Applied Specialties
Applied Specialties Innovations (ASI) is a US water treatment chemistry company, founded 1981 and a subsidiary of Tidal Vision, that co-engineers proprietary chemical programs (UltraLime®, LimeCure™, Tidal Clear®, SmartCoag™) for electric utility power plants, municipal water systems, and industrial facilities nationwide.
- Company typePrivate
- Founded1981
- HeadquartersAvon Lake, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Applied Specialties does
Applied Specialties Innovations (ASI), founded in 1981 and headquartered in Avon Lake, Ohio, is a privately held water treatment chemistry company operating as a subsidiary of Tidal Vision, a 300+ person biotechnology company. The company co-engineers specialized water treatment programs for three primary customer segments: electric utility power plants, municipal water and wastewater systems, and industrial facilities. Its core product portfolio centers on proprietary chemistries — UltraLime® (ready-to-use lime slurry, NSF approved for municipal drinking water), LimeCure™ (slaking additive), Tidal Clear® (coagulants), and Scale Control Solutions — supplemented by service offerings for boilers, cooling towers, and process water. In 2025-2026 the company expanded into precision/automation with the SmartCoag™ Platform, a patent-pending system that uses inline sensors and predictive chemistry models for real-time dosing optimization, and introduced BoilerCure™ for boiler corrosion protection.
The company generates revenue primarily through sale of proprietary chemistries bundled with on-site technical services, supported by a direct field sales model in which technical advisors conduct site visits and maintain ongoing customer relationships. Pricing is quote-based, with multi-year contracts typical for enterprise utility and municipal clients. Notable customers include Duke Energy, American Electric Power, Entergy, Arizona Public Service, Salt River Project, American Water, City of Sandusky, and County of Niagara, spanning electric utilities, water utilities, municipal governments, and industry associations such as AWWA. The company holds ISO 9001 and ISO 45001 certifications and emphasizes 100% on-time delivery as a key performance metric.
The business model relies on co-engineering — combining patented chemistries with customer-specific custom blends rather than off-the-shelf products — and benefits from regulatory approvals (NSF) that create switching costs. Following its integration with Tidal Vision in 2025, ASI has gained access to a broader biomolecular R&D engine, enabling accelerated product development. Geographic focus remains domestic (United States), with a stated nationwide reach across power, municipal, and industrial verticals.
Applied Specialties firmographics
Firmographics- Name
- Applied Specialties
- Legal name
- Applied Specialties Innovations
- Website
- https://appliedspecialties.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Applied Specialties Innovations (ASI) is a US water treatment chemistry company, founded 1981 and a subsidiary of Tidal Vision, that co-engineers proprietary chemical programs (UltraLime®, LimeCure™, Tidal Clear®, SmartCoag™) for electric utility power plants, municipal water systems, and industrial facilities nationwide.
- Ownership category
- akta.pro rank
Applied Specialties industry classification
Industry- Product category
- Industrial Water Treatment Chemicals
- NAICS
- Surface Active Agent Manufacturing (325613), Soap and Cleaning Compound Manufacturing (32561), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Water Treatment & Process Specialty Chemicals (IMAEABAN)
- akta.pro secondary industries
- Softening & Demineralization (Lime Softening, Ion Exchange) (EUANABAE), Oil & Gas Water Treatment & Production Chemicals (IMAEAJAI)
Keywords
Where Applied Specialties is headquartered
LocationHeadquarters
- HQ city
- Avon Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Applied Specialties business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Chemicals and Solutions: Sale of proprietary water treatment chemistries including UltraLime®, LimeCure™, Tidal Clear®, SmartCoag™, BoilerCure™, and Scale Control products. Revenue generated through product sales with ongoing support, technical services, and site visits bundled with chemical programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom solutions tailored to customer system requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Applied Specialties product offering
Product offeringCore offering
Applied Specialties Innovations (ASI) manufactures and supplies proprietary water treatment chemistries and co-engineered treatment programs for power plants, municipal water systems, and industrial facilities. Its product portfolio includes patented lime slurry (UltraLime®), slaking additives (LimeCure™), coagulants (Tidal Clear®), precision water treatment platforms (SmartCoag™), boiler corrosion protection (BoilerCure™), and scale control chemistries, delivered with on-site field assessments and ongoing technical support.
Product overview
Applied Specialties Innovations (ASI) is a water treatment company offering a portfolio of proprietary chemical technologies and personalized treatment programs. The core product portfolio includes UltraLime® (ready-to-use lime slurry), LimeCure™ (slaking additive), Tidal Clear® (power coagulants), and BoilerCure™ (boiler corrosion protection), alongside the SmartCoag™ Platform (precision water treatment with 24/7 monitoring). Additional offerings include Scale Control Solutions (6000/8000 series), Custom Specialty Chemistry, and product lines for Polymers (anionic/cationic), Biocides (500/600/700 series), Closed System Products, and Boiler Water Treatment (9000 series). ASI provides holistic water treatment services across three primary sectors: Power Plants, Municipal water treatment, and Industrial systems, including boilers, cooling towers, and wastewater treatment. The company is part of Tidal Vision, a biotechnology company, and leverages biomolecular innovation in its product development.
Differentiator
Problem solved
Functional benefit
Brands
- UltraLime®: Patented, ready-to-use lime slurry that prevents scale buildup without onsite slaking. NSF Approved for Municipal Drinking.
- LimeCure™
- Tidal Clear®
- SmartCoag™
- BoilerCure™
Products and services
- UltraLime® Patented ready-to-use lime slurry that prevents scale buildup without onsite slaking. NSF Approved for municipal drinking water. Replaces quicklime, hydrated lime, caustic soda, and magnesium hydroxide in most systems. Available in variants including CX, CX PLUS, CB6040, CB9010, and custom blends.
- LimeCure™ Patented slaking additive that stabilizes lime slurry by creating improved lime molecules with fine, stable particles that resist agglomeration and have larger surface area for faster reactions. Variants include LimeCure 40 and LimeCure 50.
- Tidal Clear® Power coagulants using long positively charged molecules that bind quickly to contaminants, reducing sludge volume and lowering chemical usage by up to 90%. Includes TideForce TF-360, TF-308, TF-316, TCH-798, and TF-808 variants.
- SmartCoag™ Platform Patent-pending precision water treatment platform with 24/7 monitoring and automation. Tracks hundreds of water parameters using inline sensors for turbidity, zeta potential, pH, and conductivity, connecting real-time data to predictive chemistry models to optimize dosing and reduce chemical waste.
- BoilerCure™ Boiler corrosion protection solution designed to prevent corrosion in boiler systems. Currently in early trial phase.
- Scale Control Solutions Scale prevention products engineered to disrupt scale formation before it begins, protecting against calcium, silica, and iron scale in high-temperature and chlorinated conditions. Includes ASI 6000 Series for closed loop systems and ASI 8000 Series for open recirculating systems, plus RO membrane protection and fly ash recycling.
- Custom Specialty Chemistry Tailored chemical blends customized for specific facility needs, from small tweaks to complete blends, optimized for the lowest possible cost.
- Polymers Full line of polymer solutions including anionic polymers (for municipal wastewater, industrial process water, mining, pulp and paper), cationic polymers powered by Tidal Vision biotech, and specialty blends. Available in dry, emulsion, and liquid forms.
- Biocides Oxidizing and non-oxidizing biocides in 500, 600, and 700 series engineered to control microbial activity in industrial water systems, cooling towers, and process loops.
- Boiler Water Treatment (9000 Series) Complete boiler water treatment program providing protection across steam systems from feedwater to condensate return, including oxygen removal, scale prevention, pH control, dispersant action, and return line protection.
Quantifiable outcome
- 30% less lime usage with visible clarifier improvements
- +9 more outcomes
Companies that use Applied Specialties
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Applied Specialties technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Applied Specialties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tidal VisioncoreASI is part of Tidal Vision, a 300+ person biotechnology company transforming industrial chemistry with scalable biomolecular solutions. Tidal Vision provides the innovation engine powering ASI's proprietary water treatment technologies, including access to biomolecular expertise and continuous product development. ASI operates as a subsidiary/brand under Tidal Vision's portfolio.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Applied Specialties competitors and assessment
Company assessmentDirect peers
- USALCO: US-based manufacturer of water treatment chemicals including aluminum-based coagulants and specialty chemistries for municipal and industrial customers. Comparable in selling process water and wastewater treatment chemistries into the same municipal drinking water and industrial segments as ASI.
- Carus Corporation: Specialty chemical manufacturer focused on water treatment, environmental remediation, and industrial chemistries. Comparable because it produces proprietary water treatment products (including oxidation chemistries and phosphate blends) for municipal and industrial customers using a specialty-chemical, technical-service-driven model.
- Solenis: Specialty chemicals company focused on water-intensive industries including power, pulp and paper, and municipal water treatment. Closely comparable because it sells proprietary boiler water, cooling water, and process chemistries through a direct field-service model targeting the same customer segments as ASI.
- ChemTreat (Danaher): Industrial water treatment specialty chemical company serving power, manufacturing, and municipal customers across the US. One of ASI's most direct US-headquartered competitors in boiler and cooling water chemistry with a similar field-sales, consultative service model.
- American Water Chemicals: Specialty chemical supplier focused on membrane treatment and water purification chemistries. Comparable in serving municipal water utilities and industrial process water customers with proprietary, performance-differentiated specialty chemistry products.
Broad incumbents
- Kurita Water Industries: Japanese-headquartered global supplier of water treatment chemicals and equipment for power generation, semiconductor, and municipal customers. Comparable in selling proprietary boiler/cooling chemistry and integrated treatment programs to power utilities and industrial clients worldwide.
- Veolia Water Technologies & Solutions: Global leader in water treatment technologies and specialty chemicals serving power, municipal, and industrial customers. Comparable because it sells directly competing boiler, cooling, and process water treatment chemistries to the same utility and industrial customer base as ASI, but with much broader geographic reach and a wider product portfolio.
- Veolia Environnement (Water Technologies division parent): Global environmental services and water treatment giant operating municipal and industrial water businesses. Comparable in serving utility and industrial customers with both water treatment chemistry and broader water-as-a-service offerings, and as a major competitor for ASI's municipal and industrial accounts.
- Pentair: Global water treatment and flow control company serving residential, commercial, industrial, and municipal customers. Overlaps with ASI in industrial and municipal water treatment solutions and brings a much broader equipment-and-chemistry portfolio to the same end markets.
- Ecolab (Nalco Water): Global water and process chemistry provider with the Nalco Water division serving power plants, refineries, and industrial facilities. Directly competes with ASI on boiler/cooling water chemistry and field-service-driven treatment programs for utilities and heavy industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Applied Specialties social profiles
Digital presenceApplied Specialties compliance and trust
Trust signalCompliance3 records
Applied Specialties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applied Specialties leadership team
Management profileNumber of profiles
Applied Specialties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applied Specialties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applied Specialties
What does Applied Specialties do?
Applied Specialties Innovations (ASI) manufactures and supplies proprietary water treatment chemistries and co-engineered treatment programs for power plants, municipal water systems, and industrial facilities. Its product portfolio includes patented lime slurry (UltraLime®), slaking additives (LimeCure™), coagulants (Tidal Clear®), precision water treatment platforms (SmartCoag™), boiler corrosion protection (BoilerCure™), and scale control chemistries, delivered with on-site field assessments and ongoing technical support.
Is Applied Specialties a public or private company?
Applied Specialties is a private company. It is classified as corporate owned and is currently operating.
When was Applied Specialties founded?
Applied Specialties was founded in 1981. It employs 101 to 250 people.
Where is Applied Specialties based?
Applied Specialties is headquartered in Avon Lake, United States, in the North America region.
How does Applied Specialties make money?
One revenue line is on record: water Treatment Chemicals and Solutions.
Who are Applied Specialties's main competitors?
Direct peers on record are USALCO, Carus Corporation, Solenis, ChemTreat (Danaher) and American Water Chemicals. Broad incumbents are Kurita Water Industries, Veolia Water Technologies & Solutions, Veolia Environnement (Water Technologies division parent), Pentair and Ecolab (Nalco Water).
Does Applied Specialties have an API?
No public API is recorded for Applied Specialties.
What industry is Applied Specialties in?
Applied Specialties's product category is Industrial Water Treatment Chemicals. Its primary akta.pro industry code is IMAEABAN, Water Treatment & Process Specialty Chemicals, with a secondary code of EUANABAE, Softening & Demineralization (Lime Softening, Ion Exchange). Its NAICS code is 325613 and its SIC code is 2800.