Mallory Park Circuit
Mallory Park Circuit is a Leicestershire motorsport venue founded in 1956, hosting car and motorcycle racing, trackdays, driving experiences, corporate hospitality, and non-motorsport events for enthusiast, club, and corporate customers.
- Company typePrivate
- Founded1956
- HeadquartersKirkby Mallory, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mallory Park Circuit does
Mallory Park Circuit is a privately held motorsport venue located in Kirkby Mallory, Leicestershire, England, founded in 1956. It operates a licensed racing circuit hosting car and motorcycle racing, trackdays, driving experiences, and corporate hospitality events, and serves a customer base comprising motorsport enthusiasts, amateur and professional racing clubs, corporate clients, and licensing/training candidates.
The circuit monetizes through multiple streams: spectator admissions, trackday hire for private and commercial users, corporate hospitality packages, food and beverage concessions, and ancillary services such as ARDS driver testing and Pre-Driver education. Partnerships with established motorsport organizers — including the Historic Sports Car Club (HSCC), Vintage Sports Car Club (VSCC), 750 Motor Club (750MC), British Automobile Racing Club (BARC), East Midlands Racing Association (EMRA), and Classic Marques Motor Club (CMCC) — anchor the annual race calendar.
The venue has diversified utilization beyond motorsport into cycling events, triathlon, and open-water swimming, and operates recurring consumer events such as the annual Bonfire & Fireworks and the 1000 Bikes Revival. Headcount is reported in the 11–50 range. No financial performance data, ownership structure beyond "privately held," or capital structure is disclosed.
Mallory Park Circuit firmographics
Firmographics- Name
- Mallory Park Circuit
- Legal name
- Mallory Park Circuit
- Website
- https://malloryparkcircuit.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mallory Park Circuit is a Leicestershire motorsport venue founded in 1956, hosting car and motorcycle racing, trackdays, driving experiences, corporate hospitality, and non-motorsport events for enthusiast, club, and corporate customers.
- Ownership category
- akta.pro rank
Mallory Park Circuit industry classification
Industry- Product category
- Motorsport Racing Venue
- NAICS
- Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industry
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)
Keywords
Where Mallory Park Circuit is headquartered
LocationHeadquarters
- HQ city
- Kirkby Mallory
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mallory Park Circuit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Spectator Admission Tickets: Revenue from selling tickets to racing events, trackdays, and special events like Bonfire & Fireworks Night. Pricing includes advance and gate rates with children under 14 admitted free.
- Supercar Driving Experiences: Revenue from hosting Everyman Racing supercar driving experiences at the circuit. Third-party providers operate the experience packages while Mallory Park provides the venue.
- Trackday Hire: Revenue from hosting trackday operators including Javelin Trackdays and No Limits Trackdays for car and motorcycle trackdays.
- Corporate Hospitality: Revenue from corporate hospitality packages offered at the circuit for events, including VIP parking and dedicated viewing areas.
- Food & Beverage (Lakeside Diner & Bar): On-site food and beverage services through the Lakeside Diner & Bar, serving hot and cold refreshments during events.
- Racing Licensing & Testing: Revenue from hosting ARDS testing (Motorsport School) and general testing days for MSUK and ACU licence holders.
- Pre-Driver Training: Revenue from Leicestershire County Council Pre-Driver Days course (£64.09 per participant) for 16+ year olds learning to drive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Adult Race Day Tickets |
| One time/ perpetual license | Pay-as-you-go | Pre-Driver Day Course |
| One time/ perpetual license | Pay-as-you-go | Bonfire & Fireworks Night |
| One time/ perpetual license | Pay-as-you-go | General Testing (MSUK/ACU Licence Holders) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Mallory Park Circuit product offering
Product offeringCore offering
Mallory Park Circuit operates a paved motorsport racing venue in Leicestershire, UK, hosting car and motorcycle race days organized by multiple racing clubs (VSCC, 750MC, BARC, CMMC, HSCC, EMRA), trackdays for cars and motorcycles operated by third-party providers (Javelin Trackdays, No Limits Trackdays), supercar driving experiences (Everyman Racing), professional driver training (ARDS Testing, James Whitham, IAM), corporate hospitality, and on-site catering at the Lakeside Diner & Bar.
Product overview
Mallory Park Circuit is a motorsport venue located in the Leicestershire countryside offering a diverse portfolio of racing and driving experiences. The core offering centers on car and motorcycle race days featuring various racing clubs (VSCC, 750MC, BARC, CMMC, HSCC, EMRA), complemented by trackday experiences for both cars (Javelin Trackdays, No Limits Trackdays for motorcycles) and supercar driving experiences with Everyman Racing. Supporting services include professional driver training (ARDS Testing, James Whitham motorcycle training, IAM Skills Days), pre-driver courses for young people, corporate hospitality, and on-site catering at the Lakeside Diner. The venue also hosts non-motorsport events including bonfire nights, cycling, swimming, and triathlon activities, making it a multi-purpose entertainment and sporting venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Race Days Organized car racing events featuring various racing clubs and championships including VSCC, 750MC, BARC, CMMC, and HSCC events. Open to spectators and competitors.
- Bike Events Motorcycle racing events including No Limits Trackdays, BMW Motorrad Performance Academy, Classic Racing Motorcycle Club events, and EMRA championships.
- Supercar Driving Experiences Supercar driving experiences operated by Everyman Racing, allowing participants to drive Ferraris, Lamborghinis, and other high-performance vehicles around the Mallory Park Circuit.
- Javelin Trackdays Trackday events operated by Javelin Trackdays allowing participants to drive their own cars on the race circuit in a controlled environment.
- No Limits Trackdays Motorcycle trackdays operated by No Limits Trackdays enabling riders to experience the circuit on their own bikes without traffic or speed cameras.
- ARDS Testing The Motorsport School at Mallory Park offers ARDS tests, the required course for candidates to acquire their MSUK National 'B' Race Licence.
- Bonfire & Fireworks Night Annual family entertainment event featuring bonfire, fireworks display, live music, fun fair, hot food, and licensed bar.
- James Whitham Motorcycle Track Training Professional motorcycle track training days with practical coaching and one-to-one tuition, suitable for all skill levels from novice to advanced.
- Pre-Driver Days Pre-driver course for 16+ year olds delivered with Leicestershire County Council offering introduction to driving, speed awareness, impairment education, and practical off-road driving sessions.
- IAM Skills Day Institute of Advanced Motorists skills days providing advanced riding courses for motorcyclists in a controlled circuit environment.
- Corporate Hospitality Corporate hospitality packages for businesses hosting events, meetings, and entertainment at the circuit, including VIP parking and dedicated viewing areas.
- Lakeside Diner & Bar On-site catering facility serving hot and cold refreshments during events.
- Cycling, Swimming & Triathlon Non-motorcycle sporting events including cycling, swimming, and triathlon activities held at the venue.
Quantifiable outcome
- Vintage Sports Car Club events regularly attract capacity grids with international Pre-1918 machinery
- +1 more outcomes
Companies that use Mallory Park Circuit
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Mallory Park Circuit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mallory Park Circuit partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Vintage Sports Car Club (VSCC)coreVSCC hosts regular capacity grid events at Mallory Park, described as the only event of its kind in the world featuring Pre-1918 machinery. The club's events are a major draw for the circuit, attracting international participants and spectators.
- 750 Motor ClubcoreThe 750 Motor Club runs multiple race meetings annually at Mallory Park, hosting various championship classes. Regular event promoter with consistent scheduling.
- British Automobile Racing Club (BARC)coreBARC makes multiple annual visits to Mallory Park hosting four or more racing categories per event. Major racing club with established event programme.
- East Midlands Racing Association (EMRA)coreEMRA runs a six-round motorcycle racing championship at the circuit annually, providing regular weekend race events.
- Classic and Modern Motorsport Club (CMMC)coreCMMC hosts double-header weekends featuring classic and modern cars including Intermarque Silhouettes, Super Saloons, and Tin Tops.
- Historic Sports Car Club (HSCC)coreHSCC returned to Mallory Park in September 2021 after a 10-year gap, hosting historic sports car racing events.
- Classic Sports Car Club (CSCC)coreCSCC hosts classic sports car racing events at the circuit, featuring various period-correct machinery.
- Sheffield & Hallamshire Motor ClubcoreRuns MSUK Sprint events featuring the British Sprint Championship at Mallory Park, bringing top-level sprinting to the venue.
- Javelin TrackdayscoreOperates car trackdays and sprint competition series at the circuit. Provides opportunity for enthusiasts to drive their own vehicles in a controlled environment.
- No Limits TrackdayscoreOperates motorcycle trackdays at the circuit, allowing riders to experience the track without road traffic or speed cameras.
- Everyman RacingcoreProvides supercar driving experiences (Ferrari, Lamborghini) at Mallory Park. Mallory Park Circuit provides the venue while Everyman operates the experience packages.
- The Motorsport SchoolcoreDelivers ARDS tests at Mallory Park, the required course for candidates to acquire their MSUK National 'B' Race Licence.
- James Whitham Motorcycle TrainingcoreProfessional motorcycle track training with small groups, one-to-one tuition, and practical coaching suitable for all rider levels from novice to advanced.
- Leicestershire County Council Road Safety Education TeamcoreDelivers Pre-Driver Days for 16+ year olds, offering introduction to driving, speed awareness, impairment education, and practical off-road driving sessions on the Mallory Park circuit.
- Institute of Advanced Motorists (IAM)minorIAM Skills Days offer advanced motorcycling courses at the circuit, teaching vanishing points, braking, cornering, and throttle control in a controlled environment.
- BMW Motorrad Performance AcademyminorBMW Motorrad runs performance riding academy events at the circuit, providing professional rider training on BMW motorcycles.
- TicketSourcecoreThird-party ticketing platform handling advance ticket sales for circuit events, integrated with the circuit's website for event booking.
- 1000 Bikes RevivalcoreMajor annual motorcycle event held at Mallory Park celebrating 1000cc motorcycle racing heritage with multiple entries and nostalgic appeal.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Mallory Park Circuit competitors and assessment
Company assessmentDirect peers
- Oulton Park Circuit: Cheshire motorsport circuit hosting BARC, MSVR, and historic racing events. Similar club racing and trackday hire business model targeting UK enthusiasts.
- Thruxton Circuit: Hampshire motorsport circuit — UK's fastest — hosting BARC, BTCC support series, and club events. Comparable scale and operational mix to Mallory Park.
- Brands Hatch Circuit: Iconic Kent-based motorsport circuit operated by MSV, hosting BARC, MSVR, and club-level car and bike racing. Direct competitor for UK racing club event bookings and trackday hire.
- Cadwell Park Circuit: Lincolnshire motorsport circuit similar in scale and club-racing positioning to Mallory Park. Hosts BSB rounds and MSVR club events — closely comparable grassroots venue.
- Donington Park Circuit: Leicestershire-based motorsport circuit — geographically the closest peer. Hosts BSB, BARC, and club-level car and bike events, competing directly with Mallory Park for East Midlands racing calendars.
- Snetterton Circuit: Norfolk motorsport circuit hosting BARC, MSVR, and club-level events. Comparable venue operating model with similar club racing and trackday revenue mix.
- Bedford Autodrome: Bedfordshire motorsport venue with multiple circuit configurations. Direct competitor for trackday hire, driving experiences, and corporate hospitality bookings.
- Castle Combe Circuit: Wiltshire-based motorsport circuit operating club-level car racing and trackdays. Comparable business model — privately operated, club racing, trackday hire, and corporate hospitality.
- Silverstone Circuit: The UK's premier motorsport circuit in Northamptonshire. Direct competitor for racing club calendar slots, trackday operators, and corporate hospitality bookings, but at a substantially larger scale hosting F1 and MotoGP.
Regional players
- Knockhill Racing Circuit: Scotland's premier motorsport circuit — comparable venue operating model (club racing, trackdays, driving experiences, corporate hospitality) but serving a distinct geography with limited UK midlands competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mallory Park Circuit social profiles
Digital presenceMallory Park Circuit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mallory Park Circuit leadership team
Management profileNumber of profiles
Mallory Park Circuit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mallory Park Circuit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mallory Park Circuit
What does Mallory Park Circuit do?
Mallory Park Circuit operates a paved motorsport racing venue in Leicestershire, UK, hosting car and motorcycle race days organized by multiple racing clubs (VSCC, 750MC, BARC, CMMC, HSCC, EMRA), trackdays for cars and motorcycles operated by third-party providers (Javelin Trackdays, No Limits Trackdays), supercar driving experiences (Everyman Racing), professional driver training (ARDS Testing, James Whitham, IAM), corporate hospitality, and on-site catering at the Lakeside Diner & Bar.
Is Mallory Park Circuit a public or private company?
Mallory Park Circuit is a private company. It is classified as unknown and is currently operating.
When was Mallory Park Circuit founded?
Mallory Park Circuit was founded in 1956. It employs 11 to 50 people.
Where is Mallory Park Circuit based?
Mallory Park Circuit is headquartered in Kirkby Mallory, United Kingdom, in the Europe region.
How does Mallory Park Circuit make money?
Seven revenue lines are on record. Spectator Admission Tickets are the primary driver. The others are supercar Driving Experiences, trackday Hire, corporate Hospitality, food & Beverage (Lakeside Diner & Bar), racing Licensing & Testing and pre-Driver Training.
Who are Mallory Park Circuit's main competitors?
Direct peers on record are Oulton Park Circuit, Thruxton Circuit, Brands Hatch Circuit, Cadwell Park Circuit, Donington Park Circuit, Snetterton Circuit, Bedford Autodrome, Castle Combe Circuit and Silverstone Circuit. Knockhill Racing Circuit is listed as a regional player.
Does Mallory Park Circuit have an API?
No public API is recorded for Mallory Park Circuit.
What industry is Mallory Park Circuit in?
Mallory Park Circuit's product category is Motorsport Racing Venue. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 711212 and its SIC code is 7948.