Italiana Assicurazioni

What Italiana Assicurazioni does

Italiana Assicurazioni is a Milan-based Italian insurance agency, founded in 1889, that distributes personal and small-commercial insurance and investment-advisory products through a domestic network of dedicated insurance consultants. The firm operates exclusively within Italy and employs 1,001–5,000 staff, positioning itself as a relationship-driven intermediary in a market it describes as crowded with generic offerings. Its go-to-market is sales-led and consultant-driven, relying on face-to-face engagement rather than disclosed digital channels, apps, or APIs.

The company's product surface is organized into six core advisory lines: Consulenza Assicurativa Salute (health), Consulenza Assicurativa Casa (home), Consulenza Assicurativa Famiglia (family), Consulenza Assicurativa Professione (professional liability), Consulenza Investimenti (investments), and Previdenza Integrativa (supplementary pension). All products are delivered as advisory engagements rather than self-service transactions, with the agency emphasizing personalized coverage spanning security, investments, and supplementary pension needs. Customer segmentation is use-case vertical across individual consumers (health), homeowners, families, and self-employed professionals/business owners; pricing is risk-based and not publicly disclosed.

Revenue mechanics are consistent with an insurance agency/brokerage model: the firm collects insurance premiums or commissions on premiums across its health, home, family, professional, investment, and pension categories (classified in source as subscription/recurring in form). No proprietary technology stack, app, API, SDK, or integration is disclosed; core technology is marked as 'Not disclosed.' No funding rounds, M&A, parent/subsidiary relationships, leadership changes, patents, or regulatory actions are recorded in available data, and the firm is privately held with no public ticker.

Name

Italiana Assicurazioni

Legal name

Italiana Assicurazioni

Website

https://agenzie.italiana.it

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Italiana Assicurazioni is a Milan-based Italian insurance agency, founded in 1889, distributing health, home, family, professional liability, investment, and supplementary pension coverage through a domestic consultant-led network serving individual consumers and small professionals in Italy.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Finance and Insurance (52), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Insurance advisory services
• Health insurance coverage
• Home insurance coverage
• Professional liability insurance
• Supplementary pension planning

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium Revenue: Revenue generated from collecting insurance premiums from policyholders across health, home, family, and professional insurance categories.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Italiana Assicurazioni is an Italian insurance agency that provides personalized insurance consulting and coverage solutions through a network of in-person insurance consultants. Its core offerings span health insurance (Salute), home and property insurance (Casa), family insurance (Famiglia), professional liability insurance (Professione), investment advisory (Investimenti), and supplementary pension planning (Previdenza Integrativa). Customers engage consultants directly, who assess individual needs and propose tailored policies covering security, investment, and retirement requirements.

Product overview

Italiana Assicurazioni is an insurance agency offering a unified platform of insurance consulting services through a network of insurance consultants. The company provides personalized advisory services across five core areas: health insurance (Salute), home insurance (Casa), family insurance (Famiglia), professional insurance (Professione), investment consulting (Investimenti), and supplementary pension planning (Previdenza Integrativa). All services are delivered through their team of insurance consultants who listen to client needs and propose tailored solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulenza Assicurativa Salute Insurance consulting service focused on health coverage, providing personalized solutions for individual healthcare needs and medical protection for individual consumers in Italy.
• Consulenza Assicurativa Casa Insurance consulting service focused on home and property coverage, offering tailored protection solutions for residential assets and household liability for Italian homeowners.
• Consulenza Assicurativa Famiglia Family-oriented insurance consulting service covering multi-member household protection, designed to address the combined insurance needs of an Italian family unit.
• Consulenza Assicurativa Professione Professional liability and business insurance consulting service for self-employed professionals and small business owners in Italy, addressing profession-specific liability exposure and business continuity needs.
• Consulenza Investimenti Investment advisory service helping Italian clients with financial investments and portfolio management decisions, integrated into the agency's broader insurance and retirement advisory relationship.
• Previdenza Integrativa Supplementary pension planning and retirement advisory service for Italian clients seeking to secure future financial stability beyond statutory pension provisions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Allianz Italia: Allianz Italia is the Italian arm of the global Allianz Group, offering life, health, P&C, and asset management through agency and broker channels. Comparable as a broad incumbent with an integrated insurance-plus-investment offering in the Italian market.
• Poste Italiane (Poste Vita): Poste Italiane, through Poste Vita and Poste Assicura, is a dominant Italian life and protection distributor with a national retail network. Comparable as a broad incumbent with strong household reach in life, health, and pension products in Italy.
• Generali: Generali is Italy's largest insurer and a global insurance and asset management group. It is a broad incumbent competing in life, health, P&C, and asset management across Italy and internationally, making it the most directly comparable large player to Italiana Assicurazioni's multi-line offering.
• AXA Italia: AXA Italia provides life, health, auto, home, and savings products through agents and bancassurance. Comparable as a broad incumbent offering integrated insurance and investment solutions in Italy, with similar multi-line consumer and family propositions.
• Zurich Insurance Italia: Zurich Italia offers life, health, P&C, and investment products through agents and brokers in Italy. Comparable as a broad incumbent in integrated personal lines, with similar customer segments including families, professionals, and affluent individuals.

Direct peers

• Vittoria Assicurazioni: Vittoria Assicurazioni is a mid-sized Italian insurer with a strong agency network distributing life, motor, home, health, and professional liability. Closely comparable in scale, agency-led distribution, and multi-line focus on Italian families and small businesses.
• Sara Assicurazioni: Sara Assicurazioni is an Italian insurer with a nationwide agency network offering auto, home, life, and health. It is a direct peer in agency-led multi-line distribution for Italian households and professionals, similar in positioning to Italiana Assicurazioni.
• Reale Mutua: Reale Mutua is a large Italian mutual insurer distributing life, health, auto, home, and professional lines through a nationwide agency network. It is a direct peer given its agent-led, multi-line distribution model targeting Italian families and professionals.
• UnipolSai: UnipolSai is one of Italy's leading insurance groups, with strong agency distribution across motor, home, health, and life. Its agency-led multi-line model closely mirrors Italiana Assicurazioni's relationship-driven, multi-product approach for Italian consumers.

Emerging players

• Mediolanum (Banca Mediolanum / Mediolanum Vita): Mediolanum combines banking, asset management, and life insurance distribution through financial advisors in Italy. Comparable in the integrated insurance + investment + pension proposition and the relationship-driven advisor model, though with a more developed wealth-management angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ItalianaSpa
• Facebookfacebook.com/italianaassicurazioniofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italiana Assicurazioni