AMA Atlanta

What AMA Atlanta does

AMA Atlanta is the Atlanta chapter of the American Marketing Association, founded in 1949 and operating as a volunteer-run, non-profit professional association. It serves marketing professionals at all career stages, collegiate marketers, and high school students through DECA, delivering programming through monthly events, the annual AMY Awards, Special Interest Groups, a bi-annual mentorship program (currently being redesigned for 2026), the 38th Annual Collegiate Conference and Job Fair, and the Ken Bernhardt Scholarship Program. The chapter claims the position of largest marketing organization in Atlanta and a consistent top-5 ranking among 80+ AMA chapters nationally, supported by a Board of Directors, an Executive Advisory Board of past presidents and senior marketers, and a network reaching approximately 1,000 marketing peers and 10,000+ across email and social platforms.

Revenue is generated from three streams: membership dues processed through national AMA ($199/year professional, $29/year student, $169/year group for 3-30 members), corporate sponsorships sold to enterprises and agencies seeking access to the Atlanta marketing community, and event revenue from ticket sales through Eventbrite for AMY Awards, monthly chapter events, AMA Around Town networking, and the annual Collegiate Conference. The organization is structurally dependent on its parent (American Marketing Association) for membership processing, and on corporate sponsors including Georgia Power, Nebo Agency, Yes& Agency, Acoustic, Croud, IHG, Georgia-Pacific, and others for program funding. Technology infrastructure is limited to a standard website and Eventbrite; no proprietary platform, app, or API is disclosed.

Name

AMA Atlanta

Legal name

AMA Atlanta

Website

https://ama-atlanta.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AMA Atlanta is the volunteer-run, non-profit Atlanta chapter of the American Marketing Association, founded in 1949. It serves marketing professionals, collegiate marketers, and high school DECA students through membership, events, mentorship, scholarships, and the annual AMY Awards.

Ownership category

akta.pro rank

Product category

Professional Marketing Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHABAD

Professional & Certification Expos Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYEDAMAGAL

Research & Science Fair Competitions (Science Fairs, Research Symposiums)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Academic Clubs & Competitions (Debate, Model UN, Olympiads)

SECONDARYMPAGAGAK

Executive Summits & Invitation-Only Forums

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Professional marketing association
• Marketing networking events
• Professional development programs
• Mentorship programs
• Marketing awards programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues provide recurring revenue. Professional/Academic Individual memberships at $199/year, Student memberships at $29/year, Group memberships at $169/year per member for 3-30 members.
2. Corporate Sponsorships: Sponsorship packages sold to companies seeking to reach the organization's network of marketing professionals. Organizations like Georgia Power, Strategus, alloy, SureFire Video, and others sponsor events and programs.
3. Event Revenue: Revenue from event ticket sales for professional development events, conferences, awards ceremonies, and special programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

AMA Atlanta is a non-profit professional association and local chapter of the American Marketing Association that sells annual memberships ($199 individual / $29 student / $169 group), runs recurring marketing networking and professional development events (AMA Around Town, monthly chapter events, Special Interest Groups), administers the annual AMY Awards marketing-excellence recognition program, and operates the DECA high-school marketing certification, Collegiate Conference & Job Fair, Ken Bernhardt Scholarship Program, and a bi-annual Mentorship Program for the Atlanta marketing community.

Product overview

AMA Atlanta operates as a professional membership organization offering a portfolio of programs and services rather than a unified technology product. The core offerings include the AMY Awards (annual marketing excellence celebration), AMA Around Town (informal networking events), Mentorship Program, DECA certification for high school students, Collegiate Conference with job fair, and the Ken Bernhardt Scholarship Program. Membership provides access to resources including white papers, webcasts, and the AMA Marketer's Toolkit. Special Interest Groups (SIGs) enable focused community engagement in areas like Innovation Marketing, Mentorship, and Collegiate Relations. Member engagement is facilitated through ENGAGE! and Re-ENGAGE! programs. The organization also operates a jobs board and blog/news content hub for the Atlanta marketing community.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Annual membership tier at $199/year (individual) and $169/year per member for groups of 3-30, providing access to AMA Atlanta events, white papers, webcasts, podcasts, mentorship programs, networking with ~1,000 marketing peers, and discounts of up to 40% on events; processed through the national AMA portal.
• AMY Awards (Atlanta Marketer of the Year) Annual awards ceremony recognizing outstanding marketing achievements across 20+ categories including E-Commerce, Broadcast, Email, Healthcare, Events, Influencer, Integrated Campaigns, OOH, SEO, Social Media; includes the iconic AMY Red Pencil recognition; held in 2023, 2024 and 2026 per records.
• AMA Around Town Networking Events Monthly informal networking gatherings held across metro Atlanta locations (Intown, South Atlanta, Alpharetta, Perimeter, Duluth) for marketers to connect without a formal agenda.
• Mentorship Program Bi-annual program pairing aspiring marketers with experienced marketing mentors for career guidance and professional development; 40-50 participants accepted per session.
• Collegiate Conference, Job Fair & KMA Invitational Annual 38th Collegiate Conference combined with a Job Fair and KMA Invitational connecting marketing students with employers and professional development opportunities.
• Ken Bernhardt AMA Atlanta Scholarship Program Scholarship program for outstanding collegiate marketers with named awards including Linh Ho (UGA - $3,500), David Nguyen (Emory - $3,500), Aaliyah Stukes (Clark Atlanta - $1,500), Rhea Shah (UGA - $1,500); also includes teacher grants such as Aisha Diallo (Roswell HS - $2,625) and Sejal Kurulkar (South Forsyth HS - $1,375).
• DECA High-School Marketing Certification Program AMA Atlanta serves as the certifying governing body to certify high school marketing programs through industry certification across Georgia since 2004; qualifying schools receive state funding that supports marketing education programs (DECA Chair Rich Nobliski has personally visited 140+ high schools since 2015).
• Special Interest Groups (SIGs) Interest-based subgroups including Collegiate Relations, DECA, Mentorship, and Innovation Marketing for focused professional community engagement and programming.
• Resources & Research Library Marketing white papers, best practices, research reports, and the AMA Marketer's Toolkit available to members for professional development.

Quantifiable outcome

• Network with almost 1,000 marketing peers in Atlanta
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, primary and secondary.

• DECA (Distributive Education Clubs of America)coreStrategic or Co-development Partner · 1 January 2025DECA is an international association of high school and college students and teachers of marketing, management and entrepreneurship. AMA Atlanta serves as the certifying governing body to certify high school marketing programs through industry certification across Georgia, supporting state funding for marketing education programs since 2004.
• Georgia Department of Education (GDOE)coreStrategic or Co-development PartnerAMA Atlanta collaborates with GDOE on the DECA certification initiative, where AMA Atlanta certifies high school marketing programs across Georgia. Schools meeting standards qualify for state funding that supports marketing education programs.
• Georgia PowerprimaryGTM or Marketing PartnerGeorgia Power is a featured sponsor of AMA Atlanta, providing support for events and programs. Georgia Power represents one of the key corporate sponsors helping fund chapter activities.
• Yes& AgencyprimaryGTM or Marketing PartnerYes& Agency is a featured sponsor and Nick Schittone (Chief Growth Officer) serves as Executive Advisory Board Chair. Strong ongoing sponsorship relationship.
• Nebo AgencyprimaryGTM or Marketing PartnerNebo Agency is a featured sponsor and Amanda Oliver serves as Co-VP of Membership on the Board of Directors. Strong ongoing sponsorship and personnel involvement.
• IHG Hotels & ResortssecondaryGTM or Marketing PartnerIHG Hotels & Resorts is a featured sponsor with Ashish Arya (Global Director, GM Master brand Strategy & Marketing) serving on the Executive Advisory Board.
• E.W. Scripps CompanysecondaryGTM or Marketing PartnerE.W. Scripps Company is a current sponsor of AMA Atlanta with Keisha Taylor Starr serving as CMO.
• AcousticsecondaryGTM or Marketing PartnerAcoustic is a featured sponsor of AMA Atlanta, supporting chapter events and programs.
• CroudGTM or Marketing PartnerCroud is a featured sponsor of AMA Atlanta.
• Georgia Scheller College of Business (Georgia Tech)secondaryGTM or Marketing PartnerGeorgia Tech Scheller College of Business is a sponsor with ties to the marketing academic community.
• AJC AdssecondaryGTM or Marketing PartnerAJC Ads is a current sponsor of AMA Atlanta with Jackie Choice (Senior Manager of Marketing) active on the board.
• StrategussecondaryGTM or Marketing PartnerStrategus is a current sponsor specializing in connected TV advertising.
• Publicis CollectivesecondaryGTM or Marketing PartnerPublicis Collective is a current sponsor of AMA Atlanta.
• AlloysecondaryGTM or Marketing PartnerAlloy is a current sponsor with CEO Raj Choudhury contributing thought leadership to chapter programs.
• SureFire VideosecondaryGTM or Marketing PartnerSureFire Video is a current sponsor specializing in video production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Association of National Advertisers (ANA): National trade association for brand marketers and advertisers. Overlaps with AMA Atlanta's audience of corporate marketing professionals and competes for thought leadership, sponsorship dollars, and member mindshare at the national level.
• American Association of Advertising Agencies (4A's): National trade association representing the advertising agency industry. While broader than AMA Atlanta in scope, it serves a similar audience (agency marketers) and competes for sponsorship dollars and member engagement across the same programs.
• American Advertising Federation (AAF) - District 9: Regional federation of advertising clubs including Atlanta-area chapters. Comparable in mission of advancing the advertising/marketing profession through events, awards (ADDYs), and education, and overlaps significantly with AMA Atlanta's audience and programming.

Regional players

• Ad Club of Atlanta: Atlanta-based advertising industry organization serving creative and agency professionals in the same metro. Comparable as a regional professional community offering networking, events, and recognition, though focused on advertising/creative rather than broader marketing.
• Public Relations Society of America (PRSA) Georgia Chapter: Regional professional association chapter serving PR and communications professionals in Georgia. Comparable in structure (membership, events, awards) but focused on PR rather than marketing, and based in the same Atlanta metro area.

Direct peers

• AMA New York: Another large metropolitan chapter of the American Marketing Association serving marketing professionals in the New York metro area. Directly comparable as a regional AMA chapter offering memberships, monthly events, awards programs, and mentorship to a major city's marketing community.
• AMA San Francisco: AMA chapter serving the San Francisco Bay Area marketing community with parallel programs including monthly events, awards, mentorship, and collegiate outreach. Comparable as a large-market AMA chapter with strong tech-sector sponsor mix.
• AMA Chicago: One of the largest AMA chapters nationally, operating the same membership, event, awards, and collegiate programming model as AMA Atlanta in a different major US metro. Closely comparable in chapter structure, sponsorship model, and program portfolio.
• AMA Boston: AMA chapter providing membership, networking events, professional development, and awards to Boston-area marketers. Directly comparable in mission, structure, and chapter-level programming model to AMA Atlanta.
• AMA Los Angeles: Large AMA chapter operating in the Los Angeles metro with similar membership, event, and collegiate programming offerings. Comparable as a major-market AMA chapter competing for the same corporate sponsorship and engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMAAtlanta
• YouTubeyoutube.com/amaatlanta
• Facebookfacebook.com/amaatlanta
• LinkedInlinkedin.com/company/amaatlanta
• Instagraminstagram.com/amaatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Atlanta