Allied Fence

What Allied Fence does

Allied Fence is a privately held, family-owned fence products and installation services company headquartered in Mableton, Georgia, serving the Metro Atlanta market since 1953. The company operates two retail showrooms — one in Cobb County (Mableton) and one in Gwinnett County (Lawrenceville) — supported by two in-house ornamental iron fabrication shops and one of the largest fencing inventories in the region. Its product portfolio spans nine categories: proprietary Allience Steel™ and Allience Aluminum Fencing™ systems, vinyl, cedar wood, ornamental iron, chain link (including Mini Mesh high-security), electronic gates with access control, custom arbors/trellises, and exclusive Atlanta-area Coyote Rollers.

The business serves five customer segments — residential homeowners (primary), commercial businesses, government agencies, educational institutions, and nonprofits — across 28+ named Atlanta sub-markets. Customer roster includes high-profile enterprise and government accounts such as the Atlanta Hawks, Atlanta Braves, Coca-Cola, Chick-Fil-A, Delta, Google, the FBI, CDC, Hartsfield-Jackson Atlanta International Airport, Georgia State Capitol, and the City of Atlanta. The go-to-market is sales-led and consultation-based, combining showroom traffic, field sales for on-site estimates, phone sales, and a website quote-request funnel restricted to Georgia zip codes.

Revenue mechanics are predominantly one-time installation contracts with quote-based pricing; customers are not required to pay until project completion under the "Allied Promise," and 12-month 0% financing is available through a Wells Fargo Outdoor Solutions partnership. The company has no disclosed outside investors, parent company, or subsidiaries, and operates as a regional services contractor rather than a multi-state platform.

Name

Allied Fence

Legal name

Allied Fence

Website

https://alliedfence.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied Fence is a privately held, family-owned fence products and installation services company founded in 1953, serving residential, commercial, government, education, and nonprofit customers across Metro Atlanta through two showrooms, in-house fabrication, and proprietary branded systems.

Ownership category

akta.pro rank

Product category

Fencing Products and Installation Services

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

Keywords

• Fence installation services
• Residential fencing products
• Commercial fencing solutions
• Ornamental iron fabrication
• Electronic gate systems

Headquarters

HQ city

Mableton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fence Installation Services: Custom fence installation for residential and commercial properties. Services include site consultation, custom design, professional installation. Process typically requires no deposit or payment until project completion.
2. Fence Products and Materials Sales: Sale of fencing materials including Allience Steel, Allience Aluminum, ornamental iron, vinyl, wood, chain link, electronic gates, arbors, and coyote rollers. Materials available for both professional installation and DIY customers.
3. Fence Repair Services: Professional repair services to restore existing fences including storm damage, post problems, panel/picket replacement, gate repairs, hardware replacement, and warranty repairs.
4. Financing Program (Wells Fargo Partnership): 12-month special financing through Wells Fargo Outdoor Solutions for residential fence installations. No interest when paid in full within 12 months. Allied Fence earns revenue through completed installations facilitated by financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Allied Fence designs, sells, and professionally installs custom fencing for residential and commercial properties across Metro Atlanta. Core offerings span fence installation, fence repair, and commercial fencing services backed by a product portfolio of nine fence types (Allience Steel™, Allience Aluminum™, vinyl, wood, ornamental iron, electronic gates, chain link, arbors/trellises, and Coyote Rollers), with two in-house fabrication shops enabling custom ornamental ironwork and 12-month 0% financing through Wells Fargo Outdoor Solutions.

Product overview

Allied Fence is a fencing products and installation services company offering a comprehensive portfolio of residential and commercial fencing solutions. The core product portfolio includes nine distinct offerings: Allience Steel™ (proprietary exclusive steel fencing), Allience Aluminum Fencing™ (premium aluminum with lifetime warranty), Vinyl Fencing (maintenance-free PVC), Wood Fencing (cedar with multiple series/styles), Ornamental Iron Fencing (custom in-house fabrication), Electronic Gate Systems (access control automation), Chain Link Fencing (including Mini Mesh high-security), Arbors and Trellises (custom cedar structures), and Coyote Rollers (exclusive predator protection add-on). The company provides installation, repair, and financing services alongside its product offerings, serving both residential and commercial customers across the greater Atlanta metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Allience Steel™ Fencing

Quantifiable outcome

• 100,000+ successful fence installations completed since 1953
• +2 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Marketing Dept (TMD)minorOthersWebsite hosting and management partner. TMD hosts the Allied Fence website on behalf of the company and manages data collection and processing as outlined in the privacy policy. TMD and Allied Fence operate as independent contractors under this arrangement.
• Harrison DesigncoreStrategic or Co-development PartnerAward-winning architectural firm that collaborated with Allied Fence on the Brookhaven Estate project. The partnership involved seamless integration of advanced security features within the estate's luxurious outdoor living spaces, maintaining the property's architectural integrity.
• Norther Atlanta PropertiescoreStrategic or Co-development PartnerPremier builder that collaborated with Allied Fence on the Brookhaven Estate project. Partnership required comprehensive security perimeter development integrated with the luxury property's outdoor living spaces and architectural design.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Master Halco: Largest wholesale distributor/manufacturer of fence products in North America, offering comparable fencing materials across vinyl, aluminum, steel, wood, and chain link. Comparable because it is a major upstream/downstream presence in the same fencing categories Allied Fence installs.
• Merchants Metals: National manufacturer of residential and commercial fence, gate, and access control systems. Comparable because it offers competing products in ornamental iron, aluminum, chain link, and electronic access that Allied Fence's enterprise and residential customers could substitute.
• Lowe's (Fence Installation Services): National home improvement retailer with fence installation services and DIY materials. Comparable because it competes with Allied Fence for the same residential fence installation jobs and offers similar financing and product breadth.
• The Home Depot (Fence Installation Services): National home improvement retailer offering fence materials and an installed-services program that competes for the same residential and small-commercial fence projects. Comparable because it directly competes with Allied Fence's installation and DIY materials revenue streams and is also an Allied Fence enterprise customer.
• CertainTeed (Saint-Gobain): Large building products manufacturer with a fencing product portfolio (vinyl, ornamental, chain link). Comparable because it competes in the same material categories and serves installer/dealer channels that overlap with Allied Fence's supplier ecosystem.

Direct peers

• ActiveYards: Manufacturer of residential and commercial fence systems (vinyl, aluminum, chain link) sold through a dealer/installer network. Comparable because it competes in the same product categories Allied Fence installs and uses a similar regional dealer go-to-market.
• Freedom Outdoor Living: Manufacturer of aluminum and vinyl fence and railing products marketed to contractors and homeowners. Comparable because it overlaps with Allied Fence's Allience Aluminum and vinyl fence product lines in the premium residential and commercial segments.
• Eastern Wholesale Fence: Regional wholesale fence distributor serving the Mid-Atlantic and Southern U.S. with installer and DIY materials. Comparable because it operates in overlapping geographies and product lines, supplying the same fence contractors and DIY customers Allied Fence serves.

Others

• Invisible Fence (PetSafe brand): Provider of pet containment and electronic pet protection systems, adjacent to Allied Fence's exclusive Coyote Rollers offering. Comparable as an adjacent pet-safety category player that overlaps with Allied Fence's pet protection and electronic access control product strategy.

Regional players

• Northland Fence: Regional fence installation company operating in the Upper Midwest with similar residential and commercial fence installation services. Comparable because it competes in the same core fencing service categories (vinyl, aluminum, chain link, ornamental iron) but in a different U.S. region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlliedFence
• LinkedInlinkedin.com/company/allied-fence-co-
• Instagraminstagram.com/alliedfencega
• Xx.com/fenceaustin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Fence