Everyman Racing
Everyman Racing is a privately held UK driving experience operator that sells supercar, race car, and themed track-day experiences at 31+ UK venues, serving individual gift buyers and corporate clients through its own e-commerce site and voucher reseller partners.
- Company typePrivate
- Founded1979
- HeadquartersLoughborough, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Everyman Racing does
Everyman Racing (legal entity: Everyman Driving Experiences Limited, company number 15193329) is a privately held UK driving experience operator headquartered in Loughborough, Leicestershire, with origins dating to approximately 1979. The company provides track-based driving experiences at 31+ UK venues spanning premium racing circuits (Brands Hatch, Donington Park, Dunsfold Aerodrome, Oulton Park, Snetterton, Mallory Park), airfields (Bicester Heritage, Carver Barracks, Wattisham), and regional tracks, positioning itself as offering "the largest selection of Supercars in Europe." Its product portfolio is organized around experience categories — Supercar (Gold, Platinum, Diamond tiers), Race Car (Formula F4, Ariel Atom, GT race cars), Movie Car, Classic Car, Junior (ages 10-17), Adaptive/Disabled, Drift, Rally, 4x4 Off-Road, HGV, Little Learners, and Trackdays — with voucher pricing ranging from £59 for entry-level weekday blasts to £298+ for combined multi-car packages, plus add-on revenue from in-car filming (£35+), Collision Damage Waiver (£40-£45), Fast Track Pass (£30), Flexible Cancellation (£20), and Gift Voucher Packs (£5).
Revenue is generated through two primary channels: a direct-to-consumer e-commerce storefront (everymanracing.co.uk) selling voucher-based experiences with flexible booking (8+ weeks ahead) and same-day shipping, and a B2B corporate events vertical (corporatedrivingexperiences.com) targeting team-building, client entertainment, and employee rewards. Distribution is amplified by six authorized voucher resellers — Buy a Gift, Red Letter Days, Virgin Experience Days, Groupon, Into the Blue, and Wowcher — and ClearPay buy-now-pay-later is offered at checkout to reduce purchase friction. Underlying technology is standard e-commerce and booking infrastructure; no proprietary software platforms or AI systems are referenced. The company operates with no disclosed headcount, no institutional funding, no parent entity, and no public financial filings.
Everyman Racing firmographics
Firmographics- Name
- Everyman Racing
- Legal name
- Everyman Driving Experiences Limited
- Website
- https://everymanracing.co.uk
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Everyman Racing is a privately held UK driving experience operator that sells supercar, race car, and themed track-day experiences at 31+ UK venues, serving individual gift buyers and corporate clients through its own e-commerce site and voucher reseller partners.
- Ownership category
- akta.pro rank
Everyman Racing industry classification
Industry- Product category
- Experiential Entertainment Services
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports & Racing Experiences (THAJAFAF)
- akta.pro secondary industry
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where Everyman Racing is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Everyman Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Driving Experience Vouchers and Track Days: The primary revenue stream consists of one-time purchase experiences where customers buy vouchers or book directly for driving experiences. Packages range from single-car blasts to multi-car experiences, with pricing based on number of cars, miles driven, and vehicle tier (Gold, Platinum, Diamond ranges). Additional revenue is generated through upsells including Collision Damage Waiver, Fast Track Pass, In-Car Filming, Demo Laps, and Flexible Cancellation coverage.
- Gift Voucher Packs: Physical glossy presentation voucher packs available for £5.00, sold as premium gift presentation options with optional personalized messages and Royal Mail delivery.
- Media and Photo Packages: In-car filming packages and professional photography services offered as add-ons to enhance the experience memorialization, with prices starting at £35 for 2-car filming.
- Add-on Services: Supplementary services including Collision Damage Waiver (waiving £5,000 excess for damage claims), Fast Track Pass for priority access, Demo Laps for track familiarization, and Flexible Cancellation protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gold Range - Entry-level supercar experiences from £59 |
| One time/ perpetual license | Pay-as-you-go | Platinum Range - Premium supercar experiences from £89 |
| One time/ perpetual license | Pay-as-you-go | Diamond Range - Ultra-premium supercars from £99 |
| One time/ perpetual license | Pay-as-you-go | Junior Driving Experiences - Ages 10+ from £119 |
| One time/ perpetual license | Pay-as-you-go | Race Car Experiences - Formula 4 and GT racing from £89 |
| One time/ perpetual license | Pay-as-you-go | Mazda MX5 & Formula 4 Package - £298 |
| One time/ perpetual license | Pay-as-you-go | Adaptive/Disabled Experiences - From £149 |
| One time/ perpetual license | Pay-as-you-go | Movie Car Experiences - From £69 |
| Unit Pricing | Pay-as-you-go | Add-on Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Everyman Racing product offering
Product offeringCore offering
Everyman Racing sells paid driving experiences on UK race circuits and airfields, allowing participants to drive supercars, race cars, classic/movie cars, rally cars, drift cars, off-road vehicles, and HGV trucks with professional instructors. The company also runs corporate driving events for team building and client entertainment, trackdays for enthusiasts bringing their own vehicles, and gift voucher packages. Experiences are available in multiple tiers (Gold, Platinum, Diamond) with optional add-ons such as in-car filming, collision damage waiver, and fast track passes.
Product overview
Everyman Racing is a UK-based driving experience provider offering a comprehensive portfolio of track-based driving experiences. The company operates a multi-tiered product architecture organized around experience types: Supercar Experiences (Gold, Platinum, and Diamond tiers featuring Ferrari, Lamborghini, Aston Martin, McLaren, Porsche, Audi, BMW, Nissan, Jaguar), Race Car Experiences (Formula F4, Ariel Atom, GT Race Cars), Movie Car Experiences (featuring iconic film vehicles), Junior and Under 17's Experiences, Classic Car Experiences, Rally and Drift Experiences, 4x4 Off-Road Experiences, HGV Truck Experiences, and Adaptive Experiences for drivers with disabilities. Experiences are available at 31+ UK venues including Brands Hatch, Donington Park, Dunsfold Aerodrome, Oulton Park, and Elvington. Additional offerings include Trackdays, Corporate Events, Gift Vouchers, and optional add-ons such as In-Car Filming, Collision Damage Waiver, Fast Track Pass, and Demo Laps.
Differentiator
Problem solved
Functional benefit
Products and services
- Supercar Driving Experiences Track-based driving experiences allowing participants to drive high-performance supercars from Ferrari, Lamborghini, Aston Martin, McLaren, Porsche, Audi, BMW, Nissan, and Jaguar at 31+ UK race circuits and airfields, with professional instructors and tiered pricing (Gold, Platinum, Diamond).
- Junior Driving Experiences Age-appropriate driving experiences for young car enthusiasts, including F1 Safety Car junior experiences featuring Mercedes AMG and Aston Martin vehicles, with professional instructors and 3-car packages starting at £119.
- Under 17's Driving Experiences Driving experiences for participants under 17 years old, held at specific venues with modified circuits suitable for younger drivers.
- Little Learners Introductory driving experiences for young children using Toylander vehicles to introduce them to driving in a controlled environment.
- Movie Car Driving Experiences Driving experiences featuring iconic movie cars including Bumblebee (Chevrolet Camaro), Barricade (Ford Mustang), Eleanor (Shelby GT500), Nissan Skyline R34, Ford Escort Mk1, and Toyota Supra, starting from £69 for a 2-car weekday experience.
- Drift Experiences Specialized drifting driving experiences at Lochgelly Circuit, the UK's only dedicated drifting racetrack, teaching participants car control and drifting techniques.
- Rally Driving Experiences Rally driving experiences using Ford Fiesta, Mitsubishi Evo, and Subaru Impreza rally cars on dedicated rally stages with professional instructors.
- 4x4 Off-Road Experiences Off-road driving experiences using Land Rover Discovery and similar 4x4 vehicles on off-road courses with professional instructors.
- HGV Driving Experiences Truck driving experiences allowing participants to drive articulated HGV lorries with qualified instructors in a controlled environment.
- Adaptive Driving Experiences Specialized supercar driving experiences adapted for participants with disabilities, featuring semi-automatic gearboxes and professional instructors, available at Dunsfold Adaptive Circuit and Elvington Adaptive Circuit, starting from £149 for a 2-car weekday experience.
- Race Car Driving Experiences Single-seater and GT racing experiences including Mygale FIA Formula F4 cars, Ariel Atom, and Lamborghini Huracan GT Race Car (Super Trofeo GT3), with race suit, boots, balaclava and helmet provided, starting from £89.
- Corporate Events Corporate driving experience packages for team building, client entertainment, and employee rewards, marketed through a dedicated corporate events website (corporatedrivingexperiences.com) targeting business clients.
- Trackdays Open track day experiences allowing participants to drive their own vehicles or company supercars on UK race circuits.
- Gift Vouchers Gift voucher packages for driving experiences, including glossy presentation wallets with optional personalized messages and Royal Mail delivery, available for all experience types with a £5.00 presentation upgrade.
- Provisional Licence Experiences Driving experiences designed for holders of provisional driving licences to gain track experience before obtaining a full licence.
- McLaren 570S Driving Experience 6-lap / 6-mile driving experience featuring the McLaren 570S with 562hp, 204mph top speed, and 3.2-second 0-60 time, available at 31 UK venues.
Quantifiable outcome
- TripAdvisor Travelers' Choice Award - 9 consecutive years
- +2 more outcomes
Companies that use Everyman Racing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Everyman Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Everyman Racing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Buy a GiftminorAuthorized voucher reseller accepting their purchased vouchers. Customers buy driving experience vouchers through Buy a Gift's platform and redeem on Everyman Racing's website.
- Red Letter DaysminorAuthorized voucher reseller. Customers can purchase Everyman Racing experiences through Red Letter Days and redeem vouchers on the Everyman website.
- Virgin Experience DaysminorAuthorized voucher reseller. Partnership allows Virgin Experience Days customers to purchase and redeem Everyman Racing driving experiences.
- GrouponminorAuthorized voucher reseller offering discounted driving experiences. Customers purchase through Groupon and redeem vouchers with Everyman Racing.
- Into the BlueminorAuthorized voucher reseller accepting purchased vouchers for redemption on Everyman Racing's website.
- WowcherminorAuthorized voucher reseller offering deals on driving experiences. Customers purchase vouchers through Wowcher and redeem with Everyman Racing.
- ClearPayminorBuy-now-pay-later payment option integrated into checkout, allowing customers to spread payments over 4 installments at no additional cost.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Everyman Racing competitors and assessment
Company assessmentOthers
- Red Letter Days: Red Letter Days is one of the UK's leading experience gift resellers, distributing driving experiences including Everyman's. It represents both a distribution partner and an aggregator competing for the same end-customer wallet share.
- Virgin Experience Days: Virgin Experience Days is both a voucher partner and an aggregator offering competing driving experiences from multiple providers including Everyman's own offerings. It is also an experiential gift marketplace where Everyman is listed as a supplier.
- Buy a Gift: Buy a Gift is a UK experience day marketplace and voucher partner that sells Everyman Racing experiences alongside competing providers, serving as both a distribution channel and a competing discovery platform for the same target buyer.
Direct peers
- Aston Martin Driving Experiences: Aston Martin's factory driving experiences offer participants the chance to drive Aston Martin vehicles on track, competing for the same premium, enthusiast-driven track experience demand as Everyman's Aston Martin packages.
- Silverstone (Silverstone Experience): Silverstone offers driving experiences at the famous Silverstone circuit, including supercar and racing-car packages, directly competing with Everyman's premium track-day experiences. Both serve enthusiast and corporate customers at major UK circuits.
- Thruxton Driving Experience: Thruxton operates driving experiences at its own UK race circuit, offering supercar and racing experiences. It competes directly for circuit-based driving experience bookings in southern England.
- Porsche Experience Centre (Silverstone): Porsche Experience Centre at Silverstone provides paid track-driving experiences in Porsche vehicles, targeting enthusiast and corporate customers in the same premium driving-experiences category as Everyman's supercar offerings.
- Trackdays: Trackdays is one of the UK's largest track day and driving experience marketplaces, directly competing with Everyman Racing across circuit track days, supercar experiences, and venue bookings. Its product catalogue and target customers (enthusiasts and gift buyers) closely overlap with Everyman's offering.
- Bentley Driving Experiences: Bentley Driving Experiences offers premium supercar and luxury vehicle track experiences at UK venues, directly competing with Everyman for high-end driving experience buyers and corporate clients.
- Enjoy Driving: Enjoy Driving is a UK-based driving experience provider selling supercar and track-day vouchers through its own site and voucher partners, closely mirroring Everyman's product model and go-to-market approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Everyman Racing social profiles
Digital presenceEveryman Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyman Racing leadership team
Management profileNumber of profiles
Everyman Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyman Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyman Racing
What does Everyman Racing do?
Everyman Racing sells paid driving experiences on UK race circuits and airfields, allowing participants to drive supercars, race cars, classic/movie cars, rally cars, drift cars, off-road vehicles, and HGV trucks with professional instructors. The company also runs corporate driving events for team building and client entertainment, trackdays for enthusiasts bringing their own vehicles, and gift voucher packages. Experiences are available in multiple tiers (Gold, Platinum, Diamond) with optional add-ons such as in-car filming, collision damage waiver, and fast track passes.
Is Everyman Racing a public or private company?
Everyman Racing is a private company. It is classified as unknown and is currently operating.
When was Everyman Racing founded?
Everyman Racing was founded in 1979. It employs 101 to 250 people.
Where is Everyman Racing based?
Everyman Racing is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Everyman Racing make money?
Four revenue lines are on record. Driving Experience Vouchers and Track Days are the primary driver. The others are gift Voucher Packs, media and Photo Packages and add-on Services.
Who are Everyman Racing's main competitors?
Others on record are Red Letter Days, Virgin Experience Days and Buy a Gift. Direct peers are Aston Martin Driving Experiences, Silverstone (Silverstone Experience), Thruxton Driving Experience, Porsche Experience Centre (Silverstone), Trackdays, Bentley Driving Experiences and Enjoy Driving.
Does Everyman Racing have an API?
No public API is recorded for Everyman Racing.
What industry is Everyman Racing in?
Everyman Racing's product category is Experiential Entertainment Services. Its primary akta.pro industry code is THAJAFAF, Motorsports & Racing Experiences, with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its NAICS code is 711212 and its SIC code is 7948.