BPN Intense

Name

BPN Intense

Legal name

UAB BPN LT

Website

https://bpnlt.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media planning services
• Digital marketing agency
• SEO optimization services
• E-commerce analytics
• Brand communication strategy

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning and Buying Services: Traditional and digital media planning, buying and optimization services for advertising campaigns across TV, radio, print, outdoor, and digital channels in the Baltics market.
2. ROI Models and Analytics: Econometric modeling services to measure media investment impact on sales, providing clients with quantifiable business outcomes from marketing activities.
3. SEO Services: Professional SEO services for e-commerce and content projects, specializing in long-term optimization tactics for leading market positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BPN Intense is a Baltic-region media and marketing agency providing integrated advertising and communications services to brands. Its core offering spans media planning and buying across TV, radio, print, outdoor, and digital channels, combined with econometric ROI modeling, communication strategy, content marketing, big data analytics, SEO (SATEO), and e-commerce-focused digital services. The agency also produces proprietary market intelligence products such as the TOP100 E-Commerce Ranking for the Baltics and annual Lithuanian consumer research.

Product overview

BPN is an agency of advanced collaboration providing a comprehensive suite of marketing and media services across the Baltics. The offering consists of nine core service modules: Media Planning and Buying, ROI Models, Communication Strategies, Content Marketing, Big Data Analytics, Media Innovations, Export Advertising Services, Professional SEO Services (SATEO), and E-Commerce Communication. The agency also produces proprietary research and intelligence products including the TOP100 E-Commerce Ranking (covering Lithuania, Latvia, and Estonia), the E-Shoppers in Lithuania annual research, Consumer Confidence Index research, and Lithuanian Resident Profile studies. Together, the service modules and research products provide integrated marketing solutions for e-commerce, retail, and financial services clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying Media planning, purchasing, and optimization services including advertising campaign monitoring and optimal media mix selection across digital and traditional channels (TV, radio, print, outdoor) for brands in the Baltics market.
• ROI Models Econometric modeling services that evaluate the impact of marketing actions on sales, helping businesses maximize results from media investments with quantifiable business outcomes.
• Communication Strategies Brand positioning and communication strategy development services to clearly define brand identity and respond to competitive actions in the market.
• Content Marketing Content marketing platform management across the Baltics, enabling brands to communicate directly with target audiences through rich content creation and distribution.
• Big Data Analytics Integration of big data into marketing processes, providing insights from shopping carts, web traffic, and loyalty programs to enable better marketing decisions.
• Media Innovations BTL, project-based, ambient solutions and celebrity endorsements that expand media mixes with focus on cost-effectiveness and measurable results.
• Export Advertising Services Professional market analysis and brand-specific advertising offers developed using advanced analytical systems with creative concepts based on experience and statistics for brands expanding into new markets.
• Professional SEO Services (SATEO) Long-term search engine optimization tactics ensuring stable and leading positions, with services provided for TOP 10 e-commerce and content projects in Lithuania.
• E-Commerce Communication Digital marketing services for e-commerce brands including DMP, RTB, and dynamic targeting, serving top e-commerce brands in the Baltics.
• TOP100 E-Commerce Ranking (Baltics) Monthly e-commerce project ranking covering Lithuania, Latvia, and Estonia, compiled using IPG Mediabrands indexing methodologies and data from SimilarWeb, SEMrush, Ahrefs, and Alexa, with historical data archives.
• E-Shoppers in Lithuania Research Annual research report on Lithuanian internet users and e-commerce behavior, including statistics on online purchasing by demographics and product categories.
• Consumer Confidence Index Research Research on consumer confidence indicators, inflation, and COVID-19 statistics based on Lithuanian Statistics Department surveys.
• Lithuanian Resident Profile Research Consumer profile research covering Lithuanian residents' media consumption, attitudes, and perspectives based on latest studies.

Quantifiable outcome

• Stable and leading SEO positions for TOP 10 e-commerce and content projects in Lithuania
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IPG MediabrandscoreTechnology or IntegrationBPN uses IPG Mediabrands network indexing and indicator comparison methodologies for their TOP100 e-commerce rankings and analytics services. This partnership provides access to established industry methodologies while maintaining local market expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Media: Dentsu's global media arm operating across CEE and the Baltics. Competes with BPN for cross-channel media planning, programmatic, and analytics-led mandates.
• Wavemaker: WPP media agency focused on growth, content, and media investment. Operates in the Baltics and competes with BPN for integrated media mandates from regional and multinational brands.
• Havas Media: Global media agency within Havas, active in CEE/Baltics. Competes with BPN on integrated media planning, content, and ROI-driven campaign management.
• Zenith: Publicis-owned global media agency with active operations across the Baltics and CEE. Competes with BPN on integrated media planning/buying and ROI-led campaign management for enterprise brands.
• OMD Worldwide: Omnicom's global media network with strong Baltic and CEE presence. Directly comparable to BPN in delivering media planning, buying, and analytics services for large enterprise clients.
• Mindshare: WPP-owned global media agency with established Baltic presence. Competes on similar full-funnel media planning, buying, and analytics services for retail and e-commerce clients.
• PHD Worldwide: Omnicom media network competing for the same Lithuanian and Baltic enterprise media budgets as BPN, particularly in retail and financial services.
• IPG Mediabrands: Global media agency network and BPN's core strategic partner. Provides the indexing methodologies and benchmarks underlying BPN's analytics stack and competes for the same Baltic enterprise clients at a global scale.
• Starcom: Publicis global media network operating across the Baltic region. Overlaps with BPN on data-driven media planning, audience targeting, and e-commerce client mandates.

Direct peers

• Inspired UM: Lithuania-headquartered media agency with overlapping service scope (media planning, buying, digital) and similar local-market focus. Closest direct competitor to BPN within the Lithuanian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPN Intense