Netfarm S.r.l.

What Netfarm S.r.l. does

Netfarm S.r.l. is an Italian private limited company (S.r.l.) founded in 2000 and headquartered in the Pisa area (operational office in Navacchio, Cascina; legal seat in San Giuliano Terme). The company provides custom software development and packaged digital products across five practice areas: Odoo ERP implementation (delivered through its Bloomup joint venture with Ethos S.p.A.), mobile application development (Flutter, React Native, native iOS/Android), scientific and environmental software, IoT solutions, and business integration. It serves a dual customer base of Italian SMEs (via Odoo/Bloomup channel) and public-sector/enterprise clients (Anas S.p.A., Regione Toscana, Porto di Livorno, Scuola Superiore Sant'Anna di Pisa, Università di Pisa CLI, Burlo Garofolo, Ordine degli Architetti di Lucca).

Netfarm's proprietary product portfolio centers on VIREO, a configurable environmental data management platform co-developed with Netcreo S.r.l. and Tecnocreo S.r.l. that handles atmospheric, soil, vibration, and marine-sediment monitoring with chart/map visualization and community data sharing; GreenBeat, a field-operations and asset-inspection mobile app built on the SAMS module (launched December 2024); BeachXperience, a Flutter-based beach reservation and QR-check-in platform; Clock-In, an Odoo-integrated employee attendance app; hAPPy Mamma, a maternal-health companion app; plus Odoo add-on modules (WALA sales-force app, SAL planning, OKR framework) distributed via the Odoo App Store. The technology stack spans Flutter, React, Angular, Vue.js, Django/Python, and integrates with Firebase GenKit (for on-device AI with Claude/ChatGPT/Gemini) and Relevance AI (for sales co-pilot LLM tools).

The business model blends professional services revenue (custom software development, Odoo implementation and training) with recurring revenue from Odoo subscription support, VIREO environmental monitoring deployments, and mobile app maintenance contracts distributed through app stores and the Odoo ecosystem. Go-to-market is sales-led direct engagement (Contact/Request a Demo CTAs) supplemented by partner-channel referrals through Bloomup and the Odoo partner network. The company has 11-50 employees, 185 completed projects, 12,097 Linux systems managed, and holds ISO 9001:2015 certification issued by DNV.

Name

Netfarm S.r.l.

Legal name

Netfarm S.r.l.

Website

https://netfarm.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Netfarm S.r.l. is an Italian IT services and software development firm (Pisa, founded 2000) that builds custom mobile apps, Odoo ERP implementations (via Bloomup JV), environmental monitoring platforms (VIREO), and IoT solutions for Italian SMEs and public-sector/enterprise clients.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

akta.pro secondary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Custom software development
• Odoo ERP implementation
• Mobile app development
• Environmental monitoring software
• IoT solutions

Headquarters

HQ city

Pisa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services for web, mobile, and desktop applications targeting SMEs and government/institutional clients in Italy.
2. Odoo ERP Implementation & Support: Odoo Ready Partner providing ERP customization, implementation, training, and technical support for Odoo Community and Enterprise editions.
3. Mobile App Development & Maintenance: Development and ongoing maintenance of mobile applications published on Apple App Store and Google Play Store.
4. Vireo Environmental Software: Environmental data monitoring platform deployed for infrastructure and government clients such as Anas S.p.A., Regione Toscana, and Porto di Livorno.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Netfarm S.r.l. is an Italian IT services company that provides custom software development, Odoo ERP implementation, mobile application development, scientific/environmental software, business integration, and IoT solutions. It sells a portfolio of branded software products (e.g., VIREO environmental monitoring platform, BeachXperience beach management, Clock-In attendance app, hAPPyMamma maternal health app, GreenBeat field operations) and Odoo modules (WALA, SAL, OKR) primarily to Italian SMEs, public institutions, and enterprises.

Product overview

Netfarm S.r.l. is an Italian IT services company (based in Pisa area, established 2000) offering a portfolio of software development services and branded products. The core service offering is organized around five practice areas: Odoo ERP Implementation & Partnership (including Bloomup, a joint venture with Ethos S.p.A.), Mobile App Development (Flutter/React Native), Scientific Software, Business Integration, and IoT Solutions. The company also maintains an Open Source Software practice (oss.netfarm.it). The product portfolio includes both standalone branded applications and Odoo-integrated modules. Key branded products include: VIREO (environmental data management platform, with Netcreo), GreenBeat (field operations management app with SAMS), BeachXperience/BX (beach reservation platform), Clock-In (employee attendance app), hAPPy Mamma (pregnancy companion app), EMB3D (3D model viewer), and Codotto (appointment management). Odoo-specific modules include WALA (sales force), SAL Planning, and OKR management modules. The company serves enterprise clients (Anas, Regione Toscana, Porto di Livorno, universities, public institutions) and SMBs across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Bloomup: A partnership between Netfarm S.r.l. and Ethos S.p.a specializing in Odoo software development and functional/strategic consulting for small and medium enterprises.
• VIREO
• BeachXperience

Products and services

• VIREO Environmental Data Platform Configurable environmental data management platform that tracks and monitors environmental conditions (atmosphere, soil, vibrations, marine sediments), producing temporal charts and maps with a community sharing feature. Used by infrastructure and government clients including Anas S.p.A., Regione Toscana, and Porto di Livorno.
• GreenBeat Mobile App Mobile application for field operations and asset inspection management with offline mode, multilayer interactive maps, geolocation, internal notifications, and multi-user role-based workflow coordination. Built on the SAMS module and integrated with Odoo. Available on iOS and Android.
• BeachXperience (BX) Platform Beach management and reservation platform connecting customers and beach operators, featuring online booking, QR-code check-in, secure payment processing, and a free management dashboard for beach operators. Built with Flutter and available on iOS and Android.
• Clock-In Employee Attendance App Employee attendance and presence management mobile application that records work entry/exit times, travel status, and smart working arrangements. Configurable via Odoo with company branding and available on Android and iOS.
• hAPPy Mamma Mobile App Pregnancy and early motherhood companion mobile application featuring pregnancy diary, vaccination calendar, medical appointment booking, health record access, and maternal health advice content. Available on iOS and Android, integrated with regional health services.
• EMB3D 3D Model Viewer App 3D model viewer and converter mobile application for smartphones and tablets that loads simple to complex 3D models with progressive loading, preserves geometric detail, supports vertex color materials, and converts between 3D formats. Available on iOS and Android.
• WALA Sales Force Mobile App Sales force mobile application integrated with Odoo that displays product catalogs, manages wish lists, and updates product availability in real time. Works offline and is compatible with Odoo Community and Enterprise v10-12-14.
• SAL Planning Module Odoo module for employee time allocation and activity planning with visual calendar, enabling resource optimization and workforce management. Published on the Odoo App Store for Odoo v12.
• OKR Module for Odoo Objectives and Key Results management module for Odoo that enables enterprise teams to set, track, and measure strategic objectives and key results. Developed in collaboration with Seedble.
• Odoo ERP Implementation & Partnership End-to-end Odoo ERP implementation services including customization, module development (SAL, OKR, WALA), integration, training, and ongoing technical support for Odoo Community and Enterprise editions, delivered via the Bloomup partnership with Ethos S.p.a.
• Mobile App Development Service Custom cross-platform mobile application development service using Flutter and React Native, covering native iOS and Android apps with offline capabilities and third-party integrations.
• Scientific Software Service Specialized software solutions and consulting for scientific research and environmental monitoring applications, including environmental data collection, analysis, and visualization platforms.
• Business Integration Service Integration services connecting enterprise systems, business processes, and data flows across multiple platforms including ERP, CRM, payment gateways, and industry-specific software solutions.
• IoT Solutions Service Internet of Things solutions and connected device platforms for environmental monitoring, industrial automation, smart infrastructure, and field operations, integrating hardware sensors with software analytics.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability13 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BloomupcoreStrategic or Co-development PartnerBloomup is a strategic partnership between Netfarm S.r.l. and Ethos S.p.a, two companies with two decades of experience. Bloomup comprises a team of Odoo-specialized software developers and functional/strategic consultants supporting SMEs. Netfarm collaborates with Bloomup on Odoo implementations, WALA app development, CLI university portal, and other joint projects.
• Ethos S.p.a.coreStrategic or Co-development PartnerCo-founding partner of Bloomup alongside Netfarm S.r.l., bringing strategic consulting capabilities to the Odoo partnership.
• OdoocoreTechnology or IntegrationNetfarm is an Odoo Ready Partner, providing Odoo ERP implementation, customization, training, and support for both Community and Enterprise editions in Italy.
• BeachXperience (BX)minorStrategic or Co-development PartnerNetfarm developed the BeachXperience platform and mobile app for beach reservation and management. BeachXperience is a separate company/startup that uses Netfarm's development services.
• Roboticom / Fabrica MachinaleminorStrategic or Co-development PartnerNetfarm collaborates with Fabrica Machinale (founder of the Roboticom brand), a leader in advanced robotic solutions for European companies, to develop a GUI control interface for ABB Robotics devices using Angular.
• Netcreo S.r.l.coreStrategic or Co-development PartnerNetcreo is a related entity that co-developed Vireo environmental monitoring platform with Netfarm S.r.l. and Tecnocreo S.r.l. Netcreo also hosts the GreenBeat suite, and Netfarm developed its new website.
• Tecnocreo S.r.l.coreStrategic or Co-development PartnerCo-developed Vireo environmental monitoring software alongside Netfarm S.r.l. and Netcreo S.r.l.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Exprivia S.p.A. Italian IT consulting and systems integration firm serving enterprises and public sector across Italy and internationally. Comparable to Netfarm for Italian public/private sector IT services and digital transformation, though at meaningfully larger scale.
• Almaviva S.p.A. Large Italian IT services group with strong public sector and digital transformation focus. Comparable to Netfarm for government/institutional IT services in Italy, though at much larger scale and with broader capability stack.
• Capgemini Italia: Global IT consulting firm with deep Italian presence delivering digital transformation, ERP, and custom software to enterprises and public sector. Comparable to Netfarm in ERP and digital transformation services, though at significantly larger scale and breadth.
• Engineering Group (Engineering Ingegneria Informatica): Large Italian IT consulting and systems integration group delivering IT services to enterprises and public sector across Italy. Comparable to Netfarm's public sector and enterprise custom software business, though operating at substantially greater scale and broader portfolio.
• Bending Spoons S.p.A. Major Italian mobile app development company that has acquired and operates popular consumer and business apps globally. Comparable to Netfarm for cross-platform mobile app development expertise and App Store distribution, though operating at vastly larger scale.
• Reply S.p.A. Major Italian IT services and digital transformation group operating broadly across ERP (including the Odoo-focused Spike Reply unit), cloud, and customer experience. Comparable to Netfarm in Odoo ERP implementation and Italian enterprise digital transformation work, though at materially larger scale.

Others

• Odoo S.A. Belgian-founded open-source ERP platform vendor whose ecosystem Netfarm operates within as an Odoo Ready Partner. Relevant as the platform Netfarm's Bloomup partnership depends upon, rather than as a direct competitor.

Direct peers

• Musement S.r.l. Italian digital experiences platform for booking tours, activities, and travel experiences via mobile and web apps. Comparable to Netfarm for the vertical booking/reservation model exemplified by BeachXperience, both being Italian-built mobile-first consumer experience platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netfarmit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netfarm S.r.l.