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Hidden Depth

Full company profile

uuid002nsdh

Namestring
Hidden Depth
Legal namestring
Hidden Depth
Websiteurl
hiddendepth.ie
Company typeenum
Private
Founded yearint
2008
Descriptiontext

Hidden Depth is a Dublin-based WordPress web design and development agency operating as a privately held, founder-led firm led by Dave Meier. Founded in 2008, the company builds custom WordPress websites using an in-house development framework called Omnia (PHP, HTML, SCSS, JS) and a proprietary image optimisation/CDN application, complemented by dedicated WordPress hosting, security tooling (Cloudflare, Sucuri) and a recurring CloudPress Website Care Plan covering backups, updates, malware scans and monitoring. Its portfolio spans higher education (Trinity College Dublin, Kerry College, Liberties College, CCT College Dublin, TU Dublin), hospitality (Jurys Inn), architecture (C+W O'Brien Architects, Kelliher Miller), insurance (BHP Insurance), government (South Dublin County PPN) and non-profit (Aoibhneas) clients, with quantified outcomes including a 97% homepage load-time reduction for C+W O'Brien Architects and a tripling of organic traffic for the Trinity College Dublin Book of Kells visitor site.

The firm operates a project-based professional services model with custom-quoted WordPress design and development engagements following a codified six-stage roadmap (Research and Strategy, Design Direction, UI Design, Web Development, CMS Training, Launch and Support), supplemented by recurring hosting and care subscriptions under the CloudPress brand. Go-to-market is sales-led and inbound-driven via the hiddendepth.ie enquiry form, supported by content marketing (a 12+ page blog targeting WordPress, SEO and education-provider keywords), organic SEO, ConvertKit email newsletters and a Pinterest business profile. The company holds GDPR and CCPA-aligned privacy practices and has accumulated regional industry recognition, including a 2015 Realex Payments Web Award win and three consecutive eircom Spiders Agency of the Year nominations (2012–2014), positioning it as an established but small-scale Irish web design boutique rather than a scaling digital services platform.

Short descriptiontext

Hidden Depth is a privately held Dublin-based WordPress web design and development agency serving Irish SMBs, with concentrated work in higher education, hospitality and professional services. It builds custom WordPress sites using its proprietary Omnia framework and sells recurring hosting and care plans under the CloudPress brand.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersDublin, Ireland
HQ citystring
Dublin
HQ countrystring
Ireland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
WordPress web design, WordPress development, WordPress hosting, website maintenance, web design agency
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Web Design and Development Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Custom WordPress Web Design and Development
TypeProfessional Services
Description

Full-service custom WordPress website design and development projects, following a structured 6-stage process from research and strategy through to launch and support. Projects include UI design, custom CMS development using the Omnia framework, image optimisation, and responsive implementation. Pricing is quote-based and project-scoped.

hiddendepth.ie
2WordPress Hosting
TypeSubscription Recurring
Description

Dedicated WordPress hosting services offered as part of website projects and as standalone services. Includes caching systems, image CDN, and performance optimisation. Described as 'dedicated WordPress hosting' with speed as a key selling point.

hiddendepth.ie
3CloudPress Website Care Plans
TypeSubscription Recurring
Description

Ongoing website care plans (branded as CloudPress) covering secure backups, regular software updates, malware scans, security monitoring, and disaster recovery. Plans include monthly reports detailing all work completed. Designed as a recurring revenue stream post-launch.

hiddendepth.ie
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 2 records shown
1Omnia Framework
Description

In-house WordPress development framework used for building websites, described as lightweight to minimise code size and improve load time.

hiddendepth.ie
+1 more record
Core offering1 text field

Hidden Depth is a Dublin-based WordPress web design and development agency that builds custom WordPress websites for Irish businesses, education institutions, hospitality groups, architecture firms, and non-profits. The company follows a structured 6-stage project process and uses its proprietary Omnia framework (PHP, HTML, SCSS, JS) to deliver fast, lightweight websites, complemented by dedicated WordPress hosting and ongoing CloudPress website care plans for backups, updates, security, and support.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • C+W O'Brien Architects homepage load time improved by 97% — from 15 seconds to 0.4 seconds after redesign
+1 more record
Product overview1 text field

Hidden Depth is a Dublin-based WordPress web design and development agency offering a comprehensive suite of services built around their proprietary Omnia Framework. Their core offering combines WordPress Web Design and Web Development using HTML, PHP, SCSS, and JavaScript. The service portfolio includes WordPress Optimised Hosting with caching systems, CloudPress Website Care Plans for ongoing maintenance and security, Image Optimisation & CDN for performance, and CMS Training via Zoom. All projects follow their six-stage Website Project Roadmap methodology. The agency primarily serves higher education, hospitality, architecture, and non-profit sectors with custom WordPress solutions.

Product and service3 records
1WordPress Web Design and Development
CategoryWeb Design and Development
Description

Custom WordPress website design and development project service for Irish businesses, education institutions, hospitality groups, architecture firms, and non-profits. Covers strategy, art direction, UI design, responsive layouts, custom CMS configuration, and plugin setup using the in-house Omnia framework, sold as project-scoped engagements with a discovery-first sales motion.

2WordPress Optimised Hosting
CategoryWeb Hosting
Description

Dedicated WordPress hosting service with caching systems and CDN integration, designed to complement the Omnia framework for fast page load times. Sold both as part of new website projects and as a standalone recurring service to existing and new clients.

3CloudPress Website Care Plans
CategoryWebsite Maintenance and Security
Description

Recurring subscription-based website maintenance service branded CloudPress, covering secure backups, regular WordPress and plugin updates, malware scans, security monitoring, disaster recovery, and monthly reports detailing all work completed. Sold directly to existing and new clients as a recurring post-launch care plan.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1WordPress / Automattic Ecosystem
Strategic tierCoreTypeTechnology or Integration
Description

Hidden Depth is a WordPress-focused agency building all client websites on the WordPress CMS platform. The company uses the WordPress ecosystem extensively including themes, plugins, and the broader WordPress community. With WordPress powering 43% of the internet, this is the foundational platform for all service delivery.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1rtCamp
TypeEmerging player
Description

rtCamp is an enterprise WordPress agency specializing in large-scale WordPress builds, hosting and maintenance, providing infrastructure-and-care competition to Hidden Depth's Omnia + CloudPress stack.

2WebDevStudios
TypeDirect peer
Description

WebDevStudios is a WordPress agency offering custom design, development, and maintenance plans, with a similar lifecycle of design-build-care services that compete for the same kind of mid-market client.

3Delicious Media
TypeDirect peer
Description

Delicious Media is a UK-based WordPress web design and development agency serving SMB clients with bespoke design and ongoing support, matching Hidden Depth's SMB-focussed, project-plus-care-plan model.

410up
TypeDirect peer
Description

10up is a leading WordPress design and engineering agency offering strategy, design, development, and ongoing care plans — a near-direct competitor to Hidden Depth's web design + CloudPress recurring model.

5Netstrategy
TypeRegional player
Description

Netstrategy is an Irish digital agency providing web design and development services to Irish businesses, directly competing with Hidden Depth for the same Dublin/Ireland SMB and education buyers.

6Multidots
TypeEmerging player
Description

Multidots is a WordPress-focused digital agency offering enterprise publishing solutions and WooCommerce builds, with overlapping WP engineering depth and recurring support plans targeting similar mid-market customers.

7Wolfgang Digital
TypeRegional player
Description

Wolfgang Digital is a leading Irish digital marketing and web agency serving enterprise and SMB clients in Ireland — a regional competitor competing for the same Irish marketing-budget pool Hidden Depth targets.

8Visuabl Studio
TypeOthers
Description

Visuabl (formerly Codeable-affiliated) is a creative/development studio offering custom WordPress and Shopify builds for SMBs in adjacent design-and-development service lines to Hidden Depth's offering.

9Alley Interactive
TypeDirect peer
Description

Alley is a WordPress-focused digital agency that builds custom publishing and content platforms, comparable to Hidden Depth's bespoke CMS work and education-sector publishing projects.

10Human Made
TypeDirect peer
Description

Human Made is a WordPress-specialist agency building custom enterprise sites on WordPress and WooCommerce with proprietary tooling, closely matching Hidden Depth's WordPress-only, framework-driven delivery model.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Hidden Depth

Web Design and Development Serviceshiddendepth.ie

Hidden Depth is a privately held Dublin-based WordPress web design and development agency serving Irish SMBs, with concentrated work in higher education, hospitality and professional services. It builds custom WordPress sites using its proprietary Omnia framework and sells recurring hosting and care plans under the CloudPress brand.

What Hidden Depth does

Hidden Depth is a Dublin-based WordPress web design and development agency operating as a privately held, founder-led firm led by Dave Meier. Founded in 2008, the company builds custom WordPress websites using an in-house development framework called Omnia (PHP, HTML, SCSS, JS) and a proprietary image optimisation/CDN application, complemented by dedicated WordPress hosting, security tooling (Cloudflare, Sucuri) and a recurring CloudPress Website Care Plan covering backups, updates, malware scans and monitoring. Its portfolio spans higher education (Trinity College Dublin, Kerry College, Liberties College, CCT College Dublin, TU Dublin), hospitality (Jurys Inn), architecture (C+W O'Brien Architects, Kelliher Miller), insurance (BHP Insurance), government (South Dublin County PPN) and non-profit (Aoibhneas) clients, with quantified outcomes including a 97% homepage load-time reduction for C+W O'Brien Architects and a tripling of organic traffic for the Trinity College Dublin Book of Kells visitor site.

The firm operates a project-based professional services model with custom-quoted WordPress design and development engagements following a codified six-stage roadmap (Research and Strategy, Design Direction, UI Design, Web Development, CMS Training, Launch and Support), supplemented by recurring hosting and care subscriptions under the CloudPress brand. Go-to-market is sales-led and inbound-driven via the hiddendepth.ie enquiry form, supported by content marketing (a 12+ page blog targeting WordPress, SEO and education-provider keywords), organic SEO, ConvertKit email newsletters and a Pinterest business profile. The company holds GDPR and CCPA-aligned privacy practices and has accumulated regional industry recognition, including a 2015 Realex Payments Web Award win and three consecutive eircom Spiders Agency of the Year nominations (2012–2014), positioning it as an established but small-scale Irish web design boutique rather than a scaling digital services platform.

Hidden Depth firmographics

Firmographics
Name
Hidden Depth
Legal name
Hidden Depth
Website
https://hiddendepth.ie
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
1–10 employees
Short description
Hidden Depth is a privately held Dublin-based WordPress web design and development agency serving Irish SMBs, with concentrated work in higher education, hospitality and professional services. It builds custom WordPress sites using its proprietary Omnia framework and sells recurring hosting and care plans under the CloudPress brand.
Ownership category
akta.pro rank

Where Hidden Depth is headquartered

Location

Headquarters

HQ city
Dublin
HQ country
Ireland
HQ region
Europe

Offices1 record

Markets served

Hidden Depth business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Custom WordPress Web Design and Development: Full-service custom WordPress website design and development projects, following a structured 6-stage process from research and strategy through to launch and support. Projects include UI design, custom CMS development using the Omnia framework, image optimisation, and responsive implementation. Pricing is quote-based and project-scoped.
  2. WordPress Hosting: Dedicated WordPress hosting services offered as part of website projects and as standalone services. Includes caching systems, image CDN, and performance optimisation. Described as 'dedicated WordPress hosting' with speed as a key selling point.
  3. CloudPress Website Care Plans: Ongoing website care plans (branded as CloudPress) covering secure backups, regular software updates, malware scans, security monitoring, and disaster recovery. Plans include monthly reports detailing all work completed. Designed as a recurring revenue stream post-launch.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Hidden Depth product offering

Product offering

Core offering

Hidden Depth is a Dublin-based WordPress web design and development agency that builds custom WordPress websites for Irish businesses, education institutions, hospitality groups, architecture firms, and non-profits. The company follows a structured 6-stage project process and uses its proprietary Omnia framework (PHP, HTML, SCSS, JS) to deliver fast, lightweight websites, complemented by dedicated WordPress hosting and ongoing CloudPress website care plans for backups, updates, security, and support.

Product overview

Hidden Depth is a Dublin-based WordPress web design and development agency offering a comprehensive suite of services built around their proprietary Omnia Framework. Their core offering combines WordPress Web Design and Web Development using HTML, PHP, SCSS, and JavaScript. The service portfolio includes WordPress Optimised Hosting with caching systems, CloudPress Website Care Plans for ongoing maintenance and security, Image Optimisation & CDN for performance, and CMS Training via Zoom. All projects follow their six-stage Website Project Roadmap methodology. The agency primarily serves higher education, hospitality, architecture, and non-profit sectors with custom WordPress solutions.

Differentiator

Problem solved

Functional benefit

Brands

  • Omnia Framework: In-house WordPress development framework used for building websites, described as lightweight to minimise code size and improve load time.
  • CloudPress Website Care

Products and services

  • WordPress Web Design and Development Custom WordPress website design and development project service for Irish businesses, education institutions, hospitality groups, architecture firms, and non-profits. Covers strategy, art direction, UI design, responsive layouts, custom CMS configuration, and plugin setup using the in-house Omnia framework, sold as project-scoped engagements with a discovery-first sales motion.
  • WordPress Optimised Hosting Dedicated WordPress hosting service with caching systems and CDN integration, designed to complement the Omnia framework for fast page load times. Sold both as part of new website projects and as a standalone recurring service to existing and new clients.
  • CloudPress Website Care Plans Recurring subscription-based website maintenance service branded CloudPress, covering secure backups, regular WordPress and plugin updates, malware scans, security monitoring, disaster recovery, and monthly reports detailing all work completed. Sold directly to existing and new clients as a recurring post-launch care plan.

Quantifiable outcome

  • C+W O'Brien Architects homepage load time improved by 97% — from 15 seconds to 0.4 seconds after redesign
  • +1 more outcomes

Companies that use Hidden Depth

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Hidden Depth technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Hidden Depth partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • WordPress / Automattic EcosystemcoreTechnology or IntegrationHidden Depth is a WordPress-focused agency building all client websites on the WordPress CMS platform. The company uses the WordPress ecosystem extensively including themes, plugins, and the broader WordPress community. With WordPress powering 43% of the internet, this is the foundational platform for all service delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Hidden Depth competitors and assessment

Company assessment

Emerging players

  • rtCamp: rtCamp is an enterprise WordPress agency specializing in large-scale WordPress builds, hosting and maintenance, providing infrastructure-and-care competition to Hidden Depth's Omnia + CloudPress stack.
  • Multidots: Multidots is a WordPress-focused digital agency offering enterprise publishing solutions and WooCommerce builds, with overlapping WP engineering depth and recurring support plans targeting similar mid-market customers.

Direct peers

  • WebDevStudios: WebDevStudios is a WordPress agency offering custom design, development, and maintenance plans, with a similar lifecycle of design-build-care services that compete for the same kind of mid-market client.
  • Delicious Media: Delicious Media is a UK-based WordPress web design and development agency serving SMB clients with bespoke design and ongoing support, matching Hidden Depth's SMB-focussed, project-plus-care-plan model.
  • 10up: 10up is a leading WordPress design and engineering agency offering strategy, design, development, and ongoing care plans — a near-direct competitor to Hidden Depth's web design + CloudPress recurring model.
  • Alley Interactive: Alley is a WordPress-focused digital agency that builds custom publishing and content platforms, comparable to Hidden Depth's bespoke CMS work and education-sector publishing projects.
  • Human Made: Human Made is a WordPress-specialist agency building custom enterprise sites on WordPress and WooCommerce with proprietary tooling, closely matching Hidden Depth's WordPress-only, framework-driven delivery model.

Regional players

  • Netstrategy: Netstrategy is an Irish digital agency providing web design and development services to Irish businesses, directly competing with Hidden Depth for the same Dublin/Ireland SMB and education buyers.
  • Wolfgang Digital: Wolfgang Digital is a leading Irish digital marketing and web agency serving enterprise and SMB clients in Ireland — a regional competitor competing for the same Irish marketing-budget pool Hidden Depth targets.

Others

  • Visuabl Studio: Visuabl (formerly Codeable-affiliated) is a creative/development studio offering custom WordPress and Shopify builds for SMBs in adjacent design-and-development service lines to Hidden Depth's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Hidden Depth social profiles

Digital presence

Hidden Depth compliance and trust

Trust signal

Compliance2 records

Hidden Depth financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hidden Depth leadership team

Management profile

Number of profiles

Profiles1 record

Hidden Depth funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hidden Depth M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Depth

What does Hidden Depth do?

Hidden Depth is a Dublin-based WordPress web design and development agency that builds custom WordPress websites for Irish businesses, education institutions, hospitality groups, architecture firms, and non-profits. The company follows a structured 6-stage project process and uses its proprietary Omnia framework (PHP, HTML, SCSS, JS) to deliver fast, lightweight websites, complemented by dedicated WordPress hosting and ongoing CloudPress website care plans for backups, updates, security, and support.

Is Hidden Depth a public or private company?

Hidden Depth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hidden Depth founded?

Hidden Depth was founded in 2008. It employs 1 to 10 people.

Where is Hidden Depth based?

Hidden Depth is headquartered in Dublin, Ireland, in the Europe region.

How does Hidden Depth make money?

Three revenue lines are on record. Custom WordPress Web Design and Development is the primary driver. The others are wordPress Hosting and cloudPress Website Care Plans.

Who are Hidden Depth's main competitors?

Emerging players on record are rtCamp and Multidots. Direct peers are WebDevStudios, Delicious Media, 10up, Alley Interactive and Human Made. Regional players are Netstrategy and Wolfgang Digital. Visuabl Studio is listed as an others.

Does Hidden Depth have an API?

No public API is recorded for Hidden Depth.

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