Hetty's Charity
Hetty's Charity is a Nottinghamshire-based UK registered charity, founded 1996, that provides free confidential support to families affected by a loved one's drug or alcohol misuse through helplines, peer groups, one-to-one casework, and a specialist kinship care service, serving over 200 families per month and partially funded by CGL and the National Lottery.
- Company typePrivate
- Founded1996
- HeadquartersMansfield Woodhouse, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hetty's Charity does
Hetty's Charity is a UK registered charity (Charity No: 1133138) founded in 1996 in Mansfield Woodhouse, Nottinghamshire, that delivers confidential emotional and practical support to families affected by a loved one's drug or alcohol misuse. The organisation serves more than 200 families per month across the Nottinghamshire districts of Mansfield, Ashfield, Bassetlaw, Newark & Sherwood, Worksop, and Hucknall, with a self-reported service base of 11-50 employees and 25 years of continuous operation. Core services are delivered through a multi-channel model including a telephone helpline (08000 850 941), text support, one-to-one casework with recovery workers, peer support groups, structured focus groups on topics such as Understanding Addiction and Adverse Childhood Experiences, mediation, complementary therapies, and a specialist Kinship Care service for relatives raising children affected by parental substance misuse. Outreach is via in-person community venues, Zoom-based online groups, WhatsApp peer groups, and partner referral pathways (notably Change Grow Live, the commissioned drug and alcohol service in Nottinghamshire).
Hetty's operates a diversified funding model rather than a single revenue stream. Approximately 63% of funding is sourced from grants via CGL and the National Lottery, with the remaining 37% self-raised through a portfolio of channels: two charity shops in Warsop and Huthwaite (with a community café and an eBay shop trading as Humane Touch), monthly £2 donor pledges, Localgiving/JustGiving one-off donations, the Easyfundraising cashback platform, Amazon Smile, raffles, challenge events (skydives, marathons), room hire at the owned Burnaby House facility, a low-cost £20 student counselling service, and a tiered out-of-area paid subscription service (£10 per course or monthly fee). The organisation completed the purchase of Burnaby House, a Grade II listed building, in January 2023 as its permanent headquarters. The product is fundamentally a human-delivered, lived-experience-led service rather than a technology platform, with commodity tooling (Zoom, JustGiving, Easyfundraising, eBay) used for delivery and fundraising and no proprietary technology or AI/ML component.
Hetty's Charity firmographics
Firmographics- Name
- Hetty's Charity
- Legal name
- Hetty's Charity
- Website
- https://hettys.org.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hetty's Charity is a Nottinghamshire-based UK registered charity, founded 1996, that provides free confidential support to families affected by a loved one's drug or alcohol misuse through helplines, peer groups, one-to-one casework, and a specialist kinship care service, serving over 200 families per month and partially funded by CGL and the National Lottery.
- Ownership category
- akta.pro rank
Hetty's Charity industry classification
Industry- Product category
- Social Services
- NAICS
- Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Hetty's Charity is headquartered
LocationHeadquarters
- HQ city
- Mansfield Woodhouse
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Hetty's Charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Grants and Funding: Primary funding from CGL (Change Grow Live) and National Lottery. Hetty's receives grants to deliver family support services across Nottinghamshire.
- Charity Shop Sales: Two charity shops in Warsop and Huthwaite selling pre-loved clothing, toys, home furnishings, bric-a-brac, and new items including crystals, jewellery, gifts and homewares through eBay shop.
- Donations and Fundraising: Monthly giving scheme (£2/month), one-time donations via Localgiving and JustGiving, Easyfundraising platform, Amazon Smile, foreign currency collection, raffles, tombolas, and fundraising events including skydives and challenges.
- Room Hire: Rental of meeting rooms and therapy spaces at Burnaby House. Counselling rooms £10/hour, large group room £20/hour.
- Out of Area Paid Services: Tiered paid service for families outside Nottinghamshire: Tier 1 free (website/social media access), Tier 2 reduced-rate educational courses (£10/course), Tier 3 monthly subscription for unlimited online groups and helpline access.
- Low-Cost Counselling: Student counselling sessions at £20 per session for individuals experiencing mild to moderate mental health difficulties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Giving - £2 per month |
| Unit Pricing | Pay-as-you-go | Student Counselling Sessions |
| Unit Pricing | Pay-as-you-go | Room Hire - Counselling Rooms |
| Unit Pricing | Pay-as-you-go | Room Hire - Group Space |
| Outcome Based/ Performance | Pay-as-you-go | Charity Skydive Fundraiser |
| Transaction based/ take rate | One time/ perpetual license | Raffle Tickets |
| Unit Pricing | Pay-as-you-go | Out of Area Tier 2 - Educational Courses |
| Subscription | Monthly | Out of Area Tier 3 - Monthly Subscription |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels11 records
Hetty's Charity product offering
Product offeringCore offering
Hetty's Charity provides free, confidential emotional and practical support to families in Nottinghamshire affected by a loved one's alcohol or drug use, delivered via telephone helpline, text support, one-to-one casework, peer support groups, focus groups, mediation, complementary therapies, and kinship care services. The charity is based at Burnaby House in Mansfield Woodhouse and serves over 200-250 families per month through both in-person community venues and online (Zoom) channels.
Product overview
Hetty's Charity operates as a single unified service offering rather than a platform-plus-modules architecture. The organization provides emotional and practical support services to families in Nottinghamshire affected by a loved one's drug or alcohol misuse. Core services include telephone/text support, one-to-one casework, and group-based peer support and educational programmes (Peer Support Groups, Focus Groups covering topics like Understanding Addiction, Managing Emotions, and ACES). Specialized Kinship Care services support carers who have taken in children due to substance misuse. The charity generates supplementary revenue through charity shops, room hire, and an out-of-area paid service tier. All services are delivered through staff-supported delivery rather than a self-service product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Telephone Support
- Text Service
- One to One Support
- Kinship Care Service
- Peer Support Groups
- Focus Groups
- Mediation Service
- Complementary Therapies
- Adverse Childhood Experiences (ACES) Programme
- Low-Cost Student Counselling
- Room Hire
- Charity Shops
- Out of Area Services
Quantifiable outcome
- 97% of clients agree they are better able to manage in a crisis
- +3 more outcomes
Companies that use Hetty's Charity
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles5 records
Hetty's Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Hetty's Charity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- EasyfundraisingminorUK charity shopping fundraising platform where Hetty's receives donations from over 8,000 retailers (Amazon, eBay, Argos, M&S, John Lewis, etc.) when supporters shop through the platform.
- The Crisis SanctuarycoreAfter-hours support partnership providing intervention workers trained to listen, support and signpost individuals. Available 6pm-11pm daily across Nottinghamshire. Drop-in sessions in Beeston, Worksop and Mansfield. Crisis Sanctuary helpline: 0330 822 4100.
- Change Grow Live (CGL)corePrimary operational partner providing funding and referral pathways. CGL is the commissioned drug and alcohol service in Nottinghamshire. Hetty's receives funding through CGL and refers clients between services.
- Co-opminorCommunity partner supporting Hetty's through local giving and community initiatives.
- Marp CentreminorLocal business supporter of Hetty's fundraising activities.
- Reach UKminorCommunity partner supporting Hetty's initiatives.
- JKE Web DesignminorWebsite design and maintenance provider for hettys.org.uk.
- Mansfield First AidminorLocal business supporter of Hetty's charitable activities.
- Amazon SmileminorAmazon programme donating 0.5% of purchases to Hetty's when customers select Hetty's as their charity.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Hetty's Charity competitors and assessment
Company assessmentDirect peers
- Adfam: National UK charity specifically supporting families affected by drugs and alcohol. Closest direct peer given the identical mission (families, not the user) and comparable service mix of helpline, peer groups, and digital resources.
- NACOA (National Association for Children of Alcoholics): UK charity providing information, advice and support to children affected by parental alcohol problems. Highly comparable family-focused support model with helpline and resources, overlapping with Hetty's kinship care and family recovery work.
- DrugFAM: UK charity supporting families and friends of drug users through helpline, online groups, and bereavement support. Operates a very similar direct-to-family service model and shares the out-of-area remote group delivery approach.
- Al-Anon Family Groups UK & Eire: Worldwide fellowship offering support to anyone whose life is or has been affected by someone else's drinking. Peer group-based model is structurally identical to Hetty's peer support network, with comparable family-member focus.
- Kinship Carers UK: UK national charity specifically supporting kinship carers. Direct overlap with Hetty's kinship care service, peer groups, and coffee mornings; a national player that could either partner with or compete against Hetty's locally.
Broad incumbents
- Action on Addiction: UK charity tackling addiction to drugs, alcohol, gambling and eating disorders. Broader mission than Hetty's (treats users, not just families) but a relevant incumbent with overlapping family support services and clinical treatment pathways.
- Phoenix Futures: UK charity providing residential and community drug and alcohol services including family programmes. Larger incumbent with parallel family-support work and the operational scale to expand digitally into Hetty's geographic territory.
- We Are With You (formerly Addaction): One of the UK's largest drug and alcohol treatment charities, commissioned in many regions. Comparable to CGL and a likely competitor for the same local authority contracts that currently flow into Hetty's via CGL.
- Carers Trust: Major UK charity for unpaid carers including kinship carers. A larger, broader incumbent whose kinship carer programmes overlap directly with Hetty's kinship coffee mornings and peer groups, and which has national scale Hetty's lacks.
Emerging players
- SMART Recovery UK: UK arm of the global mutual-support network for people with addictive behaviours. While focused on the user rather than the family, its online meeting infrastructure and self-management model offers an alternative digital approach to Hetty's out-of-area paid tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hetty's Charity social profiles
Digital presenceHetty's Charity compliance and trust
Trust signalCompliance1 record
Hetty's Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hetty's Charity leadership team
Management profileNumber of profiles
Profiles6 records
Hetty's Charity subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hetty's Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hetty's Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hetty's Charity
What does Hetty's Charity do?
Hetty's Charity provides free, confidential emotional and practical support to families in Nottinghamshire affected by a loved one's alcohol or drug use, delivered via telephone helpline, text support, one-to-one casework, peer support groups, focus groups, mediation, complementary therapies, and kinship care services. The charity is based at Burnaby House in Mansfield Woodhouse and serves over 200-250 families per month through both in-person community venues and online (Zoom) channels.
Is Hetty's Charity a public or private company?
Hetty's Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hetty's Charity founded?
Hetty's Charity was founded in 1996. It employs 11 to 50 people.
Where is Hetty's Charity based?
Hetty's Charity is headquartered in Mansfield Woodhouse, United Kingdom, in the Europe region.
How does Hetty's Charity make money?
Six revenue lines are on record. Grants and Funding is the primary driver. The others are charity Shop Sales, donations and Fundraising, room Hire, out of Area Paid Services and low-Cost Counselling.
Who are Hetty's Charity's main competitors?
Direct peers on record are Adfam, NACOA (National Association for Children of Alcoholics), DrugFAM, Al-Anon Family Groups UK & Eire and Kinship Carers UK. Broad incumbents are Action on Addiction, Phoenix Futures, We Are With You (formerly Addaction) and Carers Trust. SMART Recovery UK is listed as an emerging player.
Does Hetty's Charity have an API?
No public API is recorded for Hetty's Charity.
What industry is Hetty's Charity in?
Hetty's Charity's product category is Social Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 6241 and its SIC code is 8300.