What Inspired UM does

Inspired UM (legal entity UAB "Inspired Communications") is a Baltic media planning and buying agency headquartered in Vilnius, Lithuania, with offices in Latvia (Riga) and Estonia (Tallinn). The company serves advertisers across the Baltic states, providing media strategy, planning, buying and analytics for enterprise clients in retail (Maxima, Iki), telecommunications (Telia), financial services (Luminor) and public sector/education (Kaunas University of Technology). Per the Recma 2021 industry assessment, the agency holds an 18% market share in Lithuania, the largest among media planning agencies in the country.

The firm operates a multi-entity group structure: Inspired UM (core media agency), Reprise (digital agency with 30+ digital professionals), Marvelous (content and digital services) and KOG Institute (research partner). Its built technology includes two proprietary tools — "Media In Mind" for advertising effectiveness measurement and "Performly" for Facebook/Instagram monitoring — and the group holds ISO 9001 quality and ISO 14001 environmental certifications. The company has operated for roughly ten years, is led by director Vasaris Oržeauskas, and rebranded from "Inspired Communications" to "Inspired UM."

Inspired UM's revenue model is anchored on traditional agency commissions on client media spend, supplemented by digital, content, SEO and CRO service fees routed through the Reprise and Marvelous entities. No external funding, parent company, M&A activity or audited financials are disclosed; the agency remains privately held.

Name

Inspired UM

Legal name

UAB "Inspired communications"

Website

https://inspired.lt

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspired UM is a privately held Baltic media planning and buying agency headquartered in Vilnius, Lithuania, serving enterprise advertisers in retail, telecom, banking and public sector across Lithuania, Latvia and Estonia, and operating the #1 share position in Lithuania per Recma 2021.

Ownership category

akta.pro rank

Product category

Advertising and media agency services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)

Keywords

• Media planning buying
• Marketing communication services
• Advertising agency
• Digital marketing analytics
• Baltic media network

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Traditional agency commission and fee model for media planning and buying across TV, digital, outdoor, print, and other channels. The agency earns commissions from media vendors and/or fees from clients for strategy, planning, and campaign management.
2. Marketing Communication Services: Additional revenue from specialized services including market research, analytics, content marketing, digital advertising production, SEO/CRO, social media management, training, and e-commerce communication.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Inspired UM is a B2B media planning and buying agency providing integrated marketing communication services across the Baltic states. The agency combines market research, econometric analytics, multi-channel media planning and buying, content marketing, digital advertising production, social media management, and e-commerce communication under one roof. It uses proprietary tools (Media In Mind, Performly) to measure campaign effectiveness and deliver data-driven strategies for large national and international brands.

Product overview

Inspired UM operates as a media planning and buying agency with a unified service portfolio encompassing market research, analytics, media planning and buying, content marketing, digital advertising production, e-flow optimization, training, international advertising, social media communication, and e-commerce communication. The company integrates these competencies through proprietary tools including Performly (Facebook and Instagram monitoring) and Media In Mind (advertising effectiveness measurement) to deliver data-driven, integrated marketing communication strategies. Operating as a leading agency network across Lithuania, Latvia, and Estonia (Baltic countries), Inspired UM combines specialist expertise across all communication disciplines with analytics-driven decision making to help clients achieve optimal campaign results.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research (Rinkos tyrimai) Market segmentation, brand tunnels, and communication effectiveness studies providing research-based strategic foundations for client campaigns.
• Analytics (Analitika) Econometric models, digital channel attribution, and buyer segmentation using advanced analytics to optimize campaign performance and ROI.
• Media Planning and Buying (Media planavimas ir pirkimas) Selection of media channels, campaign optimization based on analytics and communication effectiveness studies, ensuring buying at the best prices.
• Content Marketing (Turinio rinkodara) Strategy and content project implementation across all media channels for brand storytelling and audience engagement.
• Digital Advertising Production (Skaitmeninės reklamos gamyba) Exclusive formats and high-quality digital advertising production guaranteeing timely campaign launch, user attention, and measurable results.
• E-Flow Optimization (E-srautų optimizavimas) Website infrastructure maintenance from tracking systems management to SEO and CRO optimization for digital presence.
• Training (Mokymai) Professional development services from terminology to marketing communication theories for client teams.
• Advertising Abroad (Reklama užsienyje) Campaign management in foreign countries at optimal prices, tracked and coordinated from Lithuania across Baltic markets.
• Social Media Communication (Socialinė komunikacija) Daily and campaign communication across all social platforms with influencer marketing capabilities.
• E-Commerce Communication (E-komercijos komunikacija) Demand satisfaction at lowest cost in digital space through targeted e-commerce marketing strategies.
• Performly Real-time Facebook and Instagram monitoring tool for brands to track and analyze their own and competitors' social media communication, combining user behavior analysis, brand communication actions, and creative analysis.
• Media In Mind Advertising effectiveness measurement system combining consumer surveys with media exposure data to understand context and evaluate campaign success.

Quantifiable outcome

• 18% market share in Lithuania (largest media planning agency)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• KOG InstitutecoreStrategic or Co-development PartnerKOG Institute is a research and education company specializing in marketing and communication in the Baltic States. Inspired UM partners with KOG for market research, consumer surveys, and data analysis. KOG conducts research commissioned by Inspired UM (e.g., Christmas studies, video consumption studies, TV viewership research). KOG is also the employer for some Inspired UM staff positions (e.g., Senior Insight and Research Project Manager listed on Inspired UM's career page).
• MarvelouscoreStrategic or Co-development PartnerMarvelous is a digital content creation agency based in Vilnius (Naujamiestis). It operates as part of the Inspired UM group, providing content marketing and social media services. Job postings for Marvelous appear on Inspired UM's career page. Marvelous won awards in partnership with Inspired UM at the Password competition.
• ReprisecoreStrategic or Co-development PartnerReprise is described as the largest digital media agency in Lithuania, executing digital campaigns across six continents and in more than 30 countries. It is part of the Inspired UM group. Job postings for Reprise appear on Inspired UM's career page. Reprise offers services including strategy, data analytics, marketing automation, SEM, SEO, CRO, paid social, programmatic advertising, email marketing, and web development.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GroupM: WPP's media investment holding company encompassing Mindshare, MediaCom, Wavemaker and Essence. Operates across the Baltics and competes with Inspired UM for large enterprise advertisers seeking cross-border scale.
• Publicis Groupe: Global advertising holding company whose media agencies (Starcom, Zenith) compete with Inspired UM for integrated media mandates across European markets.
• Dentsu International: Global advertising holding company operating Carat, iProspect and dentsu X media agencies. Competes with Inspired UM for enterprise advertisers across European markets including the Baltics.

Direct peers

• Mediacom: GroupM media agency focused on data-driven media planning and buying. Operates in Baltic/Nordic-adjacent markets and competes for the same enterprise advertisers as Inspired UM.
• Carat: Global media agency network (Dentsu) offering media planning, buying and analytics comparable to Inspired UM's core offering. Active across European regional markets including the Baltics.
• PHD Worldwide: Omnicom global media agency network offering strategic media planning and buying. Competes with Inspired UM for enterprise accounts across European markets.
• Havas Media: Global media planning and buying network operating across European markets. Comparable full-funnel media services and analytics proposition to Inspired UM.
• BPN Lietuva: Lithuanian media planning and buying agency ranked #3 by Recma in 2021 with 10.9% market share directly behind Inspired UM. Closest direct competitor in the same geography and service category.
• Open Agency (Lithuania): Lithuanian media agency ranked #2 by Recma 2021 with 11.5% market share, immediately behind Inspired UM. Comparable B2B media planning and buying services for enterprise clients in the same market.
• OMD Worldwide: Global media planning and buying agency network (Omnicom). Held Telia's media account before Inspired UM won it in 2019 and operates across the Baltics, directly competing for the same enterprise advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/inspired.lab
• LinkedInlinkedin.com/company/inspired-um
• Instagraminstagram.com/inspired_um
• Xx.com/Inspired_UM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired UM