Sinarmas Asset Management
Sinarmas Asset Management is an OJK-regulated Indonesian investment manager, subsidiary of PT Sinarmas Multi Artha Tbk (Sinarmas Group), offering seven mutual fund categories, discretionary fund management, and a SimInvest digital channel to thousands of individual and institutional investors across Indonesia.
- Company typePrivate
- Founded2001
- HeadquartersJakarta Pusat, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Sinarmas Asset Management does
Sinarmas Asset Management (legal entity: PT Sinarmas Asset Management) is an Indonesia-based, OJK-regulated investment manager founded in 2001 and headquartered in Jakarta Pusat. It operates as a wholly-owned subsidiary of PT Sinarmas Multi Artha Tbk, part of the diversified Sinarmas Group conglomerate. The firm offers two core product lines: (1) Mutual Funds spanning seven sub-categories (Money Market, Fixed Income, Balanced, Equity, Index, ETF, and Sharia Islamic), and (2) Discretionary Funds, which are bespoke bilateral portfolio management arrangements governed by OJK regulations. A digital retail channel is provided through the SimInvest mobile application, and a separate investor education platform (SimInvest Lab) supports customer acquisition.
The company generates revenue through recurring management fees calculated on assets under management across both mutual fund and discretionary mandates. AUM is described qualitatively as 'trillions of IDR' as of December 2025, with 'thousands' of investors served. Distribution is multi-channel: 25 partner agents (banks including Bank Sinarmas, securities firms including Sinarmas Sekuritas, and fintech platforms), direct sales through head and branch offices, and digital self-serve via the SimInvest app and WhatsApp/email-based transactions. Pricing is NAV-per-unit with a 1 PM (13:00 WIB) cut-off and T+7 settlement.
The technology footprint is described in marketing terms as 'AI-powered investment management technology for product performance optimization,' with no disclosed model, vendor, or architecture. There is no public API, no SDK, and no patent portfolio in evidence. The firm holds 20+ consecutive years of industry awards and lists a high-profile individual investor endorsement (Lo Kheng Hong). Leadership has been stable, with President Director Alex Setyawan WK in seat since 2012 and Independent Commissioner Irawan Chandra since 2019.
Sinarmas Asset Management firmographics
Firmographics- Name
- Sinarmas Asset Management
- Legal name
- PT Sinarmas Asset Management
- Website
- https://sinarmas-am.co.id
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sinarmas Asset Management is an OJK-regulated Indonesian investment manager, subsidiary of PT Sinarmas Multi Artha Tbk (Sinarmas Group), offering seven mutual fund categories, discretionary fund management, and a SimInvest digital channel to thousands of individual and institutional investors across Indonesia.
- Ownership category
- akta.pro rank
Sinarmas Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Sinarmas Asset Management is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Sinarmas Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Mutual Fund Management Fees: Revenue generated from managing mutual fund portfolios including money market, fixed income, balanced, equity, index, ETF, and sharia mutual funds. Fees are typically calculated based on assets under management.
- Discretionary Fund Management Fees: Revenue from managing personalized investment portfolios for institutional and individual investors seeking bespoke portfolio management solutions. Portfolio management is governed by bilateral agreements under OJK regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mutual Fund products - pricing based on Net Asset Value per unit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Sinarmas Asset Management product offering
Product offeringCore offering
PT Sinarmas Asset Management provides professional investment management services in Indonesia, offering mutual funds across seven categories (Money Market, Fixed Income, Balanced, Equity, Index, ETF, and Sharia) and bespoke discretionary fund management for institutional and individual investors. The firm is licensed and supervised by Indonesia's Financial Services Authority (OJK) and leverages AI technology to optimize product performance, with digital access through the SIMInvest mobile application.
Product overview
Sinarmas Asset Management operates as Indonesia's premier asset management firm offering two core product lines: (1) Mutual Funds across seven sub-categories (Money Market, Fixed Income, Balanced, Equity, Index, ETF, and Sharia Islamic), providing professionally managed and accessible investment solutions for individual and institutional investors; and (2) Discretionary Funds offering bespoke, tailor-made portfolio management for investors seeking personalized investment solutions under bilateral fund management agreements. The company also provides a SIMInvest mobile application for digital transaction access. All products are licensed and supervised by Indonesia's Financial Services Authority (OJK), and the company leverages AI technology to optimize product performance. Sinarmas AM is part of PT Sinarmas Multi Artha Tbk, Indonesia's largest investment management company.
Differentiator
Problem solved
Functional benefit
Products and services
- Mutual Funds Professionally managed investment portfolios combining funds from multiple investors to invest in stocks, bonds, and other assets across seven sub-categories (Money Market, Fixed Income, Balanced, Equity, Index, ETF, and Sharia). Designed for individual and institutional investors seeking diversified investment solutions.
- Discretionary Funds Bespoke portfolio management for investors seeking personalized investment solutions based on individual financial goals, risk tolerance, and investment horizon. Portfolio management is governed by bilateral agreements under OJK regulations, with custodian banks holding the assets.
- Money Market Mutual Fund
- Fixed Income Mutual Fund A mutual fund where at least 80% of its investment portfolio consists of debt securities, with the majority invested in bonds, offering relatively higher risk than money market funds with potentially higher returns.
- Balanced Mutual Fund A mutual fund where the investment portfolio is allocated across stocks, bonds, and money market instruments, with allocation varying according to market conditions and investment manager strategy.
- Equity Mutual Fund A mutual fund where at least 80% of its investment portfolio is placed in equity securities (stocks), offering potentially higher investment risks but also higher potential returns.
- Index Mutual Fund A mutual fund designed to track and replicate the performance of a specific market index.
- ETF (Exchange Traded Fund) Exchange Traded Fund product offering diversified investment exposure with exchange trading flexibility.
- Islamic Mutual Fund (Sharia) A mutual fund managed based on Sharia principles in the capital market, with investments placed in Sharia Bonds (Sukuk), stocks listed in the DES (Sharia Securities List), and other Sharia-compliant debt securities.
- SIMInvest App A digital investment application providing easy mutual fund investment access, serving as a one-stop destination for investment possibilities and enabling online transactions with Sinarmas Asset Management for individual investors.
Quantifiable outcome
- Serving investors for over 20 years with consistent performance recognition
Companies that use Sinarmas Asset Management
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sinarmas Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Sinarmas Asset Management partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bank Sinarmas (BSIM)coreBank Sinarmas serves as a key banking partner for Sinarmas Asset Management, offering mutual fund distribution services to customers of Bank Sinarmas.
- PT Sinarmas SekuritascorePT Sinarmas Sekuritas collaborates with Sinarmas Asset Management as a securities company partner for investment product distribution. They also provide recruitment and career opportunities.
- SimInvest AppcoreSimInvest is a digital investment application that provides mutual fund investment services, making investment accessible and convenient for users. Sinarmas AM products are available through this platform.
- 25 Distribution Partners (Banks, Securities, Fintech)coreSinarmas Asset Management has established partnerships with 25 distribution agents including banks, securities companies, and fintech platforms to broaden market reach and accessibility of investment products.
- LAPS SJK (Lembaga Alternatif Penyelesaian Sengketa Sektor Jasa Keuangan)minorLAPS SJK is the only alternative dispute resolution institution in the financial services sector licensed by OJK. They provide mediation, arbitration, and binding opinion services for dispute resolution outside of court.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sinarmas Asset Management competitors and assessment
Company assessmentBroad incumbents
- BlackRock: Global asset management incumbent with growing presence in Indonesia via iShares ETFs and institutional mandates. Represents the long-term competitive ceiling Sinarmas AM faces as global players deepen their Indonesia footprint.
Direct peers
- Mandiri Manajemen Investasi: One of the largest Indonesian asset management firms, subsidiary of Bank Mandiri. Directly competes with Sinarmas AM across mutual funds (reksa dana) and discretionary mandates for both retail and institutional clients in Indonesia.
- Sucorinvest Asset Management: Mid-sized Indonesian asset manager competing in mutual funds and discretionary portfolios. Comparable in product breadth (equity, fixed income, money market, sharia) and in serving both retail and institutional segments.
- Bahana TCW Investment Management: Leading Indonesian asset manager and joint venture between Bahana and TCW. Competes head-to-head with Sinarmas AM in equity, fixed income, balanced, and sharia mutual funds, and in institutional discretionary mandates.
- Schroders Indonesia: Indonesia arm of global asset manager Schroders. Competes in Indonesian mutual funds, discretionary mandates, and sharia products, leveraging global investment capabilities versus Sinarmas AM's domestic focus.
- BNP Paribas Asset Management Indonesia: Indonesia-based asset manager under BNP Paribas offering mutual funds and discretionary solutions. Competes with Sinarmas AM in equity, fixed income, and sharia mutual fund categories.
- Allianz Global Investors Indonesia: Local presence of Allianz Global Investors offering mutual funds and institutional mandates in Indonesia. Overlaps with Sinarmas AM across asset classes and sharia offerings.
- Eastspring Investments Indonesia: Indonesia-based asset manager under the Prudential plc group. Competes across mutual funds, sharia funds, and institutional mandates, with a comparable retail-distribution-heavy model to Sinarmas AM.
- Manulife Investment Management Indonesia: Indonesian arm of Manulife Investment Management. Directly competes in mutual funds, discretionary mandates, and sharia products, with a strong bancassurance-led distribution model analogous to Sinarmas AM's conglomerate-tied channel.
Emerging players
- Ashmore Asset Management Indonesia: Emerging-market specialist with an Indonesia presence, focused on institutional mandates. Comparable to Sinarmas AM's institutional discretionary business, particularly in fixed income and EM equity strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sinarmas Asset Management social profiles
Digital presenceSinarmas Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinarmas Asset Management leadership team
Management profileNumber of profiles
Profiles8 records
Sinarmas Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinarmas Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinarmas Asset Management
What does Sinarmas Asset Management do?
PT Sinarmas Asset Management provides professional investment management services in Indonesia, offering mutual funds across seven categories (Money Market, Fixed Income, Balanced, Equity, Index, ETF, and Sharia) and bespoke discretionary fund management for institutional and individual investors. The firm is licensed and supervised by Indonesia's Financial Services Authority (OJK) and leverages AI technology to optimize product performance, with digital access through the SIMInvest mobile application.
Is Sinarmas Asset Management a public or private company?
Sinarmas Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Sinarmas Asset Management founded?
Sinarmas Asset Management was founded in 2001. It employs 101 to 250 people.
Where is Sinarmas Asset Management based?
Sinarmas Asset Management is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Sinarmas Asset Management make money?
Two revenue lines are on record. Mutual Fund Management Fees are the primary driver. The others are discretionary Fund Management Fees.
Who are Sinarmas Asset Management's main competitors?
BlackRock is listed as a broad incumbent. Direct peers are Mandiri Manajemen Investasi, Sucorinvest Asset Management, Bahana TCW Investment Management, Schroders Indonesia, BNP Paribas Asset Management Indonesia, Allianz Global Investors Indonesia, Eastspring Investments Indonesia and Manulife Investment Management Indonesia. Ashmore Asset Management Indonesia is listed as an emerging player.
Does Sinarmas Asset Management have an API?
No public API is recorded for Sinarmas Asset Management.
What industry is Sinarmas Asset Management in?
Sinarmas Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.