Centro de Investigación de Mercado

What Centro de Investigación de Mercado does

Centro de Investigación de Mercado (CIM) is a private, for-profit market research services firm headquartered in Bogotá, Colombia. Per the firmographics record, the company was founded in 2006 and operates with a headcount of 11-50 employees. Its stated function is to provide market research services that help businesses understand their markets and customers — a services-based offering rather than a software or platform product, with no disclosed core technology stack, proprietary features, or AI/ML components in the source material.

The business model is not explicitly disclosed; no pricing models, publicly available pricing, revenue model breakdown, customer segments, or go-to-motion descriptors are present in the input. No named customer logos, partnerships, awards, certifications, patents, or management team details were captured. The underlying source for the company website (ciminvestigacion.com) returned a loading/verification page with no substantive company content, leaving technology, product surface, and operational footprint effectively unobserved beyond the firmographic facts above.

Given the 18+ years of continuous operation since founding and the 11-50 employee band, the company most plausibly operates as a boutique, project-based market research services provider serving Colombian and possibly broader Latin American business clients, but the available evidence is too thin to confirm service-line specialization, vertical focus, geographic reach, or revenue scale with any confidence.

Name

Centro de Investigación de Mercado

Website

https://ciminvestigacion.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Centro de Investigación de Mercado is a private market research services firm based in Bogotá, Colombia, founded in 2006. With 11-50 employees, it provides research services to help businesses understand their markets and customers.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Economic & Macroeconomic Research (BPAHALAD)

Keywords

• Market research
• Consumer insights
• Market intelligence
• Data analysis
• Business research

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Centro de Investigación de Mercado provides market research services to help businesses understand their markets and customers. The firm, based in Bogotá, Colombia, was founded in 2006 and operates with a small team to deliver insights to its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Statista: Statista is a global data and business intelligence platform aggregating syndicated market and industry research. It competes for the same information-buying customers as CIM's syndicated/custom research offerings but delivers content digitally at scale.
• Ipsos: Ipsos is a global market research and analytics firm with operations across Latin America. It competes with CIM for the same Colombian and multinational clients but at vastly greater scale, broader service breadth, and with proprietary global panels.
• Kantar: Kantar is one of the world's largest marketing data and analytics firms, offering brand tracking, consumer panels, and ad effectiveness research. It targets the same Colombian brand and advertiser clients as CIM, often through regional offices.
• NielsenIQ: NielsenIQ is a global consumer intelligence and market research firm with deep retail-measurement and consumer panel capabilities in Latin America. It overlaps with CIM in consumer insights work but operates at global scale with proprietary datasets.

Emerging players

• Toluna: Toluna is a digital consumer insights platform combining online panels with automated survey tooling. It overlaps with CIM where clients want faster, technology-enabled consumer research, often at lower cost than traditional fieldwork-based firms.
• Qualtrics: Qualtrics is an experience management and survey/research platform increasingly used by enterprises to run brand, customer, and product research in-house. It represents a technology-enabled threat to traditional fieldwork-heavy research firms like CIM.

Direct peers

• Datexco: Datexco is one of Colombia's largest and longest-running market research firms, offering consumer, corporate, and political polling across the country. It is the most directly comparable Colombian peer to CIM given overlapping service lines and Bogotá-based field operations.
• Centro Nacional de Consultoría (CNC): CNC is a Bogotá-headquartered market and opinion research firm providing consumer, B2B, and public opinion studies in Colombia. It competes for the same Colombian client base as CIM and offers directly overlapping qualitative and quantitative research services.
• Invamer Gallup: Invamer Gallup is a Colombia-based market and public opinion research firm affiliated with the Gallup network, serving corporate and political clients domestically. Its scope and methodology closely mirror CIM's stated market research focus.

Regional players

• Branding Logo: Branding Logo is a Colombian-based market research and brand strategy firm offering consumer insights and brand health studies. It is a regional peer with comparable local expertise and clientele.

Market position

Strengths3 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/CentrodeInvestigaciondeMercadosCIM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Investigación de Mercado