aligned with bright.'s Google Premier Partner-led, data-driven positioning.
• Dept Agency: Global digital agency combining data, media, creative, and technology services for enterprise brands — directly comparable to bright.'s full-stack data-driven marketing model across multiple verticals.
• Eskimoz: European digital marketing agency focused on SEO, paid media, and data-driven campaigns for enterprise clients — overlapping service offering and European mid-market enterprise focus.
• Croud: Digital marketing agency specializing in paid media, SEO, data, and analytics for global enterprise clients; similar model combining Google/Best-of-Breed partner credentials with multi-market execution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akiden Ventures