American Marketing Association Birmingham

What American Marketing Association Birmingham does

AMA Birmingham is a local chapter of the American Marketing Association, founded in 1958 to serve marketing professionals in Birmingham, Alabama. It operates as a volunteer-led nonprofit professional membership organization with no paid staff, governed by a Board of Directors and various committee members. The chapter delivers a portfolio of community-based programs including monthly Signature Series Luncheons featuring prominent CEOs and CMOs, bi-monthly informal Marketing Mornings coffee meetups, an annual Answers in Action Conference, the Magic City Marketing Awards, a formal Mentorship Program connecting student marketers with professionals, and an online Job Board for marketing careers. These programs serve marketing professionals, student marketers, small business owners, executives, and educational institutions across Birmingham and Alabama.

The organization's infrastructure is event-driven and community-based rather than technology-based. AMA Birmingham uses standard commercial tooling managed primarily by sponsor Infomedia, including web infrastructure, email marketing platforms (Emma, Mailchimp), Eventbrite for event registration, and project management tools (Asana, Slack) for board operations. No proprietary technology platforms, AI/ML capabilities, or software products are disclosed; the core product is the in-person and virtual programming calendar itself.

Revenue is generated primarily through corporate sponsorships structured in Platinum, Gold, and Silver tiers and through membership dues priced at $260 annually, with event registrations providing supplementary transaction-based revenue. The sponsor base includes Infomedia and Uptick Marketing at Platinum, Taco Mama at Gold, and Google, Emma, Eventbrite, Slack, The Marls Collective, Real & Rosemary, Taziki's, and others at Silver or minor tiers. The chapter maintains local autonomy in programming while being affiliated with the national AMA organization, and was recognized as the 2nd fastest growing AMA chapter in the country.

Name

American Marketing Association Birmingham

Legal name

American Marketing Association Birmingham

Website

https://amabirmingham.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

AMA Birmingham is a volunteer-led nonprofit professional chapter of the American Marketing Association, founded in 1958, that serves marketing professionals and students in Birmingham, Alabama through monthly luncheons, networking events, an annual conference, mentorship programs, and awards.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Professional Organizations (813920), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

akta.pro secondary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Professional association services
• Marketing networking events
• Professional development programs
• Marketing awards programs
• Collegiate marketing chapters

Headquarters

HQ city

Aluskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees provide revenue for chapter operations. Membership includes access to AMA International resources and local Birmingham chapter benefits. Pricing at $260/year with discounts available for new members.
2. Sponsorship Revenue: As a primarily sponsor-funded organization, AMA Birmingham relies on corporate sponsors at Platinum, Gold, and Silver tiers to fund programming, events, and operations. Sponsors receive brand visibility, speaking opportunities, and access to the marketing professional community.
3. Event Revenue: Revenue generated from event registrations for luncheons, conferences, workshops, and special events. Some events offer free virtual attendance while in-person events may have registration fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

AMA Birmingham is a volunteer-led, nonprofit local chapter of the American Marketing Association that operates a portfolio of in-person and virtual programs for the Birmingham, Alabama marketing community. Its core offerings include monthly educational Signature Series Luncheons, bi-monthly Marketing Mornings meetups, the annual Answers in Action Conference, the Magic City Marketing Awards, a mentorship program, an online job board, and email newsletter communications, all funded primarily through corporate sponsorships and annual membership dues.

Product overview

AMA Birmingham is a professional membership organization (not a software product company) offering a portfolio of in-person and virtual programs and services for marketing professionals in Birmingham, Alabama. The core offerings include Signature Series Luncheons (monthly educational events featuring industry speakers), Marketing Mornings (casual bi-monthly networking meetups), an annual Answers in Action Conference, the Magic City Marketing Awards program, a Mentorship Program connecting students with professionals, a Job Board for marketing careers, and email newsletter communications. These programs are designed to unite, educate, and strengthen the professional marketing community through networking, professional development, and community engagement activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Series Luncheons Monthly luncheon events held at The Harbert Center on the third Wednesday of each month, featuring presentations from CEOs, CMOs, and marketing experts from Birmingham and beyond, designed for marketing professionals seeking continued learning and networking.
• Marketing Mornings Bi-monthly informal meetups at local coffee spots where marketers gather over coffee for casual conversation about marketing, technology, and industry topics without formal presentations or sales pitches.
• Answers in Action Conference Annual full-day conference with topic-driven breakout sessions, keynote speakers, and workshops led by CEOs, CMOs, and top marketers covering Digital Marketing, Sales, Marketing Automation, Social Media, B2B, Direct Marketing, and Analytics, attended by over 100 marketers.
• Magic City Marketing Awards Annual awards program recognizing excellence in marketing within the Birmingham community, with nominations open to local marketing professionals and companies.
• Mentorship Program Program connecting AMA collegiate members with marketing professionals to help students transition from college to career through monthly meetings typically held over lunch or coffee.
• AMA Birmingham Job Board Online job board connecting marketing professionals with open roles in advertising, communications, design, PR, digital marketing, and related fields across Birmingham and Alabama, free for job seekers.
• Newsletter and Email Updates Email newsletter service providing updates about news, events, and marketing best practices to subscribers, distributed through Emma and Mailchimp platforms.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered platinum, gold, silver, core and minor.

• InfomediaplatinumTechnology or IntegrationWebsite sponsor providing full-service web development, ecommerce platforms, digital marketing, social media, and SEO services. Manages and supports the AMA Birmingham website infrastructure.
• Taco MamagoldGTM or Marketing PartnerTaco Mama, a Birmingham-based restaurant brand, sponsors AMA Birmingham events and programming. CEO Will Haver has been featured as a speaker at Signature Series Luncheons.
• Uptick MarketingplatinumGTM or Marketing PartnerDigital marketing agency and Platinum Sponsor providing SEO services. Matt Robinson, Director of Advertising and Analytics at Uptick Marketing, serves as AMA Birmingham President.
• Wilson Executive GroupsilverGTM or Marketing PartnerGlobal training and development company providing custom training programs. Offers leadership and professional development expertise to the marketing community.
• J. E. Hill Digital MarketingsilverGTM or Marketing PartnerStrategic marketing consulting firm specializing in digital channels, organic SEO, content development, and strategic marketing consulting.
• The Marls CollectivesilverGTM or Marketing PartnerBranding and digital marketing agency based in Pelham, Alabama, focused on empowering small business owners, particularly female-led and BIPOC businesses. Marlesa Willis, CEO & Co-Founder, serves as VP of Collegiate Relations.
• Real & RosemarysilverGTM or Marketing PartnerRestaurant partner providing catering and event support for AMA Birmingham events.
• GooglesilverGTM or Marketing PartnerTechnology sponsor supporting AMA Birmingham programming and events.
• Emma (email marketing platform)silverTechnology or IntegrationDigital marketing platform providing email marketing services. Sponsor offering discounts and expertise to AMA Birmingham.
• EventbritesilverTechnology or IntegrationEvent technology platform powering event registration and ticketing for AMA Birmingham events.
• Taziki's Mediterranean CafesilverGTM or Marketing PartnerRestaurant sponsor. Keith Richards, founder of Taziki's, was a featured speaker at AMA Birmingham luncheons.
• The Harbert CentercoreOthersPrimary venue for Signature Series Luncheons and special events, located at 2019 4th Avenue North, Birmingham, AL 35203.
• Eric Gray PhotographyminorGTM or Marketing PartnerPhotography sponsor providing event photography for AMA Birmingham events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Meetup: Online platform enabling local professional meetup groups, including marketing-specific communities in Birmingham. Represents a free, technology-enabled alternative for the same audience seeking networking and learning — a low-cost substitute that can compete for marketing professionals' time and attention.
• MarketingProfs: Online marketing education and community platform offering webinars, courses, and events for marketing professionals. Competes for AMA Birmingham's audience on the professional development dimension, with the advantage of being virtual/national-scale versus the chapter's in-person regional model.

Direct peers

• AMA New York: Largest AMA chapter in the U.S. with similar product offering (Signature Series-style events, annual conferences, awards). Comparable in business model and chapter mechanics; differs only in scale and metro market. Useful benchmark for what scaled-up AMA chapter economics look like.
• AdFed (American Advertising Federation) local chapters: Local AdFed/AAF chapters (e.g., AAF Birmingham, Ad 2) operate in the same Birmingham/Alabama market with overlapping audience of marketing and advertising professionals. They run Addy Awards, luncheons, and sponsorship tiers — directly comparable event programming and audience to AMA Birmingham.
• AMA Atlanta (American Marketing Association Atlanta): Sister AMA chapter in the same Southeast region, offering the closest peer comparison: local chapter model, luncheons, annual conference, sponsorship tiers, collegiate programming. Highly comparable in mission and operating mechanics to AMA Birmingham, differing primarily in metro market served.

Regional players

• Birmingham Business Journal (Bham Business Journal events): Regional media outlet hosting Birmingham-area executive events, awards programs, and networking. Shares the same Birmingham geography, sponsor overlap (e.g., Regions Bank), and audience of marketing executives — making it a regional competitor for attendee attention and sponsorship dollars.

Broad incumbents

• American Marketing Association (national): The national parent organization of AMA Birmingham. Directly comparable because AMA Birmingham is a chartered chapter of AMA national — same mission (marketing professional development), same audience (marketers), and shared membership/revenue mechanics. National sets brand standards and programming frameworks while chapters deliver local execution.
• BNI (Business Network International): Global networking organization with local chapters running weekly networking meetings for business professionals. Comparable in chapter-based, member-dues-funded, event-driven model, though its audience spans industries rather than marketing specifically.
• PRSA (Public Relations Society of America): National professional association with local chapters providing events, awards, networking, and professional development for PR and communications professionals. Closely mirrors AMA Birmingham's chapter-based model, revenue mix (membership dues, sponsorships, events), and audience (communications professionals).
• AIGA (professional association for design): National professional association for design with local chapters running events, awards programs, and sponsorships for a creative-professional audience. Comparable in chapter-based professional association model and sponsor-driven revenue, though it serves designers rather than marketers specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amabirmingham
• Facebookfacebook.com/AMABirmingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Marketing Association Birmingham