What BCON does

BCON GmbH is an owner-managed management consultancy headquartered in Königstein im Taunus with a primary office in Frankfurt, Germany. Founded around 2010 by Alexander von Buzay, a former Mercedes-Benz trainee with over 30 years of automotive industry experience, the firm specializes in strategic consulting for the automotive retail and dealer network sector. Its client base is concentrated in automotive OEMs, importers, and large dealership groups, with engagements spanning Porsche, Mercedes-Benz, Audi, Volkswagen (including Volkswagen Nutzfahrzeuge), Škoda, SEAT, CUPRA, Maserati, Renault, ALPINE, Deutsche Leasing, Sixt Leasing, Valeo, and Car to Go; it also serves non-automotive clients such as Deutsche Bahn, Lufthansa, E.ON, EnBW, American Express, Microsoft, and Nassauische Heimstätte.

BCON's portfolio centers on nine core service lines: Network Strategy, Growth Strategy and Dealer Network Development, Market Research, Sustainability Consulting, E-Mobility Readiness, Corporate Identity, Digital Customer Journey, Customer Satisfaction, and Product Management. Underlying these are four proprietary digital tools: a Dealer Network Simulation Tool that models customer groups, retail formats, business models, distribution costs, and space requirements; a Competitive Index for Sales Structures that visualizes competitor sales data and touchpoints; the BCON ZERO Strategy for emission reduction and digital ESG rating; and a Digital ESG Tool for automated CO2 footprint and sustainability reporting.

The firm operates a project-based professional services revenue model, with fees varying by scope, duration, and team composition; advisory services are eligible for partial federal subsidy through BAFA listing under the 'Förderung unternehmerischen Know-hows' program. BCON is ISO 9001:2015 certified and has been a Climate Partner since 2021, and it has received the brand eins/Statista 'Best Management Consultants' award in the Automotive & Suppliers category three consecutive years (2024-2026) as well as TOP CONSULTANT recognition in 2021 and 2023. Its primary operating geography is DACH, with international project delivery across all sales levels for global OEM clients.

Name

BCON

Legal name

BCON GmbH

Website

https://bcongroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BCON GmbH is an owner-managed German management consultancy founded in 2010 that specializes in dealer network strategy, e-mobility, digitalization, and sustainability consulting for automotive manufacturers, importers, and large dealer groups, with adjacent engagements in transportation, energy, and financial services.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Consulting Services: BCON generates revenue through project-based consulting engagements. They offer strategic consulting services including network strategy, corporate identity, e-mobility readiness, digitalization, and sustainability transformation for automotive manufacturers and dealership groups. Services include M&A advisory, growth strategies, and implementation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

BCON is an owner-managed management consultancy that provides strategy-to-implementation consulting services to automotive manufacturers, importers, and large dealership groups. Its core offerings include dealer network strategy, growth strategy and M&A advisory, corporate identity rollout, e-mobility readiness, digital customer journey transformation, sustainability/ESG consulting, customer satisfaction programs, and product management, supported by proprietary digital tools such as a dealer network simulation tool and a competitive index for sales structures.

Product overview

BCON is an owner-managed management consultancy specializing in strategic dealer network development for the automotive industry. The company offers a unified portfolio of consulting services focused on sales and after-sales business, encompassing network strategy, growth strategy, M&A advisory, market research, sustainability/ESG consulting, E-Mobility Readiness, Corporate Identity rollout, Digital Customer Journey transformation, customer satisfaction, and product management. The portfolio also includes digital tools such as a Simulation Tool for Dealer Network Strategy, BCON ZERO Strategy for emissions reduction, a Competitive Index for sales structures analysis, and a Digital ESG Tool for automated sustainability reporting. The company primarily serves automotive manufacturers, importers, and large dealer groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Network Strategy Consulting Strategic dealer network development including design and piloting of market- and customer-oriented sales formats and innovative standards with subsequent worldwide rollout management, targeted at automotive manufacturers and importers.
• Growth Strategy and Dealer Network Development Implementation of standards and corporate identity, process optimization, qualification and digitalization of trade via tool-box and e-mobility readiness, delivered to large automotive dealership groups.
• Sustainability Consulting Climate-neutral consulting services, ESG optimization, and the BCON ZERO strategy for emission reduction measures, aimed at automotive manufacturers, dealers, and suppliers.
• E-Mobility Readiness Consulting Consulting on electric mobility strategy, charging infrastructure, and integration of BEV vehicles for fleet electrification, supporting OEMs, importers, and large dealer groups in transitioning to e-mobility.
• Corporate Identity Rollout Consulting Corporate identity rollout management for consistent brand implementation across dealer networks, including digital tools to ensure quality and speed of CI rollout.
• Digital Customer Journey Consulting Digitization consulting for transformation from offline to online along pre-sales, sales, and after-sales phases, including virtual and AR/VR showrooms and digital touchpoint implementation.
• Customer Satisfaction Consulting Long-term increase in customer satisfaction through targeted collection, analysis, implementation of tailored measures, and effective tracking across automotive retail touchpoints.
• Product Management Consulting Support for product positioning, market analysis, unique selling proposition development, and customer needs optimization across automotive product portfolios.
• Market Research and Competitive Analysis Market and competitive analyses along with ongoing studies on digital media usage, customer journey optimization, and innovative drive technologies for automotive clients.
• Simulation Tool for Dealer Network Strategy A specifically developed proprietary simulation tool that automatically maps complexity in dealer network strategy, analyzing customer groups, regional retail formats, business models, and calculating distribution costs and required space to enable data-based prediction and optimization for manufacturers and retail groups.
• BCON ZERO Strategy A comprehensive energy and emissions consulting approach that identifies the current CO2 footprint and energy weaknesses, develops tailored action plans with trained energy consultants, and produces a fully digital ESG rating based on a wide range of criteria.
• Competitive Index for Sales Structures A digital competitive index that records, analyzes, and visualizes all relevant sales data, digital and analogue touchpoints, business models, and the further development of competitors' sales structures, enabling clients to map complex market situations and react quickly to opportunities and risks.
• Digital ESG Tool Tool-based CO2 footprint recording and automated creation of sustainability reports including ESG ratings, delivered as part of BCON's sustainability and energy consulting engagement.

Quantifiable outcome

• Over 1,000 successfully implemented projects since company founding

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BAFA (Bundesamt für Ausfuhr und Wirtschaftskontrolle)coreOthersBCON is a listed consulting company of BAFA, meaning their advisory services for the 'Förderung unternehmerischen Know-hows' (Promotion of Entrepreneurial Know-how) program are partially covered or financed by the German federal government.
• ClimatePartnercoreStrategic or Co-development PartnerBCON has been certified as a Climate Partner since 2021. They invest regularly in international climate protection and social projects including reforestation initiatives, solar energy and water filter projects in India, clean drinking water in Mozambique, forest protection in Colombia, and emPOWERing network programs in Africa. This partnership supports BCON's climate-neutral consulting services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oliver Wyman: Oliver Wyman operates a globally recognized automotive practice covering OEMs, dealers, suppliers, and mobility services. It is a broad incumbent that overlaps with BCON on automotive strategy and retail transformation engagements but competes as part of a wider financial-services-heavy portfolio.
• Deloitte Consulting: Deloitte operates a large automotive consulting practice across strategy, digital, and ESG topics for OEMs and tier-1 suppliers globally. It is a broad incumbent that competes with BCON on automotive transformation mandates but with substantially larger international delivery capacity.
• Arthur D. Little: Arthur D. Little is a global management consultancy with a strong automotive and mobility practice serving European OEMs and tier-1 suppliers. It overlaps with BCON on automotive strategy work but is a broad incumbent offering services across multiple industries.
• BCG (Boston Consulting Group): BCG has a globally recognized automotive and mobility practice serving European OEMs on EV strategy, dealer transformation, and software-defined vehicles. It competes with BCON on premium automotive mandates as part of a wider strategy consulting portfolio.
• KPMG Advisory: KPMG's automotive practice serves European OEMs and large dealer groups on strategy, ESG, and digital transformation. It competes with BCON in adjacent automotive consulting areas as a broad incumbent with full Big-Four delivery capability.
• McKinsey & Company: McKinsey operates a large global automotive practice advising OEMs on EV transition, dealer network strategy, and digital transformation. It is a broad incumbent whose scale and global reach exceed BCON's, but it competes for the same top-tier OEM consulting budgets.

Direct peers

• Roland Berger: Roland Berger is a leading European-origin strategy consultancy with one of the largest dedicated automotive practices globally. It competes with BCON on automotive OEM strategy, dealer network optimization, and e-mobility advisory, but with a much larger global footprint and bench.
• Porsche Consulting: Porsche Consulting is the in-house consultancy of the Porsche AG group and a direct competitor in automotive strategy, sales network optimization, and digital transformation. It serves the same automotive OEM and large dealer group buyer segment with overlapping service lines around dealer network strategy and operational excellence.
• Berylls Strategy Advisors: Berylls is a Munich-based strategy consultancy exclusively focused on the automotive industry, covering OEMs, suppliers, dealers, and mobility services. It competes head-to-head with BCON for the same automotive strategy and dealer-network mandates in the DACH region.

Emerging players

• Capgemini Invent: Capgemini Invent is the digital transformation and innovation arm of Capgemini, with a growing automotive practice around software-defined vehicles, customer experience, and digital dealer platforms. It is an emerging player in the digital transformation workstream where BCON also competes.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bcongroup
• Xx.com/bcongroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCON