Double Black Offroad
Double Black Offroad is an Australian direct-to-consumer e-commerce retailer and Moorabbin-based service center selling aftermarket 4x4 accessories and Jeep Wrangler, Gladiator, and Suzuki Jimny parts, shipping proprietary DBOR and third-party branded products globally.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Double Black Offroad does
Double Black Offroad (DBOR, legally Double Black Off Road Pty Ltd) is an Australian direct-to-consumer e-commerce retailer specializing in aftermarket 4x4 accessories and parts, headquartered at 17/150 Chesterville Rd, Moorabbin, Victoria. The company operates a Shopify-powered online storefront plus a physical retail and service center, shipping to 100+ countries with multi-currency support (AUD, USD, CAD, NZD). Its catalog of 537 products spans armor and protection, lifts and suspension, lighting, performance parts, bumpers and tire carriers, drivetrain and differentials, interior and audio, roof racks and storage, tops, brakes, and winches, organized by vehicle compatibility across Jeep Wrangler generations (TJ, JK, JL), Jeep Gladiator JT, Suzuki Jimny, and XJ Cherokee.
The company combines resale of third-party brands (Mopar, Rugged Ridge, TeraFlex, Ironman 4x4, ARB, Fox Shox, WARN, AccuAir, Bestop, Old Man Emu, Front Runner) with a proprietary DBOR-branded line of vehicle-specific components such as fender extensions, brake line relocation kits, steering dampener flip kits, extended sway bar links, and adjustable control arms tailored to lifted Jeep platforms. Pricing spans $7 small components to $10,998 complete suspension lift kits, with promotional discounts of 5%-40% and a tiered in-house service offering (pre-trip inspections from $395, Service Plan A from $995, Service Plan B from $1,695).
DBOR's go-to-market is DTC via Shopify storefront, supplemented by a Moorabbin physical location, multi-channel marketing across Facebook, Instagram, email newsletter, and SMS, and a content library of vehicle reviews and modification guides. The company is privately held, employs 1-10 people, has no disclosed funding rounds, M&A, or external institutional investors, and targets enthusiast consumers and a secondary trade/commercial segment.
Double Black Offroad firmographics
Firmographics- Name
- Double Black Offroad
- Legal name
- Double Black Off Road Pty Ltd
- Website
- https://doubleblackoffroad.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Double Black Offroad is an Australian direct-to-consumer e-commerce retailer and Moorabbin-based service center selling aftermarket 4x4 accessories and Jeep Wrangler, Gladiator, and Suzuki Jimny parts, shipping proprietary DBOR and third-party branded products globally.
- Ownership category
- akta.pro rank
Double Black Offroad industry classification
Industry- Product category
- Aftermarket 4x4 and Off-Road Vehicle Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Brake System Manufacturing (33634)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
- akta.pro secondary industry
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)
Keywords
Where Double Black Offroad is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Double Black Offroad business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct retail sales of 4x4 accessories and Jeep Wrangler parts through e-commerce platform. Products range from small components ($7) to major items like complete suspension lift kits ($10,998).
- Service and Maintenance: On-site vehicle service offerings including pre-trip inspection ($395+), post-trip inspection ($225+), and comprehensive service plans (Plan A from $995, Plan B from $1,695).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range of parts from budget to premium |
| Other | Pay-as-you-go | Pre Trip Inspection from $395 |
| Other | Pay-as-you-go | Service Plan A from $995 |
| Other | Pay-as-you-go | Service Plan B from $1695 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Double Black Offroad product offering
Product offeringCore offering
Double Black Offroad is an Australian-based e-commerce and physical retailer that sells aftermarket 4x4 accessories and Jeep Wrangler parts globally. The company offers proprietary DBOR-branded components (fender extensions, brake line kits, suspension parts) alongside third-party brands such as Mopar, Rugged Ridge, TeraFlex, Ironman 4x4, ARB, Fox Shox, WARN, and Bestop. It also operates an on-site service department at its Moorabbin location providing inspections and maintenance plans for off-road vehicles.
Product overview
Double Black Offroad (DBOR) is an Australian-based online retailer and physical store specializing in aftermarket 4x4 accessories and off-road vehicle parts. The company operates a comprehensive e-commerce platform offering both proprietary DBOR-branded products (including fender extensions, brake line kits, suspension components, and vehicle-specific accessories) alongside a wide range of third-party branded products from manufacturers such as Mopar, Rugged Ridge, TeraFlex, Ironman 4x4, ARB, Fox Shox, WARN, AccuAir, Bestop, Old Man Emu, and Front Runner. The product portfolio spans multiple categories including Armor & Protection, Lifts/Suspensions/Shocks/Springs, Lighting, Performance Parts, Bumpers/Tyre Carriers, Drivetrain/Differentials, Interior/Audio, Roof Racks/Storage, Tops, Brakes, and Winches. Products are organized by vehicle compatibility covering Jeep Wrangler generations (TJ, JK, JL), Jeep Gladiator JT, Suzuki Jimny, and other 4x4 vehicles. The company also operates a service department offering pre-trip and post-trip inspections, as well as comprehensive service plans for off-road vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- DBOR 4x4 Accessories Online Store Online e-commerce platform specializing in aftermarket 4x4 accessories and Jeep Wrangler parts across categories including armor, suspension, lighting, performance parts, drivetrain, brakes, and recovery equipment.
- Service and Maintenance On-site vehicle servicing for 4x4s including pre-trip inspections from $395, post-trip inspections from $225, diff service, oil changes, tyre rotation, air filter service, suspension retorque, transmission filter service, and transfer case service.
- DBOR Fender Extensions DBOR-branded proprietary fender extensions for Jeep Wrangler JL and JT Gladiator vehicles in 2" and 2.5" widths, available in AUS/EU and US specifications to accommodate larger tyre sizes.
- DBOR Steering Dampener Flip Kit DBOR-branded steering dampener flip kit designed to improve steering geometry on lifted JL Wrangler and JT Gladiator vehicles (2019-2023).
- DBOR Extended Front Sway Bar Links DBOR-branded extended sway bar links required for proper suspension articulation on lifted JL Wrangler and JT Gladiator vehicles (2019-2023).
- DBOR JK Extended Brake Line Kit DBOR-branded extended brake line kit for Jeep JK Wrangler (2007-2018) designed for vehicles with lifted suspensions.
- Mopar Products Retail of Mopar genuine parts including grille guards, winch guards, floor liners, grab handles, bumpers, and sun bonnets for Jeep Wrangler JL and Gladiator JT vehicles.
- Rugged Ridge Products Aftermarket off-road parts from Rugged Ridge including bumpers, fender flares, winch mount plates, tire carriers, floor liners, window visors, headlight guards, and A-pillar switch pods.
- TeraFlex Products Retail of TeraFlex suspension, steering, and differential components including steering stabilizers, track bars, ball joints, tie rod kits, differential covers, and hinged tire carriers for Jeep vehicles.
- Ironman 4x4 Products Retail of Australian-manufactured Ironman 4x4 products including suspension lift kits, bull bars, rear bumpers, LED cube lights, and differential breather kits for Jeep and Suzuki vehicles.
- ARB Products Retail of ARB Australian off-road equipment including air compressors, differential covers, under-vehicle skid plates, snorkels, and air suspension systems.
- WARN Products Retail of WARN winches and winch mounting equipment including VR EVO 10-S winches (10,000 lb) with synthetic rope and WARN winch mount plates for Jeep vehicles.
- Suzuki Jimny Accessories Line Vehicle-specific collection of accessories for Suzuki Jimny 2018+ (3-door and 5-door) including roof racks, ladders, rock sliders, snorkels, bull bars, lift kits, and rear seat base decks.
- JT Gladiator Accessories Line Vehicle-specific collection of accessories for Jeep Gladiator JT including air bag inserts, suspension components, bumper upgrades, tire carriers, and Tazer programming devices.
- JK Wrangler Accessories Line Vehicle-specific collection of accessories for Jeep Wrangler JK (2007-2018) including axle components, suspension upgrades, wheel bearings, oil seals, and VR EVO winches.
- JL Wrangler Accessories Line Vehicle-specific collection of accessories for Jeep Wrangler JL (2019-2024+) including Old Man Emu lift kits, fender flares, suspension components, and body armor.
- Front Runner Overland Products Retail of Front Runner overland equipment including Slimline II roof racks, drawer systems, tailgate tables, and windshield spot light brackets for Jeep and Suzuki vehicles.
- AccuAir Air Suspension Retail of AccuAir air suspension management systems including AA-4104 for 2018-2023 Jeep Wrangler JL Unlimited and AA-4279 for Jeep Gladiator JT.
Companies that use Double Black Offroad
Customer profileSegments3 records
Ideal customer profiles2 records
Double Black Offroad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Double Black Offroad partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Double Black Offroad competitors and assessment
Company assessmentOthers
- TeraFlex: US manufacturer of premium Jeep suspension, steering, and drivetrain components. Comparable as a supplier to DBOR and as a benchmark for what scaled proprietary Jeep-parts manufacturing looks like.
- Bestop: Long-standing manufacturer of soft tops, door kits, and accessories for Jeep Wrangler and Gladiator. Comparable as a key third-party brand carried by DBOR and as a category leader in tops.
Direct peers
- Extreme Terrain: Specialized Jeep Wrangler and Gladiator aftermarket e-commerce retailer with vehicle-fitment-driven catalog spanning wheels, tires, suspension, and armor. Closely comparable assortment and buyer to DBOR.
- Northridge 4x4: Aftermarket 4x4 retailer with proprietary-branded parts for Jeep, Toyota, and Ford trucks. Comparable hybrid retailer/manufacturer model and DTC channel mix.
- Quadratec: Largest US-based direct-to-consumer retailer dedicated to Jeep Wrangler and Gladiator aftermarket parts and accessories. Directly comparable to DBOR as a specialized Jeep e-commerce storefront carrying suspension, armor, lighting, and tops across model generations.
- Offroad Animal: Australian aftermarket manufacturer and online retailer specializing in bull bars, suspension, and protection for 4x4s including Jimny and 4Runner. Comparable niche-DTC positioning in the Australian off-road market.
- Morris 4x4 Center: US online and brick-and-mortar Jeep Wrangler aftermarket retailer with deep SKU coverage across lift kits, bumpers, and recovery gear. Comparable to DBOR in vehicle-platform focus and DTC e-commerce-plus-retail model.
Broad incumbents
- 4 Wheel Parts (4WP): Large multi-brand US 4x4 aftermarket retailer with both online storefront and physical superstores. Comparable broad-assortment 4x4 retail model at significantly larger scale.
- Ironman 4x4: Australian off-road manufacturer and distributor of suspension, bull bars, lighting, and recovery gear — both a DBOR supplier and a competitor on the Australian retail side. Comparable geographic footprint and product depth.
- ARB 4x4 Accessories: Largest Australian 4x4 accessories manufacturer and retailer with global distribution. Comparable assortment across suspension, bull bars, lighting, and recovery, but at significantly larger scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Double Black Offroad social profiles
Digital presenceDouble Black Offroad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double Black Offroad leadership team
Management profileNumber of profiles
Profiles1 record
Double Black Offroad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double Black Offroad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double Black Offroad
What does Double Black Offroad do?
Double Black Offroad is an Australian-based e-commerce and physical retailer that sells aftermarket 4x4 accessories and Jeep Wrangler parts globally. The company offers proprietary DBOR-branded components (fender extensions, brake line kits, suspension parts) alongside third-party brands such as Mopar, Rugged Ridge, TeraFlex, Ironman 4x4, ARB, Fox Shox, WARN, and Bestop. It also operates an on-site service department at its Moorabbin location providing inspections and maintenance plans for off-road vehicles.
Is Double Black Offroad a public or private company?
Double Black Offroad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Double Black Offroad founded?
Double Black Offroad was founded in -1. It employs 1 to 10 people.
Where is Double Black Offroad based?
Double Black Offroad is headquartered in Melbourne, Australia, in the Oceania region.
How does Double Black Offroad make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service and Maintenance.
Who are Double Black Offroad's main competitors?
Others on record are TeraFlex and Bestop. Direct peers are Extreme Terrain, Northridge 4x4, Quadratec, Offroad Animal and Morris 4x4 Center. Broad incumbents are 4 Wheel Parts (4WP), Ironman 4x4 and ARB 4x4 Accessories.
Does Double Black Offroad have an API?
No public API is recorded for Double Black Offroad.
What industry is Double Black Offroad in?
Double Black Offroad's product category is Aftermarket 4x4 and Off-Road Vehicle Parts. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks), with a secondary code of IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines). Its NAICS code is 44133.