RAES Autogroep

What RAES Autogroep does

RAES Autogroep is a family-owned automotive dealer group headquartered in Oostkamp, Belgium, operating across six locations in North-West Flanders (Oostkamp, Brugge, Oostende, and Damme). Founded in the early 1970s, the group is an authorized distributor for eight brands: Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Bedrijfsvoertuigen, Yamaha, and Microlino. It serves both individual consumers and corporate fleet customers through a dedicated Fleet & Business department.

The group's revenue model spans six streams: new vehicle sales, certified pre-owned sales (MyWay and Audi Approved :plus), maintenance and repair services, bodywork and accident repair (Wondercar subsidiary), financing and insurance intermediation (via Volkswagen D'Ieteren Finance and D'Ieteren Lease), and parts and accessories. Used vehicle pricing ranges from approximately €14,990 to €74,900, and new vehicles are priced from €24,835 (VW Polo) to over €100,000 (Audi Q7). Representative financing terms include AutoCredit at 7.49% JKP over 36 months, alongside long-term rental and financial leasing products.

The group employs more than 160 colleagues across its locations and holds an aggregate Google rating of 4.6/5 from 1,193 reviews. Distribution is regional and showroom-led, complemented by online stock portals (stock.raesautogroep.be) and appointment-booking flows. The technology stack is standard for the dealership industry (diagnostic equipment, dealer management systems, online inventory platforms), with no disclosed proprietary technology, AI capabilities, or external funding. The group is privately held by the founding family with no evidence of institutional investment or external ownership.

Name

RAES Autogroep

Legal name

Raes Autogroep

Website

https://raesautogroep.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

RAES Autogroep is a family-owned Belgian automotive dealer group operating six locations in North-West Flanders, distributing eight brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, VW Commercial, Yamaha, Microlino) and serving individual consumers and corporate fleet customers with new and used vehicle sales, servicing, bodywork, and financing.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Recreational Vehicle Dealers (44121), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership
• Vehicle sales service
• Car maintenance repair
• Fleet business solutions
• Certified pre-owned vehicles

Headquarters

HQ city

Oostende

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from 8 brands: Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Bedrijfsvoertuigen, Yamaha, and Microlino. Revenue from new car sales is primary revenue stream.
2. Used Vehicle Sales: Sale of pre-owned vehicles through MyWay (certified pre-owned) and Audi Approved Plus programs, as well as general used car sales.
3. Maintenance and Repair Services: Workshop services including routine maintenance, repairs, and technical inspections for all brands sold. Services include underhoud and herstellingen (maintenance and repairs).
4. Bodywork Services (Wondercar): Body and paint services through Wondercar subsidiary for accident repairs and bodywork.
5. Financing and Insurance Services: Financing facilitation through Volkswagen D'Ieteren Finance partnerships, offering AutoCredit and Klassieke Financiering options. Insurance intermediation services.
6. Parts and Accessories: Sale of vehicle parts, accessories, and merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RAES Autogroep is a multi-brand automotive dealership group that sells new vehicles from eight brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Bedrijfsvoertuigen, Yamaha, and Microlino) and certified pre-owned vehicles, alongside providing maintenance, repair, bodywork (Wondercar), financing and insurance intermediation, fleet and business services, and parts and accessories across six locations in North-West Flanders, Belgium.

Product overview

RAES Autogroep is a multi-brand automotive dealership group operating as a unified portfolio across multiple locations in North-West Flanders, Belgium. The company offers a comprehensive mobility ecosystem consisting of new vehicle sales across seven brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Bedrijfsvoertuigen, and Yamaha motorcycles) plus Microlino city cars. This core sales operation is complemented by certified pre-owned programs (MyWay and Audi Approved :plus), full-service maintenance and repair facilities, specialized bodywork services (Wondercar Carrosserie), a California camper van center, commercial vehicle expertise (Volkswagen Van Center), fleet and business services, financing/insurance products, and accessories. The portfolio operates from six distinct locations: Raes Motoren Brugge, Raes Motoren Oostende, Raes Brugge (Audi), Raes Damme (MyWay/Wonderservice), Raes Oostkamp (multi-brand service), and Wondercar Raes Oostkamp (bodywork).

Differentiator

Problem solved

Functional benefit

Brands

• MyWay: Certified pre-owned vehicle program offering quality-assured used cars
• Audi Approved :plus
• Wondercar
• Volkswagen Van Center
• California Center
• Wonderservice

Products and services

• New Vehicle Sales Sale of new vehicles from Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Bedrijfsvoertuigen, Yamaha, and Microlino brands for individual consumers and businesses.
• Used Vehicle Sales Sale of pre-owned vehicles via the MyWay and Audi Approved :plus certified pre-owned programs as well as general used car listings.
• Maintenance and Repair Services (Onderhoud en Herstellingen) Workshop services including routine maintenance, repairs, and technical inspections for all brands represented by the dealership group.
• Wondercar Bodywork and Accident Repair Body and paint services for accident repairs and collision damage through the Wondercar subsidiary at Raes Oostkamp.
• California Center Specialized center for Volkswagen California camper vans and recreational vehicles, including sales and service.
• Volkswagen Van Center Dedicated commercial vehicle sales and after-sales service center for Volkswagen Bedrijfsvoertuigen.
• Fleet & Business Dedicated department providing corporate fleet vehicle solutions, business mobility packages, and fleet management services for companies.
• Financing and Insurance Intermediation Intermediation of vehicle financing (AutoCredit, Klassieke Financiering) and insurance products in partnership with Volkswagen D'Ieteren Finance and D'Ieteren Lease.
• Yamaha Motorcycles (Raes Motoren) Sale of Yamaha motorcycles, quads, and powered two-wheelers at the Raes Motoren locations in Brugge and Oostende.
• Microlino Compact Electric City Cars Sale of Microlino compact electric city cars through the Microlino Store at Raes Oostende.
• Stockdeals Promotional Sales Time-limited promotional vehicle deals with exceptional discounts across Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Bedrijfsvoertuigen, Microlino, Yamaha, and pre-owned inventory.
• Volkswagen ID. Polo GTI (Electric Vehicle Distribution) Distribution of the Volkswagen ID. Polo GTI, the first fully electric GTI model, as part of the Volkswagen new-vehicle portfolio.

Quantifiable outcome

• 4.6 average customer rating from 1193 reviews

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Volkswagen Group (D'Ieteren)coreChannel Partner/ Reseller/ DistributorOfficial distributor of Volkswagen, Audi, SEAT, CUPRA, Škoda, and Volkswagen Bedrijfsvoertuigen brands in North-West Flanders. D'Ieteren Group is the Belgian importer for these brands. RAES operates as authorized dealer network member.
• Yamaha MotorcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Yamaha motorcycles, quads, and powered vehicles at Raes Motoren locations (Raes Motoren Brugge, Raes Motoren Oostende).
• MicrolinominorChannel Partner/ Reseller/ DistributorOfficial distributor of Microlino compact electric city cars. Microlino Store located at Raes Oostende.
• Audi Approved PluscoreChannel Partner/ Reseller/ DistributorCertified pre-owned Audi program. RAES offers Audi Approved :plus vehicles at Raes Brugge and Raes Oostkamp locations with official certification.
• MyWaycoreChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle program (likely related to VW Group brands). Available at Raes Oostkamp and Raes Damme locations.
• WondercarcoreImplementation/ SI/ Consulting PartnerBodywork and accident repair services subsidiary. Wondercar Raes Ooskamp provides professional body and paint services. Specialty service for collision repair.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emil Frey Group: Swiss-headquartered, family-controlled European automotive distribution and retail group operating across multiple countries with a wide brand portfolio. Comparable to RAES through its family ownership, multi-brand model, and integrated sales-service-bodywork offering.
• Pendragon plc: UK-listed automotive retailer with multi-franchise sales, aftersales and used-vehicle operations. Direct peer through multi-brand dealership model, though UK-focused and currently undergoing strategic restructuring following Lithia takeover.
• Louyet Group: Belgian multi-brand luxury and premium automotive dealer (Audi, VW, Porsche, Lamborghini among others). Directly comparable to RAES as a Belgian family-owned dealer group with overlapping brand mix and similar premium-mass market positioning.
• Van Mossel Automotive Group: Largest automotive dealer group in the Benelux with multi-brand representation across VW Group, Stellantis, and Asian OEMs across ~150 locations. Closest direct peer to RAES by geography, OEM mix, and full-service (sales + aftersales + bodywork) operating model.
• Hedin Mobility Group: European automotive retail and distribution group with operations in Belgium, Netherlands, Germany, Sweden and beyond; multi-brand new/used vehicle sales, aftersales and mobility services. Comparable as a multi-location, multi-brand dealer platform with parallel OEM relationships.
• Splendor NV: Belgian automotive distribution and retail group with multi-brand dealer operations. Directly comparable to RAES as a Belgian-headquartered, multi-OEM dealer platform serving similar consumer and fleet customers.

Broad incumbents

• Inchcape plc: London-listed international automotive distributor and retailer operating across multiple continents with premium and volume brands. Comparable as a multi-brand dealer platform though substantially larger and more geographically diversified than RAES.
• D'Ieteren Group: Belgian holding company and official importer of Volkswagen Group brands in Belgium — RAES's principal partner through Volkswagen D'Ieteren Finance and Lease. A broad incumbent rather than direct competitor; serves as upstream distributor and financial partner to RAES.

Others

• Colruyt Group: Belgian retail conglomerate that operates DATS 24 fuel stations and previously explored mobility/car-sharing initiatives. Adjacent rather than direct competitor; connected thematically through Belgian consumer-mobility services.

Emerging players

• Spoticar (Stellantis used-car network): Stellantis's certified used-vehicle retail platform with a growing Belgian dealer footprint. Emerging player that competes directly with RAES's MyWay/Audi Approved :plus CPO programs and online used-car browsing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?text=https://www.raesautogroep.be
• Facebookfacebook.com/RaesAutogroep
• LinkedInlinkedin.com/company/raes-motoren-brugge-nv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAES Autogroep