Moonfolks
Moonfolks is an independent Indonesian creative agency offering integrated and digital marketing services—including advertising, brand strategy, social media, and programmatic buying—to enterprise brands across Indonesia, Brunei, and Vietnam, and operates a strategic alliance with Havas.
- Company typePrivate
- Founded2024
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Moonfolks firmographics
Firmographics- Name
- Moonfolks
- Legal name
- Moonfolks
- Website
- https://mcsaatchi.id
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moonfolks is an independent Indonesian creative agency offering integrated and digital marketing services—including advertising, brand strategy, social media, and programmatic buying—to enterprise brands across Indonesia, Brunei, and Vietnam, and operates a strategic alliance with Havas.
- Ownership category
- akta.pro rank
Where Moonfolks is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Moonfolks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Creative and Marketing Services: Moonfolks generates revenue by providing integrated and digital marketing services including brand identity development, packaging design, digital content creation, influencer strategy, media planning and buying, programmatic advertising, social media management, and brand strategy to enterprise clients and advertisers.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Moonfolks product offering
Product offeringCore offering
Moonfolks is an independent Indonesian creative and strategic agency that provides integrated and digital marketing services to enterprise brands and advertisers. Core offerings include advertising, brand identity development, packaging design, digital content creation, social media management, influencer strategy, programmatic buying, media planning and buying, PR, and brand strategy across Indonesia, Brunei, and Vietnam. The agency executes end-to-end campaign work such as the launch marketing for Asian Paints' Infinito System in Indonesia.
Product overview
Moonfolks is an independent Indonesian creative and strategic agency operating across Indonesia, Brunei, and Vietnam. The company operates as a unified creative agency offering integrated marketing services including advertising, social media management, programmatic buying, brand strategy, and media planning. Through its strategic alliance with Havas (forming Havas Moonfolks), the company extends its capabilities in media services and proprietary tools. The agency also executes campaign work for clients such as Asian Paints, developing brand identity, packaging, digital content, and influencer strategies.
Differentiator
Problem solved
Functional benefit
Brands
- Havas Moonfolks: Strategic media alliance entity formed through partnership between Havas and Moonfolks, combining media expertise with integrated and digital marketing capabilities under Havas' Converged strategy.
Products and services
- Moonfolks Creative Agency Services Full-service creative and strategic agency offering integrated marketing solutions including advertising, social media management, programmatic buying, brand strategy, influencer partnerships, media planning, PR, brand identity development, packaging design, and digital content creation. Operations span Indonesia, Brunei, and Vietnam. Serves enterprise brands and advertisers.
- Havas Moonfolks Strategic media alliance entity combining Havas' media expertise with Moonfolks' integrated and digital marketing capabilities. Operates under Havas' Converged strategy, offering unified creative and media services including advertising, social media, programmatic buying, and brand strategy to enterprise clients in Indonesia and Southeast Asia.
Quantifiable outcome
- Disruptive launch in Indonesian coatings market for Asian Paints Infinito System
Companies that use Moonfolks
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Moonfolks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moonfolks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- HavasflagshipStrategic alliance forming Havas Moonfolks, a new entity combining Havas' media expertise with Moonfolks' integrated and digital marketing capabilities. The partnership enables seamless integration of services spanning advertising, social media, programmatic buying, and brand strategy. Havas' proprietary tools and platforms including Havas Market, Havas Play, and CSA will be introduced to the Indonesian market. The alliance strengthens Havas' presence in Southeast Asia while maintaining Moonfolks' independent creative operations.
- Asian PaintscoreMoonfolks served as creative partner for Asian Paints' Infinito System launch in Indonesia. Developed brand identity, packaging, digital content, influencer strategy, and managed media planning and buying for the five-product coatings solution. The campaign positioned the Infinito System as a disruptive offering in Indonesia's coatings market with a five-year durability guarantee.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Moonfolks competitors and assessment
Company assessmentBroad incumbents
- WPP plc: WPP is the parent of Ogilvy, VMLY&R and GroupM in Indonesia and represents the largest scale incumbent whose multi-brand, multi-service model competes with Havas Moonfolks for the biggest regional client mandates.
- Havas: Havas is both Moonfolks' strategic alliance partner (Havas Moonfolks) and a global competitor in Indonesia. Havas' regional footprint, proprietary platforms and Converged strategy make it the single most relevant broad incumbent for both capability and competitive benchmarking.
- Publicis Groupe Indonesia: Publicis operates multiple agency brands in Indonesia (Leo Burnett, Publicis, Saatchi & Saatchi) under a converged holding-company model that competes directly with the Havas Moonfolks converged strategy — making it the closest structural analogue at holding-company level.
Direct peers
- Dentsu Creative Indonesia: Dentsu's Indonesia-based creative network serves the same enterprise brand clients with integrated advertising, social, and media services under a global parent — the canonical network-affiliated peer competing head-to-head with Moonfolks for Indonesian brand mandates.
- BBDO Indonesia: Omnicom-owned BBDO Indonesia offers comparable creative and brand-strategy services to the same multinational and Indonesian brand clients, frequently competing against Moonfolks in agency-of-record pitches.
- Leo Burnett Indonesia: Publicis-affiliated Leo Burnett Indonesia competes for the same enterprise brand accounts with comparable integrated creative capabilities and major multinational client relationships across Southeast Asia.
- MullenLowe Indonesia: IPG-affiliated MullenLowe Indonesia delivers integrated creative and media services to similar enterprise brand clients in the region, serving as a comparable network-affiliated independent creative agency competing on the same Indonesian mandates.
- M&C Saatchi Indonesia: The mcsaatchi.id domain is registered to Moonfolks, suggesting M&C Saatchi Indonesia was the operating identity prior to the 2024 Moonfolks rebrand. Operating model, market and service offering are identical, making it the closest direct peer comparison.
- Ogilvy Indonesia: WPP-owned Ogilvy operates a full-service creative and integrated marketing presence in Indonesia serving the same brand advertisers as Moonfolks, with similar end-to-end campaign execution capabilities including influencer strategy and media planning.
- TBWA\\Indonesia: Omnicom-owned TBWA's Indonesian operation targets the same kind of brand-disruption engagements Moonfolks pursues (e.g., Asian Paints "disruptive launch") with a similarly integrated creative-plus-strategy positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Moonfolks social profiles
Digital presenceMoonfolks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonfolks leadership team
Management profileNumber of profiles
Moonfolks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Moonfolks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonfolks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonfolks
What does Moonfolks do?
Moonfolks is an independent Indonesian creative and strategic agency that provides integrated and digital marketing services to enterprise brands and advertisers. Core offerings include advertising, brand identity development, packaging design, digital content creation, social media management, influencer strategy, programmatic buying, media planning and buying, PR, and brand strategy across Indonesia, Brunei, and Vietnam. The agency executes end-to-end campaign work such as the launch marketing for Asian Paints' Infinito System in Indonesia.
Is Moonfolks a public or private company?
Moonfolks is a private company. It is classified as unknown and is currently operating.
When was Moonfolks founded?
Moonfolks was founded in 2024. It employs 51 to 100 people.
Where is Moonfolks based?
Moonfolks is headquartered in Jakarta, Indonesia, in the Asia region.
How does Moonfolks make money?
One revenue line is on record: creative and Marketing Services.
Who are Moonfolks's main competitors?
Broad incumbents on record are WPP plc, Havas and Publicis Groupe Indonesia. Direct peers are Dentsu Creative Indonesia, BBDO Indonesia, Leo Burnett Indonesia, MullenLowe Indonesia, M&C Saatchi Indonesia, Ogilvy Indonesia and TBWA\\Indonesia.
Does Moonfolks have an API?
No public API is recorded for Moonfolks.