Matrix Professional

What Matrix Professional does

Matrix Professional is a U.S. professional hair care, color, and styling brand founded in 1980 and currently operated as a subsidiary brand under the L'Oréal Group. The company sells exclusively through authorized professional beauty supply distributors (SalonCentric, CosmoProf, A&A Beauty Supplies, Armstrong McCall, RDA Pro Mart, and State Beauty Supply) to licensed salon professionals, including salon owners, managers, independent stylists, colorists, booth renters, suite owners, and beauty school students. Matrix does not sell directly to consumers or through e-commerce, enforcing a professional-only distribution model.

The company's product portfolio is organized into three core categories. Hair Color includes SoColor (permanent cream color with up to 100% gray coverage), SoColor Sync, Super Sync (blonde-specialized), Tonal Control (pre-bonded), Developers, Lighteners, and the recently launched BlondeMax 9+ Lightening System. Hair Care includes targeted lines for color-treated hair (Color Obsessed, Brass Off, So Silver), curly hair (A Curl Can Dream), volume (High Amplify), repair (Instacure, Instacure Build A Bond), smoothing (Mega Sleek), hydration (Food For Soft), shine (Glow Mania), and multi-benefit care (Miracle). Styling comprises the Matrix Styling and Vavoom lines. Underlying technology centers on professional-grade formulations rather than software or platform architecture.

Matrix generates revenue through one-time product sales of professional-sized SKUs to licensed salon professionals via its distributor network. The company supports its channel with the LEVEL Loyalty Rewards program (integrated with SalonCentric's ProRewards), the Formula Factory lookbook tool, the SoColor Calculator, and an education platform anchored by L'Oréal Academy, online certifications, live streaming classes, and a YouTube education channel. Marketing reaches stylists through organic social (Facebook, Instagram, Pinterest), email signup, and website content. Matrix does not disclose standalone financial figures; revenue, headcount, and pricing are not publicly available.

Name

Matrix Professional

Legal name

Matrix

Website

https://matrixprofessional.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Matrix Professional is a U.S. professional hair care, color, and styling brand owned by L'Oréal, selling exclusively through authorized beauty distributors (SalonCentric, CosmoProf) to licensed salon professionals across the United States.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Conditioners & Hair Masks (CRABABAB), Professional Hair Styling & Finishing (CRABALAC)

Keywords

• Professional hair care
• Salon hair color
• Professional hair styling
• Salon beauty distributor
• Professional color education

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Professional Hair Care Products: Matrix generates revenue through the sale of professional hair color, hair care, and styling products exclusively to licensed salon professionals via authorized beauty supply distributors. Products are sold in professional sizes for salon use rather than consumer retail packaging.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Matrix Professional manufactures and sells professional hair color, hair care, and styling products exclusively through authorized US beauty supply distributors to licensed salon professionals. The portfolio spans SoColor, SoColor Sync, Super Sync, and Tonal Control permanent and demi-permanent hair color lines; targeted hair care lines such as Color Obsessed, Brass Off, So Silver, A Curl Can Dream, Instacure, and Mega Sleek; styling lines Matrix Styling and Vavoom; and lighteners including the BlondeMax 9+ system. The brand supports its products with the LEVEL Loyalty Rewards program and L'Oréal Academy professional education.

Product overview

Matrix Professional is a professional hair care, color, and styling products company offering a comprehensive portfolio organized into three main categories: Hair Color, Hair Care, and Styling. The Hair Color lineup includes SoColor (permanent cream color with gray coverage), SoColor Sync, Super Sync (blonde-specialized color), Tonal Control, Lighteners, Developers, and the BlondeMax 9+ Lightening System. The Hair Care division features targeted product lines including Color Obsessed, Brass Off, and So Silver for color-treated hair; A Curl Can Dream for curly hair; High Amplify for volume; Instacure and Instacure Build A Bond for damaged hair repair; Mega Sleek for smoothing; Miracle for multi-benefit care; Food For Soft for hydration; and Glow Mania for shine. The Styling category includes Matrix Styling and Vavoom product lines. Additionally, Matrix offers a LEVEL Loyalty Rewards program for professional stylists, along with education resources through L'Oréal Academy.

Differentiator

Problem solved

Functional benefit

Brands

• SoColor: Hair color product line including permanent cream hair color
• SoColor Sync
• Super Sync
• Tonal Control
• A Curl Can Dream
• Brass Off
• Color Obsessed
• Food For Soft
• Glow Mania
• High Amplify
• Instacure
• Instacure Build A Bond
• Mega Sleek
• Miracle
• So Silver
• Matrix Styling
• Vavoom
• LEVEL Loyalty
• BlondeMax
• Formula Factory

Products and services

• SoColor Professional permanent cream hair color line designed for salon colorists, offering comprehensive color solutions including up to 100% gray coverage in selected shades.
• SoColor Sync Professional hair color product line designed for synchronized color processing and consistency for licensed salon colorists.
• Super Sync The Sparkling Blondes Collection Professional hair color line specializing in blonde formulations with both cool and warm tone options, providing versatile blonde results for professional colorists.
• Tonal Control Pre-bonded professional hair color system designed for controlled tonal application by salon colorists.
• Developer Professional hair color developer products used with Matrix hair color lines for activation by salon professionals.
• Lighteners Professional hair lightening products for lifting natural or colored hair to lighter levels, available to licensed salon professionals.
• BlondeMax 9+ Lightening System Oil-powered 9-level professional hair lightening system designed as the fastest, cleanest and most even lifting system in the Matrix professional lineup, available to professional stylists.
• A Curl Can Dream Professional hair care line formulated for curly and textured hair types, used by salon professionals on clients with curls and waves.
• Brass Off Professional hair care line formulated to neutralize brassiness and orange tones in lightened or highlighted hair, used by salon professionals.
• Color Obsessed Professional hair care line designed to maintain and protect color-treated hair, used in-salon and recommended to clients.
• Food For Soft Professional hair care product line focused on providing softness and hydration to hair, used by salon professionals.
• Glow Mania Professional hair care line designed to add shine and luminosity to hair, used by salon professionals.
• High Amplify Professional hair care line designed for fine or limp hair to add volume and body, used by salon professionals.
• Instacure Professional hair care treatment line designed to repair and restore damaged hair, including the Instacure Build A Bond bond-building treatment system, used by salon professionals.
• Mega Sleek For All Hair Types Professional hair care and styling line designed to smooth and straighten hair, now expanded to be suitable for all hair types, used by salon professionals.
• Miracle Professional multi-benefit hair care line addressing various hair needs, used by salon professionals across services.
• So Silver Professional hair care line formulated to neutralize yellow tones and maintain silver, platinum, and gray hair colors, used by salon professionals.
• Matrix Styling Professional styling product line providing various styling solutions for different looks and hair types, used by salon professionals.
• Vavoom Professional styling product line providing volume and hold for various hairstyles, used by salon professionals.
• LEVEL Loyalty Rewards Professional rewards program allowing stylists to earn points through enrollment and product purchases and discover new ways to grow their business.
• L'Oréal Academy Professional Education Professional education programs including in-person L'Oréal Academy programs, Matrix Certifications, online certifications, technique videos, and live streaming classes, available to licensed salon professionals and students.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SalonCentriccoreChannel Partner/ Reseller/ DistributorSalonCentric is a major professional beauty distributor and a key channel partner for Matrix. The partnership includes ProRewards loyalty program integration, allowing salon professionals to earn rewards on Matrix purchases through SalonCentric.
• CosmoProfcoreChannel Partner/ Reseller/ DistributorCosmoProf is a professional beauty distributor serving salon professionals across the US. Matrix products are available through CosmoProf's distribution network as part of their professional hair care portfolio.
• A&A Beauty SuppliesminorChannel Partner/ Reseller/ DistributorA&A Beauty Supplies is a regional professional beauty supply distributor offering Matrix hair care and color products to salon professionals.
• Armstrong McCallminorChannel Partner/ Reseller/ DistributorArmstrong McCall is a professional beauty supply distributor operating in select US markets, providing Matrix products to local salon professionals.
• RDA Pro MartminorChannel Partner/ Reseller/ DistributorRDA Pro Mart is a professional beauty products distributor serving salon professionals with Matrix hair care, color, and styling products.
• State Beauty SupplyminorChannel Partner/ Reseller/ DistributorState Beauty Supply is a regional professional beauty supply distributor offering Matrix products to salon professionals in their market area.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kérastase: Kérastase is another L'Oréal Professional Products Division brand; while it overlaps in premium hair care and styling, it skews more upscale and broader-portfolio than Matrix.

Direct peers

• Redken: Redken is L'Oréal's sister professional hair care and color brand, distributed through the same US professional channel (SalonCentric, CosmoProf) with overlapping targets in salon color, care, and education.
• Paul Mitchell: Paul Mitchell Systems offers professional hair color, care, and styling products sold through distributors to salons with strong education programs — a structurally similar go-to-market to Matrix.
• L'Oréal Professionnel: L'Oréal Professionnel is a direct L'Oréal sibling brand in professional hair color and care, sharing the same Professional Products Division, education infrastructure (L'Oréal Academy), and US distributor footprint.
• Wella Professionals: Wella Professionals is a major global competitor in professional hair color and care, serving licensed stylists through professional distributors — overlapping directly with Matrix's product, channel, and customer model.
• Joico: Joico is a professional hair color and care brand distributed through beauty supply distributors to salons, with overlapping stylists and color service offerings.
• Schwarzkopf Professional: Schwarzkopf Professional (Henkel) competes head-on in salon hair color, care, and styling, distributed via professional beauty supply channels with similar stylist education programs.

Emerging players

• Olaplex: Olaplex pioneered the bond-building treatment category and now sells through both professional and DTC/retail channels, creating a new bond-care subcategory that competes with Matrix's Instacure Build A Bond and Brass Off lines.
• Pulp Riot: Pulp Riot is a professional color brand built around social-media education and stylist community; it overlaps with Matrix's color launches (Super Sync, SoColor) in professional accounts and adds a digital-first education model.
• Pravana: Pravana is a professional color and care brand competing in the same US distributor channel, with emphasis on vivid color and clean formulations that overlap portions of Matrix's color portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/matrix/videos
• Facebookfacebook.com/matrixindia
• Instagraminstagram.com/matrix
• Pinterestpinterest.com/matrixfamily

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Professional