Doublewide
Doublewide is a Los Angeles creative production studio that represents a roster of award-winning directors and delivers commercials, branded content, animation/VFX, and title design for major brands and studios including Disney, Netflix, Nike, and Microsoft.
- Company typePrivate
- Founded2010
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Doublewide does
Doublewide is a Los Angeles-based creative production studio founded in 2010 by Danielle Lovett, operating with a 1-10 person core team and a curated roster of approximately eleven represented directors. The company produces commercials, branded content, documentaries, animation and visual effects, and title design for major brands and entertainment studios, and has contributed to Academy Award-winning feature work including Blade Runner 2049 and Ready Player One. Client work spans Disney, Marvel, Sony, HBO, Netflix, Nike, Microsoft, Adobe, Budweiser, Chevy, Hyundai, McDonald's, Converse, Headspace, BIC, eBay, MasterClass, and Woolite, among others; the EP for Postproduction & Design, David Banks, holds six Emmys and serves as an Emmy judge, and director Jeffrey Karoff is an Academy Award nominee. Notable outcomes include a Rob Zombie-directed Woolite campaign that drove a 1000%+ lift in online participation and a 10% Walmart sales lift, and a FireRose 'Way Out' stop-motion music video with over 1 million YouTube views.
The company's underlying technology is conventional creative production tooling: live action, motion graphics, stop motion, CGI, VFX compositing, and title sequence design executed by human directors, animators, and VFX artists rather than proprietary software. There is no disclosed AI/ML pipeline, no API, and no software product; the asset base is the director roster, the production team, and the portfolio of past work.
Doublewide's business model is project-based professional services, with revenue from one-off commercial and production engagements rather than recurring licenses. Go-to-market is run through three regional sales agents covering the West Coast (Toni Saarinen), Mid West (Amanda Lemieux), and East Coast (Brandon Pico), plus direct contact with the LA office. A 'Beyond the Roster' program pulls in independent directors (e.g., Steven Leckart for Netflix/HBO Max, Stewart Maclellan for Canon/Tretorn) to flex capacity on larger streaming and feature assignments. Pricing is not publicly disclosed, and the company is privately held with no institutional funding or parent company disclosed in the source material.
Doublewide firmographics
Firmographics- Name
- Doublewide
- Legal name
- Doublewide
- Website
- https://doublewidela.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doublewide is a Los Angeles creative production studio that represents a roster of award-winning directors and delivers commercials, branded content, animation/VFX, and title design for major brands and studios including Disney, Netflix, Nike, and Microsoft.
- Ownership category
- akta.pro rank
Doublewide industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Doublewide is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Doublewide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Production Services: Project-based creative services including commercials, branded content, documentaries, animation/VFX, and title design for major brands and studios.
- Director Representation: Represents a roster of directors including Rob Zombie, Steven Leckart, and others, providing creative production services across live action, photography, and design.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Doublewide product offering
Product offeringCore offering
Doublewide is a creative production studio that represents a roster of directors and produces commercials, branded content, documentaries, animation/VFX, and title design for major brands and entertainment studios. The company curates teams of independent directors and in-house artists to deliver live action, animation, visual effects, title sequences, and photography work for clients such as Disney, Marvel, Netflix, Nike, Microsoft, and Chevrolet.
Product overview
Doublewide is a Los Angeles-based creative production company operating as a unified service offering rather than a software platform. The company provides a comprehensive suite of visual content creation services centered on director representation, animation and visual effects production, and title design. The core portfolio consists of Animation & VFX Services (encompassing motion graphics, stop motion, and CGI work on projects ranging from Academy Award-winning films to brand campaigns), Title Design Services (creating iconic title sequences for major studios including Disney, Marvel, HBO, and Netflix), Commercial Production (live action commercials, branded content, and documentaries), Content Marketing services, and Photography Services offered by roster directors. Clients range from major brands like Nike, Headspace, Chevrolet, and Microsoft to feature film studios and streaming platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Animation & VFX Services Comprehensive animation and visual effects services spanning motion graphics, stop motion, and CGI. The team has contributed to Academy Award-winning films including Blade Runner 2049 and Ready Player One, as well as brand campaigns for clients such as BIC, Mattel, Quaker Oats, Nike, and eBay.
- Title Design Services Title sequence design and creation for film, television, and streaming platforms. Designers create iconic title sequences across diverse techniques and styles for major studios including Disney, Marvel, Sony, HBO, and Netflix.
- Commercial Production Live action commercial production for brands including commercials, branded content, live performance capture, and documentaries. The roster of directors serves clients across diverse verticals including automotive, technology, food and beverage, and entertainment.
- Photography Services Photography services provided by roster directors including Kate Webber, Jessica Chanen Smith, and Dillon Buss, featuring portrait, lifestyle, commercial, and personal project photography.
Quantifiable outcome
- Woolite commercial with Rob Zombie drove 1000%+ online participation increase and 10% Walmart sales lift
- +2 more outcomes
Companies that use Doublewide
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Doublewide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doublewide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Toni Saarinen (West Coast Representation)coreWest Coast representation handling business development and project inquiries for Doublewide. Contact: (323) 893-2788 or [email protected]
- Amanda Lemieux (Mid West Representation)coreMid West representation handling business development and project inquiries for Doublewide. Contact: (508) 264-7628 or [email protected]
- Brandon Pico (East Coast Representation)coreEast Coast representation handling business development and project inquiries for Doublewide. Contact: (917) 530-8614 or [email protected]
- Independent Directors (Beyond the Roster)minorDoublewide curates teams by working with independent directors including Steven Leckart (Netflix, HBO Max), Stewart Maclellan (Canon, Tretorn), expanding capabilities for specific project needs
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Doublewide competitors and assessment
Company assessmentDirect peers
- PRETTYBIRD: Director representation and creative production company producing commercials, music videos, and branded content. Comparable to Doublewide in roster-driven model serving major consumer and entertainment brands.
- Anonymous Content: Los Angeles-based production company and director representation shop producing commercials, feature films, documentaries and branded content. Closely comparable to Doublewide in service mix, talent roster model and premium brand/studio client base.
- RSA Films: Ridley Scott-associated commercial production and director representation company. Comparable to Doublewide as a long-standing boutique commercial shop serving premier brands and studios with title design and VFX-adjacent work.
- SMUGGLER: Director-led commercial and content production company with offices in LA, London and New York. Comparable to Doublewide in roster model, premium brand clients and cross-format commercial/film production.
- Tool of North America: Director representation and commercial production company with a roster of award-winning commercial and music video directors. Comparable to Doublewide via roster model and premium consumer/tech brand work.
- Park Pictures: Director-led production company with a roster of commercial and feature filmmakers. Comparable to Doublewide in commercial production, branded content and director representation for major global brands.
- Radical Media: New York-based production company with a director roster producing commercials, feature documentaries, branded content and title design for global brands and studios. Directly comparable across Doublewide's full service stack.
- MJZ: Iconic director representation and commercial production company based in LA and New York. Comparable to Doublewide via its roster model for commercials, branded content and feature work for major global brands.
- Pulse Films: Global production company spanning commercials, music videos, feature documentaries and branded content. Comparable to Doublewide in service breadth across VFX, music-video and brand storytelling for major advertisers.
Broad incumbents
- 72andSunny: Global creative advertising agency that produces large-scale campaigns and branded content for major brands. Comparable as a broader incumbent in the brand storytelling space, though it operates at much larger scale and as an agency rather than a boutique production roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Doublewide social profiles
Digital presenceDoublewide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doublewide leadership team
Management profileNumber of profiles
Profiles15 records
Doublewide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doublewide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doublewide
What does Doublewide do?
Doublewide is a creative production studio that represents a roster of directors and produces commercials, branded content, documentaries, animation/VFX, and title design for major brands and entertainment studios. The company curates teams of independent directors and in-house artists to deliver live action, animation, visual effects, title sequences, and photography work for clients such as Disney, Marvel, Netflix, Nike, Microsoft, and Chevrolet.
Is Doublewide a public or private company?
Doublewide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doublewide founded?
Doublewide was founded in 2010. It employs 1 to 10 people.
Where is Doublewide based?
Doublewide is headquartered in Venice, United States, in the North America region.
How does Doublewide make money?
Two revenue lines are on record. Creative Production Services are the primary driver. The others are director Representation.
Who are Doublewide's main competitors?
Direct peers on record are PRETTYBIRD, Anonymous Content, RSA Films, SMUGGLER, Tool of North America, Park Pictures, Radical Media, MJZ and Pulse Films. 72andSunny is listed as a broad incumbent.
Does Doublewide have an API?
No public API is recorded for Doublewide.
What industry is Doublewide in?
Doublewide's product category is Creative Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51211 and its SIC code is 7812.