Schroers

What Schroers does

SCHROERS WERBEAGENTUR is an owner-operated, full-service advertising agency (Inhabergeführtes Büro) founded in 1984 by Bernd Schroers in Braunschweig, Germany, operating as a sole proprietorship (VAT ID: DE 114 867833). The firm delivers end-to-end communications and marketing services — from consulting and concept development through creative design, graphic production, programming, and production management — to B2B clients primarily in the Braunschweig region and Lower Saxony. Its service portfolio spans outdoor advertising (facades, signage, pylons, banners), wall and interior design, logo and brand identity, print advertisements, brochures and annual reports, web design, digital advertising and video spots, posters and roll-ups, trade show booth design, vehicle fleet branding, and custom mascot/character design. Key client segments include real estate, commercial and industrial firms, retail, service companies, and public institutions and foundations, with named customers such as ECE/Schloss-Arkaden, Munte Immobilien, Renter Einrichtungen, NLG Niedersächsische Landgesellschaft, Stadt Braunschweig, Richard Borek Stiftung, Haus der Wissenschaft, and Recylex Group.

The agency's underlying technology stack is standard for a classical creative shop: Adobe Creative Suite on a Mac-based design environment, with Piwik (self-hosted, on-premise) used for website analytics and Google Maps embedded for location functionality. No proprietary platforms, APIs, SDKs, or software products are disclosed. The firm also functions as a training business (Ausbildungsbetrieb) for media designers and marketing communication specialists, providing talent pipeline access. Bernd Schroers maintains voluntary board and speaker roles at AAI (Arbeitsausschuss Innenstadt Braunschweig) and the Casparistraße interest group, embedding the firm in the local business community.

Revenue is generated on a project-fee and services-contract basis with no publicly disclosed pricing tiers, subscription products, or retainers. GTM motion is sales-led and relationship-driven, with customer acquisition relying on direct client engagement, regional referrals, and community/industry association participation (Marketing Club Braunschweig, IHK Braunschweig). Geographic scope is explicitly limited to Braunschweig and Lower Saxony with no global footprint claim. The firm has no parent company, subsidiaries, external investors, funding rounds, M&A activity, or patent portfolio disclosed.

Name

Schroers

Legal name

SCHROERS WERBEAGENTUR

Website

https://schroers-werbung.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Schroers Werbeagentur is an owner-operated, full-service advertising agency in Braunschweig, Germany, founded in 1984, serving B2B clients across real estate, commercial, retail, and public-sector verticals in the Lower Saxony region with classical and digital creative services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Advertising agency services
• Outdoor signage design
• Corporate branding design
• Trade show booth design
• Web design services

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Services: Full-service advertising agency providing communication and marketing services on a project basis. Services include consultation, concept development, creative design, graphic production, programming, and production management. Revenue is generated through project fees and service contracts for advertising campaigns, signage, digital media, and marketing materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Full-service, owner-operated advertising agency (Werbeagentur) based in Braunschweig, Germany, providing consulting, conceptualization, creative design, and production management for outdoor advertising, signage, wall and interior design, logos and branding, print ads, brochures, web design, digital advertising and video spots, posters, calendars, roll-ups, trade show booths, vehicle branding, and mascot design. All services are delivered as an integrated 'Full Service' offering from a single source, with a focus on classical and digital advertising channels.

Product overview

SCHROERS WERBEAGENTUR is a full-service, owner-operated advertising agency (Werbeagentur) based in Braunschweig, Germany, operating for over 40 years. The agency offers comprehensive communications and marketing services including consulting, holistic conceptualization, creative design, and execution. Their portfolio encompasses the full spectrum of classical advertising and new media, organized across distinct service categories: Außenwerbung/Banner/Schilder (outdoor advertising, banners, signage), Wand- und Raumgestaltung (wall and interior design), Logos und Marken (logos and branding), Anzeigen (print advertisements), Broschüren und Faltblätter (brochures and flyers), Web-Design (website design), Digitale Werbung und Spots (digital advertising and video spots), Plakate/Kalender/RollUps (posters, calendars, roll-up displays), Ausstellungen und Messen (exhibitions and trade shows), Verkehrsmittel und Kfz (vehicle marketing), and Sympathiefiguren (mascot/character design). All services are delivered as an integrated 'Full Service' offering from a single source.

Differentiator

Problem solved

Functional benefit

Products and services

• Außenwerbung / Banner / Schilder (Outdoor Advertising, Banners, Signage) Outdoor advertising services including large-format facade designs, signage, pylons, flags, banners, and signs for buildings and commercial spaces, for enterprise clients.
• Wand- und Raumgestaltung (Wall and Interior Design) Creative wall and interior design solutions including large-format prints, orientation systems, and spatial installations for buildings and public spaces.
• Logos und Marken (Logos and Branding) Logo design and brand identity development including wordmarks, image marks, claims, and anniversary/branding marks for businesses and institutions.
• Anzeigen (Print Advertisements) Print advertisement design for newspapers, trade magazines, and publications, including single ads and campaign series.
• Broschüren und Faltblätter (Brochures and Flyers) Brochures, flyers, annual reports, books, and other printed marketing collateral in various formats and bindings.
• Web-Design (Website Design) Website design and development including concept, navigation structure, responsive layouts, and ongoing support.
• Digitale Werbung und Spots (Digital Advertising and Video Spots) Digital advertising content including animated spots for video walls, LED boards, TV stadium bands, monitors, and info displays.
• Plakate, Kalender und RollUps (Posters, Calendars, Roll-ups) Poster designs, large-format displays, light columns, and roll-up banners for events and advertising campaigns.
• Ausstellungen und Messen (Exhibitions and Trade Shows) Trade show and exhibition stand design, including multi-story stands, info displays, counters, and promotional materials.
• Verkehrsmittel und Kfz (Vehicle and Transportation Advertising) Vehicle fleet branding and transportation advertising including full bus wraps, company vehicle graphics, and transport media.
• Sympathiefiguren (Mascot and Character Design) Custom mascot and character design for brand identity, including lions and other symbolic figures for clients.
• Jubiläumsmarken (Anniversary and Commemorative Marks) Anniversary logo and commemorative brand designs for client milestone celebrations.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Marketing Club BraunschweigminorStrategic or Co-development PartnerProfessional networking association membership for marketing professionals in the Braunschweig region.
• AAI - Arbeitsausschuss Innenstadt BraunschweigcoreStrategic or Co-development PartnerInner city business association for Braunschweig. Bernd Schroers served on the board for years. Agency has created advertising materials for AAI including jubilee marks and special publications.
• Interessen- und Werbegemeinschaft CasparistraßecoreStrategic or Co-development PartnerBusiness and advertising community group for Casparistraße street. Bernd Schroers serves as speaker for over 10 years. Agency has developed logo with claim for this organization.
• Industrie- und Handelskammer Braunschweig (IHK)minorStrategic or Co-development PartnerChamber of commerce membership providing networking and industry representation for the Braunschweig business region.
• Braunschweiger TafelminorOthersSocial engagement through unpaid work for over 12 years providing advertising and design services to the food bank organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency focused on brand strategy, design, and integrated communications. Direct comparable as a German independent creative shop offering full-service advertising services to regional and national clients.
• thjnk Hamburg: Independent German creative agency with offices in Hamburg, Berlin, and Dusseldorf, delivering integrated brand communication and digital campaigns. Comparable as a German independent agency offering the cross-channel creative services that Schroers provides.
• Grabarz & Partner: Hamburg-based independent creative agency focused on integrated brand communication, campaigns, and design. Directly comparable as a German independent creative shop offering strategy, design, and production services to mid-sized and large clients.
• denkwerk: Cologne-based independent digital and creative agency offering brand communication, digital products, and campaigns. Direct comparable as a mid-sized German independent agency combining creative and digital capabilities, similar to Schroers' integrated offering.
• Kolle Rebbe: Hamburg-based independent creative agency delivering brand communications, campaigns, and design work. Direct comparable as a German mid-sized creative agency operating across branding, campaigns, and content similar to Schroers' service portfolio.
• Antoni Garage: Berlin-based independent creative agency known for integrated campaigns and brand work for major clients like Mercedes-Benz. Direct peer offering similar full-service creative capabilities with comparable independence and craftsmanship focus.

Broad incumbents

• DDB Germany: German arm of global advertising network DDB Worldwide, offering full-service brand communications and creative. Comparable in offering integrated creative services but operates as part of a global network with significantly broader capabilities and reach.
• Serviceplan Group: Largest independent German-owned agency group, offering full-service advertising, digital, and media services. Provides the full-service, integrated offering that Schroers aspires to deliver, but at multinational scale with significantly broader capabilities.
• Scholz & Friends: Major German creative agency with a long history of full-service brand communications, strategy, and production. Comparable in offering the integrated advertising services that Schroers provides, but at significantly larger scale with national and international clients.
• Jung von Matt: One of Germany's largest independent creative agencies, headquartered in Hamburg with offices across Europe. While much larger and serving global brands, it competes in the same full-service creative/advertising category and represents the type of scaled creative agency that regional clients might alternatively engage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schroers-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroers