April Group

What April Group does

April Group (Groupe APRIL) is a French wholesale insurance broker founded in 1988 and headquartered in Lyon, distributing multi-line insurance products across 18 countries to individual consumers, professionals, small businesses, and expatriates. Its core product portfolio spans supplementary health insurance (Complémentaire Santé), loan insurance (Assurance Emprunteur), provident/death-and-disability cover (Prévoyance), international health insurance (APRIL International covering 150,000+ insured persons), auto and two-wheeler insurance (including high-risk driver profiles), and marine insurance, with sub-brands such as APRIL Auto, APRIL Moto, APRIL Marine, APRIL Santé, and APRIL Emprunteur. In January 2024 it acquired UK-based Lexham Insurance to anchor UK two-wheeler and P&C expansion.

The group runs a digital-first distribution platform combining april.fr, mobile applications (including Easy Claim for paperless claims and the Easy Pay Card for third-party medical payments), an AI-integrated ChatGPT application for APRIL Moto launched in June 2026, a dedicated broker portal (april-on.fr / Accès Courtiers), comparison platforms, and telephone sales. Underwriting and pricing are driven by real-time pricing engines; service layers are extended through partnerships with Doctolib (appointment booking across 270,000+ French practitioners), Groupe Point Vision (48-hour ophthalmology access), and the Kalixia network of 19,000+ healthcare professionals offering negotiated rates.

Revenue is generated through recurring monthly or annual insurance premiums collected across the product portfolio, with publicly disclosed starting prices ranging from €2.73/month for provident cover to €15.79/month for health insurance and up to €92/month for young-driver auto. April reported turnover of €590 million in 2022, operates with 1,001-5,000 employees, and is pursuing adjacent expansion via the negotiated DLPK partnership for French savings and investment products (€15B combined AUM target). The company is privately held after delisting from Euronext Paris and is controlled by its founding team (Bruno Rousset, Xavier Coquard) with Eric Maumy as President and CEO.

Name

April Group

Legal name

Groupe APRIL

Website

https://april.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

April Group is a French wholesale insurance broker headquartered in Lyon, distributing health, loan, provident, auto, two-wheeler, marine, and international health insurance across 18 countries to individuals, professionals, and expatriates through digital, broker, and AI-powered channels.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Wholesale insurance brokerage
• Supplementary health insurance
• Loan insurance
• Auto and two-wheeler insurance
• International health insurance

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium Revenue: APRIL earns revenue through insurance premiums collected from policyholders across its multiple product lines including health insurance, loan insurance, provident insurance, auto insurance, two-wheeler insurance, boat insurance, and international health insurance. Premiums are collected on a recurring (monthly or annual) basis, representing the primary revenue stream.
2. AI / ChatGPT Distribution Channel: APRIL monetizes its ChatGPT-integrated insurance application (APRIL Moto) by generating quote and policy conversions through the conversational AI platform, adding a new distribution revenue channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

April Group is a French wholesale insurance broker that distributes multi-line insurance products to individuals, professionals, and small businesses. Its core offering spans supplementary health insurance, loan/mortgage insurance, personal provident (death & disability) insurance, auto and two-wheeler insurance, marine insurance, and international/expatriate health insurance. Distribution combines direct digital self-serve sales, broker intermediation, comparison platforms, telephone sales, and a ChatGPT-based AI quoting channel.

Product overview

APRIL Group is a French wholesale insurance broker offering a comprehensive portfolio of insurance products and services. The company operates a multi-brand, multi-product architecture under the APRIL umbrella, with core offerings spanning supplementary health insurance (Complémentaire Santé), loan insurance (Assurance Emprunteur), prévoyance/death & disability insurance (Prévoyance), international health insurance (APRIL International), auto insurance (APRIL Auto), two-wheeler insurance (APRIL Moto), and marine insurance (APRIL Marine). The product portfolio includes specialized sub-products such as Tempo Décès, Serenassur Rente, MyHealth International, and APRIL Moto. Following the January 2024 acquisition of Lexham Insurance, APRIL also includes the Lexham brand for UK two-wheeler insurance. Recent innovation includes the June 2026 launch of the APRIL Moto ChatGPT application for AI-powered insurance quotes via conversational AI.

Differentiator

Problem solved

Functional benefit

Products and services

• APRIL Complémentaire Santé Supplementary health insurance that complements the French Sécurité sociale system, covering healthcare costs not reimbursed by the mandatory insurance. Includes tiers such as Santé Zen, Santé Tranquillité, and Santé Senior, with teleconsultation access and third-party payment card. Targeted at French individuals, families, seniors, and professionals.
• APRIL Assurance Emprunteur Loan insurance (assurance emprunteur) protecting borrowers and guaranteeing repayment of mortgage loans in case of death, disability, incapacity, or job loss. Includes specialized variants for seniors (Horizon), Intégrale, Équilibre, and Optimum+. Marketed with up to 50% savings versus bank-offered credit insurance and 100% banking equivalence.
• APRIL Prévoyance Personal provident (death & disability) insurance protecting families against unexpected life events including death, invalidity, loss of autonomy, and funeral expenses. Includes Tempo Décès, Serenassur Rente for loss of autonomy, and accident of life coverage.
• APRIL International International health insurance for French expatriates, travelers, students, and PVT (Working Holiday Visa) holders. Covers health expenses abroad, repatriation, telemedicine, and medical assistance. Products include MyHealth International, MyTravel Cover, MyStudies Cover, Expat Student, and Easy Claim mobile claims submission.
• APRIL Auto Auto insurance covering all driver profiles, including those with bonus, malus, or previously cancelled policies. Variants include Auto Malus, Auto Pro, Auto Non-Paiement, Auto Bonus, Auto Alcoolémie, and Auto Sans Antécédents. Targets mainstream drivers and high-risk/underserved profiles refused by competitors.
• APRIL Moto Two-wheeler insurance covering motorcycles, scooters, electric scooters, and quads. APRIL Moto is the brand under which this product is sold and also the foundation of the APRIL Moto ChatGPT application for AI-powered quote generation.
• APRIL Marine Boat and marine insurance covering boats, sailboats, and jet skis with contracts and assistance at sea, distributed under the APRIL Marine brand.
• Lexham Insurance UK-based specialist two-wheeler and niche motor insurance broker acquired by April Group in January 2024 to expand its UK and international two-wheeler insurance footprint. Retains the Lexham brand.

Quantifiable outcome

• 92% customer satisfaction rate, based on independent eKomi reviews
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Lexham InsurancecoreStrategic or Co-development Partner · 22 January 2024APRIL Group completed its acquisition of UK-based Lexham Insurance, a specialist in two-wheeler (motorcycle and niche motor) insurance. The acquisition supports the development of the Lexham brand and April's broader international growth ambitions in the UK property and casualty and two-wheeler markets. Lexham employs over 200 people.
• DLPK GroupflagshipStrategic or Co-development Partner · 17 January 2024APRIL Group and DLPK Group are negotiating a strategic partnership aimed at creating a leading player in the French savings and investment products market, with assets under management totaling €15 billion. The transaction, expected to close in Q2 2024 pending regulatory approval, would enable the companies to combine their expertise and expand their market presence in France.
• DoctolibcoreTechnology or IntegrationAPRIL has partnered with Doctolib, the leading health platform in France with over 270,000 healthcare professionals referenced, to integrate appointment booking and management into its insured customer space (Espace Assuré). Customers can consult, track, and organize their medical appointments directly through their APRIL insured portal.
• Kalixia Healthcare NetworkcoreTechnology or IntegrationAPRIL provides access to the Kalixia network comprising more than 19,000 healthcare professionals (surgeons-dentists, osteopaths, opticians, hearing aid specialists) who offer negotiated rates to APRIL insured members, including discounts up to 40% on optical equipment.
• The Council of Insurance Agents & BrokersminorStrategic or Co-development PartnerAPRIL Group joined the Council of Insurance Agents & Brokers as a member firm in January 2026, expanding its network presence across the Americas and Europe. The Council is a premier insurance industry organization.
• OpenAIcoreTechnology or IntegrationAPRIL launched its APRIL Moto insurance application within OpenAI's ChatGPT platform, becoming one of the first insurance providers globally to offer personalized, real-time insurance quotes through conversational AI. The application connects to APRIL's live pricing engines for genuine underwriting-based quotes.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Henner: French-headquartered specialist broker focused on group health, death/disability and international/expat coverage; overlaps APRIL International directly and competes on employee benefits distribution in France.
• Bessé: Independent French mid-market insurance and reinsurance broker; directly comparable on broker-driven distribution for corporate P&C, health and specialty lines in France.
• SIACI Saint Honoré: Major French wholesale insurance broker and risk advisor for mid-market and large corporates; directly comparable on multi-line brokerage, employee benefits and international health advisory.
• Verlingue: Family-owned French wholesale insurance broker serving corporate and professional clients across P&C, health and life; closely comparable in size, French-focus and broker-anchored distribution model.

Emerging players

• Alan: French digital-native health insurer targeting individuals and SMEs with a tech-first model; comparable on complementary santé in France and represents the digital challenger pressure on APRIL's mutuelle santé book.

Broad incumbents

• AXA Partners: AXA's specialty assistance and international health subsidiary; overlaps APRIL on expat health, travel and mobility insurance while leveraging AXA's global carrier infrastructure.
• Aon: World's largest insurance broker with significant French presence; competes in large commercial P&C, health & benefits, and international employee benefits where APRIL also plays.
• WTW (Willis Towers Watson): Global insurance, risk management and advisory brokerage with major French operations (including Gras Savoye); competes with APRIL across corporate P&C, health & benefits and international mobility programs.
• Marsh (Marsh McLennan): Global risk and insurance brokerage firm with French operations; comparable multi-line brokerage across P&C, health and employee benefits, with similar placement on specialty and international risks.
• Allianz Partners: Specialist insurance and assistance arm of Allianz Group focused on international health, travel, assistance and mobility; direct overlap with APRIL International's expatriate and travel products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights9 records

Customer concentration

• Xx.com/groupeapril
• YouTubeyoutube.com/user/assurancesapril
• Facebookfacebook.com/assurancesapril
• LinkedInlinkedin.com/company/april-assurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A33 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about April Group