Shooting

What Shooting does

Shooting.org is a niche content and directory website targeting US gun owners, concealed carry permit holders, and shooting sports enthusiasts. The platform aggregates three core utility surfaces: a state-by-state gun law and concealed carry reciprocity resource covering all 50 states, an FFL dealer directory for locating dealers to process firearm transfers and registrations, and a shooting range directory. It also publishes product reviews across categories including shooting glasses, ear protection, equipment (spotting scopes, rests, cleaning kits, safes), holsters (concealed carry, ankle, appendix, shoulder, pocket), targets, and accessories (gun belts, shooting mats), supported by an educational blog on safety gear, concealed carry, and shooting technique. The site is operated as part of the Fishing.org network of outdoor recreation websites (alongside Camping.org) under a common corporate entity, with Florida governing law and Texas-listed location in third-party data; no public-corporate filings, investor information, or capital structure is disclosed.

The underlying technology is a standard web content management platform with no proprietary AI, SDK, or API layer disclosed; core technical assets are the SEO-optimized URL structure (state-specific pages, category pages), user-submitted listing workflows (e.g., "NEW RANGE" and "NEW FFL DEALER" submission forms), and a small app feature set (no native mobile app). Revenue is generated almost exclusively through the Amazon Associates affiliate program — commissions on sales of reviewed products purchased via embedded Amazon links — supplemented by display advertising placed through CafeMedia (CMI Marketing). There is no paid subscription or direct e-commerce model; all informational content (gun laws, directories, reviews, blog) is free to end users. Go-to-market is product-led growth via SEO-driven organic traffic, with secondary distribution through social share buttons (Facebook, Twitter, Pinterest) and an email newsletter capture. The stated short description markets itself as "the world's largest gun aggregate," though no independent verification of traffic or scale was provided in the source data.

Name

Shooting

Legal name

Fishing.org

Website

https://shooting.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shooting.org is an SEO-driven content website for US gun owners and shooting enthusiasts, providing state-by-state gun law guides, FFL dealer and shooting range directories, and product reviews. Revenue is generated through Amazon affiliate commissions and CafeMedia display advertising, with no paid user offerings.

Ownership category

akta.pro rank

Product category

Firearms Information and Outdoor Recreation Content

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Firearms information
• FFL dealer directory
• Shooting range listings
• Gun law guides
• Shooting product reviews

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Commissions: The site participates in the Amazon affiliate Advertising Program. When users purchase products through affiliate links (particularly shooting equipment, safety gear, holsters, and accessories featured in reviews), Shooting.org receives a commission at no additional cost to the user. This is the primary monetization mechanism for the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shooting.org is a content-driven informational platform that aggregates firearms-related resources for U.S. consumers. It provides a Federal Firearms License (FFL) dealer directory, a shooting range directory, state-by-state gun law guides with concealed carry reciprocity maps, and product reviews across categories such as shooting glasses, ear protection, holsters, targets, equipment, and accessories. The site is supported by Amazon affiliate commissions and CafeMedia display advertising.

Product overview

Shooting.org is a comprehensive shooting sports information platform offering an FFL dealer directory, ranges listings, state-specific gun laws information, and a product review system. The platform provides reviews across multiple shooting product categories including shooting glasses, ear protection, equipment (spotting scopes, shooting rests, gun cleaning kits), gun holsters (concealed carry, ankle, appendix, shoulder, pocket), shooting targets, and accessories (gun belts, shooting mats). The site also publishes educational blog content covering gun safety, concealed carry training, pistol techniques, and firearm maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Shooting.org Platform Comprehensive online portal providing an FFL dealer directory, shooting range directory, state-by-state gun law information, concealed carry reciprocity maps, and product reviews for firearms owners and shooting sports participants.
• FFL Dealer Directory Online directory of Federal Firearms License (FFL) dealers across the United States that helps users find and initiate gun transfers and registrations with licensed dealers in their area.
• Shooting Range Directory Local and regional shooting range listings that help users find nearby shooting facilities in the United States.
• Gun Laws Information Comprehensive state-by-state gun law coverage with concealed carry reciprocity maps, CCW permit information, purchase and possession requirements, and statistics for all 50 U.S. states.
• Shooting Product Reviews Editorial reviews of shooting accessories, ear protection, equipment, holsters, shooting glasses, and targets, including pros/cons, specifications, and Amazon affiliate purchase links.
• Shooting Glasses Reviews Reviews of shooting glasses and ballistic eye protection for use at gun ranges and during shooting activities.
• Ear Protection Reviews Reviews of hearing protection products including electronic earmuffs and earplugs designed for shooting range use.
• Equipment Reviews Reviews of shooting equipment such as spotting scopes, shooting rests, gun cleaning kits, rangefinders, and gun safes.
• Gun Holster Reviews Reviews of holsters spanning concealed carry, ankle, appendix, shoulder, and pocket carry styles, plus specific models for Glock, SIG, and 1911 pistols.
• Shooting Blog Educational blog content covering gun safety, concealed carry training, pistol grip techniques, hearing protection, firearm maintenance, and long-range shooting topics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Amazon Affiliate ProgramcoreGTM or Marketing PartnerShooting.org participates in the Amazon affiliate Advertising Program as a participant. The site earns commission revenue when users purchase products through affiliate links on the site. Products featured include shooting equipment, safety gear, holsters, and accessories reviewed on the platform.
• CafeMedia (CMI Marketing)minorGTM or Marketing PartnerShooting.org is affiliated with CMI Marketing, Inc., d/b/a CafeMedia for purposes of placing advertising on the site. CafeMedia collects and uses certain data for advertising purposes as part of the advertising relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• RangeHot: RangeHot operates a directory of shooting ranges across the United States, similar to Shooting.org's ranges directory. It is a direct peer for the directory/utility portion of Shooting.org's offering.
• The Firearm Blog: The Firearm Blog is one of the most established firearms news, reviews, and product coverage sites, monetized through affiliate links and advertising. It is a direct peer to Shooting.org given the shared editorial-and-affiliate business model targeting firearms enthusiasts.
• Pew Pew Tactical: Pew Pew Tactical is a firearms review and education publisher covering handguns, holsters, accessories, and concealed carry gear, monetized largely through affiliate links. It is directly comparable to Shooting.org because it pursues the same content-led SEO strategy and shoots-accessory affiliate niche.
• Lucky Gunner: Lucky Gunner operates a firearms-related content and commerce site with reviews of ammunition, range gear, and accessories. It is comparable to Shooting.org because it combines editorial/review content with affiliate and direct commerce monetization aimed at the same gun-owner and shooting-sports audience.
• USACarry: USACarry provides concealed carry permit information, reciprocity maps, and gun law education alongside product reviews. It is comparable to Shooting.org because both monetize state-by-state gun-law content plus affiliate-driven product reviews aimed at concealed carry permit holders.

Others

• NSSF (National Shooting Sports Foundation): NSSF is the firearms industry trade association, publishing consumer-facing content on ranges, gun laws, and shooting sports participation. It is comparable to Shooting.org as a reference source on gun laws and ranges, though it is a nonprofit trade body rather than a commercial affiliate site.

Broad incumbents

• Recoil Web: Recoil Web (RECOIL magazine) is a firearms and shooting-sports publication covering gear reviews, training, and lifestyle content. It overlaps with Shooting.org in the gear review and shooting-sports editorial category, though it operates as a broader multi-channel incumbent.
• Guns & Ammo: Guns & Ammo is a long-established firearms media brand covering reviews, gun law, hunting, and shooting sports, distributed across print and digital. It is comparable to Shooting.org as an incumbent in the firearms review/law content space, though it operates at much larger scale and with a broader editorial scope.
• Bass Pro Shops / Cabela's: Bass Pro Shops operates retail stores and a major e-commerce site for hunting, shooting sports, and outdoor recreation products. It is a comparable downstream retail counterpart to Shooting.org because its product mix (holsters, ear/eye protection, safes, targets) is largely the same SKU set Shooting.org reviews and earns affiliate commissions on.

Emerging players

• Handgun Hero: Handgun Hero publishes handgun reviews and roundups with affiliate monetization. It is comparable to Shooting.org as a narrower-focus emerging affiliate content site in the firearms review category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShootingORG
• Facebookfacebook.com/ShootingORG
• LinkedInlinkedin.com/company/hunters-pointe-shooting-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shooting