What AADPROX does

AADPROX (legal entity NOVA SAS, headquartered in Lattes/Pérols, France) operates the first structured franchise network of independent administrative specialists in France under the brand 'Réseau des Ambassadeurs Administratifs de Proximité.' The company offers outsourced administrative management to French small and medium-sized businesses (TPE/PME), liberal professionals, and entrepreneurs, covering client relations, sales administration, purchasing, HR administration, document filing, pre-accounting, payroll preparation, telesecretariat, digital transition, retirement dossiers, DUERP, and tender preparation. Since October 2025, the company has also offered a 'Full Service' package providing complete outsourced Administrative and Financial Manager (RAF) functions including invoicing mandate, payment management, receivables collection, and credit management.\n\nThe core technology is non-existent as a proprietary platform; AADPROX is a service-based franchise network where 100+ independent ambassadors deliver human administrative support using standard office software. The company's competitive position rests on its nationwide coverage, Qualiopi-certified training, and unique commitment to respecting the Ordre des Experts-Comptables rules—further reinforced by the September 17, 2025 Cour de Cassation ruling clarifying that computerized accounting data entry does not fall within chartered accountants' reserved scope.\n\nThe revenue model combines recurring monthly subscription plans (€135/month for half-a-day per month, €540/month for half-a-day per week, €1,260/month for a full day per week, all exclusive of VAT) with bespoke à-la-carte services priced per engagement. The network targets business owners directly through SEO-optimized website, content marketing, social media, and a location-based advisor matching tool, while also developing a B2B referral channel through partnerships with chartered accounting firms. The legal entity has declared share capital of €42,880 and is led by President Michel Dehors, an expert-comptable and former national coordinator against illegal practice of accounting.

Name

AADPROX

Legal name

NOVA SAS

Website

https://aadprox.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AADPROX (NOVA SAS) is a French franchise network of 100+ independent administrative specialists that provides outsourced administrative management, pre-accounting, HR support, and digital-transition services to SMBs, liberal professionals, and chartered accounting firms across metropolitan France and DOM-TOM, sold via monthly subscription plans.

Ownership category

akta.pro rank

Product category

Administrative Outsourcing Services

NAICS

Office Administrative Services (5611), Temporary Help Services (561320)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• Administrative outsourcing services
• Franchise network assistants
• Pre-accounting services
• Virtual administrative support
• HR administration outsourcing

Headquarters

HQ city

Lattes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Administrative Outsourcing Subscription Plans: Monthly subscription plans for ongoing administrative support. Pricing tiers based on hours per month: 1/2 day per month (€135/month HT), 1/2 day per week (€540/month), 1 day per week (€1,260/month). Additional specific services (DUERP, digital transition, retirement dossier, tender preparation) are priced separately as one-off or bespoke engagements.
2. Specific/À la carte Services: One-off or project-based services including DUERP preparation, digital transition, tender preparation, retirement dossier, and customer relations management. Charged per engagement or via custom quote.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

AADPROX operates the first French franchise network of independent administrative assistants, providing outsourced administrative management, pre-accounting, HR administration, document filing, digital transition, and customer relations services to small business owners and liberal professionals. Services are delivered locally by vetted independent ambassadors under monthly subscription plans (€135/€540/€1,260 HT) or bespoke project quotes, and complemented by specialized offerings (DUERP, Dossier Retraite, Préparation d'appel d'offres, Full Service RAF).

Product overview

AADPROX (Le Réseau des Ambassadeurs Administratifs de Proximité) is a network of independent administrative professionals providing outsourced administrative management services to businesses in France. The offering is structured as a portfolio of 10+ core administrative services (Relations Clients, Télésecrétariat, Transition Numérique, Préparation à la Paie, Pré-comptabilité, Classement des Documents, Gestion Administrative, Gestion des Achats, Administration des Ventes, Assistante des Ressources Humaines) complemented by specialized services (Fluidité expert-comptable, Dossier Retraite, DUERP, Préparation d'appel d'offres). Services are delivered through a network of 100+ independent ambassadors and are priced through subscription plans (1/2 journée par mois at 135€, 1/2 journée par semaine at 540€, 1 journée par semaine at 1,260€). A recent Full Service offering provides complete outsourced Administrative and Financial Manager (RAF) functions including mandate of invoicing, payment management, and credit management.

Differentiator

Problem solved

Functional benefit

Products and services

• Relations Clients (Customer Relations Management) Customer relationship management service including personalized interaction management, CRM implementation, team training, and customer experience analysis and improvement. Targeted at small business owners who need to professionalize customer-facing processes.
• Télésecrétariat (Telephone Secretarial Service) Outsourced telephone secretarial services handling calls, appointment scheduling, and professional reception, helping small businesses avoid missed calls and save time.
• Transition Numérique (Digital Transition) Digital transition services helping businesses adopt new technologies for efficiency and competitiveness, including process digitization and tool selection. Targeted at small businesses modernizing their operations.
• Préparation à la Paie (Payroll Preparation) Payroll preparation services for efficient and compliant salary management, supporting small employers with payroll administration under subscription or project-based engagement.
• Pré-comptabilité (Pre-Accounting) Pre-accounting services including data collection, document indexing, bank reconciliation, and expense report management, designed to feed clean data to the client's chartered accountant.
• Classement des Documents (Document Filing) Document filing and archiving services for organized information management within small businesses.
• Gestion Administrative (Administrative Management) Comprehensive administrative management services including data entry, document management, mail handling, and administrative procedures. The flagship recurring service delivered under the monthly subscription plans.
• Gestion des Achats (Purchase Management) Purchase management services covering procurement processes, supplier relationships, inventory management, and import/export administrative tasks.
• Administration des Ventes (Sales Administration) Sales administration services including invoice administration, receivables collection, and commercial relationship management.
• Assistante des Ressources Humaines (HR Assistant) Human resources assistant services including recruitment management, competency interviews, training monitoring, and HR administrative support for small employers.
• Fluidité entre l'entreprise et l'expert-comptable (Accountant Collaboration Service) Service facilitating communication and collaboration between small businesses and their chartered accountants, including strategic advice, document flow management, and financial optimization support.
• Dossier Retraite (Retirement File Preparation) Specialized retirement file preparation service including personalized analysis of retirement rights, complete dossier assembly, liquidation options optimization, and ongoing rights monitoring for individual clients (dirigeants and entrepreneurs).
• DUERP (Document Unique d'Évaluation des Risques Professionnels) Professional risk evaluation document service including personalized risk assessment, regular DUERP updates, team training, and regulatory compliance support, mandatory for French employers.
• Préparation d'appel d'offres (Tender Preparation) Tender preparation service assisting small businesses with writing, analysis, and management of calls for tender to maximize bid success, priced as a bespoke project engagement.
• Full Service (Outsourced RAF) Complete outsourced administrative and financial manager (RAF) service covering invoicing mandate, payment management, receivables collection, and credit management, launched in October 2025 for the expert-accounting sector.

Quantifiable outcome

• Service continuity is guaranteed even during illness or parental leave
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cabinets d'Experts-Comptables (Accounting Firms)coreStrategic or Co-development PartnerAADPROX operates in close collaboration with chartered accounting firms (experts-comptables). The relationship is mutually beneficial: AADPROX members handle data collection, document organization, and pre-accounting tasks, while the accounting firm provides supervision, review, and final accounting certification. This allows accounting firms to focus on higher-value advisory work while AADPROX handles administrative data preparation. AADPROX explicitly states it is the only network that has committed to respecting the rules of the Order of Chartered Accountants (Ordre des Experts-Comptables). Following the September 2025 Cour de Cassation ruling, this positioning was further validated as AADPROX members can legally perform accounting data entry tasks under appropriate supervision.
• Michel DehorscoreOthersMichel Dehors is the President of the AADPROX network, an honorary President of the Regional Order of Chartered Accountants of Montpellier, and former national coordinator for the fight against illegal practice of accounting. His expertise and connections in the accounting profession strengthen AADPROX's positioning with accounting firms.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Time Etc: UK/US virtual-assistant subscription service offering dedicated remote assistants to entrepreneurs and small business owners. Mirrors AADPROX's subscription pricing model and SMB target market.
• Prialto: US-based managed virtual-assistant service for SMBs and executives, providing dedicated remote admin professionals on subscription. Comparable in customer profile, delivery model, and recurring subscription revenue mechanics.
• Boldly: US-based subscription virtual-assistant service providing dedicated remote admin/executive assistants to entrepreneurs and SMBs on recurring monthly plans. Operates a very similar recurring-revenue, dedicated-assistant subscription model targeted at the same SMB owner customer profile as AADPROX.
• BELAY: US-based remote staffing company specializing in virtual assistants, executive assistants, bookkeepers and social media managers, sold to SMBs on subscription contracts. Closely comparable business model and customer segment to AADPROX.

Emerging players

• Indy: French SaaS platform for freelancers and small businesses that automates accounting, invoicing and tax filing. Disrupts the manual pre-accounting and administrative tasks that today form a core part of AADPROX's service offering.
• Dougs: French online accounting firm serving freelancers and very small businesses with bundled accounting, tax and administrative support. Competes with AADPROX for the same TPE/PME administrative-outsourcing wallet, especially in pre-accounting and bookkeeping.
• Pennylane: French accounting and financial-management platform for SMBs and accounting firms. Replaces many of the manual pre-accounting, invoicing and admin workflows that AADPROX currently performs for clients via human assistants.

Broad incumbents

• Randstad: Global HR services and staffing company providing temporary and permanent administrative staff. Comparable as a broad incumbent in admin staffing, but serves enterprise and large-account needs rather than AADPROX's SMB subscription niche.
• Adecco: Global staffing and workforce-solutions leader with broad admin/clerical temporary-help offerings. Overlaps with AADPROX on administrative personnel supply but lacks AADPROX's specialized SMB-outsourcing subscription model and French accounting-firm alignment.
• ManpowerGroup: Global workforce-solutions and staffing company with administrative and clerical temporary-placement services. A broad incumbent comparable to AADPROX on the personnel-supply side, though without AADPROX's curated independent-franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aadprox
• LinkedInlinkedin.com/company/aadprox
• Instagraminstagram.com/aadprox
• Xx.com/ReseauAadprox

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AADPROX