Matrix Professional
Matrix Professional is a U.S. professional hair care, color, and styling brand owned by L'Oréal, selling exclusively through authorized beauty distributors (SalonCentric, CosmoProf) to licensed salon professionals across the United States.
- Company typePrivate
- Founded1980
- HeadquartersWestfield, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Matrix Professional does
Matrix Professional is a U.S. professional hair care, color, and styling brand founded in 1980 and currently operated as a subsidiary brand under the L'Oréal Group. The company sells exclusively through authorized professional beauty supply distributors (SalonCentric, CosmoProf, A&A Beauty Supplies, Armstrong McCall, RDA Pro Mart, and State Beauty Supply) to licensed salon professionals, including salon owners, managers, independent stylists, colorists, booth renters, suite owners, and beauty school students. Matrix does not sell directly to consumers or through e-commerce, enforcing a professional-only distribution model.
The company's product portfolio is organized into three core categories. Hair Color includes SoColor (permanent cream color with up to 100% gray coverage), SoColor Sync, Super Sync (blonde-specialized), Tonal Control (pre-bonded), Developers, Lighteners, and the recently launched BlondeMax 9+ Lightening System. Hair Care includes targeted lines for color-treated hair (Color Obsessed, Brass Off, So Silver), curly hair (A Curl Can Dream), volume (High Amplify), repair (Instacure, Instacure Build A Bond), smoothing (Mega Sleek), hydration (Food For Soft), shine (Glow Mania), and multi-benefit care (Miracle). Styling comprises the Matrix Styling and Vavoom lines. Underlying technology centers on professional-grade formulations rather than software or platform architecture.
Matrix generates revenue through one-time product sales of professional-sized SKUs to licensed salon professionals via its distributor network. The company supports its channel with the LEVEL Loyalty Rewards program (integrated with SalonCentric's ProRewards), the Formula Factory lookbook tool, the SoColor Calculator, and an education platform anchored by L'Oréal Academy, online certifications, live streaming classes, and a YouTube education channel. Marketing reaches stylists through organic social (Facebook, Instagram, Pinterest), email signup, and website content. Matrix does not disclose standalone financial figures; revenue, headcount, and pricing are not publicly available.
Matrix Professional firmographics
Firmographics- Name
- Matrix Professional
- Legal name
- Matrix
- Website
- https://matrixprofessional.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Short description
- Matrix Professional is a U.S. professional hair care, color, and styling brand owned by L'Oréal, selling exclusively through authorized beauty distributors (SalonCentric, CosmoProf) to licensed salon professionals across the United States.
- Ownership category
- akta.pro rank
Matrix Professional industry classification
Industry- Product category
- Professional Hair Care Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
- akta.pro secondary industries
- Professional Hair Color (CRABALAA), Conditioners & Hair Masks (CRABABAB), Professional Hair Styling & Finishing (CRABALAC)
Keywords
Where Matrix Professional is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Markets served
Matrix Professional business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Professional Hair Care Products: Matrix generates revenue through the sale of professional hair color, hair care, and styling products exclusively to licensed salon professionals via authorized beauty supply distributors. Products are sold in professional sizes for salon use rather than consumer retail packaging.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Matrix Professional product offering
Product offeringCore offering
Matrix Professional manufactures and sells professional hair color, hair care, and styling products exclusively through authorized US beauty supply distributors to licensed salon professionals. The portfolio spans SoColor, SoColor Sync, Super Sync, and Tonal Control permanent and demi-permanent hair color lines; targeted hair care lines such as Color Obsessed, Brass Off, So Silver, A Curl Can Dream, Instacure, and Mega Sleek; styling lines Matrix Styling and Vavoom; and lighteners including the BlondeMax 9+ system. The brand supports its products with the LEVEL Loyalty Rewards program and L'Oréal Academy professional education.
Product overview
Matrix Professional is a professional hair care, color, and styling products company offering a comprehensive portfolio organized into three main categories: Hair Color, Hair Care, and Styling. The Hair Color lineup includes SoColor (permanent cream color with gray coverage), SoColor Sync, Super Sync (blonde-specialized color), Tonal Control, Lighteners, Developers, and the BlondeMax 9+ Lightening System. The Hair Care division features targeted product lines including Color Obsessed, Brass Off, and So Silver for color-treated hair; A Curl Can Dream for curly hair; High Amplify for volume; Instacure and Instacure Build A Bond for damaged hair repair; Mega Sleek for smoothing; Miracle for multi-benefit care; Food For Soft for hydration; and Glow Mania for shine. The Styling category includes Matrix Styling and Vavoom product lines. Additionally, Matrix offers a LEVEL Loyalty Rewards program for professional stylists, along with education resources through L'Oréal Academy.
Differentiator
Problem solved
Functional benefit
Brands
- SoColor: Hair color product line including permanent cream hair color
- SoColor Sync
- Super Sync
- Tonal Control
- A Curl Can Dream
- Brass Off
- Color Obsessed
- Food For Soft
- Glow Mania
- High Amplify
- Instacure
- Instacure Build A Bond
- Mega Sleek
- Miracle
- So Silver
- Matrix Styling
- Vavoom
- LEVEL Loyalty
- BlondeMax
- Formula Factory
Products and services
- SoColor Professional permanent cream hair color line designed for salon colorists, offering comprehensive color solutions including up to 100% gray coverage in selected shades.
- SoColor Sync Professional hair color product line designed for synchronized color processing and consistency for licensed salon colorists.
- Super Sync The Sparkling Blondes Collection Professional hair color line specializing in blonde formulations with both cool and warm tone options, providing versatile blonde results for professional colorists.
- Tonal Control Pre-bonded professional hair color system designed for controlled tonal application by salon colorists.
- Developer Professional hair color developer products used with Matrix hair color lines for activation by salon professionals.
- Lighteners Professional hair lightening products for lifting natural or colored hair to lighter levels, available to licensed salon professionals.
- BlondeMax 9+ Lightening System Oil-powered 9-level professional hair lightening system designed as the fastest, cleanest and most even lifting system in the Matrix professional lineup, available to professional stylists.
- A Curl Can Dream Professional hair care line formulated for curly and textured hair types, used by salon professionals on clients with curls and waves.
- Brass Off Professional hair care line formulated to neutralize brassiness and orange tones in lightened or highlighted hair, used by salon professionals.
- Color Obsessed Professional hair care line designed to maintain and protect color-treated hair, used in-salon and recommended to clients.
- Food For Soft Professional hair care product line focused on providing softness and hydration to hair, used by salon professionals.
- Glow Mania Professional hair care line designed to add shine and luminosity to hair, used by salon professionals.
- High Amplify Professional hair care line designed for fine or limp hair to add volume and body, used by salon professionals.
- Instacure Professional hair care treatment line designed to repair and restore damaged hair, including the Instacure Build A Bond bond-building treatment system, used by salon professionals.
- Mega Sleek For All Hair Types Professional hair care and styling line designed to smooth and straighten hair, now expanded to be suitable for all hair types, used by salon professionals.
- Miracle Professional multi-benefit hair care line addressing various hair needs, used by salon professionals across services.
- So Silver Professional hair care line formulated to neutralize yellow tones and maintain silver, platinum, and gray hair colors, used by salon professionals.
- Matrix Styling Professional styling product line providing various styling solutions for different looks and hair types, used by salon professionals.
- Vavoom Professional styling product line providing volume and hold for various hairstyles, used by salon professionals.
- LEVEL Loyalty Rewards Professional rewards program allowing stylists to earn points through enrollment and product purchases and discover new ways to grow their business.
- L'Oréal Academy Professional Education Professional education programs including in-person L'Oréal Academy programs, Matrix Certifications, online certifications, technique videos, and live streaming classes, available to licensed salon professionals and students.
Companies that use Matrix Professional
Customer profileSegments4 records
Ideal customer profiles3 records
Matrix Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matrix Professional partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SalonCentriccoreSalonCentric is a major professional beauty distributor and a key channel partner for Matrix. The partnership includes ProRewards loyalty program integration, allowing salon professionals to earn rewards on Matrix purchases through SalonCentric.
- CosmoProfcoreCosmoProf is a professional beauty distributor serving salon professionals across the US. Matrix products are available through CosmoProf's distribution network as part of their professional hair care portfolio.
- A&A Beauty SuppliesminorA&A Beauty Supplies is a regional professional beauty supply distributor offering Matrix hair care and color products to salon professionals.
- Armstrong McCallminorArmstrong McCall is a professional beauty supply distributor operating in select US markets, providing Matrix products to local salon professionals.
- RDA Pro MartminorRDA Pro Mart is a professional beauty products distributor serving salon professionals with Matrix hair care, color, and styling products.
- State Beauty SupplyminorState Beauty Supply is a regional professional beauty supply distributor offering Matrix products to salon professionals in their market area.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Matrix Professional competitors and assessment
Company assessmentBroad incumbents
- Kérastase: Kérastase is another L'Oréal Professional Products Division brand; while it overlaps in premium hair care and styling, it skews more upscale and broader-portfolio than Matrix.
Direct peers
- Redken: Redken is L'Oréal's sister professional hair care and color brand, distributed through the same US professional channel (SalonCentric, CosmoProf) with overlapping targets in salon color, care, and education.
- Paul Mitchell: Paul Mitchell Systems offers professional hair color, care, and styling products sold through distributors to salons with strong education programs — a structurally similar go-to-market to Matrix.
- L'Oréal Professionnel: L'Oréal Professionnel is a direct L'Oréal sibling brand in professional hair color and care, sharing the same Professional Products Division, education infrastructure (L'Oréal Academy), and US distributor footprint.
- Wella Professionals: Wella Professionals is a major global competitor in professional hair color and care, serving licensed stylists through professional distributors — overlapping directly with Matrix's product, channel, and customer model.
- Joico: Joico is a professional hair color and care brand distributed through beauty supply distributors to salons, with overlapping stylists and color service offerings.
- Schwarzkopf Professional: Schwarzkopf Professional (Henkel) competes head-on in salon hair color, care, and styling, distributed via professional beauty supply channels with similar stylist education programs.
Emerging players
- Olaplex: Olaplex pioneered the bond-building treatment category and now sells through both professional and DTC/retail channels, creating a new bond-care subcategory that competes with Matrix's Instacure Build A Bond and Brass Off lines.
- Pulp Riot: Pulp Riot is a professional color brand built around social-media education and stylist community; it overlaps with Matrix's color launches (Super Sync, SoColor) in professional accounts and adds a digital-first education model.
- Pravana: Pravana is a professional color and care brand competing in the same US distributor channel, with emphasis on vivid color and clean formulations that overlap portions of Matrix's color portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Matrix Professional social profiles
Digital presenceMatrix Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrix Professional leadership team
Management profileNumber of profiles
Matrix Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrix Professional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrix Professional
What does Matrix Professional do?
Matrix Professional manufactures and sells professional hair color, hair care, and styling products exclusively through authorized US beauty supply distributors to licensed salon professionals. The portfolio spans SoColor, SoColor Sync, Super Sync, and Tonal Control permanent and demi-permanent hair color lines; targeted hair care lines such as Color Obsessed, Brass Off, So Silver, A Curl Can Dream, Instacure, and Mega Sleek; styling lines Matrix Styling and Vavoom; and lighteners including the BlondeMax 9+ system. The brand supports its products with the LEVEL Loyalty Rewards program and L'Oréal Academy professional education.
Is Matrix Professional a public or private company?
Matrix Professional is a private company. It is classified as corporate owned and is currently operating.
When was Matrix Professional founded?
Matrix Professional was founded in 1980.
Where is Matrix Professional based?
Matrix Professional is headquartered in Westfield, United States, in the North America region.
How does Matrix Professional make money?
One revenue line is on record: professional Hair Care Products.
Who are Matrix Professional's main competitors?
Kérastase is listed as a broad incumbent. Direct peers are Redken, Paul Mitchell, L'Oréal Professionnel, Wella Professionals, Joico and Schwarzkopf Professional. Emerging players are Olaplex, Pulp Riot and Pravana.
Does Matrix Professional have an API?
No public API is recorded for Matrix Professional.
What industry is Matrix Professional in?
Matrix Professional's product category is Professional Hair Care Products. Its primary akta.pro industry code is CRABABAK, Professional/Salon Haircare (Backbar & Retail), with a secondary code of CRABALAA, Professional Hair Color. Its SIC code is 2844.