La Petite Reine

What La Petite Reine does

La Petite Reine is a Paris-based B2B urban last-mile delivery operator founded in 2001 that specialises in clean, silent logistics using a fleet of 64 electric cargo bikes (Cargocycle®, biporteurs, and Yokler triporteurs) and electric light utility vehicles. The company serves four primary verticals — retail, healthcare, gourmet/food, and automotive — offering home delivery, store replenishment, cross-docking, and temperature-controlled transport, supported by three strategically located Espaces Logistiques Urbains (ELUs) in central Paris and at the Paris gates that enable deliveries outside rush-hour windows. La Petite Reine completes approximately 280,000 ecological deliveries per year across 700,000 clean kilometres, operates with 70+ collaborators (30% of whom are hired under CDDI insertion contracts under the company's Conventionnement Entreprise d'Insertion), and holds the registered Cargocycle® trademark.

The business model is managed-services B2B with customised, quote-based contracts; each client is allocated dedicated vehicles and operations are tailored to the client's delivery windows, branding, and cold-chain requirements. Distribution is direct enterprise sales — no digital self-serve channel, marketplace listing, or public pricing is disclosed. La Petite Reine has been a majority-owned subsidiary of Groupe Star Service since 2011, functioning as the group's sustainable-development laboratory and drawing on the parent's 48 platforms, 4,000 vehicles, and 4,600 staff to extend its addressable scope.

La Petite Reine was previously owned by Groupe Ares (2009-2011), which embedded the social-insertion hiring model that still anchors 30% of the workforce. Manufacturing partnerships with French artisanal producer Lovelo (Cargocycle®) and Yokler (triporteurs) underpin a 100% France-built fleet, and the company is a signatory to the 'Objectif CO2' charter and compliant with PIEK noise standards — positioning it for tenders requiring low-emission, low-noise urban operators. The company does not disclose revenue, named customers, or pricing; growth signals are limited to organic operations within the existing Paris footprint, with no recent funding rounds, geographic expansion announcements, or product launches.

Name

La Petite Reine

Legal name

La Petite Reine

Website

https://lapetitereine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

La Petite Reine is a Paris-based B2B urban last-mile delivery operator using a 64-vehicle fleet of electric cargo bikes and light utility vehicles to serve retail, healthcare, gourmet, and automotive clients across three urban logistics hubs. The company is a majority-owned subsidiary of Groupe Star Service and operates a hybrid social-insertion employment model.

Ownership category

akta.pro rank

Product category

Urban Last-Mile Logistics

NAICS

Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

akta.pro secondary industries

On-Demand/Flexible Term Last-Mile Fleet Rental (Daily/Weekly/Seasonal) (TLABAGAG), Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes) (TLABAHAG)

Keywords

• Urban last-mile delivery
• Eco-friendly logistics
• Electric cargo bikes
• Cold chain delivery
• Urban distribution services

Headquarters

HQ city

Épinay-sur-seine

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Urban Delivery Services: B2B logistics services providing last-mile delivery solutions for retail, healthcare, gourmet, and automotive sectors. Services include home delivery, store replenishment, cross-docking, cold chain transport, and on-demand logistics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

La Petite Reine provides B2B last-mile urban logistics services in Paris using a 100% electric and silent fleet of Cargocycle® cargo bikes and light utility vehicles. The company offers home delivery (Livraison à Domicile) and boutique supply (Approvisionnement) services, leveraging three Urban Logistics Spaces (ELU) in central Paris to enable cross-docking, off-peak delivery, and temperature-controlled transport for retail, healthcare, gourmet, and automotive clients.

Product overview

La Petite Reine offers an integrated urban logistics platform centered on eco-friendly delivery solutions. The core offering consists of electric cargo bikes (Cargocycle®, biporteurs, and Yokler triporteurs) that provide silent, zero-emission delivery services. These are complemented by two main service offerings: Livraison à Domicile (home delivery) and Approvisionnement (boutique provisioning), both leveraging three Espaces Logistiques Urbains (ELU) strategically located in central Paris and at city gates. The company operates 64 Cargocycles® and triporters, completing approximately 280,000 ecological deliveries per year across 700,000 clean kilometers.

Differentiator

Problem solved

Functional benefit

Products and services

• Livraison à Domicile (Home Delivery)

Quantifiable outcome

• 280,000 ecological deliveries per year
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LovelocoreTechnology or IntegrationFrench manufacturer of Cargocycle® electric cargo bikes; 100% French and artisanal production of the specialized delivery vehicles used by La Petite Reine fleet.
• Reforest'ActionminorStrategic or Co-development PartnerEnvironmental partnership where La Petite Reine (as member of Star Service Group) supports forest preservation, restoration, and creation projects in France and worldwide.
• Mécénat Chirurgie CardiaqueminorOthersStar Service Group has been patron since 2012 of this charity enabling cardiac surgery for children from disadvantaged countries.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Glovo: Multi-city urban on-demand delivery platform serving restaurants and retail, with a presence in Paris. Broader scale and product scope than La Petite Reine, but overlapping urban last-mile and quick-commerce use cases.
• Deliveroo: Urban restaurant and grocery delivery platform operating in Paris with bicycle and on-foot couriers. Overlaps in urban delivery for gourmet/food clients, though Deliveroo's model is consumer-facing rather than B2B retail/healthcare.
• FedEx: Global parcel and logistics company with sustainability programs targeting urban last-mile decarbonization, including cargo-bike trials in European cities. Comparable only at a strategic level; FedEx is a much larger, diversified incumbent rather than a specialist.
• Groupe Star Service: Parent company of La Petite Reine and one of France's largest last-mile logistics operators (250M€ revenue, 4,000 vehicles, 48 platforms). Sets the strategic and capital context in which La Petite Reine operates, with broad overlap in retail/healthcare/automotive last-mile services.
• Stuart (La Poste - Colissimo): French national parcel arm of La Poste with growing low-emission urban delivery options in Paris. Broad incumbent with similar urban last-mile ambitions, though diversified across the entire French parcel market.
• Geopost / DPDgroup: European parcel network with growing urban low-emission delivery initiatives, including cargo-bike pilots in major French cities. Broad incumbent with overlapping sustainability-led urban logistics ambitions, though not a specialist in cargo-bike operations.

Direct peers

• Urb-it: Nordic sustainable urban last-mile delivery provider using bikes and cargo bikes for retail and e-commerce clients in European capitals. Comparable business model (eco-friendly urban last-mile B2B), although operating primarily in Northern Europe rather than France.
• Stuart: Paris-headquartered urban on-demand delivery platform operating a courier network for retail and restaurant clients. Directly comparable to La Petite Reine as a same-city, same-day urban courier, though Stuart relies on mixed vehicle types rather than a dedicated e-cargo-bike fleet.
• Coursier.fr: French same-day and scheduled urban courier operating in Paris and other French metros with bicycle, cargo bike, and motorized options. Directly comparable as a French urban courier with overlapping customer base in retail and professional services.
• Vert Chez Vous: French zero-emission urban last-mile delivery specialist using cargo bikes and electric vehicles, serving retail and e-commerce clients in French cities. Closest direct peer in terms of eco-friendly fleet and urban B2B positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-petite-reine-sarl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Petite Reine