ACRO AUTOMATION SYSTEMS, INC.
ACRO Automation Systems is a family-owned industrial automation equipment manufacturer founded in 1936 in Milwaukee, Wisconsin, designing and building custom automated assembly, welding, dispensing, polishing, and integrated robotic manufacturing systems for enterprise clients across automotive, EV, energy storage, and consumer products.
- Company typePrivate
- Founded1936
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ACRO AUTOMATION SYSTEMS, INC. does
ACRO Automation Systems, Inc. is a family-owned custom industrial automation equipment manufacturer founded in 1936 and headquartered in Milwaukee, Wisconsin. The company designs, engineers, and builds automated manufacturing systems for enterprise clients across automotive, commercial vehicles, electric vehicles, energy storage, and consumer products industries. Its core offering spans automated assembly systems, automated welding solutions (laser, MIG, resistance, spot), robotic dispensing systems, robotic tool polishing systems, and integrated robotic manufacturing lines, complemented by emerging technologies including machine vision-based quality inspection, liquid filling, and plastic welding/staking. ACRO operates as a FANUC-certified system integrator, with multi-platform robotics expertise across ABB, Motoman, Nachi, and Panasonic, and maintains a 100,000 square-foot in-house manufacturing facility where all engineering and assembly are performed.
Revenue is generated primarily through project-based contracts for custom-designed automation systems, with each engagement individually scoped, quoted, and executed across multi-year implementation cycles covering concept, design, build, installation, and ongoing support. Revenue is supplemented by aftermarket spare parts, technical support, and retool/rebuild services that extend equipment life. The go-to-market model relies on direct enterprise sales through a technical sales team and account managers, with no distributor or reseller channel. Notable enterprise customers include Tesla, Rivian, General Motors, Ford, American Axle & Manufacturing, Lear, Magna, Cummins, Generac, Milwaukee Tool, and EOS Energy Storage. The company has completed over 800 projects since its founding.
The Loomis family has owned the business since 1992, and ACRO maintains a Germany-based presence through a partnership with Sonplas. Management continuity is anchored by President Mike Loomis, with technical sales, engineering, application, and account management functions supporting project delivery. The firm markets primarily through its website (case studies, video gallery), LinkedIn, Facebook, and YouTube, and does not publicly disclose financial results.
ACRO AUTOMATION SYSTEMS, INC. firmographics
Firmographics- Name
- ACRO AUTOMATION SYSTEMS, INC.
- Legal name
- ACRO Automation Systems, Inc.
- Website
- https://acro.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ACRO Automation Systems is a family-owned industrial automation equipment manufacturer founded in 1936 in Milwaukee, Wisconsin, designing and building custom automated assembly, welding, dispensing, polishing, and integrated robotic manufacturing systems for enterprise clients across automotive, EV, energy storage, and consumer products.
- Ownership category
- akta.pro rank
ACRO AUTOMATION SYSTEMS, INC. industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Industrial Machinery Manufacturing (3332), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industries
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where ACRO AUTOMATION SYSTEMS, INC. is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ACRO AUTOMATION SYSTEMS, INC. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Automated Equipment Manufacturing: Design, build, and installation of custom automated machinery for manufacturing clients. Revenue generated through project-based contracts for automation systems including assembly, welding, robotics, and dispensing equipment.
- Aftermarket Support and Parts: Spare parts, replacement components, and technical support services for existing ACRO-built automation systems
- Retool and Rebuild Services: Equipment modernization and reconfiguration services to extend machinery life and adapt to new product requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ACRO AUTOMATION SYSTEMS, INC. product offering
Product offeringCore offering
ACRO Automation Systems designs, engineers, and builds custom industrial automation equipment — including automated assembly systems, robotic welding cells, robotic dispensing systems, robotic tool polishing stations, and fully integrated robotic manufacturing lines. The company serves automotive, electric vehicle, commercial vehicle, energy storage, and consumer products manufacturers with turnkey, project-based automation solutions engineered to client specifications.
Product overview
ACRO Automation Systems is a family-owned industrial automation equipment manufacturer offering a portfolio of custom-built automated systems. The core offerings include Automated Assembly Systems, Automated Welding Solutions, Robotic Dispensing Systems, Robotic Tool Polishing Systems, Integrated Automation Systems (robotics), and Integrated Manufacturing Systems (system integration). These products are complemented by New Automation Technologies (liquid filling, vision systems, plastic welding) and comprehensive services including build/test process, quality assurance, customer training, and retool/rebuild programs. The company designs and integrates complete robotic manufacturing lines using robots from multiple manufacturers (ABB, Fanuc, Motoman, Nachi, Panasonic) and serves automotive, commercial vehicles, electric vehicles, energy storage, and consumer products industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Assembly Systems Custom automated assembly equipment and test systems for automotive, appliance, and consumer goods applications. Supports multi-cell setups ranging from manual stations to highly automated systems for large and small-scale production.
- Automated Welding Solutions Custom automated welding systems for automotive and other industries, including axle tube press and weld, exhaust welding, seat frame welding, airbag welding, catalytic converter welding, and laser/other welding systems.
- Robotic Dispensing Systems Automated precision dispensing systems for adhesives, sealants, primers, lubricants, and bonding agents. Applications include windshield priming, roof modules, and form-in-place gasket dispensing for complex geometries.
- Robotic Tool Polishing Systems Automated tool polishing stations that deliver consistent, high-quality surface finish results while reducing waste and eliminating health hazards associated with manual grinding and polishing operations.
- Integrated Automation Systems (Robotics) Complete robotic manufacturing lines integrating robots from ABB, Fanuc, Motoman, Nachi, and Panasonic for welding, material handling, assembly, dispensing, and collaborative robotic applications.
- Integrated Manufacturing Systems System integration services linking various equipment and processes mechanically and electrically for continuous operation. Integrates film cutting, laser, conveyor, bowl feed, riveting, servo press, vision, fluid dispensing, flex feeding, fastening systems, and various robot types.
- New Automation Technologies Emerging automation solutions including liquid filling systems, vision systems with multi-level camera technology for inspection and quality control, and plastic welding and staking operations for joining plastic parts.
- Automation Services Comprehensive services including design/build/test process, flexible quality assurance, customer support and training, and retool/rebuild programs to maximize equipment life and provide ongoing support for installed automation systems.
Quantifiable outcome
- Less than 80 seconds cycle time for seat welding systems with 10 robots
- +3 more outcomes
Companies that use ACRO AUTOMATION SYSTEMS, INC.
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
ACRO AUTOMATION SYSTEMS, INC. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
ACRO AUTOMATION SYSTEMS, INC. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FANUCcoreACRO is a recognized FANUC System Integrator, certified for expertise in deploying reliable, high-performance automation systems. While ACRO integrates solutions from various manufacturers, their FANUC partnership reflects their technical capabilities and commitment to industry-leading standards.
- European Sheet-Cutting Systems CompanyminorCollaborated with European company that builds high-speed sheet-cutting systems for the print industry to develop precision film scoring solution for appliance manufacturer client.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
ACRO AUTOMATION SYSTEMS, INC. competitors and assessment
Company assessmentDirect peers
- Acieta: Mid-market custom robotic automation integrator serving manufacturing customers with welding, assembly, and material handling cells; comparable in size and customer profile to ACRO.
- Motion Controls Robotics: U.S.-based independent robotic systems integrator specializing in end-of-line automation, palletizing, and custom material handling — competes with ACRO for similar mid-market industrial and consumer goods automation projects.
- JR Automation: Hitachi-owned custom automation integrator designing and building robotic systems for welding, assembly, material handling, and dispensing — directly overlapping with ACRO's core automotive and industrial customer base and project-based model.
- Genesis Systems (IPG Photonics): Specializes in robotic welding and cutting systems integration, with strong overlap to ACRO's automated welding solutions and laser welding heritage; serves similar Tier-1 automotive and industrial OEM customers.
- Peak Performance Group: Custom automation and robotic integration firm focused on assembly, test, and material handling for industrial OEMs — competes with ACRO in the same mid-size custom automation market segment.
Broad incumbents
- Comau: Global industrial automation company (Stellantis-affiliated) with broad portfolio in automotive manufacturing, robotics, and digital manufacturing — competes with ACRO on large global OEM programs, particularly for EV battery and body-in-white welding.
- KUKA: German-headquartered industrial robotics and systems integration major; while ACRO integrates KUKA robots, KUKA's own systems business competes for the same automotive and industrial automation RFPs ACRO pursues.
- Yaskawa America (Motoman): Major robot OEM with Motoman robotics division and significant systems integration capabilities — competes both as a robot supplier to ACRO and as a direct integrator on welding and material handling projects.
Others
- EWI: Non-profit engineering and technology consortium specializing in joining, forming, and manufacturing process innovation — adjacent to ACRO's welding and assembly core, particularly relevant on emerging laser and resistance welding R&D collaborations.
Peers
- Sonplas: German automation partner of ACRO and itself a custom automation integrator serving automotive, plastics, and industrial customers in Europe — comparable offering and customer base to ACRO in its home region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ACRO AUTOMATION SYSTEMS, INC. social profiles
Digital presenceACRO AUTOMATION SYSTEMS, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACRO AUTOMATION SYSTEMS, INC. leadership team
Management profileNumber of profiles
Profiles13 records
ACRO AUTOMATION SYSTEMS, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACRO AUTOMATION SYSTEMS, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACRO AUTOMATION SYSTEMS, INC.
What does ACRO AUTOMATION SYSTEMS, INC. do?
ACRO Automation Systems designs, engineers, and builds custom industrial automation equipment — including automated assembly systems, robotic welding cells, robotic dispensing systems, robotic tool polishing stations, and fully integrated robotic manufacturing lines. The company serves automotive, electric vehicle, commercial vehicle, energy storage, and consumer products manufacturers with turnkey, project-based automation solutions engineered to client specifications.
Is ACRO AUTOMATION SYSTEMS, INC. a public or private company?
ACRO AUTOMATION SYSTEMS, INC. is a private company. It is classified as family owned and is currently operating.
When was ACRO AUTOMATION SYSTEMS, INC. founded?
ACRO AUTOMATION SYSTEMS, INC. was founded in 1936. It employs 101 to 250 people.
Where is ACRO AUTOMATION SYSTEMS, INC. based?
ACRO AUTOMATION SYSTEMS, INC. is headquartered in Milwaukee, United States, in the North America region.
How does ACRO AUTOMATION SYSTEMS, INC. make money?
Three revenue lines are on record. Custom Automated Equipment Manufacturing is the primary driver. The others are aftermarket Support and Parts and retool and Rebuild Services.
Who are ACRO AUTOMATION SYSTEMS, INC.'s main competitors?
Direct peers on record are Acieta, Motion Controls Robotics, JR Automation, Genesis Systems (IPG Photonics) and Peak Performance Group. Broad incumbents are Comau, KUKA and Yaskawa America (Motoman). EWI is listed as an others. Sonplas is listed as a peer.
Does ACRO AUTOMATION SYSTEMS, INC. have an API?
No public API is recorded for ACRO AUTOMATION SYSTEMS, INC..
What industry is ACRO AUTOMATION SYSTEMS, INC. in?
ACRO AUTOMATION SYSTEMS, INC.'s product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 3332 and its SIC code is 3560.