LaMunt

What LaMunt does

LaMunt is a premium direct-to-consumer women's mountain sports apparel brand, founded in 2019 and operated within the Oberalp Group corporate ecosystem. It designs and sells technical outerwear, mid-layers, bottoms, tops, and accessories through its own e-commerce storefront at lamunt.com and a single physical retail and community venue (LaMunt Store & Community Place) in Munich, supplemented by a Mountain Shops specialty-retail partner network across Germany, Austria, Switzerland, and Italy. The product catalog spans 347 SKUs priced from €12 (accessories) to €500 (premium insulated jackets), targeting female hikers, ski mountaineers, trail runners, backcountry skiers, and outdoor travel enthusiasts who want technical performance combined with feminine-specific fit and sustainable materials.

The company's core technology platform is built around proprietary sustainable materials: the registered ReMOCA Pad® insulation (recycled POMOCA ski-skin production offcuts combined with post-consumer recycled polyester, made in Italy without chemicals), recycled cashmere fill (a first in outdoor apparel), mono-material 100% polyester fabrics designed for end-of-life recyclability, Smart Fit adjustable silhouettes, and body-mapping construction. The flagship Linda Shell Jacket II exemplifies this stack, pairing a 10,000mm H₂O waterproof / 15,000g/m²/24h breathable 2.5L recycled shell with PFAS-free DWR, taped seams, and an adjustable fit system. The brand is certified by Fair Wear Foundation, GOTS, and Bluesign® and operates take-back partnerships with Texaid, SOEX/I:CO, and Humana.

Revenue is generated through unit-priced DTC sales (jackets €126-€500, pants €80-€260, tops €45-€130, accessories €12-€55), seasonal promotional discounting (Summer Sale 20-30%), and wholesale via Mountain Shops. Marketing combines the LaMunt Magazine editorial platform, an email newsletter offering 10% off first purchase, community events at the Munich store, and the LaMunt Crew athlete program. No headcount, revenue, or external funding figures are disclosed; the brand appears to operate as a private sub-brand within the Oberalp Group.

Name

LaMunt

Website

https://lamunt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LaMunt is a premium direct-to-consumer women's mountain apparel brand, selling technical jackets, pants, tops, and accessories through its own e-commerce site, a Munich community store, and specialty Mountain Shop partners across the DACH region and Italy.

Ownership category

akta.pro rank

Product category

Women's Outdoor Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

akta.pro secondary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Women's outdoor apparel
• Mountain sportswear
• Sustainable hiking jackets
• Technical mountaineering clothing
• Recycled insulation apparel

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: LaMunt generates revenue through direct-to-consumer sales of premium mountain apparel. Products are sold via owned e-commerce website and physical retail store. The model includes seasonal sales (Summer Sale with 20-30% discounts) and standard pricing across categories including jackets (€126-500), pants (€80-208), tops (€45-130), and accessories (€12-55).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LaMunt designs and sells premium mountain sports apparel engineered specifically for women, spanning jackets, pants and leggings, t-shirts and tops, thermal layers, and accessories. The brand combines functional outdoor performance (10,000mm H₂O waterproofing, 15,000g/m²/24h breathability) with feminine silhouettes and sustainable materials such as ReMOCA Pad® recycled insulation, mono-material circular fabrics, and recycled cashmere. Products are sold direct-to-consumer through the lamunt.com storefront and a flagship community retail store in Munich.

Product overview

LaMunt is a premium mountain apparel brand for women offering a comprehensive e-commerce portfolio of 347 products across six core categories: Jackets (including waterproof, insulated, wind, and shell jackets), Pants & Leggings, T-Shirts & Tops, Thermal Layers, and Accessories. The brand positions itself around women's-specific fit, sustainability (LaMunt Cares), and innovative materials including proprietary ReMOCA Pad® recycled insulation from ski skin production waste, recycled cashmere fill, and mono-material circular fabrics. Key flagship products include the Linda Shell Jacket II with 10,000mm waterproof rating and Smart Fit adjustable fit technology. The company also publishes LaMunt Magazine as editorial content and offers seasonal new arrivals and sale items.

Differentiator

Problem solved

Functional benefit

Brands

• ReMOCA Pad®: LaMunt's unique in-house synthetic insulation padding made from recycled skiing skins.

Products and services

• Jackets Comprehensive range of waterproof jackets, insulated jackets, wind jackets, parkas, shell jackets, hybrid jackets, and fleece jackets designed for mountain sports including skiing, mountaineering, snowshoeing, and hiking. Priced from €126 to €500.
• Pants & Leggings Bottoms including leggings, pants, shorts, travel pants, skorts, 2in1 shorts, softshell pants, and Durastretch pants for hiking, trail running, and backcountry ski expeditions. Priced from €80 to €260.
• T-Shirts & Tops Lightweight tops including T-shirts, tank tops, shirts, and long-sleeve garments made with Merino Wool-Tencel® Jersey, cashmere, and recycled synthetic fibers for breathability and comfort. Priced from €45 to €130.
• Thermal Layers Mid-layer garments including hoodies, sweatshirts, thermal tops, fleeces, and natural fiber layers providing insulation for cold weather mountain activities.
• Accessories Complementary items including hats, headbands, socks, bucket hats, caps, neck warmers, beanies, and repair patches made with natural fibres and recycled materials. Priced from €12 to €55.
• Linda Shell Jacket II 2.5L waterproof jacket with 10,000mm H₂O waterproofness and 15,000g/m²/24h breathability, featuring PFAS-free DWR, Smart Fit Solution for adjustable fit, full-length waterproof zipper, fully taped seams, and recycled materials.
• ReMOCA Pad® Filled Products Jackets and garments insulated with proprietary ReMOCA Pad® recycled insulation, including the Alberta Light Jacket, Luisa Padded Jacket, Tiziana Insulated Pants, Tiziana Insulated Waterproof Jacket, Irmi Reversible Jacket, and Irmi Reversible Skirt.
• LaMunt Patches GEAR AID® Tenacious Tape™ repair patches for extending the life of garments and enabling easy repairs of damaged items.

Quantifiable outcome

• Products made from 100% single-fiber materials for enhanced recyclability
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Mountain ShopscoreChannel Partner/ Reseller/ DistributorSpecialty outdoor retail partner network distributing LaMunt products. Mountain Shops serve as both sales channel and collection points for end-of-life product recycling, supporting LaMunt's circular economy initiatives.
• POMOCA (Oberalp Group)coreStrategic or Co-development PartnerSource of ReMOCA Pad® raw materials. Production waste from POMOCA ski touring skins manufacturing is collected and repurposed into LaMunt's proprietary recycled insulation padding. Both brands are part of Oberalp Group, enabling closed-loop material sourcing within the corporate family.
• Oberalp GroupcoreOthersParent company of LaMunt. Enables closed-loop sustainability through internal resource sharing, including POMOCA ski skin production waste for ReMOCA Pad® manufacturing. Provides corporate infrastructure and strategic direction.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salewa: Sister brand within the Oberalp Group; established mountain sports and alpine apparel brand with broad product lines and deeper distribution, serving as the most immediate group-affiliated comparable for LaMunt.
• Mountain Hardwear: Technical outdoor apparel and gear brand with mountain sports heritage and a women's line, comparable on technical mountain apparel breadth and channel mix.
• Mammut: Swiss heritage mountain sports brand with broad apparel, hardware, and footwear ranges; a larger incumbent with overlapping technical mountain apparel categories including women's.
• Patagonia: Iconic outdoor apparel brand with deep sustainability credentials and a strong women's technical line; benchmark incumbent for LaMunt's circular-and-premium positioning.

Emerging players

• Houdini Sportswear: Scandinavian sustainable outdoor brand with circular design philosophy and a women's technical line, comparable to LaMunt on the sustainability-and-premium axis though at a different scale and market.
• Picture Organic Clothing: French sustainable outdoor and snow apparel brand with bio-sourced and recycled materials, competing in adjacent mountain sports categories with a similar sustainability-led positioning.

Direct peers

• Arc'teryx: Premium technical outerwear and mountain apparel brand with a growing women's line, competing for the same high-end consumer with similar performance, fit, and sustainability narratives.
• Norrøna: Norwegian premium outdoor brand with a strong women's technical mountain apparel line, directly comparable to LaMunt's women-first, performance-driven positioning in premium mountain sports.
• Kari Traa: Scandinavian women's technical mountain and base-layer brand, directly comparable to LaMunt's women-first functional outdoor positioning across ski, hike, and active use cases.
• Klättermusen: Swedish premium outdoor brand focused on sustainability, circular design, and technical mountain apparel, closely mirroring LaMunt's combination of performance and circular-materials storytelling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lamunt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaMunt