HumiTEC

What HumiTEC does

HumiTEC Corporation, doing business as "Lower My Humidity," is a private Alabama-based company founded in 2003 that manufactures and services passive humidity-control devices for commercial walk-in coolers and freezers. Its core product, ProTEC, is a panel system filled with 100% natural mineral desiccant installed in cooler return airflow to passively capture water vapor and ethylene gas without electricity, moving parts, or waste water. The product is delivered through a recurring subscription service that includes scheduled panel exchanges (every 4-8 weeks for coolers, monthly for freezers), a 22-point inspection, humidity documentation, and on-the-spot minor repairs including replacement door parts. The company has supplemented ProTEC with ProTRAC, a cloud-based cellular temperature monitoring system with battery backup, AI-driven PulseCheck predictive alerts (SMS/email/voice), and trend history, sold as a monthly subscription with no equipment purchase required.

HumiTEC serves primarily K-12 school nutrition programs, with food service teams and general commercial cold-storage operators (grocery, distribution, food manufacturing) as secondary verticals. The go-to-market is direct regional field sales backed by inside-sales phone/email intake, with assigned territory managers and area managers covering Alabama, Georgia, Tennessee, and Mississippi in the Southeastern US. The company operates with a small team (1-10 employees), conducts approximately 9,000 service inspections annually, and is founder/family-led under Chairman/Founder Mickey Williams and President Mark Williams. Revenue is generated through recurring monthly subscription fees for both the panel service program and the ProTRAC monitoring service; pricing is not publicly disclosed and is quote-based following on-site assessments.

The company holds no disclosed patents, trademarks, partnerships, or external funding rounds. Its competitive position rests on a proprietary passive mineral panel approach, regional service infrastructure, and an installed base of recurring-service relationships rather than on software platform dynamics.

Name

HumiTEC

Legal name

HumiTEC Corporation

Website

https://lowermyhumidity.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

HumiTEC Corporation, founded in 2003 and based in Leeds, Alabama, manufactures passive mineral desiccant panels (ProTEC) and cloud-based temperature monitoring (ProTRAC) for commercial walk-in coolers and freezers, delivered as recurring subscription services to K-12 school nutrition programs and food-service operators across the Southeastern US.

Ownership category

akta.pro rank

Product category

Commercial Humidity Control

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL)

akta.pro secondary industry

Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)

Keywords

• Humidity control systems
• Commercial refrigeration monitoring
• Walk-in cooler equipment
• Temperature monitoring services
• Desiccant dehumidification panels

Headquarters

HQ city

Leeds

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ProTEC Panel Exchange Service: Ongoing service program where HumiTEC technicians exchange worn natural mineral panels for fresh ones every 4-8 weeks for commercial refrigeration, monthly for freezers. Includes humidity documentation, 22-point inspection, minor repairs, and replacement door parts as needed. Revenue is generated through recurring service fees bundled in the program subscription.
2. ProTRAC Temperature Monitoring Subscription: Monthly cellular monitoring service with secure connection, 24/7 sensor monitoring, alerts (SMS/email/phone), and support. No equipment purchase required - customers pay only for the monthly service. Professional installation and training included.
3. ProTEC Add-on Integration: The ProTRAC monitoring system can integrate with existing ProTEC panel programs, providing an add-on monitoring service for customers already enrolled in the humidity control program.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

HumiTEC manufactures and services ProTEC, a passive humidity and ethylene gas control system using 100% natural mineral desiccant panels installed in walk-in cooler return airflows, paired with a scheduled subscription service that exchanges panels every 4-8 weeks, performs 22-point inspections, and completes minor repairs. The company complements this with ProTRAC, a cloud-based cellular temperature monitoring platform with battery backup and AI-powered PulseCheck predictive alerts that delivers SMS, email, and voice notifications.

Product overview

HumiTEC offers two complementary core products: ProTEC is a passive humidity control system using 100% natural mineral panels to capture moisture and ethylene gas in walk-in coolers, backed by a scheduled service program (4-8 week panel exchanges, inspections, repairs). ProTRAC is a cloud-based temperature monitoring platform with cellular-connected sensors, battery backup, and AI-powered PulseCheck predictive analytics that provides SMS, email, and voice alerts with trend forecasting. These products are designed to work together — ProTRAC monitors temperature while ProTEC controls humidity — targeting school nutrition programs, food-service teams, and commercial kitchens throughout the Southeastern US.

Differentiator

Problem solved

Functional benefit

Products and services

• ProTEC Service Program Subscription service that installs 100% natural mineral desiccant panels in walk-in cooler return airflow, then exchanges worn panels for fresh ones every 4-8 weeks (or monthly for freezers), documents humidity readings, performs 22-point inspections, completes minor repairs, and replaces worn door parts at company discretion. Targets school nutrition programs, food-service teams, and commercial kitchens in the Southeastern US.
• ProTRAC Temperature Monitoring Service

Quantifiable outcome

• Up to 50% longer food storage life in walk-in coolers
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Munters: Munters is a global leader in desiccant-based dehumidification for commercial and industrial applications. They are the most direct competitor in the underlying technology category—passive/active desiccant humidity control—though they operate at far larger scale and across more verticals than HumiTEC.
• Bry-Air: Bry-Air (a Pahwa Group company) manufactures desiccant dehumidifiers and humidity control systems for industrial, commercial, and pharmaceutical applications. Highly comparable to HumiTEC's ProTEC panels in core adsorption-based dehumidification technology and target use cases including cold storage.
• Quest Climate Systems: Quest (a Heat-Wave Technologies brand) produces commercial and industrial dehumidifiers for restoration, water damage, and cold storage applications. Comparable in targeting commercial spaces requiring humidity management, though primarily LGR/refrigerant-based rather than desiccant-based.

Emerging players

• Alert Labs: Alert Labs provides smart sensors and monitoring for food service, multifamily, and commercial property customers—including walk-in cooler and freezer temperature alerts. Closest emerging competitor to ProTRAC in K-12 and food service monitoring use cases.
• Monnit: Monnit offers wireless IoT sensors and remote monitoring for temperature, humidity, and other conditions. Comparable to HumiTEC's ProTRAC cellular monitoring offering at the hardware/SaaS layer, though Monnit is a self-serve platform rather than a full-service operator.

Broad incumbents

• Thermo King (Trane Technologies): Thermo King provides transport refrigeration and connected cold chain solutions. Adjacent to HumiTEC's commercial refrigeration focus and increasingly overlaps in IoT-enabled temperature monitoring, though primarily serving transport rather than stationary cold storage.
• Sensitech (Carrier): Sensitech, part of Carrier, provides cold chain visibility and temperature monitoring solutions across food, pharmaceutical, and industrial supply chains. Comparable to HumiTEC's ProTRAC monitoring offering at much larger enterprise scale.
• Emerson (ProAct Services): Emerson's cold chain and temperature monitoring portfolio (including ProAct Services for food retail) directly overlaps with ProTRAC's functionality for supermarkets and food service. Operates as a diversified industrial conglomerate rather than a niche player.
• Legend Brands (Dri-Eaz): Legend Brands owns Dri-Eaz and other commercial dehumidification brands serving restoration and commercial drying markets. Overlaps with HumiTEC in commercial humidity control but operates across a much broader equipment and services portfolio.

Others

• Heatcraft Refrigeration Products: Heatcraft manufactures commercial refrigeration equipment and systems for food retail and food service. Indirectly comparable as a stakeholder in the same commercial refrigeration ecosystem where HumiTEC's humidity control products are installed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HumiTEC
• Facebookfacebook.com/HumiTEC
• LinkedInlinkedin.com/company/humitec-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HumiTEC