Jackie-O

What Jackie-O does

Jackie-O Modas e Confecções EIRELLI - EPP is a privately held Brazilian women's fashion manufacturer and direct-to-consumer retailer founded in April 1980 by Ana Maria Romeiro, who remains the brand's active designer. The company is headquartered at Rua Artur de Azevedo, 1343 in the Pinheiros/Bom Retiro district of São Paulo, employs 51-100 people, and operates under Brazilian EIRELLI limited liability status with no external investors, private equity, or venture capital involvement indicated. After more than 45 years in operation, the business has built a durable niche positioning around elegant, comfortable women's apparel focused on knitwear (malharia), with a mature brand identity anchored in inclusive sizing from 38 to 50.

The product portfolio spans blouses (blusas), pants (calças), Bermuda shorts, denim, jackets, and knitwear (tricot), with signature best-sellers including the Calça Cristina (viscose/elastane straight-leg pant with hidden elastic waistband and Chanel-style bow) and the Calça Lisianto (high-elasticity semi-flare polyamide pant). Fabric expertise centers on viscose, elastane, polyamide, and modal blends optimized for drape, comfort, and fit. The technology stack is conventional and consumer-commerce oriented: a Tray Corp-hosted e-commerce storefront, Mercado Pago payment processing with PCI-DSS compliance and AES-256 encryption, Brazilian instant payment (PIX) integration, and WhatsApp Business for customer service.

Revenue is generated through two channels. Direct-to-consumer e-commerce via jackieomodas.com.br sells individual garments at unit prices from R$79 (promotional) to R$399 (premium), with Brazilian-style payment flexibility including 6x interest-free credit card installments, 5% PIX/boleto discounts, and free shipping above R$350. A B2B wholesale channel operates through the Vesti platform (vesti.co/jackieo), where registered buyers are contacted by dedicated sales representatives for bulk orders intended for resale in third-party retail stores. Marketing is concentrated on organic social channels — Instagram (@jackieomodas), Facebook, and YouTube — supplemented by email newsletters and a content blog. Geographic reach is exclusively domestic (Brazil), and there is no evidence of international expansion, mobile app deployment, or alternative revenue streams beyond apparel sales.

Name

Jackie-O

Legal name

Jackie-O Modas e Confecções EIRELLI - EPP

Website

https://jackieomodas.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Jackie-O Modas is a privately held Brazilian women's fashion manufacturer and DTC e-commerce retailer founded in 1980, specializing in elegant knitwear, blouses, and pants for fashion-conscious women in inclusive sizes 38-50 across Brazil.

Ownership category

akta.pro rank

Product category

Women's Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Women's apparel manufacturing
• Knitwear fashion brand
• Brazilian casual womenswear
• Plus-size women's clothing
• Direct-to-consumer fashion

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2C E-commerce Retail: Direct-to-consumer sales through their e-commerce platform jackieomodas.com.br, offering individual product purchases with various payment options including credit card installments, PIX, and boleto.
2. B2B Wholesale: Wholesale sales to fashion retailers through the Vesti platform, targeting boutique owners and fashion store operators with minimum order quantities for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Jackie-O Modas is a Brazilian women's fashion brand that designs, manufactures, and sells elegant, comfortable clothing — including blouses, pants, denim, jackets, Bermuda shorts, and signature knitwear collections — through its own e-commerce storefront (jackieomodas.com.br) and a B2B wholesale platform (via Vesti). Products are built around viscose, elastane, and polyamide fabric blends in inclusive sizes 38 to 50, with seasonal collections such as Inverno 2026 anchoring the catalog.

Product overview

Jackie-O Modas is a Brazilian women's fashion brand founded in 1980 specializing in elegant, comfortable, and quality knitwear. The brand operates as a unified e-commerce platform offering a comprehensive portfolio of women's clothing including blouses (blusas), pants (calças), Bermuda shorts, denim, jackets, and knitwear collections. The product line features signature items like the best-selling Calça Cristina and Calça Lisianto alongside newer offerings such as the Pantacourt Marlene and Bermuda Carolina. The company serves both retail consumers through its online store and wholesale buyers through its B2B channel. Key fabric specialties include viscose, elastane blends, polyamide, and modal-based knits with sizes ranging from 38 to 50.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Blouses (Blusas) Women's blouses and tops in multiple styles — basic, patterned, fashion-forward, seasonal (Verão, Inverno 2026), and Copa — for fashion-conscious Brazilian women.
• Women's Pants (Calças) Women's pants spanning straight-leg, semi-flare, midi, and signature styles priced roughly R$299 to R$399; includes the flagship Calça Cristina line with hidden elastic waistband and Calça Lisianto slimming style.
• Denim Collection Denim women's apparel category featuring jeans-inspired fashion pieces.
• Women's Jackets (Jaquetas) Women's jackets and outerwear category.
• Knitwear Collection (Tricot) Knitwear collection emphasizing the brand's core expertise in jersey, knit, and viscose-blend fabrics.
• Atacado Wholesale (B2B) Wholesale program allowing retail store owners in Brazil to purchase Jackie-O inventory in bulk for resale, through the Vesti tool platform with sales-representative follow-up.
• Outlet / SALE Discounted and promotional apparel items offered through the outlet section of the storefront.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Vesti (vesti.co)coreChannel Partner/ Reseller/ DistributorVesti platform is used for B2B wholesale operations, allowing retail store owners to register and purchase Jackie-O products for resale. After registration, a sales representative contacts the buyer to finalize wholesale orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Farm Rio: Brazilian women's fashion brand selling apparel and accessories through DTC e-commerce and wholesale; comparable in target customer (fashion-conscious Brazilian women), category mix, and digital-first GTM motion.
• Cantão: Brazilian fashion brand with heritage positioning emphasizing comfort, quality, and casual elegance; closely comparable in product philosophy, customer demographic, and brand heritage narrative.
• Le Lis Blanc: Brazilian women's fashion brand focused on elegant, sophisticated apparel; comparable in targeting fashion-conscious Brazilian women seeking versatile everyday-to-occasion wear.
• Animale: Brazilian contemporary women's fashion brand; comparable in target demographic, DTC/wholesale model, and positioning in the premium-casual segment.
• Shoulder: Brazilian fashion brand focused on women's contemporary apparel with DTC e-commerce and physical retail; comparable in mid-premium positioning and Brazilian women customer base.
• Colcci: Brazilian contemporary fashion brand offering women's apparel and denim; comparable in casual-elegant positioning and DTC/retail mix within the domestic Brazilian market.

Broad incumbents

• C&A Brasil: Mass-market fashion retailer operating extensively in Brazil; comparable as a broad incumbent competing in the same women's casual apparel segment, though at vastly different scale and price positioning.
• Hering: Iconic Brazilian apparel manufacturer with broad product portfolio across basics and casualwear; comparable in scale of Brazilian cut-and-sew operations, multi-channel retail, and category breadth.
• Lojas Renner: Largest Brazilian fashion retailer; comparable as a domestic incumbent in the same mid-market women's casual segment that Jackie-O competes in, though at significantly larger scale.
• Malwee: Established Brazilian apparel manufacturer with deep knitwear expertise and B2C/B2B channels; comparable in cut-and-sew manufacturing capabilities, fabric specialization, and multi-channel distribution in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCONqV29GMALm9ZusP6H8JZw
• Facebookfacebook.com/jackieomoda
• Instagraminstagram.com/jackieomodas
• LinkedInlinkedin.com/company/jackie-o-modas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackie-O