My Turex

What My Turex does

MyTurex (legal entity: Tureks Tur Seyahat ve Organizasyon A.Ş.) is a Turkish travel services company founded in 2001 as a subsidiary of Kiler Holding, headquartered in Mecidiyeköy, Istanbul. The company operates three web portals — Transfer444 (airport, marina, hotel, and event transfer services), Biletika (airline ticketing), and Tatilika (holiday packages, hotel reservations, tours, cruise and yacht travel, and corporate event organization) — alongside a unified call center (444 789 0) serving customers across all of Turkey. It targets both individual consumers (personal transfers, ski transfers, boutique transfers, vacation packages) and corporate clients (airline personnel transfers, exhibition transfers, roadshow services, VIP transfers, group events, and organizational travel planning).

The company's technology infrastructure consists of standard online reservation systems and web portal applications supporting 7x24 booking, with no documented proprietary AI, machine learning, or data analytics capabilities. MyTurex is differentiated primarily through its distribution footprint (three dedicated portals plus a call center covering distinct travel verticals) and long-standing brand association with Kiler Holding rather than through technology differentiation.

The business model is transaction-based across three revenue streams: transfer services, airline ticketing, and holiday packages/hotel bookings. The company takes a take-rate or commission on each booking, with quote-based pricing, price flexibility, and multiple payment options. Sales is led through a hybrid of self-serve web portals (top-of-funnel acquisition) and inside sales via the call center (bottom-of-funnel conversion), supplemented by direct corporate sales for enterprise accounts. The company is privately held under Kiler Holding, with no evidence of venture capital funding, public listing, or M&A activity.

Name

My Turex

Legal name

Tureks Tur Seyahat ve Organizasyon A.Ş.

Website

https://myturex.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MyTurex is a Turkish travel services company (Kiler Holding subsidiary, founded 2001) operating three web portals — Transfer444, Biletika, and Tatilika — plus a unified call center, providing nationwide transfer, airline ticketing, and holiday booking services to individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

akta.pro industry

PRIMARYTHADAEAG

Airport Transfer Services (Meet-and-Greet, Fixed-Route)

Travel & Hospitality/Car Rental & Mobility Services/Taxi & Chauffeur / Limousine Services

SECONDARYTHAKADAO

Cruise & Land Tour (Cruisetour) Package Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHACAEAH

Travel Insurance & Corporate Risk Transfer (Trip, Medical, Kidnap & Ransom)

Travel & Hospitality/Business Travel & Corporate Travel Management/Duty of Care, Traveler Safety & Risk Management

Keywords

• Airport transfer services
• Airline ticket booking
• Holiday package booking
• Corporate travel services
• Online travel agency

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transfer Services: Airport, marina, hotel, tourist, business, special, shared, boutique, VIP and exhibition transfer services for both individual and corporate customers
2. Airline Ticketing: Airline ticket sales and reservation services covering all airlines worldwide through Biletika platform and call center
3. Holiday Packages and Hotel Bookings: Vacation packages, hotel reservations, cultural tours, international packages, ski tours, honeymoon packages, health tourism, cruise travel, yacht tours, visa services, and corporate organization services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

MyTurex provides integrated travel and tourism services in Turkey through three proprietary online platforms and a unified call center. Transfer444 offers airport, marina, hotel, business, VIP, and exhibition ground transfer services. Biletika sells airline tickets from carriers worldwide. Tatilika books hotels, vacation packages, cultural and ski tours, cruises, yacht tours, honeymoon packages, and corporate event travel including visa and insurance services.

Product overview

MyTurex operates a platform-plus-services architecture consisting of three distinct web portals supported by a unified call center (444 789 0). Transfer444 handles ground transportation (airport, marina, hotel, and event transfers); Biletika provides airline ticketing for all worldwide carriers; and Tatilika offers comprehensive vacation services including hotel bookings, tours, packages, and travel insurance. The company, founded in 2001 as a Kiler Holding subsidiary, leverages strong technology infrastructure to serve customers across all of Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Transfer444: Airport, marina, and various transfer services including hotel, tourist, business, VIP, and group transfers throughout Turkey.
• Biletika
• Tatilika

Products and services

• Transfer444 Online transfer service portal covering all airports and marinas in Turkey with 7x24 reservation capability. Offers individual transfer types (private, shared, boutique, ski, classic, vehicle allocation) and corporate transfer types (airport, hotel, helicopter, exhibition, group, VIP, corporate planning, airline personnel, roadshow, sports team, opening/celebration, and cultural/entertainment events). Serves both individual consumers and corporate clients throughout Turkey.
• Biletika Online airline ticketing and reservation platform offering access to tickets from all airlines worldwide. Provides call-center-based sales and support (444 789 0) with 7x24 reservation capability. Integrated booking for tickets, transfers, and vacation packages through a single call center. Targets both individual travelers and corporate clients throughout Turkey.
• Tatilika Holiday booking platform offering hotels and resorts, boutique hotels, city hotels, cultural tours, international vacation packages, ski tours, honeymoon packages, thermal/health facilities, cruise travel, and yacht tours. Corporate offerings include domestic and international hotel reservations, travel insurance, fair/exhibition organization, motivation and incentive events, company and association events, research and educational trips, group trips, and visa and assistant services.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Jolly Tur: One of Turkey's largest tour operators offering packaged holidays, hotel bookings, and airline tickets, often via a call center. Directly comparable to MyTurex's Tatilika and Biletika products in model and target customer.
• Setur: Long-established Turkish travel agency and tour operator (Koç Group affiliated) offering multi-channel holiday, ticketing, and corporate travel services. Closely comparable omnichannel model to MyTurex.
• ETS Tur: Established Turkish tour operator and OTA with broad holiday packages, flight ticketing, and hotel inventory. Comparable breadth of product portfolio (transfer + ticket + holiday) under a single Turkish brand.
• Enuygun.com: Leading Turkish OTA for flights, hotels, and car rentals. Directly competes with Biletika on airline ticketing and with Tatilika for online hotel customers.
• Obilet: Turkish online travel platform aggregating bus, flight, and ferry ticketing with a strong digital focus. Comparable to Biletika's ticketing function and increasingly overlapping with transfer services.
• Coral Travel: Turkish-headquartered tour operator with strong outbound package offerings, charter flights, and hotel inventory. Comparable product mix and reliance on call center + online channels.

Emerging players

• KiwiTaxi: International airport transfer booking platform with strong coverage in Turkey. Directly overlaps with Transfer444's value proposition for inbound travelers and is a relevant benchmark for transfer digitization.
• GetTransfer: Global marketplace for pre-booked airport and point-to-point transfers. Competes head-on with Transfer444 for international travelers landing in Turkey and represents a digital-first disruptor to MyTurex's transfer offering.

Broad incumbents

• Booking.com: Global OTA dominant in Turkish hotel and increasingly transfer inventory. Sets the customer experience benchmark that MyTurex must compete against and is gradually absorbing adjacent travel categories.

Regional players

• Tatilsepeti: Turkish online holiday package and hotel booking platform. Comparable to Tatilika in offering packaged domestic and international holidays to Turkish consumers through a digital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-turex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Turex