Renew Counseling Center

What Renew Counseling Center does

Renew Counseling Center (legal name: Renew Counseling Of North Carolina) is a private, for-profit outpatient behavioral health practice headquartered in Fayetteville, North Carolina, founded in 2010. The practice operates from three locations in Fayetteville and serves adults and adolescents requiring mental health and substance abuse treatment. Its core offerings are Substance Abuse Treatment, Mental Health Disorders Treatment (depression, anxiety, PTSD), Medication Management, and Suboxone Medication-Assisted Treatment for opioid use disorder. The clinical model is multifaceted and delivered in-person by licensed providers including an LCMHC/CCS/LCAS lead clinician with 20+ years of experience, an LCAS/LCMHCA graduate of East Carolina University, and a PA-C, with bilingual English/Spanish intake.

The business model is a traditional fee-for-service healthcare practice. Revenue is generated through insurance reimbursement for office-based counseling and medication management visits, with the practice in-network with 17+ payers including Aetna, Alliance Medicaid, AmeriHealth, Blue Cross Blue Shield, Carolina Complete, Cigna, Healthy Blue, Humana, MedCost, Medicare, State Funding, Tricare, Trillium Medicaid, UMR, United Healthcare, WellCare, and Veterans Affairs. Several commercial plans are flagged as covering medication management only. Go-to-market is sales-led and direct-to-consumer: a new-patient referral form on the company's website drives intake, and the practice accepts self-referrals and provider referrals.

The practice has no disclosed funding, no parent company, no subsidiaries, no partnerships, no M&A activity, and no app or software product. Operating evidence is limited to a current website, three physical locations, and a current staff page listing three clinicians, consistent with an 11-50 employee small business. There is no public financial disclosure and no proprietary technology stack; service delivery is clinician-led rather than technology-led.

Name

Renew Counseling Center

Legal name

Renew Counseling Of North Carolina

Website

https://renewccnc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Renew Counseling Center is a private outpatient behavioral health practice in Fayetteville, NC that provides substance abuse treatment, mental health counseling, medication management, and Suboxone medication-assisted treatment to adults and adolescents, billing through Medicaid, Medicare, and private insurers.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health counseling
• Substance abuse treatment
• Medication-assisted treatment
• Outpatient behavioral health
• Opioid addiction treatment

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Revenue is generated through providing mental health counseling, substance abuse treatment, and medication management services to patients. The center accepts payment from multiple insurance providers including Medicaid, Medicare, and private health insurers. Services are billed through standard healthcare billing practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Renew Counseling Center provides outpatient mental health and substance abuse treatment services for adults and adolescents in Fayetteville, NC. Its core offerings include substance abuse treatment, mental health counseling for depression, anxiety, and PTSD, medication management, and Suboxone medication-assisted treatment for opioid use disorders. Services are delivered by licensed clinicians (LCMHC, CCS, LCAS) and a physician assistant (PA-C), with bilingual English/Spanish intake and broad insurance acceptance.

Product overview

Renew Counseling Center offers a unified set of counseling and treatment services for mental health and substance abuse. The center provides four integrated service offerings: Substance Abuse Treatment, Mental Health Disorders Treatment, Medication Management, and Suboxone Medication Assisted Treatment. These services use multifaceted approaches targeting adults and adolescents who require structure and support to achieve and sustain recovery. The center is led by licensed professionals including LCMHC, CCS, LCAS, and PA-C providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Substance Abuse Treatment Outpatient treatment services for individuals struggling with substance abuse and addiction issues, provided to adults and adolescents in Fayetteville, NC.
• Mental Health Disorders Treatment Therapy services for depression, anxiety, PTSD, and other mental health disorders for adults and adolescents.
• Medication Management Medication management services integrated with mental health treatment plans, provided by a PA-C provider.
• Suboxone Medication-Assisted Treatment Suboxone medication-assisted treatment for individuals with opiate use disorders.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Carolina Behavioral Care: North Carolina-based outpatient psychiatry and behavioral health practice serving similar adult and adolescent populations. Comparable as a regional outpatient mental health/SUD provider in NC though operating in different metros.

Broad incumbents

• Atrium Health Behavioral Health: Regional health system with a behavioral health service line providing outpatient mental health and substance abuse treatment across the Carolinas. Comparable as an established incumbent offering overlapping outpatient MH/SUD services in the same geography.
• Acadia Healthcare: National behavioral health provider operating inpatient and outpatient facilities including psychiatric and addiction treatment programs. Comparable as a broad incumbent in the behavioral health treatment space where Renew operates.

Direct peers

• Eleanor Health: Outpatient mental health and substance use disorder provider offering integrated counseling and MAT (including Suboxone) with both in-person and virtual care. Directly comparable to Renew in service mix, patient population, and MAT-centric delivery model.
• Spero Health: Multi-state outpatient addiction treatment provider offering MAT, counseling, and mental health services in community-based clinics. Directly comparable to Renew's integrated outpatient SUD/MAT model.
• BrightView Health: Outpatient addiction treatment provider offering MAT, counseling, and mental health services across multiple states. Directly comparable to Renew in integrated SUD/MH outpatient model and Medicaid-friendly payer mix.
• Groups: Recover Together: Outpatient IOP and MAT provider focused on opioid use disorder, combining medication management with group therapy. Comparable to Renew's MAT-plus-counseling approach for SUD populations.
• CleanSlate Centers: Multi-state outpatient addiction treatment provider specializing in MAT for opioid and alcohol use disorders. Comparable to Renew as a primarily outpatient, MAT-anchored behavioral health practice serving insured populations.
• BayMark Health Services: Large outpatient addiction treatment and MAT platform operating specialty clinics across the U.S. Comparable to Renew as an outpatient MAT-anchored practice serving insured and Medicaid populations.

Emerging players

• Charlie Health: Virtual-first intensive outpatient program (IOP) for adolescents and young adults with mental health and substance use conditions. Comparable to Renew's adolescent MH/SUD treatment focus, but delivered via a tech-enabled, telehealth model rather than in-person.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/renewnc
• Facebookfacebook.com/renewcounselingNC
• LinkedInlinkedin.com/company/renewccnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renew Counseling Center