Goulds Water Technology

What Goulds Water Technology does

Goulds Water Technology, founded in 1848 by Seabury S. Gould in Seneca Falls, New York, is a US-based manufacturer of water pumps and packaged pumping systems serving residential, commercial, agricultural, and municipal markets. The company operates as a core brand subsidiary of Xylem (NYSE: XYL), with products engineered, assembled, and tested in America at its Seneca Falls headquarters. Its portfolio spans centrifugal pumps, jet pumps, submersible well pumps, turbine pumps, centrifugal boosters, wastewater and drainage pumps, packaged system solutions, and accessories, alongside differentiated sub-brands such as the Red Jacket Series (submersible/commercial), the Laing-Thermotech Series (HVAC/hot water circulation), the Hydrovar X variable frequency drive family, and the recently launched AquaCase, a Wi-Fi enabled dual-voltage residential pressure booster system.

The core technology centers on rotodynamic pump engineering combined with electronic controls: variable frequency drives (Hydrovar X) for energy optimization, integrated Monitoring & Control modules, and smart connected features in AquaCase. Goulds Water Technology generates revenue through hardware sales of pumps and packaged systems, distributed via a multi-channel network including dedicated industrial distributors for commercial/municipal customers, residential/agriculture distributors for homeowners and farms, the GPDA (Goulds Professional Dealers Association) loyalty program, and the eCommerce Partner Portal (ecom.xyleminc.com) for registered distributors. Pricing is not publicly disclosed and is typically quote-based for commercial and agricultural projects.

The brand targets primary end-segments in residential buildings (water pressure boosting, well systems), municipal drinking water and wastewater, and agriculture (irrigation and livestock water management), with secondary exposure to commercial building systems and general industrial process water. Because the entity is a brand within a publicly traded parent, no stand-alone revenue, headcount of brand-level management, or independent capital structure is disclosed; financial performance is consolidated within Xylem's overall results.

Name

Goulds Water Technology

Legal name

Goulds Water Technology

Website

https://goulds.com

Company type

Private

Founded year

1848

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Goulds Water Technology, a 1848-founded Seneca Falls, NY brand subsidiary of Xylem (NYSE: XYL), manufactures centrifugal, jet, submersible, and turbine pumps plus packaged booster systems for residential, commercial, agricultural, and municipal customers via industrial and residential distributor networks.

Ownership category

akta.pro rank

Product category

Water Pumping Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Water pumps
• Centrifugal pumps
• Submersible well pumps
• Pressure boosting systems
• Packaged pump systems

Headquarters

HQ city

Seneca Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Pump Hardware Sales: Manufacture and sale of water pumps including centrifugal pumps, jet pumps, submersible well pumps, turbine pumps, booster systems, and related accessories for residential, commercial, municipal, and agricultural applications

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Goulds Water Technology manufactures and sells water pumps and packaged pumping systems, including centrifugal pumps, jet pumps, submersible well pumps, turbine pumps, booster systems, and wastewater/drainage pumps. Its products serve residential buildings, commercial facilities, municipal water and wastewater utilities, and agricultural irrigation and water supply applications. The portfolio is complemented by electronically controlled offerings such as the Wi-Fi enabled AquaCase booster and the Hydrovar X variable frequency drive family, plus sub-brand product lines such as Red Jacket and Laing-Thermotech.

Product overview

Goulds Water Technology is a brand under Xylem offering a comprehensive portfolio of residential, commercial, and agricultural water pump products and systems. The portfolio includes core pump products (Jet Pumps, Submersible Well Pumps, Turbine Pumps, Centrifugal Pumps and Boosters, Wastewater & Drainage Pumps), packaged system solutions (Complete Packaged System Solutions, Residential Boosters), control systems (Monitoring & Control, Hydrovar X Family), and specialized sub-brands (Red Jacket Series for commercial applications, Laing-Thermotech Series for HVAC circulation). Recent innovation includes AquaCase, a Wi-Fi enabled dual-voltage booster system. The brand operates alongside Xylem's broader water technology ecosystem, with products engineered, assembled and tested in Seneca Falls, New York, USA.

Differentiator

Problem solved

Functional benefit

Brands

• AquaCase: Next-generation, all-in-one, Wi-Fi enabled, dual-voltage booster system for residential water pressure management
• Red Jacket Series
• Laing-Thermotech Series

Products and services

• AquaCase Wi-Fi enabled, dual-voltage residential pressure boosting system for managing household water pressure, targeted at residential and small commercial users needing consistent water pressure.
• Jet Pumps Convertible jet pumps for residential water supply, water transfer, and pressure boosting applications, sold through residential/agriculture distributor channels.
• Hydrovar X Family Variable frequency drive (VFD) pump control systems designed to optimize energy use across commercial, industrial, and municipal pumping installations.
• Turbine Pumps High-capacity vertical turbine pumps for deep well, irrigation, and municipal water supply deployments in agricultural and industrial settings.
• Submersible Well Pumps Underground water extraction pumps for residential and agricultural wells, available through residential/agriculture distributor channels.
• Residential Boosters Residential water pressure booster pump systems designed to improve flow and pressure in household water supply lines.
• Centrifugal Pumps and Boosters Rotodynamic centrifugal pumps for water transfer, circulation, and pressure boosting across residential, commercial, and industrial applications.
• Wastewater & Drainage Pumps & Packages Pumps and pre-packaged pumping systems for wastewater removal and drainage across commercial, municipal, and residential applications.
• Complete Packaged System Solutions Pre-engineered, factory-assembled pump systems integrating multiple components into turnkey water pumping solutions for commercial, municipal, and industrial users.
• Red Jacket Series Sub-brand product line of commercial and industrial water pumps positioned for demanding applications, distributed through the Goulds Water Technology brand.
• Laing-Thermotech Series Sub-brand product line of heating and hot water recirculation pumps for residential and commercial HVAC and plumbing systems.
• Tanks Pressure tanks and storage vessels for residential, commercial, and industrial water systems, sold alongside Goulds Water Technology pump products.

Quantifiable outcome

• All-in-one integrated booster system simplifying installation

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• XylemcoreOthersGoulds Water Technology is a brand subsidiary of Xylem Inc., operating as part of Xylem's portfolio of water technology companies. As a Xylem brand, Goulds Water Technology benefits from Xylem's global resources, R&D capabilities, and corporate infrastructure while maintaining its brand identity in the residential, commercial, and agricultural water pump markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ebara Corporation: Japanese pump, compressor, and turbomachinery manufacturer covering industrial, municipal, and building-services water pumping directly comparable to Goulds' centrifugal, turbine, and packaged booster portfolios.
• Wilo: German-headquartered pump manufacturer with strong residential, commercial, HVAC, and water-management portfolio directly comparable to Goulds' booster, jet pump, and submersible offerings.
• Pentair: Global water solutions company including the Myers and Sta-Rite pump brands; competes with Goulds across residential well pumps, boosters, and agricultural/irrigation systems and is named a top well-pump peer.
• DAB Pumps: European water pump specialist (now part of Middleby) focused on residential and light-commercial circulation, booster, and submersible pumps - directly comparable to Goulds' residential boosters and jet/submersible lines.
• Grundfos: Global water pump manufacturer headquartered in Denmark; the most direct competitor to Goulds across residential, commercial, agricultural, and municipal pump categories, and explicitly named alongside Goulds as a top well-pump brand.
• KSB SE & Co. KGaA: Global German industrial pump and valve manufacturer with comparable municipal, industrial, and water-supply pump lines; competes with Goulds in turbine pumps and wastewater/drainage categories.
• Bell & Gossett: Xylem sister brand specializing in commercial hydronics, HVAC pumps, and packaged systems; overlaps directly with Goulds' centrifugal pumps, boosters, and Laing-Thermotech HVAC circulation lines.
• Franklin Electric: US-listed manufacturer of submersible well pumps, motors, and water systems; directly competes with Goulds' Submersible Well Pumps, Red Jacket Series, and residential well-water product lines.

Emerging players

• Flygt (Xylem): Xylem's submersible and wastewater/drainage pump brand; overlaps directly with Goulds' Wastewater & Drainage Pumps category while extending deeper into municipal and heavy-utility markets.
• Zoeller Pump Company: US-based private manufacturer of residential and commercial sump, sewage, effluent, and grinder pumps; overlaps with Goulds' sump/sewage pump accessories and wastewater/drainage categories in the North American channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GouldsWaterTech/videos
• Xx.com/gouldswatertech
• Facebookfacebook.com/GouldsWaterTechnology
• LinkedInlinkedin.com/company/goulds-water-technology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goulds Water Technology