SimInvest
SimInvest is a Jakarta-based mobile-first retail investment platform operated by PT Sinarmas Sekuritas, enabling Indonesian individual investors to trade IDX stocks and mutual funds with zero promotional transaction fees and minimums from Rp10,000, supported by SimInvest Lab research and education.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SimInvest does
SimInvest is the mobile-first retail investment platform of PT Sinarmas Sekuritas, an OJK-licensed Indonesian securities firm within the Sinarmas Group, headquartered in Jakarta. The platform enables Indonesian retail investors to trade stocks on the Indonesia Stock Exchange (IDX) and invest in mutual funds (reksa dana), with minimum investments starting from Rp10,000 and stock transaction fees currently set at a promotional 0.0000% for both buy and sell orders. It is distributed via iOS and Android mobile apps and a desktop OLT trading client, supplemented by the SimInvest Lab web platform for research and education. Supporting features include SimPlan (automated recurring mutual fund purchases), StarPoin and XP loyalty rewards, Smart Order and Fast Order execution tools, RDN Boost for funding, Virtual Trading with Rp50 million in simulated capital, Morning Call daily market research, and Stock Picks recommendations from the Sinarmas Sekuritas research team. Gamified engagement is driven through the annual Investor League competition (Rp1.5 billion prize pool in 2026) and Simversary events.
The underlying technology is a mobile-native trading platform with integrated charting via TradingView, ISO 27001-certified information security controls, and a content management layer powering SimInvest Lab's educational courses, research articles, and event listings. The platform is registered with OJK and holds memberships in IDX, KPEI, KSEI, SIPF, and LAPS SJK, and is certified by KOMDIGI for digital communications compliance.
Monetization is currently two-streams: (1) stock transaction commissions, presently waived as a promotional zero-fee offer, and (2) distribution fees from selling mutual fund products, including affiliated Sinarmas Asset Management offerings such as Simas Saham Maxima. The go-to-market motion is product-led growth targeting Indonesian retail individual investors and investment learners, acquired through app-store distribution, owned social channels (Instagram, Facebook, YouTube, TikTok), content marketing via SimInvest Lab, and engagement events. Pricing for stock trading is promotional at zero fees, mutual fund access starts at Rp10,000 minimum, and educational content operates on a freemium model with both free and paid courses.
SimInvest firmographics
Firmographics- Name
- SimInvest
- Legal name
- PT Sinarmas Sekuritas
- Website
- https://siminvest.id
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SimInvest is a Jakarta-based mobile-first retail investment platform operated by PT Sinarmas Sekuritas, enabling Indonesian individual investors to trade IDX stocks and mutual funds with zero promotional transaction fees and minimums from Rp10,000, supported by SimInvest Lab research and education.
- Ownership category
- akta.pro rank
SimInvest industry classification
Industry- Product category
- Retail Investment Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where SimInvest is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
SimInvest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain
Revenue model
- Stock Transaction Fees: Commissions charged on stock buy and sell transactions. Currently promotional rates at 0.0000% for both buy and sell transactions through SimInvest.
- Mutual Fund Distribution: Distribution fees earned from selling mutual fund products including Simas Saham Maxima and other Sinarmas Asset Management products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Stock Trading - Zero Fee Promotion |
| Unit Pricing | Pay-as-you-go | Minimum Investment Entry |
| Freemium | Pay-as-you-go | SimInvest Lab Educational Courses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SimInvest product offering
Product offeringCore offering
SimInvest is a mobile-first digital investment platform operated by PT Sinarmas Sekuritas that enables Indonesian retail investors to trade stocks on the Indonesia Stock Exchange with a 0.0000% promotional buy/sell fee and to purchase mutual funds, including Simas Saham Maxima and other Sinarmas Asset Management products. The platform supports recurring investments through SimPlan, practice trading via Virtual Trading with Rp50 million in simulated capital, and surfaces Sinarmas Sekuritas research such as Morning Call, Stock Picks, and Expert Insights. Self-serve onboarding begins from a Rp10,000 minimum entry, with distribution through native iOS and Android apps, a Windows OLT desktop client, and the SimInvest Lab research and education site.
Product overview
SimInvest is a unified investment platform by PT Sinarmas Sekuritas offering a mobile application for stock and mutual fund investing, paired with SimInvest Lab for research, education, and market insights. The core SimInvest app provides stock trading with 0.0000% fees, mutual fund investing via SimPlan, and gamification features including StarPoin, XP Rewards, and Investor League competitions. Supporting services include Virtual Trading for practice, Morning Call for daily market analysis, Stock Picks for recommendations, Expert Insights for educational content, and SimInvest Lab Courses covering fundamental and technical analysis.
Differentiator
Problem solved
Functional benefit
Brands
- SimInvest Lab: Research, insight, and educational platform providing market analysis, stock picks, fixed income reports, and investment courses for SimInvest users.
- Investor League
- SimPlan
- Virtual Trading
Products and services
- SimInvest Mobile App Native iOS and Android application providing self-serve account opening, stock trading on the IDX with promotional 0.0000% buy/sell fees, mutual fund (reksa dana) purchasing including Sinarmas Asset Management products, recurring investment scheduling through SimPlan, funding via RDN Boost, and StarPoin and XP rewards. Designed for Indonesian retail investors ranging from beginners to active traders.
- SimInvest Lab Standalone research and education hub at lab.siminvest.id delivering daily Morning Call market analysis, real-time Stock Picks from the Sinarmas Sekuritas research team, Expert Insights on stocks and mutual funds from basic to advanced levels, and structured courses on capital markets, corporate actions, portfolio strategy, fundamental analysis, and technical analysis. Targets Indonesian self-directed investors and learners.
Quantifiable outcome
- Zero transaction fees for both stock buy and sell transactions
- +1 more outcomes
Companies that use SimInvest
Customer profileSegments2 records
Ideal customer profiles2 records
SimInvest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
SimInvest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT Sinarmas SekuritascorePT Sinarmas Sekuritas is the parent company and innovation provider behind SimInvest. As an OJK-licensed securities company and Indonesia Stock Exchange member, Sinarmas Sekuritas provides regulatory backing, trading infrastructure, research capabilities, and product development support for the SimInvest platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SimInvest competitors and assessment
Company assessmentDirect peers
- Stockbit: Indonesia-focused mobile stock trading platform with social-investing features and research content. Comparable to SimInvest on retail brokerage core, with social/community elements that partially map to SimInvest's Investor League and content ecosystem.
- Pluang: Indonesia multi-asset investing app offering stocks, mutual funds and US ETFs with low minimums. Same Indonesian retail base, similar mobile-first PLG motion and content-driven user acquisition as SimInvest.
- IPOT (Indopremier Sekuritas): Established OJK-regulated Indonesian online stock broker with mobile/web trading. Directly comparable traditional brokerage alternative that has also moved toward zero-fee retail promotions, competing head-on with SimInvest for Indonesian retail saham traders.
- Bareksa: Indonesia's leading mutual-fund marketplace (reksa dana) with low minimum investments and online onboarding. Direct peer on the mutual-fund distribution side of SimInvest's business.
- Ajaib: Indonesian neobroker offering zero-commission stock and mutual fund trading via a mobile-first app with educational content. Directly comparable to SimInvest on product scope (saham + reksa dana), target segment (Indonesian retail) and zero-fee positioning.
- Bibit: Indonesian mutual-fund robo-advisor and reksa dana marketplace with low-ticket minimums and educational positioning. Direct overlap with SimInvest's mutual-fund distribution and SimPlan recurring-investment feature for the same retail reksa dana user.
Emerging players
- Webull: Mobile-first self-directed brokerage with zero commissions, paper-trading simulator and research tools. Conceptually comparable to SimInvest on zero-fee mobile trading, virtual practice and gamified engagement (Investor League analogs).
- Tanamduit: Indonesian online mutual-fund (reksa dana) platform with low minimums and educational content. Overlaps with SimInvest's mutual-fund/SimPlan side and targets the same beginner-to-intermediate retail reksa dana user.
Broad incumbents
- Mirae Asset Sekuritas Indonesia: Established OJK-regulated Indonesian securities firm with mobile trading (NOVEST), research and full-service offerings. Comparable as a broader incumbent broker that competes with SimInvest on retail saham plus research, but covers a wider range of client segments.
- Robinhood: US-listed self-directed investing platform that pioneered zero-commission retail trading globally. Used as the conceptual reference and global benchmark for SimInvest's zero-fee, mobile-first self-directed investing positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SimInvest social profiles
Digital presenceSimInvest compliance and trust
Trust signalCompliance8 records
SimInvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimInvest leadership team
Management profileNumber of profiles
SimInvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimInvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimInvest
What does SimInvest do?
SimInvest is a mobile-first digital investment platform operated by PT Sinarmas Sekuritas that enables Indonesian retail investors to trade stocks on the Indonesia Stock Exchange with a 0.0000% promotional buy/sell fee and to purchase mutual funds, including Simas Saham Maxima and other Sinarmas Asset Management products. The platform supports recurring investments through SimPlan, practice trading via Virtual Trading with Rp50 million in simulated capital, and surfaces Sinarmas Sekuritas research such as Morning Call, Stock Picks, and Expert Insights. Self-serve onboarding begins from a Rp10,000 minimum entry, with distribution through native iOS and Android apps, a Windows OLT desktop client, and the SimInvest Lab research and education site.
Is SimInvest a public or private company?
SimInvest is a private company. It is classified as corporate owned and is currently operating.
When was SimInvest founded?
SimInvest was founded in 2021. It employs 101 to 250 people.
Where is SimInvest based?
SimInvest is headquartered in Jakarta, Indonesia, in the Asia region.
How does SimInvest make money?
Two revenue lines are on record. Stock Transaction Fees are the primary driver. The others are mutual Fund Distribution.
Who are SimInvest's main competitors?
Direct peers on record are Stockbit, Pluang, IPOT (Indopremier Sekuritas), Bareksa, Ajaib and Bibit. Emerging players are Webull and Tanamduit. Broad incumbents are Mirae Asset Sekuritas Indonesia and Robinhood.
Does SimInvest have an API?
No public API is recorded for SimInvest.
What industry is SimInvest in?
SimInvest's product category is Retail Investment Platform. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 5231 and its SIC code is 6211.