What Webrepublic does

Webrepublic AG is a Zurich-headquartered integrated digital marketing agency serving enterprise and mid-market clients, primarily in the DACH region. The company operates a horizontal, full-service model organized around Strategy & Consulting, Performance & Automation, Media & Campaigning, Content & Creative, and Data & Technology, and commercializes this through seven discrete service lines: SEO Agency, SEA Agency, Social Media Agency, Programmatic Advertising Agency, Analytics Agency, App Marketing Agency, and 360° Marketing. Its only proprietary non-service asset is the YouTube Impact Engine, a methodology and tool that scores YouTube inventory environments by usage context and impact potential to support impact-led planning rather than pure reach-based planning. Technology is built around standard martech — Google Analytics 4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Looker Studio, Firebase, and AppsFlyer — integrated with platform-level credentials including Meta Marketing Partner status and a TikTok Partner Badge.

Revenue is generated entirely through professional services engagements: strategy consulting retainers, paid media management fees, content production, and analytics projects, with custom per-engagement pricing that is not publicly disclosed. Go-to-market is direct B2B enterprise field sales driven by website-sourced consultation requests, case-study-led demand generation, and platform-partner referrals; there is no self-service, marketplace, or productized offering. Customer concentration sits among recognizable Swiss brands such as AMAG Import AG (automotive), SWICA (healthcare/insurance), and Pro Velo Schweiz (non-profit), with the agency reporting 55+ active clients. Delivery is split between the Zurich headquarters (Bederstrasse 49) and a Cape Town office, employing 220+ people across 22 nationalities.

Ownership is private and ungeared: Webrepublic AG is a Swiss private limited company whose commercial-register authorized representatives are Thomas Hanan, Christopher Hanan, Tobias Zehnder, Hannes Gasser, and Lars Neumann, with Tom Hanan identified as founder and CEO. No external institutional investors, parent company, acquisitions, or funding rounds are disclosed in source materials, indicating a bootstrapped operating model rather than a venture-backed scale-up.

Name

Webrepublic

Legal name

Webrepublic AG

Website

https://webrepublic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Webrepublic AG is a Zurich-headquartered integrated digital marketing agency serving enterprise and mid-market clients across the DACH region with SEO, SEA, social media, programmatic, analytics, and app marketing services delivered from Zurich and Cape Town.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Content Strategy & Planning (BPAFAIAG), Content Operations & Workflow Management (BPAFAIAI), Video/YouTube SEO (Channel Optimization, Discovery) (BPAFAJAM)

Keywords

• Digital marketing services
• Performance marketing
• Search engine advertising
• Social media marketing
• Programmatic advertising

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service integrated digital marketing agency providing strategy consulting, performance marketing, media campaigns, content creation, and analytics services to enterprise clients. Revenue generated through professional services engagements, retainer contracts, and campaign management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Webrepublic is an integrated digital marketing agency that plans and executes multi-channel marketing campaigns for enterprise and mid-market clients, covering strategy consulting, search engine advertising (SEA), search engine optimization (SEO), social media marketing, programmatic advertising, app marketing, content creation, and analytics. Services are delivered by interdisciplinary teams combining strategy, media, technology, and creative, and are anchored by the proprietary YouTube Impact Engine methodology for impact-led YouTube campaign planning.

Product overview

Webrepublic is a Zurich-based integrated marketing agency offering a comprehensive portfolio of digital marketing services. The core offering consists of eight distinct service areas: SEO Agency, SEA Agency, Social Media Agency, Programmatic Advertising Agency, Analytics Agency, App Marketing Agency, and 360° Marketing—all delivered by interdisciplinary teams. The portfolio is anchored by the YouTube Impact Engine, a proprietary assessment tool for impact-led YouTube campaign planning. Services range from strategy and consulting through execution, tracking, and optimization, with specialization across major digital platforms including Google, Meta, LinkedIn, TikTok, and programmatic channels.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Agency
• SEA Agency
• Social Media Agency
• Programmatic Advertising Agency
• Analytics Agency
• App Marketing Agency
• 360° Marketing
• YouTube Impact Engine A proprietary assessment tool that evaluates YouTube advertising environments based on usage context and impact potential, enabling more impact-led campaign planning and helping brands understand which contacts have the greatest chance of making an impact.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Meta (Facebook/Instagram)coreGTM or Marketing PartnerWebrepublic operates as an official Meta Marketing Partner, providing direct access to Meta's social media platforms including Facebook and Instagram. This partnership enables the agency to offer enhanced advertising solutions and preferential support for clients' social media campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iProspect (Dentsu): Dentsu's global digital performance agency offering SEO, paid media, and analytics services that overlap with Webrepublic's performance marketing and SEA agency services.
• Jung von Matt: Large independent European creative and digital marketing agency with strong DACH presence, offering integrated strategy, media, and creative services similar to Webrepublic's full-service integrated marketing model.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich with strong DACH coverage, offering integrated digital and traditional marketing services that overlap with Webrepublic's portfolio.
• Dentsu (Switzerland): Global advertising and media services network with Swiss operations; competes for integrated media, programmatic, and analytics mandates similar to those delivered by Webrepublic.
• GroupM (Switzerland): WPP's media investment group operating in Switzerland, providing media planning, buying, and analytics services that overlap with Webrepublic's SEA, Programmatic, and Analytics agency offerings.
• Publicis Groupe (Switzerland): Global communications group with Swiss operations delivering integrated digital marketing, media, and creative services comparable in scope to Webrepublic's full-service model.
• Performics: Publicis's performance marketing network delivering SEO, paid media, programmatic, and analytics services — directly comparable to Webrepublic's SEA, Programmatic, and Analytics agency offerings.

Direct peers

• Dept Agency: European digital-first agency combining creative, technology, and media services; competes directly for integrated digital marketing mandates across DACH and broader EMEA.
• Hutter Consult: Swiss digital marketing agency specializing in performance marketing, social media, and SEO — directly competing with Webrepublic for Swiss enterprise clients.
• BlueGlass Interactive: Digital marketing agency active in Switzerland and EMEA offering SEO, SEA, social media, and analytics services comparable to Webrepublic's service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webrepublic-ag
• Instagraminstagram.com/webrepublic
• Xx.com/webrepublic
• Facebookfacebook.com/webrepublic.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webrepublic