Masters Historic Racing
HeyLink.me is a link-in-bio platform serving 11.6M+ users across 195 countries, primarily individual creators, influencers, and small businesses, via a freemium model with PRO subscriptions, transaction fees, AdSense monetization, and Enterprise/Agency tiers.
- Company typePrivate
- Founded2004
- HeadquartersOlney, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Masters Historic Racing does
HeyLink.me is a link-in-bio platform that enables users to consolidate multiple online destinations into a single customizable landing page, addressing the single-link constraint on social media platforms such as Instagram, TikTok, YouTube, Facebook, and X. The core product offers a free Starter tier (50 links, basic features) and a PRO subscription at $5.90–$9.00 per month ($7.00/month on annual billing, a 23% saving) with expanded features including 100 links, custom branding and domains, themes, social analytics, reduced transaction fees (3.9% + $0.30 vs. 9.9% + $0.30), and priority support. The technology stack centers on a self-serve web platform with 200+ third-party integrations, an Apps Marketplace with 100+ apps, built-in e-commerce (unlimited products, direct payments), QR code generation via the KODE.link sub-brand, and digital business card creation with Apple/Google Wallet support.
The business model combines subscription recurring revenue (PRO), transaction fees on commerce activity, an AdSense revenue-share monetization layer for users, and Enterprise/Agency licensing for white-label and multi-account use cases. Go-to-market is hybrid: product-led growth drives freemium sign-ups and viral distribution through users publishing HeyLink.me URLs in their own social bios, while a sales-led motion targets Enterprise and Agency customers with custom pricing starting at three accounts. The company serves four primary customer segments — individual creators and influencers (primary), small and medium businesses (primary), agencies and enterprises, and art/design professionals — across 195 countries with localized versions in 40+ languages. The broader ecosystem includes sub-brands KODE.link (QR/digital cards), RapidWombat (SEO tooling), NonProfit-Link.org (nonprofit fundraising), and HeyLink.au (Australia localization). Disclosed scale is 11,671,938 customers; revenue, funding, headcount, and ownership data are not publicly disclosed.
Masters Historic Racing firmographics
Firmographics- Name
- Masters Historic Racing
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HeyLink.me is a link-in-bio platform serving 11.6M+ users across 195 countries, primarily individual creators, influencers, and small businesses, via a freemium model with PRO subscriptions, transaction fees, AdSense monetization, and Enterprise/Agency tiers.
- Ownership category
- akta.pro rank
Masters Historic Racing industry classification
Industry- Product category
- Historic Motorsports Event Management
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Masters Historic Racing is headquartered
LocationHeadquarters
- HQ city
- Olney
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Masters Historic Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- PRO Subscription: Monthly subscription model ($5.90/month after free trial) offering enhanced features including 100 links, custom branding, themes, avatars, icons, fonts, backgrounds, signups, messages, commerce features, menu, locations, galleries, and priority support
- Transaction Fees: Commerce transaction fees: 9.9% + 30 cents for Starter tier, reduced to 3.9% + 30 cents for PRO subscribers
- Advertising Revenue Share: Revenue share from AdSense integration where creators earn money when users click on ads displayed on their HeyLink.me pages
- Enterprise Licensing: White-label solutions and flexible pricing for enterprise accounts managing multiple profiles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 50 links, basic features, and earn money functionality |
| Subscription | Monthly | Premium tier with 100 links, full customization, and reduced transaction fees at $9/month |
| Subscription | Monthly | Brazil pricing tier at R$5.90/month |
| Subscription | Monthly | UK pricing tier at £5.90/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Masters Historic Racing product offering
Product offeringCore offering
Masters Historic Racing is an event-organizing company that manages and promotes historic car racing events and offers racing experiences at established circuits. The company organizes competition series and provides track-day opportunities for owners and drivers of classic and historic racing cars, targeting motorsport participants, teams, and enthusiasts.
Product overview
HeyLink.me is a unified link-in-bio platform that provides a single link solution for managing and sharing online content across social media platforms. The core offering consists of the HeyLink.me platform with two subscription tiers: a free Starter plan (50 links, basic features) and a PRO plan ($7.00/month annually) with expanded capabilities. The ecosystem includes specialized solutions like HeyLink.me Agency for multi-account management, Custom Domain for white-label branding, and Enterprise for large organizations with API access and 200+ integrations. Supporting products include KODE.link (QR codes and digital cards), RapidWombat (SEO traffic), and the HeyLink.me Marketplace offering 100+ apps. The platform supports monetization through Google AdSense integration and includes built-in e-commerce capabilities for selling products and services.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR code solutions platform offering QR code builder, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card creator.
- HeyLink.au
Products and services
- Historic Car Racing Events Organized competitive racing events for classic and historic racing cars held at established circuits, delivered for owners, drivers, and racing teams within the historic motorsport community.
- Historic Racing Experience Days
Quantifiable outcome
- Earn potential of $1,244.50 annually for 50,000 monthly pageviews in Asia-Pacific region (example calculation provided)
Companies that use Masters Historic Racing
Customer profileSegments5 records
Ideal customer profiles1 record
Masters Historic Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
Masters Historic Racing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and regional.
- KODE.linkcoreIntegrated QR code solution providing custom QR code generation capabilities, Apple Wallet and Google Wallet digital card generators, and digital business card builder. Powers the QR functionality across the HeyLink.me platform.
- AdSense (Google)coreAdSense integration enables HeyLink.me users to monetize their traffic by displaying relevant advertisements. Revenue share model where creators earn when users click ads.
- NonProfit-Link.orgminorDedicated non-profit focused version of the link-in-bio platform for fundraising and donation collection by non-profit organizations.
- HeyLink.auregionalAustralia-specific localized version/partnership for the Australian market.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Masters Historic Racing competitors and assessment
Company assessmentDirect peers
- Goodwood: Goodwood hosts the Revival and Members' Meeting, the most prestigious historic motorsport events in the UK, directly competing with Masters Historic Racing for historic-circuit event attendees, participants, and sponsors.
- Peter Auto: Peter Auto organises premier European historic racing series such as the Le Mans Classic and Tour Auto, directly comparable in scale, calendar, and historic-grid proposition.
- Historic Sportscar Racing (HSR): HSR runs a North American calendar of historic and vintage races, comparable in business model (event promotion, grid management, sponsorship sales) to Masters Historic Racing's UK operations.
- Silverstone Classic (organised by Goose Live Events): The Silverstone Classic is one of the world's largest historic motor racing festivals, a direct competitor for historic grid entries, spectator audiences, and corporate hospitality budgets on UK circuits.
- Masters Endurance Racing USA: Direct brand extension/comparable promoter that runs Masters-branded endurance series for historic prototypes and GTs in the US, sharing format DNA with Masters Historic Racing UK.
- Monterey Motorsports Reunion: Annual historic racing event at Laguna Seca during Monterey Car Week; a flagship US historic motorsport weekend competing for OEM heritage budgets and high-net-worth participants.
Emerging players
- Historic Racing Drivers Club (HRDC): UK-based club promoting accessible historic racing series, overlapping with Masters Historic Racing's grid of pre-1966 touring and GT cars and competing for amateur owner-drivers.
Broad incumbents
- MotorSport Vision (MSV): MSV operates Brands Hatch, Snetterton, Donington, Cadwell Park and Oulton Park and stages historic races, overlapping with Masters Historic Racing as both a venue supplier and a competing event promoter.
- Royal Automobile Club (RAC) - Motoring Events: Long-established motoring club that organises and patronages historic motoring events including the RAC Tourist Trophy, comparable in heritage positioning and corporate hospitality audience.
Regional players
- Grand Prix Historique Association: Swiss-based organiser of the Grand Prix de l'Age d'Or and other European historic race meetings, a regional competitor in the continental historic racing calendar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Masters Historic Racing social profiles
Digital presenceMasters Historic Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masters Historic Racing leadership team
Management profileNumber of profiles
Profiles1 record
Masters Historic Racing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Masters Historic Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masters Historic Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masters Historic Racing
What does Masters Historic Racing do?
Masters Historic Racing is an event-organizing company that manages and promotes historic car racing events and offers racing experiences at established circuits. The company organizes competition series and provides track-day opportunities for owners and drivers of classic and historic racing cars, targeting motorsport participants, teams, and enthusiasts.
Is Masters Historic Racing a public or private company?
Masters Historic Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Masters Historic Racing founded?
Masters Historic Racing was founded in 2004. It employs 11 to 50 people.
Where is Masters Historic Racing based?
Masters Historic Racing is headquartered in Olney, United Kingdom, in the Europe region.
How does Masters Historic Racing make money?
Four revenue lines are on record. PRO Subscription is the primary driver. The others are transaction Fees, advertising Revenue Share and enterprise Licensing.
Who are Masters Historic Racing's main competitors?
Direct peers on record are Goodwood, Peter Auto, Historic Sportscar Racing (HSR), Silverstone Classic (organised by Goose Live Events), Masters Endurance Racing USA and Monterey Motorsports Reunion. Historic Racing Drivers Club (HRDC) is listed as an emerging player. Broad incumbents are MotorSport Vision (MSV) and Royal Automobile Club (RAC) - Motoring Events. Grand Prix Historique Association is listed as a regional player.
Does Masters Historic Racing have an API?
Yes. HeyLink.me Enterprise offers Robust API Integration for seamless connectivity. The API enables integrating HeyLink.me's powerful features directly into existing systems, providing a smooth, efficient, and tailored user experience. No technical specifications (auth method, rate limits, versioning, sandbox) are provided in the source materials.
What industry is Masters Historic Racing in?
Masters Historic Racing's product category is Historic Motorsports Event Management. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711212 and its SIC code is 7948.