KAYA TUR

What KAYA TUR does

Kaya Tur is a Turkish transportation and travel services company founded in 1988 and headquartered in Ankara, operating a fleet of approximately 10,000 vehicles across long-term corporate fleet rental, dedicated personnel transport, student transport, VIP rental, and congress/seminar transport services. Its core offering centers on multi-year rental contracts (12–48 months) to corporate, governmental, holding-company, industrial, and educational clients, with 1,700 vehicles dedicated to personnel transport and a reported base of more than 6,000 customers.

Operationally, the company runs a fleet-based, capital-intensive model anchored on long-duration rental contracts that generate recurring revenue and embed switching costs. Service delivery is supported by a 6,000 m² headquarters, 220 HQ employees, and 35+ years of operating experience, supplemented by three purpose-built sub-brands: Kaya Filo for long-term fleet rental, Carpartner for second-hand vehicle remarketing, and Anzena Tur, a TÜRSAB-licensed travel agency. Named customers include Botas (government), Turk Telekom, and Nebim, with the company holding 12 industry awards over its operating history.

The business model monetizes the physical fleet primarily through B2B rental and managed transport contracts priced per vehicle and per service period, with diversification across personnel, student, VIP, and event transport extending the addressable surface. Capital structure includes debt securities issued in 2023, suggesting access to Turkish institutional debt markets and providing non-equity funding for fleet investment, refinancing, or working capital. There is no disclosed parent company, private equity sponsor, or AI/ML capability in the visible material, and revenue is not publicly disclosed.

Name

KAYA TUR

Legal name

Kaya Tur Filo Kiralama A.Ş

Website

https://kayaturizm.com.tr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaya Tur is a Turkey-based corporate transportation and fleet rental operator founded in 1988, running ~10,000 vehicles across long-term fleet rental, personnel, student, VIP, and event transport for government, holding-company, and enterprise clients.

Ownership category

akta.pro rank

Product category

Fleet Rental and Corporate Transportation Services

NAICS

Charter Bus Industry (48551), All Other Transit and Ground Passenger Transportation (485999)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHAIAFAB

Private Airport Transfer & Chauffeured Services

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Shuttle & Airport Ground Transport Services

SECONDARYTHADAAAG

Chauffeur-Driven Car Rental (With Driver)

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

SECONDARYTHAIAIAH

Government & Military Group Transport Charters

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Private Coach, Charter Bus & Group Transport

SECONDARYHSAAAKAI

Field Trip & Group Child Transport Chaperoning

Home & Personal Services/Childcare, Babysitting & Nanny Services/Child Transportation & Escort Services

Keywords

• Fleet vehicle rental
• Personnel transportation services
• Operational vehicle leasing
• VIP chauffeur services
• Corporate shuttle transport

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Long-term Fleet Rental: Operational vehicle leasing with rental periods of minimum 12 months to maximum 48 months. Includes maintenance, insurance, tax coverage, and replacement vehicle services.
2. Personnel Transportation Services: Staff shuttle services for corporate clients, government institutions, and factories with 1700 dedicated vehicles.
3. Student Transportation Services: School transport services with trained drivers and road-compliant vehicles.
4. VIP Vehicle Rental with Driver: Luxury vehicle rental including Mercedes E/S series, Audi A8/A6, VW Passat, VW Caravelle, Crafter Volt, Mercedes Sprinter, and buses (Mercedes Benz, Mitsubishi Safir, Man Fortuna) with professional drivers.
5. Congress and Seminar Transportation: Event transportation services for dealer meetings, congresses, fairs, and seminars.
6. Second-hand Vehicle Sales: Sale of used vehicles through Carpartner brand (cp2.com.tr)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

KAYA TUR provides personnel transportation, long-term operational fleet rental (12–48 months), project-specific vehicle rental, student transportation, VIP chauffeur-driven vehicle rental, and congress/seminar transfer services, supported by a fleet of approximately 10,000 vehicles. It also operates the Tursab-licensed Anzena Tur travel agency (Agency No. 7463) and the Carpartner used-vehicle sales brand, all delivered from its 6,000 m2 headquarters in Ankara.

Product overview

KAYA TUR is a fleet management and transportation company established in 1988, offering multiple interconnected service categories: (1) Long-term fleet rental under the Kaya Filo brand with a 10,000+ vehicle fleet serving corporate clients for 12-48 month periods, (2) Project-based operational vehicle rental for government and corporate customers, (3) Personnel transportation with 1,700 vehicles serving factory and corporate employees, (4) Student transportation services, (5) VIP vehicle rental with professional drivers featuring luxury vehicles (Mercedes, Audi, VW, Mitsubishi), (6) Congress and seminar transportation, and (7) 2nd-hand vehicle sales through the Carpartner sub-brand. The company operates from a 6,000 m2 headquarters in Ankara with 220 employees and serves clients across Turkey through a widespread service network.

Differentiator

Problem solved

Functional benefit

Products and services

• Personel Taşımacılığı (Personnel Transportation)
• Uzun Dönem Araç Kiralama (Long-term Vehicle Rental) — Kaya Filo brand
• Projeye Özel Araç Kiralama (Project-based Vehicle Rental)
• Öğrenci Taşımacılığı (Student Transportation)
• Sürücülü VIP Araç Kiralama (VIP Vehicle Rental with Driver)
• Kongre ve Seminer Hizmeti (Congress and Seminar Transportation)
• Kaya Filo (Long-term Fleet Rental Sub-brand)
• Carpartner (Second-hand Vehicle Sales)
• Anzena Tur Seyahat Acentası (Travel Agency)

Quantifiable outcome

• Vehicles delivered factory-fresh (0 km) with full equipment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Anzena Tur Seyahat AcentasıcoreChannel Partner/ Reseller/ DistributorKAYA TUR operates Anzena Tur Seyahat Acentası as its certified Tursab travel agency (Tursab Agency No: 7463), providing tourism and travel agency services within the Tursab regulatory framework.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sixt Turkey: Premium global car rental and mobility provider with Turkish operations, including chauffeur services. Adjacent competitor for KAYA TUR's VIP and corporate chauffeured segments.
• LeasePlan Turkey: Global leader in fleet management and operational leasing with Turkish operations. Overlaps with KAYA TUR's long-term rental and corporate chauffeur services but operates as a multinational incumbent.
• Avis Turkey: International car rental brand with chauffeur-driven service in Turkey. Comparable on the VIP with driver side of KAYA TUR's business, though not focused on long-term operational leasing.
• Enterprise Turkey: Global car rental brand with Turkish operations including chauffeured services. Broader portfolio (short-term rental, car sharing) and global scale differentiate it from KAYA TUR's B2B fleet focus.
• ALD Automotive Turkey: Global fleet management and operational leasing major with operations in Turkey. Broader international footprint and scale make it a broad incumbent rather than a pure local peer to KAYA TUR.

Direct peers

• Garanti Filo: Garanti BBVA's operational fleet leasing subsidiary in Turkey. Offers long-term vehicle rental to corporates, directly overlapping with KAYA TUR's Kaya Filo brand and project-based rental offering.
• TEB Arval Araç Filo Kiralama: Joint venture between TEB (BNP Paribas) and Arval for fleet management in Turkey. Competes head-to-head with KAYA TUR in the corporate long-term operational leasing market.
• Otokoç Otomotiv Tic. ve San. A.Ş. Turkey's largest operational fleet rental and car rental company, owned by Koç Holding. Directly comparable to KAYA TUR as a domestic fleet rental and passenger transport provider serving enterprises, government, and VIP clients across Turkey.

Emerging players

• Redde Northgate plc: UK-listed vehicle rental and fleet management group. Comparable in long-term and short-term commercial vehicle rental, though UK-focused and smaller scale than KAYA TUR's Turkish operation.

Regional players

• Tureks Turizm Taşımacılık A.Ş. Turkish tourism and transportation company providing charter and personnel transport services. Comparable to KAYA TUR's personnel shuttle and VIP transport offerings, operating in the same Turkish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kayaturizmtr
• Xx.com/KayaTur1
• Facebookfacebook.com/KayaTurizmAnkara
• LinkedInlinkedin.com/company/kaya-turizm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAYA TUR