Center for Voter Information

What Center for Voter Information does

Center for Voter Information (CVI) is a 501(c)(4) nonprofit, non-partisan civic engagement organization founded in 2003 and headquartered in Washington, D.C. CVI operates the nation's largest mail-based voter registration and turnout program, serving the "New American Majority" — people of color, young people (under 35), and unmarried women — who are historically underrepresented in voter registration and turnout. Its core products are a Voter Registration Mail Program that sends official voter registration applications to eligible unregistered voters, and a Vote-by-Mail Application Program that distributes state-specific absentee ballot applications with pre-addressed, postage-paid return envelopes. Supporting tools include "My Voter Info" (voter status lookup), "Restore Your Vote" (rights-restoration assistance), and a Media Center.

CVI's underlying technology is a data-driven direct mail and digital engagement platform built on commercial mailing lists used to identify eligible voters who have recently moved and may not be registered at their new addresses. Applications are tailored to each state's requirements and reviewed by state election officials. The organization runs in 26-37 states per election cycle and, since 2003, has helped more than 6 million people register and cast ballots. Its digital engagement layer is relatively thin: a website offering voter registration resources, email and text-message signups, and integrations with Vote.org and Rock the Vote for registration services.

CVI is a partner organization to Voter Participation Center (VPC); both were founded in 2003 from the predecessor Women's Voices Women Vote, share leadership (Tom Lopach serves as President and CEO of both), and operate as a coordinated civic engagement pair. As a 501(c)(4), CVI is funded through donations from individuals and organizations and does not charge for its services. Revenue is not publicly disclosed beyond Form 990 filings. The organization has been an active plaintiff in voting-rights litigation, including challenges to Georgia's S.B. 202 and Kansas HB 2332, represented by Campaign Legal Center.

Name

Center for Voter Information

Legal name

Center for Voter Information

Website

https://centerforvoterinformation.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Center for Voter Information is a 501(c)(4) nonprofit that runs the nation's largest mail-based voter registration and turnout program, helping unregistered voters — primarily people of color, young people, and unmarried women — register and request mail-in ballots through direct mail and digital programs founded in 2003.

Ownership category

akta.pro rank

Product category

Civic Engagement Services

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Voter registration services
• Vote-by-mail applications
• Civic engagement programs
• Voter mobilization outreach
• Direct mail voting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Donations: As a 501(c)(4) nonprofit organization, CVI is funded primarily through donations from individuals and organizations. The organization publishes Form 990 and financial statements for transparency.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Center for Voter Information (CVI) is a nonprofit, non-partisan civic engagement organization that runs the nation's largest mail-based voter registration and turnout program. It sends official voter registration applications and state-specific vote-by-mail ballot applications directly to eligible voters, with pre-addressed, postage-paid return envelopes. The organization also provides online voter information resources, voter status lookup tools, and rights-restoration guidance, targeting the New American Majority (people of color, young people, and unmarried women).

Product overview

The Center for Voter Information operates as a non-profit, non-partisan organization that provides voter engagement tools and resources through direct mail and digital programs. Its core offerings include a Voter Registration Mail Program that sends official applications to unregistered eligible voters, and a Vote-by-Mail Application Program that distributes state-specific absentee ballot applications with prepaid return envelopes. Supporting products include My Voter Info (voter status lookup), Restore Your Vote (rights restoration assistance), a Media Center for publications and reports, and general voting information resources. The organization primarily targets the New American Majority demographic (people of color, young people, and unmarried women) and partners closely with the Voter Participation Center (VPC).

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Registration Mail Program Direct mail program that sends official voter registration applications to eligible unregistered voters, particularly targeting the New American Majority demographic (people of color, young people, and unmarried women). Includes pre-addressed, postage-paid return envelopes for submission to local election offices.
• Vote-by-Mail Application Program Direct mail program that sends state-specific vote-by-mail ballot applications to registered voters, including pre-addressed, postage-paid envelopes for return to local election offices. Applications are tailored to each state's requirements and reviewed by state election officials.
• My Voter Info

Quantifiable outcome

• Helped more than 6 million voters register and cast ballots since 2003
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Campaign Legal Center (CLC)coreStrategic or Co-development Partner · 1 April 2021Campaign Legal Center represents VPC and CVI in legal challenges to voting restrictions, including lawsuits against Georgia's S.B. 202 anti-voter law and Kansas HB 2332. CLC attorneys challenge restrictive ballot distribution policies on behalf of the civic engagement organizations.
• Voter Participation Center (VPC)coreStrategic or Co-development PartnerCVI is a non-profit, non-partisan partner organization to Voter Participation Center (VPC). Both organizations were founded in 2003 and work together on voter registration and turnout programs. They share leadership (Tom Lopach serves as CEO of both), coordinate mail and digital programs, and jointly pursue legal challenges to voting restrictions.
• VoteAmericacoreStrategic or Co-development PartnerVoteAmerica joined VPC and CVI in filing lawsuits against Georgia's S.B. 202 anti-voter law, collectively challenging provisions that restrict the distribution of vote-by-mail applications to voters.
• Smith, Gambrell, and Russell LLPminorImplementation/ SI/ Consulting PartnerSmith, Gambrell, and Russell LLP partnered with Campaign Legal Center to represent VPC and CVI in legal challenges to Georgia's anti-voter law.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vote.org: Vote.org provides online voter registration, vote-by-mail applications, and registration status lookup tools that CVI integrates and links to. Both organizations focus on reducing barriers to voter registration and turnout, particularly among younger and mobile voters.
• Rock the Vote: Rock the Vote is a leading nonpartisan voter registration organization whose digital registration tools CVI directly integrates on its website. Both target young and underrepresented voters and operate complementary online and offline voter registration channels.
• State Voices: State Voices is a civic engagement table that coordinates voter registration and turnout among state-level partner organizations serving communities of color, young voters, and other underrepresented groups that overlap with CVI's New American Majority target audience.
• When We All Vote: When We All Vote is a nonpartisan voter registration and turnout organization co-founded by Michelle Obama, focused on increasing voter participation in every election. It pursues similar goals to CVI through community organizing, celebrity engagement, and digital outreach.
• League of Women Voters: League of Women Voters is a longstanding nonpartisan civic engagement organization with overlapping voter registration, voter education, and get-out-the-vote activities. It serves a similar target audience of underrepresented voters but operates through volunteer-led local chapters rather than direct mail.
• Voter Participation Center: VPC is CVI's direct partner organization, founded simultaneously in 2003 with shared leadership (Tom Lopach as CEO) and overlapping mission of registering voters from the New American Majority. Both run coordinated mail and digital voter engagement programs and pursue joint legal advocacy.

Emerging players

• Movement Voter Project: Movement Voter Project funds and coordinates grassroots voter registration and turnout organizations across states, including groups targeting the same demographic constituencies as CVI. It is a peer in the broader civic engagement ecosystem with overlapping beneficiary organizations.
• HeadCount: HeadCount registers voters at live events, concerts, and festivals, with a particular focus on younger demographics that overlaps with CVI's target audience. While CVI uses direct mail and HeadCount uses in-person event registration, both pursue voter registration among historically underrepresented groups.
• Democracy Works / TurboVote: Democracy Works operates TurboVote, a voter registration and turnout platform used by colleges and partner organizations. It shares CVI's mission of streamlining voter registration but emphasizes digital tools and institutional partnerships rather than direct mail.

Others

• Campaign Legal Center: Campaign Legal Center is a nonpartisan legal organization that represents CVI and VPC in voting rights litigation, including challenges to Georgia's S.B. 202 and Kansas HB 2332. It functions as a legal services provider and strategic ally rather than a direct voter registration competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/centervoterinfo
• LinkedInlinkedin.com/company/center-for-voter-information

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Voter Information