Fertility Specialists of Western Australia

What Fertility Specialists of Western Australia does

Fertility Specialists of Western Australia (FSWA) is a private fertility clinic headquartered in Claremont, Perth, with a second procedural site in Applecross and a consulting-only location in Bunbury. Founded in 2006, the practice delivers the full spectrum of assisted reproductive technology (ART) services, including ovulation induction, intrauterine insemination (IUI), in-vitro fertilisation (IVF), intracytoplasmic sperm injection (ICSI) with Sperm Slow hyaluronan sperm selection, in-vitro maturation (IVM), preimplantation genetic testing (PGT-A, PGT-M, PGT-SR), fresh and frozen embryo transfer, fertility preservation (egg, sperm, embryo, ovarian tissue), donor sperm and egg programs, surrogacy support, and LGBTI+ family-building services. Supporting services include fertility counselling, dietitian consultations, and comprehensive male and female fertility testing. Laboratory capability centres on an Embryoscope time-lapse imaging system and is staffed by a Scientific Director and accredited RANZCOG-certified specialists, including Medical Director Professor Roger Hart, who is one of only three WA clinicians holding the CREI subspecialist qualification.

FSWA's commercial model combines per-cycle professional service fees (IVF, ICSI, IVM, IUI, ovulation induction), recurring annual cryostorage subscriptions collected via EzyPay direct debit, transaction-based donor program fees, and ancillary counselling and dietitian revenue. Pricing is private (no bulk billing) with Medicare rebates available on referral; a $237 cancellation fee applies. GTM motion is sales-led through a referral-anchored clinical channel: a valid GP or specialist referral is required before the first appointment, supported by a Fertility Advice Team phone line, online booking, telehealth consultations, content marketing via an educational blog, and media coverage in major Australian outlets. The clinic also maintains an outreach partnership with PrideWA.

Since 2023, FSWA has operated as a node within the City Fertility National Network, which links 18 IVF clinics, 50+ consulting locations, and 60+ specialists across Australia. City Fertility is itself a subsidiary of South Korea-based CHA Medical Group, giving FSWA access to one of the world's largest IVF partnerships, Australia's largest donor banks (Addam and Eeve), and cross-referral infrastructure. In 2024, FSWA enhanced Applecross IVF facilities, centralized Claremont lab services, and introduced patient payment plans to broaden access. The company reports that more than half of its patients conceive without IVF, reflecting a conservative treatment philosophy within the broader service mix.

Name

Fertility Specialists of Western Australia

Legal name

Fertility Specialists of Western Australia

Website

https://fertilitywa.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertility Specialists of Western Australia is a Perth-based private fertility clinic offering IVF, ICSI, IVM, PGT, fertility preservation, and donor programs. Now part of City Fertility National Network and CHA Medical Group, it serves couples, LGBTQIA+ patients, and cancer patients across Western Australia.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Medicine Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility treatment services
• In vitro fertilization
• Assisted reproductive technology
• Fertility preservation
• Preimplantation genetic testing

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility consultation and treatment cycle fees: Revenue generated from initial specialist consultations, follow-up appointments, and fertility treatment cycles (IVF, IUI, ICSI, IVM, ovulation induction). Medicare rebates apply. Treatment costs vary by cycle type and are quoted after initial consultation and personalised treatment plan.
2. Fertility preservation storage fees: Cryopreservation of sperm, eggs, embryos, and ovarian tissue for later use, with annual storage fees. Storage payments managed via EzyPay direct debit or annual upfront payment.
3. Fertility counselling services: Psychological counselling services for fertility patients. Supportive counselling relating to treatment cycles is included in cycle fees. Donor and therapeutic counselling is payable with potential Medicare or private health insurance rebates.
4. Donor gamete programs: Access to clinic-recruited and internationally sourced donor sperm and eggs through partner banks (Addam Donor Bank, Eeve Donor Bank, The World Egg and Sperm Bank, Genesis International). Fees associated with donor matching, quarantine, and processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fertility Specialists of Western Australia (FSWA) is a fertility clinic providing comprehensive assisted reproductive technology (ART) services. Core offerings include in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI) with Sperm Slow sperm selection, in vitro maturation (IVM), preimplantation genetic testing (PGT), ovulation induction, intrauterine insemination (IUI), embryo transfer (fresh and frozen), fertility preservation (egg, sperm, embryo, and ovarian tissue freezing), donor sperm and egg programs, surrogacy support, LGBTI+ family-building options, fertility counselling, fertility dietitian services, and fertility testing for male and female patients.

Product overview

Fertility Specialists of Western Australia (FSWA) is a fertility clinic offering a comprehensive suite of assisted reproductive technology (ART) services. The core offering centres on treatments including In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI) with Sperm Slow(TM) sperm selection, In Vitro Maturation (IVM), and Preimplantation Genetic Testing (PGT). Additional services include embryo transfer (fresh and frozen), ovulation induction, intrauterine insemination (IUI), fertility preservation (egg/sperm/embryo freezing), donor programs (sperm and eggs), surrogacy support, and LGBTI+ fertility options. FSWA provides supporting services including fertility counselling, fertility dietitian consultations, and comprehensive fertility testing for both male and female patients. The clinic operates under the City Fertility National Network partnership, providing access to a broader network of 18 IVF clinics and 60+ specialists across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilisation (IVF) In vitro fertilisation is a series of fertility procedures involving ovarian stimulation with hormones, egg collection, laboratory fertilisation, and embryo transfer to help treat infertility or genetic problems.
• Intracytoplasmic Sperm Injection (ICSI) A specialised form of IVF involving the injection of a single sperm directly into a mature egg, primarily used for severe male-factor infertility. Uses Sperm Slow medium containing hyaluronan for sperm selection.
• In Vitro Maturation (IVM) An alternative to IVF where eggs are collected before maturation and matured in a petri dish. Suitable for women at high risk of ovarian hyperstimulation syndrome (OHSS), such as those with PCOS.
• Preimplantation Genetic Testing (PGT) Genetic testing performed on embryos before implantation, including PGT-A (aneuploidy), PGT-M (monogenic disorders), and PGT-SR (structural rearrangements). Can identify over 20,000 gene mutations.
• Embryo Transfer Transfer of fertilised embryo(s) into the uterus, including fresh and frozen embryo transfer (FET) options. Clinic uses embryoscope time-lapse imaging and aims for blastocyst-stage (day 5) transfers.
• Ovulation Induction Fertility treatment using medication (tablets or injections) to encourage or improve ovulation for women with irregular cycles or conditions like PCOS.
• Intrauterine Insemination (IUI) Artificial insemination procedure where prepared sperm is inserted directly into the uterus at ovulation time, often combined with ovulation induction.
• Fertility Preservation Cryopreservation services including egg freezing, sperm freezing, embryo freezing, and ovarian tissue freezing. Available for medical reasons (cancer treatment) and social reasons. Sperm and eggs stored up to 15 years; embryos up to 10 years under WA law.
• TESA and Micro-TESE

Quantifiable outcome

• Over 18,000 babies born nationally through City Fertility network
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• City Fertility National NetworkcoreStrategic or Co-development PartnerFertility Specialists of WA joined City Fertility, one of Australia's leading IVF and fertility service providers. FSWA is now part of one of the world's largest IVF partnerships with 18 IVF clinics, 50+ consulting locations, and 60+ specialists across Australia. The partnership enhances FSWA's capabilities and enables continued medical research alongside existing services. City Fertility has assisted in creating over 10,000 babies since 2003 and is part of CHA Medical Group.
• Addam Donor BankcoreStrategic or Co-development PartnerAddam Donor Bank is one of Australia's leading donor sperm banks, operated within the City Fertility network. FSWA patients access anonymous donor sperm through this partner, with no waiting lists and a diverse range of donors with detailed profiles.
• Eeve Donor BankcoreStrategic or Co-development PartnerEeve Donor Bank is one of Australia's largest egg donor banks, operated within the City Fertility network. FSWA patients now have access to Australia's largest egg donor bank with no waiting lists and a wide range of egg donors.
• Pride WAminorGTM or Marketing PartnerFertility Specialists of WA announced a partnership with PrideWA, reaffirming its commitment to supporting and celebrating the LGBTQIA+ community through inclusive fertility services.
• The World Egg and Sperm BankcoreStrategic or Co-development PartnerFSWA offers internationally sourced clinic-recruited donors through The World Egg and Sperm Bank (TWESB), an internationally recognised donor bank that also complies with Australian regulations, providing a wide range of donors for patients requiring donor sperm or eggs.
• Genesis InternationalcoreStrategic or Co-development PartnerFSWA offers clinic-recruited national and international egg donors through Genesis International, one of the partner donor banks providing access to a wide range of egg donors for patients requiring donor eggs.
• CHA Medical GroupcoreStrategic or Co-development PartnerCity Fertility is part of CHA Medical Group, a renowned global healthcare network with extensive expertise in fertility and women's health. CHA Medical Group provides access to world-leading outcomes through scientific excellence and advanced research in reproductive medicine, with a combined scientific leadership team experience of 60+ years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melbourne IVF: Established Melbourne-based fertility clinic with research-led positioning and full ART suite. Competes for tertiary referrals from across Australia and is a comparable clinical-quality peer.
• Genea: Australian fertility clinic group with strong technology brand (Gerico incubator, world-leading lab systems). Comparable full-service ART offering with similar patient mix and premium positioning.
• Rainbow Fertility: Australian clinic brand dedicated to LGBTQIA+ fertility care — sits within the same City Fertility network as FSWA and offers directly overlapping services (donor insemination, Partner IVF, surrogacy support).
• City Fertility: FSWA's parent network and direct operator of IVF clinics across Australia under the same brand family. Closely aligned business model (specialist-led IVF, ICSI, donor programs) and overlapping clinical protocols.
• Monash IVF: Major Australian IVF network offering full ART services including IVF, ICSI, PGT and fertility preservation. Direct competitor for patient referrals and specialist talent across Australia, including potential WA expansion.
• IVF Australia: National Australian IVF clinic network with full ART services and a similar mix of fertility preservation, PGT and donor programs. Competes for both self-funded and Medicare-rebated patients.
• Queensland Fertility Group: Long-established Queensland fertility provider with comprehensive IVF, donor and surrogacy services. Operates a similar specialist-led clinic model and competes for premium patients.

Broad incumbents

• Virtus Health: One of the largest ASX-listed fertility platforms globally, operating multiple Australian clinic brands. Broader incumbent with deeper capital base and wider geographic reach than FSWA.
• CHA Medical Group: South Korean global healthcare group and ultimate parent of FSWA's network. Operates large-scale fertility and women's health hospitals in Korea and globally — provides research, capital, and operational playbook.

Regional players

• Flinders Fertility: Adelaide-based fertility clinic offering comparable ART services. Regional peer operating in a similar mid-sized Australian market with overlapping patient demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fertilityspecialistswa
• LinkedInlinkedin.com/company/fertility-specialists-of-wa

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility Specialists of Western Australia