Academy Fence

What Academy Fence does

Academy Fence Company, Inc. is a family-owned, privately held fencing materials supplier and professional installer headquartered at 119 N Day St, Orange, New Jersey, founded in 1968 and operating under the "Original Fence Superstore" brand. The company sells fencing materials across five primary categories — wood (cedar spaced picket, solid board, shadow box, stockade, post & rail), vinyl PVC (own-brand Academy Vinyl solid sections), chain link (complete 4ft/5ft/6ft systems, fittings, portable construction panels), aluminum (OnGuard powder-coated line with lifetime warranty), and welded wire (deer fence, silt fencing, mesh rolls, pen kits) — at unit price points ranging from roughly $3 per cedar picket to $150+ per portable construction panel, with installation priced per project.

The firm operates a hybrid distribution model: a fully stocked in-warehouse retail location for walk-in pickup, an e-commerce storefront at academyfence.com with shopping-cart checkout, phone-based sales at 973-674-0600, and in-house professional installation crews covering seven northern New Jersey counties (Essex, Hudson, Morris, Union, Bergen, Middlesex, Passaic). It serves three principal segments — residential homeowners (DIY materials buyers and full-installation customers), contractors (bulk materials and quick pickup), and commercial properties (security fencing, gates, and temporary construction barriers) — with PCI-DSS-compliant online payments and select nationwide shipping on catalog SKUs such as welded wire, razor wire, post caps, and Hollaender Speed-Rail fittings.

The company generates revenue through two streams: one-time unit/lineal-foot materials sales via e-commerce, phone, and warehouse, and quote-based professional installation services that include consultation, custom layout, permit handling, and old-fence removal. The business shows no proprietary technology, AI, or software platform; its competitive position is anchored in 60+ years of operations, established supply relationships, in-house fabrication expertise (custom hand-made cedar sections), private-label sub-brands (Academy Vinyl, Academy Chain Link, OnGuard aluminum), and a strategic NJ/NY metro warehouse location — not in technology differentiation. The company has no venture capital, private equity, or parent ownership, and is operated by its founding family.

Name

Academy Fence

Legal name

Academy Fence Company, Inc.

Website

https://academyfence.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Academy Fence Company, Inc. is a family-owned, New Jersey-based fencing materials supplier and installer founded in 1968, selling wood, vinyl, chain link, aluminum, and welded wire products via warehouse pickup, e-commerce, and in-house installation crews serving residential, contractor, and commercial customers across seven NJ counties with select nationwide shipping.

Ownership category

akta.pro rank

Product category

Fencing Materials and Installation Services

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Fence Installation & Replacement (HSAPALAC), Fence Repair & Restoration (HSAIAJAB)

Keywords

• Fence materials supply
• Professional fence installation
• Vinyl PVC fencing
• Chain link fencing
• Aluminum fence systems

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fence Materials Sales: Primary revenue stream from selling fencing materials including wood fence panels, vinyl PVC fencing, chain link fence systems, aluminum fence products, welded wire, post caps, hardware, tools, and accessories. Products are sold per-unit or per-system with pricing ranging from $3.00 for individual cedar pickets to $130+ for vinyl sections to $150+ for temporary construction panels. Revenue generated through e-commerce website, phone orders, and in-person warehouse sales.
2. Professional Installation Services: Full-service fence installation throughout New Jersey including site consultation, custom fence layout design, professional installation with company crews, old fence removal and disposal, and permit assistance. Installation revenue is quoted per project based on footage, materials selected, site conditions, and labor requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Academy Fence Company, Inc. is a family-owned fence materials retailer and installer operating from Orange, New Jersey since 1968. It sells aluminum, vinyl PVC, chain link, wood (cedar/spuce), and welded wire fencing products — including complete systems, gates, hardware, post caps, privacy slats, tools, and accessories — through its e-commerce site and warehouse storefront, and provides full-service professional fence installation throughout seven New Jersey counties.

Product overview

Academy Fence is a family-owned fencing materials supplier and installer established in the 1960s, operating as a physical products company that sells fencing materials for residential, commercial, contractor, and DIY projects. The product portfolio comprises multiple distinct fencing product lines: Wood Fencing (including Spaced Picket, Solid Board Privacy, Shadow Box/Board on Board, Stockade, Post & Rail in Cedar Round and Rustic Split variants, Tongue & Groove, and loose cedar pickets/boards/rails with associated hardware and post caps); Vinyl PVC Fencing (Academy Vinyl Solid PVC sections with gates, posts, and hardware); Chain Link Fencing (Complete systems in 4ft/5ft/6ft heights, individual parts, fittings, temporary construction panels, and related accessories); Aluminum Fencing (OnGuard powder-coated aluminum in residential, commercial, and industrial grades with multiple ornamental styles); Welded Wire Fencing (mesh rolls, deer fence, hardware cloth, hex netting); and supplementary products including privacy slats, razor wire, handrail fittings, post caps, and fence tools. The company operates primarily as a material supplier with in-store pickup from their Orange, NJ warehouse and offers professional fence installation services throughout New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Academy Vinyl: The company's own vinyl PVC fence product line, including solid board privacy fence sections, posts, caps, gates, and hardware.
• Academy Chain Link

Products and services

• Academy Vinyl Solid PVC Fence Section Premium white vinyl PVC solid board privacy fence section (6ft H x 8ft W) sold with matching posts, caps, gates, and hardware, intended for residential and commercial privacy-fence projects.
• Chain Link Complete Fence Systems (4ft / 5ft / 6ft) Complete chain link fence systems sold by linear foot including wire fabric, top rail, line posts, loop caps, ties, and matching residential walk/drive gates; available in galvanized, black vinyl-coated, and pool-code configurations at 4ft, 5ft, and 6ft heights.
• Portable Temporary Construction Fence Panels Self-standing, reusable portable 6ft H x 12ft W galvanized chain-link temporary fence panels that install without digging, used for construction sites, events, and short-term barrier applications.
• OnGuard Aluminum Fence Systems Powder-coated aluminum fencing available in residential, commercial, and industrial grades across multiple ornamental styles (Heron, Starling, Longspur, Siskin, Kestral, Ibis, Willet, Bunting, Kinglet), backed by a lifetime warranty.
• Spaced Picket Cedar Wood Fence Traditional cedar picket fence with evenly spaced boards in 2-1/2in or 1-3/4in spacing options and multiple picket cap styles (Slant Ear, Flat, Gothic Point, French Gothic, Dog Ear, Knob Top), used for residential front-yard and decorative applications.
• Solid Board Cedar Wood Privacy Fence Full-privacy fence built from solid cedar boards with husky 2x3 white cedar backrails for maximum security and a contemporary appearance.
• Shadow Box / Board-on-Board Wood Fence Semi-private alternating cedar board fence design that delivers privacy with an attractive shadowed look, available in 2-1/2in and 1-3/4in spacing options.
• Stockade Wood Fence Panels Classic wood privacy fencing with tightly placed 3-inch wide beveled pickets in Spruce #1 Grade, intended for backyards, gardens, property lines, and perimeter security.
• Loose Cedar Fence Pickets, Boards & Rails Individual 1in x 4in white cedar boards and husky 2in x 3in white cedar backrails in multiple picket cap styles, intended for custom fence designs and repair work.
• Cedar Horizontal Fence Boards 1in x 4in and 1in x 6in cedar fence boards sold individually for the construction of modern horizontal wood fences.
• Post & Rail Wood Fence (Cedar Round / Rustic Split) Cedar round post-and-rail fence and rustic split rail fence built with hemlock rails and locust posts, used for horse corrals, livestock enclosures, and rural property boundaries.
• Welded Wire Fence (Mesh, Deer, Field, Hex Netting) Welded wire fencing and wire mesh rolls in various mesh sizes and gauges, available in vinyl-coated and galvanized finishes, plus complementary deer fence, field fence, and hex netting products.
• Razor Wire Security Barriers Perimeter-security razor wire products including 18-inch razor ribbon, razor ribbon tape, hog rings, and hog ring pliers, intended for commercial and industrial barrier installations.
• Fence Privacy Slats Privacy slat inserts for chain-link fencing in Top-Lock, Winged, and Perma-Hedge styles across 4ft–8ft heights, priced per 10 linear feet.
• Chain Link Fence Fittings Complete range of chain-link fence fittings and components, including loop caps, acorn caps, rail ends, brace bands, tension bars, tension bands, nuts and bolts, ties, and barbed wire components.
• Wood Fence Gate Hardware Comprehensive wood fence gate hardware assortment including decorative T-hinges, strap hinges, butterfly hinges, hook and eye hinges, gravity latches, thumb latches, slide bolt latches, and gate springs.
• Cedar Wood Post Caps Slip-over cedar wood post caps in standard pyramid, standard flat, 3-inch ball top, and ball-only styles, made in USA from Western Red Cedar, sold for 4in, 5in, and 6in posts.
• Hollaender Speed-Rail Hand-Rail Fittings Speed-Rail fittings for aluminum and steel pipe hand-rail systems in sizes from 1in to 2-3/8in OD, intended for handrail construction using standard pipe.
• Fence Installation Tools Professional fence installation and repair tools, including pliers, hole diggers, fence stretchers, and Maasdam 1-ton equipment.
• Garonite Pourable Hydraulic Cement Premium pourable hydraulic cement for professional anchoring, grouting, and concrete modification that expands slightly while setting without shrinking or cracking.
• Professional Fence Installation Services Full-service fence installation offered throughout New Jersey (Essex, Hudson, Morris, Union, Bergen, Middlesex, Passaic counties) using in-house crews, including on-site consultation, custom fence layout, permit assistance, and old fence removal/disposal, quoted per project.

Quantifiable outcome

• White cedar fence materials designed to last 15-20 years with proper maintenance, often longer

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Long Fence: Mid-Atlantic-based fence installer with decades of experience offering wood, vinyl, chain link, aluminum, and wrought iron fencing with professional installation. Direct comparable in vertical integration of materials supply and installation services.
• Master Halco: Largest wholesale distributor of fencing products in North America, supplying chain link, wood, vinyl, and aluminum systems to contractors and dealers. Closest direct comparable in business model—materials-focused with national distribution reach Academy Fence aspires to.

Regional players

• Eastern Fence: New Jersey-based fence installer and material supplier serving residential and commercial customers. Highly comparable regional competitor with similar product mix, installation services, and Mid-Atlantic geography.
• Frederick Fence: Maryland-based fence installer and supplier with comparable material-and-installation hybrid model. Operates as a regional direct peer serving residential, commercial, and government customers in the Mid-Atlantic.
• Allied Fence: Texas-based full-service fence contractor offering installation and material sales across residential, commercial, and industrial segments. Comparable hybrid installer-supplier model in a different regional market.

Emerging players

• Jerith Manufacturing: U.S. manufacturer of ornamental aluminum fences and gates sold through distributors. Comparable to Academy Fence's OnGuard aluminum offering as an alternative premium aluminum brand in the same category.
• ActiveYards: DIY-focused vinyl and aluminum fence manufacturer with direct-to-consumer online ordering and dealer network. Comparable as a product line competitor, particularly for Academy Fence's Academy Vinyl brand.

Broad incumbents

• Lowe's: Second-largest U.S. home improvement retailer offering comparable fencing product breadth with installation services. Represents a direct broad-market competitor for both DIY material purchases and full-service installations.
• Home Depot: Largest U.S. home improvement retailer selling fencing materials (wood, vinyl, chain link, aluminum) at scale. Competes with Academy Fence on material pricing and one-stop convenience, though it does not offer professional installation in the same local, bundled way.
• Bufftech (CertainTeed): Major vinyl and PVC fence manufacturer under CertainTeed (Saint-Gobain), supplying through dealer networks. Indirect competitor as a brand vendor and product category leader whose products Academy Fence may stock or compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/academy_fence
• LinkedInlinkedin.com/company/academy-fence-co-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academy Fence