Salt

What Salt does

Salt Supply Co. (legal entity: Salt Supply, LLC, domiciled in Illinois, USA) is a privately held direct-to-consumer e-commerce company that designs, markets, and sells the s2 Pepper Spray Gun — a CO2-powered non-lethal self-defense launcher — and a line of proprietary consumable ammunition and accessories. Founded in 2015 in Chicago by Adam Kennedy and Andy (formerly Global VP of Engineering at Honeywell) after the founders experienced neighborhood violence, the company was built around the proposition of delivering firearm-like accuracy and range (150+ feet, 320-350 ft/sec) without lethal force, using oleoresin capsicum-based powdered rounds and tear gas combinations.

The s2 platform is anchored by a patent-protected proprietary CO2 cartridge sealing technology that allows cylinders to remain sealed indefinitely inside the launcher until the first trigger pull. The platform is manufactured in partnership with Tippmann, the world's leading air gun manufacturer. Product revenue is generated through one-time hardware sales of the s2 launcher ($199.95 standalone) and bundled starter kits ($279.95-$399.95), supplemented by recurring consumable ammunition (Pepper Max, Mace Ultra co-branded rounds, Kinetic, and Practice variants priced $9.95-$199.95) and accessories such as Kydex holsters, spare magazines, CO2 cartridges, and laser/light combos.

Salt sells primarily through its DTC website (saltsupply.com) targeting US home defense consumers, with a secondary authorized dealer network operated through its Fort Wayne, IN-based holding entity TRITON Global Holdings, LLC. Distribution is limited to US domestic shipping, with chemical irritant rounds excluded from CA, NY, and MA. The company is bootstrapped and founder-owned, with a headcount of 1-10 employees, and markets heavily on the credibility of having its chemical agent technology validated by the U.S. Military, Department of Homeland Security, and Federal Bureau of Prisons.

Name

Salt

Legal name

Salt Supply, LLC

Website

https://saltsupply.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Salt Supply Co. is a privately held, Illinois-based e-commerce company that designs and sells the s2 Pepper Spray Gun, a CO2-powered non-lethal self-defense launcher, along with proprietary ammunition and accessories, targeting US home defense consumers through direct-to-consumer sales and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Self-Defense Hardware

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Self-defense products
• Pepper spray guns
• Less-lethal weapons
• Personal safety hardware
• CO2 launcher accessories

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Non-Lethal Pepper Spray Guns: Sale of the s2 Pepper Spray Gun platform, available in multiple colors (Black, White, Yellow, Grey) and in various kit configurations. The gun itself is sold separately from ammunition for $199.95.
2. Ammunition Rounds: Sale of various ammunition types: Pepper Max Spray Rounds (with pepper spray), Mace Ultra Rounds (with pepper spray + tear gas from Mace), Kinetic Rounds (solid nylon for impact), and Practice Rounds (inert powder). Available in various counts (6, 18, 54 ct.) with shelf lives of 3-5 years.
3. Accessories: Sale of accessories including spare magazines ($24.95-$99.80), Kydex holsters ($69.95-$119.95), CO2 cartridges ($8.99-$49.95), laser sights ($69.95), and flashlight/laser combos ($144.95).
4. Starter Kits: Bundled packages combining the gun with multiple round types, magazine, CO2 cartridge, and case. Premium kits include pepper spray rounds; Universal kits contain no chemical agents and ship to all 50 states.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Salt Supply Co. designs, sources, and sells the s2 Pepper Spray Gun — a CO2-powered, less-lethal self-defense launcher — together with its proprietary ammunition (pepper spray, MACE Ultra tear gas, kinetic, and practice rounds), CO2 cartridges, and accessories such as holsters and laser sights. The offering is positioned as a premium, firearm-style alternative to traditional pepper spray and stun guns for home defense and personal protection.

Product overview

Salt Supply Co. offers the s2 Pepper Spray Gun as its core non-lethal defense product platform. The s2 is a CO2-powered launcher that shoots various types of rounds (pepper spray, kinetic impact, practice/training) at speeds up to 350 ft/second with effective range of 150+ feet. The company sells starter kits bundling the gun with ammunition and accessories, as well as individual ammunition types (Salt Premium Pepper Max Spray Rounds, Salt + Mace Ultra Pepper/Tear Gas Rounds, Kinetic Rounds, Practice Rounds) and gun accessories (CO2 cartridges, spare magazines, Kydex holsters, laser sights, flashlight combos, lubricant). The product line serves home defense needs with non-lethal alternatives to traditional firearms, with technology partnered with Tippmann (air gun manufacturer) and validated by U.S. Military, Police, and Federal Bureau of Prisons.

Differentiator

Problem solved

Functional benefit

Products and services

• s2 Pepper Spray Gun The s2 Pepper Spray Gun is a CO2-powered, less-lethal self-defense launcher designed for home defense and personal protection. It fires interchangeable chemical agent rounds (oleoresin capsicum) and kinetic rounds out to 150+ feet in a familiar, pistol-style form factor, and is targeted at consumers seeking a firearm-style alternative to traditional pepper spray.
• s2 Premium Starter Kit The s2 Premium Starter Kit bundles the s2 Pepper Spray Gun with pepper spray rounds, kinetic rounds, practice rounds, CO2 cartridges, and a magazine, providing a turnkey home-defense package for new customers.
• s2 Universal Starter Kit The s2 Universal Starter Kit is a bundled configuration of the s2 Pepper Spray Gun with ammunition, CO2, and accessories, sold as an out-of-the-box home defense setup.
• s2 MACE Ultra Pepper Spray Starter Kit The s2 MACE Ultra Pepper Spray Starter Kit pairs the s2 launcher with MACE Ultra chemical agent rounds (pepper spray / tear gas combination) for consumers seeking a more intense chemical payload.
• s2 Pink Print Premium Starter Kit The s2 Pink Print Premium Starter Kit is a color/print variant of the Premium Starter Kit, bundling the s2 launcher with ammo, CO2, and accessories in the Pink Print finish.
• s2 Pink Print Universal Starter Kit The s2 Pink Print Universal Starter Kit is a Pink Print color/print variant of the Universal Starter Kit, providing a turnkey s2 launcher package with Pink Print finish.
• Salt Premium Max Pepper Spray Rounds Salt Premium Max Pepper Spray Rounds are oleoresin capsicum (OC) chemical agent rounds designed exclusively for the s2 Pepper Spray Gun, providing reload ammunition for ongoing home defense.
• Salt + MACE Ultra Pepper / Tear Gas Rounds Salt + MACE Ultra Pepper / Tear Gas Rounds are chemical agent rounds combining pepper spray and tear gas for use in the s2 launcher, provided as a more intense reload option.
• Salt Premium Kinetic Rounds Salt Premium Kinetic Rounds are non-chemical, impact-based rounds for the s2 launcher, offering a defensive option without chemical agent payload.
• Salt Premium Practice Rounds Salt Premium Practice Rounds are inert training rounds for the s2 launcher, designed for safe practice, training, and familiarization without firing chemical agent or kinetic payloads.
• 12g CO2 Cartridges 12g CO2 Cartridges are the power source for the s2 Pepper Spray Gun, sold as replacement consumables to keep the launcher operational.
• s2 Spare Magazine The s2 Spare Magazine is a replacement magazine for the s2 Pepper Spray Gun, allowing users to carry pre-loaded spare ammunition for faster reloads.
• s2 Kydex Holster The s2 Kydex Holster is a molded Kydex carry holster designed specifically for the s2 Pepper Spray Gun, providing secure storage and quick access.
• s2 Level II Kydex Holster The s2 Level II Kydex Holster is a higher-retention Level II Kydex holster for the s2 Pepper Spray Gun, providing enhanced retention and secure carry.
• Crimson Trace Laser Sight The Crimson Trace Laser Sight is an accessory laser aiming device for the s2 Pepper Spray Gun, manufactured by Crimson Trace to improve targeting accuracy.
• LaserMax Flashlight & Laser Sight Combo The LaserMax Flashlight & Laser Sight Combo is a multi-function accessory for the s2 Pepper Spray Gun, combining a tactical flashlight and a laser sight for low-light aiming and identification.
• Salt Premium Launcher Lubricant Salt Premium Launcher Lubricant is a branded maintenance lubricant formulated for the s2 Pepper Spray Gun, used to keep the launcher in working condition.

Quantifiable outcome

• Effective at 150+ feet vs 6-10 feet for traditional pepper sprays or tasers (15-20x further)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• TippmanncoreTechnology or IntegrationSalt partnered with Tippmann, the world's number one manufacturer of air guns, to create the most reliable safety platform possible. Tippmann provides 29+ years of air gun manufacturing expertise to ensure product reliability when families need it most. This manufacturing partnership is foundational to the s2 platform's reliability claims.
• Mace (Brand)flagshipTechnology or IntegrationSalt + Mace Ultra Pepper/Tear Gas Rounds combine Salt's projectile technology with Mace's world-famous chemical agent stopping power. The Mace Ultra rounds contain 3x the active agent of standard Salt rounds and are sold as a premium product line under the Mace brand partnership.
• Triton Global Holdings, LLCcoreOthersParent/holding company entity for Salt Supply Co. Located at 921 E Dupont Rd #776, Fort Wayne, IN 46825. Serves as the corporate entity for dealer partnerships and business inquiries ([email protected]).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Axon (formerly TASER International): Axon dominates the law enforcement less-lethal market with TASER conducted-energy devices and is expanding into broader safety/consumer offerings. While Salt targets consumers rather than police, both compete in the 'less-lethal options to firearms' narrative.
• Umarex USA: Umarex is a major air gun and airgun-accessory manufacturer (and effectively a peer to Salt's manufacturing partner Tippmann). They overlap with Salt in CO2-powered airgun platforms and less-lethal category expansion.

Direct peers

• Byrna Technologies: Byrna is the most direct competitor to Salt, selling CO2-powered less-lethal launchers (e.g., Byrna SD, Byrna EP) and a similar ecosystem of kinetic, chemical, and training projectiles. Both target home-defense consumers seeking non-lethal alternatives to firearms with a comparable razor/blade consumables model.
• PepperBall: PepperBall sells compressed-air launchers that fire pepper powder projectiles, mirroring Salt's core value proposition of long-range, projectile-based chemical-agent delivery. The company serves both consumer and law enforcement markets, making it a clear direct peer in the less-lethal space.
• SABRE (Security Equipment Corporation): SABRE is a major pepper spray brand offering consumer and law enforcement self-defense sprays. Although Salt differentiates on projectile delivery, both compete for the same home-defense consumer wallet and shelf space in the non-lethal category.
• Mace Security International: Mace is a leading pepper spray brand and counts Salt as a co-branding partner (Mace Ultra Rounds). Its broader personal safety and less-lethal product line overlaps directly with Salt's chemical-agent rounds and overall self-defense positioning.
• Piexon (JPX): Piexon manufactures the JPX pepper spray gun, a CO2/pyrotechnic-powered less-lethal launcher with multi-shot pepper projectiles. It is a direct international competitor to Salt's s2 platform, serving similar law enforcement and consumer self-defense markets.

Emerging players

• Vigilant Security Group: A less-lethal products and training provider serving consumers and security professionals, with overlaps in chemical-agent projectiles and personal defense training that parallel Salt's consumer self-defense value proposition.
• United Defense Tactical: A smaller retailer/distributor of less-lethal and self-defense products, including less-lethal launchers and chemical-agent rounds, that competes for the same tactical/consumer self-defense customer as Salt.

Others

• Kimber (firearms): Kimber is a firearm manufacturer that competes with Salt for the home-defense consumer wallet adjacent to Salt's offering. Not a direct competitor in less-lethal, but is a substitute product in the self-defense category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/saltsupply
• YouTubeyoutube.com/channel/UC-GEkyHZYco_xCH-vuEv9pw/videos
• Facebookfacebook.com/saltsupplyco
• Pinterestpinterest.com/SaltSupplyCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt