Casa Ermelinda Freitas

What Casa Ermelinda Freitas does

Casa Ermelinda Freitas is a Portuguese family-owned winery founded in 1920 and headquartered in Fernando Pó, Palmela, in the Setúbal Peninsula. The company produces and sells still wines, sparkling wines, and Moscatel de Setúbal across multiple appellations including DO Palmela, DOC Setúbal, Douro, and Vinho Verde, operating 550 hectares of vineyards (315 owned plus approximately 300 hectares from contracted small-scale producers) and producing over 15 million litres of bottled wine annually from a 21-million-litre fermentation capacity. The company runs an integrated estate portfolio comprising the Fernando Pó headquarters and Leonor Freitas Winery (inaugurated 2015), Quinta do Minho in Póvoa de Lanhoso (Vinho Verde, acquired 1990), and Quinta de Canivães in the Douro Superior (acquired 2018, also producing extra virgin olive oil).

Casa Ermelinda Freitas operates a diversified go-to-market model combining direct export to 15+ countries representing over 35% of production, Portuguese domestic distribution through retail and HORECA, and a direct-to-consumer wine tourism business at the Fernando Pó estate offering tiered tastings (€10-€25 per person), a 350-person multipurpose hall, a 20-seat meeting room, and the Espaço de Memórias e Afetos museum. The brand portfolio spans entry-level (MJ Freitas, Dom Campos, bag-in-box formats) through premium (Dona Ermelinda, Leo d'Honor) and includes monovarietal, single-varietal, late harvest, sparkling, and spirit (Aguardente) lines. Distribution is supported by a multi-channel marketing presence across social platforms, a blog, newsletter, and sustained participation in international competitions that has yielded over 1,000 awards since 1999, including the Syrah 2005 named Best Red Wine in the World at Vinalies Internationales 2008 and consecutive European Producer of the Year titles in 2019 and 2020.

The company is led by Managing Partner Leonor Freitas, who transformed the family business from bulk unbranded wine production into a multi-brand bottled portfolio since 1997; Oenologist Jaime Quendera oversees winemaking, and Joana Freitas (Leonor's daughter) forms part of the next-generation leadership structure. Ownership remains with the Freitas family with no external institutional or private equity involvement disclosed. Casa Ermelinda Freitas is GDPR compliant, a member of the Wine in Moderation programme, and reports as a private limited company (Casa Ermelinda Freitas - Vinhos, Lda) under Portuguese jurisdiction.

Name

Casa Ermelinda Freitas

Legal name

Casa Ermelinda Freitas - Vinhos, Lda

Website

https://ermelindafreitas.pt

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Ermelinda Freitas is a family-owned Portuguese winery founded in 1920 that produces still, sparkling, and Moscatel wines from 550 hectares across Setúbal, Douro, and Minho regions, exporting to 15+ countries and operating a direct-to-consumer wine tourism business at its Fernando Pó estate.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Portuguese wine production
• Wine tourism services
• Bottled wine brands
• Sparkling wine production
• Olive oil production

Headquarters

HQ city

Águas De Moura

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine production and sales: Casa Ermelinda Freitas generates revenue primarily through the production and sale of bottled wines under multiple brands including Terras do Pó, Dona Ermelinda, Quinta da Mimosa, Leo d'Honor, Dom Campos, and Moscatel de Setúbal. The company sells still wines, sparkling wines, and bag-in-box wines across different appellations including Setúbal Peninsula, DO Palmela, and DOC Setúbal.
2. Wine tourism experiences: Revenue generated from wine tourism activities including guided visits with tastings, multipurpose hall rentals for events (up to 350 people), and meeting room rentals. Wine tourism contact: +351 915 290 729.
3. Olive oil production: Production and sale of extra virgin olive oil, particularly from the Douro region (Quinta de Canivães with 4.5 hectares of olive groves) and sparkling wines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Ermelinda Freitas is a family-owned Portuguese winery that produces and sells bottled wines (still, sparkling, Moscatel, late harvest, and bag-in-box formats), Aguardente Vínica Velha aged grape spirit, and extra virgin olive oil under multiple brands including Terras do Pó, Dona Ermelinda, Leo d'Honor, Quinta da Mimosa, Dom Campos, CEF Moscatel, and CEF Espumante. The company operates 550 hectares of vineyards across the Setúbal Peninsula, Minho (Quinta do Minho), and Douro (Quinta de Canivães) regions, with annual production capacity of 21 million litres in fermentation and 15+ million litres bottled. It also offers wine tourism experiences including guided tastings, event venue rentals, and museum visits at the Fernando Pó estate in Palmela, Portugal.

Product overview

Casa Ermelinda Freitas is a family-owned Portuguese winery producing a diverse portfolio of wines from multiple Portuguese wine regions. The company's offerings span wine brands (Dom Campos, Terras do Pó, Dona Ermelinda, Quinta da Mimosa, Leo d'Honor, MJ Freitas, Vinha do Rosário, Vinha do Torrão, Vinha da Valentina, Vinha da Fonte, and Mercado Externo lines), specialty wines (CEF Moscatel DO Setúbal, CEF Espumante sparkling wines, Monovarietais single-varietals, Vinhos Verdes from Minho, Douro wines from Quinta de Canivães, Colheita Tardia late harvest, and Aguardente spirits), complemented by wine tourism experiences including tastings, venue rentals, and the Museum of Memories. Founded in 1920, the winery is headquartered in Fernando Pó, Palmela, with estates in the Setúbal Peninsula, Minho (Quinta do Minho), and Douro (Quinta de Canivães) regions.

Differentiator

Problem solved

Functional benefit

Brands

• Dom Campos: Wine brand producing red, white, rosé, bag-in-box, and reserva wines.
• Terras do Pó
• Dona Ermelinda
• Quinta da Mimosa
• Leo d'Honor
• CEF Moscatel
• CEF Espumante
• MJ Freitas
• Vinha do Rosário
• Vinhos Verdes
• Monovarietais
• Mercado Externo

Products and services

• Terras do Pó Regional Península de Setúbal wine brand offering red, white, rosé, and Reserva varieties; the company's first branded wine launched in 1997.
• Dona Ermelinda Premium wine brand named after the founder offering DO Palmela designation wines including Tinto, Branco, Reserva, and Grande Reserva selections.
• Quinta da Mimosa DO Palmela wine brand representing one of the company's estate wines.
• Leo d'Honor Top-of-the-range premium wine produced from old Castelão vineyards, considered among Portugal's top wines.
• Dom Campos Regional Península de Setúbal wine brand offering red, white, rosé, and Moscatel varieties, including Reserva selections and bag-in-box formats.
• CEF Moscatel DO Setúbal Muscatel wines including Moscatel de Setúbal, Moscatel de Setúbal Superior, and Moscatel Roxo Superior, the region's most emblematic wine.
• CEF Espumante Sparkling wine line including Espumante Branco Bruto, Espumante Meio Seco, Espumante Reserva, and Espumante Bruto Rosé.
• MJ Freitas Value-oriented wine brand with variants including Tinto, Branco, Rosé, 3L formats, and sub-brands Fazenda Velha and Vinha da Casinha.
• Vinha do Rosário Regional Península de Setúbal brand with extensive portfolio including Tinto, Branco, Rosé, Reserva, Moscatel, and single-varietal selections (Touriga Nacional, Syrah, Merlot, Verdelho, Viosinho).
• Monovarietais Single-varietal wines including Syrah, Alicante Bouschet, Cabernet Sauvignon, Touriga Nacional, Trincadeira, Merlot, Sauvignon Blanc, Alvarinho, Pinot Noir, and Petit Verdot Reserva selections.
• Vinhos Verdes Vinho Verde wines from Quinta do Minho region including Campo da Vinha, Gábia, Fugaz, Porta Nova, and Quinta do Minho brands.
• Douro (Canivães) Douro region wines from Quinta de Canivães estate near Vila Nova de Foz Côa, including Vinhas de Canivães.
• Vinha da Valentina Premium wine line featuring Rosé Premium, Branco Premium, Tinto Premium, and Tinto Reserva Signature selections.
• Vinha do Torrão Regional wine brand offering Branco, Tinto, Reserva, and Rosé selections.
• Vinha da Fonte Wine brand offering Red Wine, White, and Reserva varieties.
• Colheita Tardia Late harvest wines including Late Harvest selection.
• Aguardente Aguardente Vínica Velha aged grape spirit product.
• Mercado Externo External market wines including Flor de La Mar Moscatel Setúbal, Rocksand Shiraz Tinto, and Sand Creek Tinto for international markets.
• Extra Virgin Olive Oil Extra virgin olive oil produced from Quinta de Canivães estate in the Douro region, with 4.5 hectares of olive groves on a 50-hectare estate acquired in 2018.
• Wine Tourism / Enotourism Wine tourism experiences including guided visits with tastings (Standard €10, 3 Regions €10, Single-varietal €15, Premium €25 per person), multipurpose hall (350 capacity), meeting room (20 seats), and Museum of Memories.

Quantifiable outcome

• 21 million litres fermentation capacity in temperature-controlled stainless steel vats
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sogrape Vinhos: Portugal's largest wine company, with broad regional coverage (Douro, Alentejo, Vinho Verde), extensive export distribution, and a multi-brand portfolio analogous to Casa Ermelinda Freitas's Terras do Pó, Dona Ermelinda, and Leo d'Honor lines.
• Quinta do Crasto: Douro Valley premium wine producer with strong export presence and recognised international awards — directly comparable to Casa Ermelinda Freitas's Quinta de Canivões Douro operations and its Leo d'Honor / Dona Ermelinda Reserva profile.
• Quinta dos Murcas: Douro estate owned by Esporão; illustrative of the boutique Douro estate category where Casa Ermelinda Freitas competes with Quinta de Canivões for premium export listings.
• José Maria da Fonseca: Historic multi-generational Portuguese winery producing Moscatel de Setúbal and table wines from the Setúbal Peninsula — the same core DOC category as Casa Ermelinda Freitas, making it the closest direct competitor for both still wines and Moscatel de Setúbal.
• Quinta de Soalheiro: Leading Vinho Verde (Monção / Minho) estate producer that, like Casa Ermelinda Freitas's Quinta do Minho subsidiary, anchors premium positioning within the Vinho Verde DOC.
• Bacalhôa Vinhos de Portugal: Large multi-regional Portuguese producer (formerly JP Vinhos) with estates across Setúbal Peninsula, Douro, Alentejo and other regions, premium and entry-level brands, and significant exports — operating a closely analogous multi-DOC model at similar scale.
• Caves São João: Established Portuguese wine producer with broad regional coverage and traditional focus (including Bairrada and Dão), offering a comparable mid-sized, multi-DOC, family-rooted domestic competitor profile.
• Aveleda (Quinta da Aveleda): Large, family-owned Portuguese wine group best known for Vinho Verde and broader branded wine operations — comparable in family ownership, multi-region footprint, and bottled-wine scale.

Broad incumbents

• Esporão: Premium Portuguese producer with multiple estates and a broad portfolio across regions; a larger and more diversified incumbent in the Portuguese branded-wine category where Casa Ermelinda Freitas competes.
• Symington Family Estates: Major family-owned Port and Douro producer with global distribution, comparable to Casa Ermelinda Freitas in its matriarchal/family-owned governance, multi-generational heritage, and scale of Douro estate assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ErmelindaVinhos
• YouTubeyoutube.com/ermelindawines
• Facebookfacebook.com/ErmelindaVinhos
• LinkedInlinkedin.com/company/10406242
• Instagraminstagram.com/ermelindawines
• Pinterestpinterest.com/ermelindawines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Ermelinda Freitas