Colorama

What Colorama does

Colorama S.A. is a privately held Chilean label printing company founded in 1989 and headquartered at Los Alerces 2096, Ñuñoa, Santiago. The company produces self-adhesive labels, wet-glue labels, and pre-press services primarily for the Chilean wine industry, with a secondary book of business in food and beverage, pharmaceutical, and industrial segments. Colorama's customer base spans nearly all of Chile's major wine groups — VSPT Wine Group, Viña Santa Carolina, Viña San Pedro Tarapacá, Emiliana, Viña Maquis, Viñedos Calcu, Requingua, Cremaschi, and Luis Felipe Edwards — as well as non-wine accounts such as Jumbo, Iansa, Goodyear and Mobil/Exxon.

The company's technical foundation is built on offset, flexographic, and digital printing, with HP Indigo presses serving as the core digital platform. Colorama was the first printer in Chile to adopt HP Indigo ink technology more than 20 years ago and continues to invest in latest-generation equipment, including the HP Indigo WS 6800 acquired in 2015. Two specialty capabilities differentiate the offer within the local market: variable data printing, which enables mass customization of labels (changing colors, data, or images on each piece), and invisible-code printing for product authentication, geo-referential marketing, and consumer redirection without disrupting label aesthetics. Pre-press is delivered through dedicated digital workflows with web-based client approvals. The firm holds ISO 9001 quality certification, Clean Production and Sustainable Printing certifications from Chile's CPL and Asimpres, and a carbon-footprint Clean Production Agreement.

The business model is B2B enterprise: dedicated commercial teams manage accounts directly from design brief through delivery, with pricing quoted per job based on specifications, materials, quantities, and finishing requirements. Revenue is generated from per-project label printing contracts with enterprise clients, anchored by long-tenured relationships with Chilean wine producers. The company markets primarily through industry awards (Theobaldo de Nigris, HP Indigo, Labels of the World, Drinks Business), event sponsorship (Catad'Or World Wine Awards), and customer testimonials on its corporate site. Ownership is undisclosed, with Carlos Scheuch serving as Gerente General and Francisco Langlois listed as a partner; the company has no parent, no subsidiaries, and no disclosed funding rounds.

Name

Colorama

Legal name

Colorama S.A.

Website

https://colorama.cl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Colorama is a Chilean B2B label printing company that produces premium self-adhesive and wet-glue labels for the wine industry and other verticals using HP Indigo digital and conventional offset/flexo technologies.

Ownership category

akta.pro rank

Product category

Commercial Label Printing Services

NAICS

Packaging and Labeling Services (56191)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Glue-Applied/Wet-Glue Labels (IMALAKAB)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Label printing services
• Wine labels
• Flexographic printing
• Digital label printing
• Self-adhesive labels

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Label Printing Services: B2B label printing services for wine, food, pharmaceutical, and industrial sectors. Services include offset, flexographic, and digital printing with various finishes and special effects. Revenue generated through per-job printing contracts with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Colorama provides B2B contract label printing services—self-adhesive and wet-glue labels—using offset, flexographic, and HP Indigo digital printing technologies, with pre-press, special finishes, and finishing services. Its primary focus is high-quality labels for the wine industry, supplemented by food, pharmaceutical, and industrial clients, and it includes proprietary-style capabilities such as Invisible Code Printing and Variable Data Printing for authentication, geo-referencing, and mass customization.

Product overview

Colorama is a Chilean label printing company specializing in high-quality labels primarily for the wine industry, as well as other markets. The company offers a comprehensive portfolio of wine label products (including 1865, Alpaca Rosé, Anakena, Aromo Barrel Selection, Aves del Sur, Castillo De Molina, Chicken Run, Chilensis, Cuatro Vientos, Doña Bernarda, Hermanos de Oro, Kidia, Kultrun, Las Encinas, Lien, Lucky Goat, Lunoria, Mewlén, Miramonte, Novas, Patagón, Peacock King, Terra Pura, Toro de Piedra, Tres Estrellas, Winemaker's Selection, and Wishing) and other market labels (Mobil Super, Mobil Super Premesclado, Jumbo, Goodyear, Iansa Cero K, Collarín Horcon Quemado, Brujas de Salamanca, Horcon Quemado). The company provides four main printing technology services: Digital Printing (HP Indigo), Flexography Printing, Offset Printing, and Pre-Press Digital services. Additionally, they offer innovative services including Invisible Code Printing and Variable Data Printing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Printing Services (HP Indigo) HP Indigo digital printing of labels for enterprise clients, offering high-quality output, variable quantities, quick turnaround, and Pantone-certified color matching. Suitable for wine, food, beverage, pharmaceutical, and industrial label needs.
• Flexography Printing Services Self-adhesive roll labels printed in full color on various materials, with special finishes including embossing, screen printing, UV and water-based inks, foil stamping, and lamination. Targeted at food, beverage, pharmaceutical, and industrial producers.
• Offset Printing Services Offset label printing delivering maximum print quality with a wide variety of inks and finishes, complementing digital and flexographic solutions with competitive delivery times.
• Pre-Press Digital Services Digital pre-press services including design software, file optimization, technical feasibility review, web-based approval portal, and ongoing design file maintenance, executed by expert pre-press professionals.
• Invisible Code Printing Specialized printing technology embedding invisible codes that direct consumers to web pages, authenticate products, provide geo-referential location data, and enable advertising campaigns without affecting label design aesthetics. Aimed at wine and consumer brand owners.
• Variable Data Printing Variable data printing that allows variations of a single label model—changing colors, data, or images on each printed piece—enabling mass customization and serialization for premium and limited-edition runs.

Quantifiable outcome

• Award-winning print quality recognized in Latin American and international competitions
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ADEC Chile (Asociación de Embotelladores de Chile)minorStrategic or Co-development Partner · 1 January 2023Industry association partner, with Colorama recognized alongside AMF Etiquetas as winners of the 7th Theobaldo de Nigris competition representing the Chilean printing industry.
• VSPT Wine GroupcoreStrategic or Co-development Partner · 1 January 2020Major wine group client and strategic partner for the TAYU 1865 project, winning Drinks Business Awards Best Design & Packaging. Colorama prints labels for multiple VSPT Wine Group brands including Santa Carolina, Tarapacá, and others.
• Escuela de la Industria GráficaminorStrategic or Co-development Partner · 7 February 2018Educational partnership supporting the Graphic Industry School's technology training initiative including network infrastructure, equipment donations (notebooks), LED screens, and teacher training for new technologies in graphic production.
• Asociación Gremial de Industriales Gráficos (Asimpres)minorStrategic or Co-development Partner · 7 March 2014Guild association providing Sustainable Printing certification and organizing industry awards including Theobaldo de Nigris competition. Colorama is featured on Asimpres website for award announcements.
• HP IndigocoreTechnology or IntegrationStrategic technology partnership with HP Indigo as a pioneer in Chile adopting HP Indigo digital printing technology over 20 years ago. Colorama was the first in Chile with HP Indigo ink technology and continues to invest in HP Indigo WS 6800 equipment. Received multiple HP Indigo awards 2011-2016 for digital printing excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Constantia Flexibles: Global flexible packaging and label producer with beverage end-markets and decorative label capabilities, competing for premium wine and spirits label business internationally.
• Cenveo: Diversified label and packaging converter with custom label capabilities for consumer and industrial customers, competing with Colorama for mid-to-large enterprise label programs.
• Avery Dennison: Global pressure-sensitive materials and label converter whose Label and Packaging Materials group competes with Colorama for self-adhesive label volume across wine, food, and industrial customers in Latin America.
• CCL Industries: World's largest specialty label converter (Avery, CCL Healthcare, CCL Container) with global wine, spirits and consumer label capacity that competes for the same multinational wine accounts across Latin America and globally.
• WS Packaging Group: North American diversified label converter spanning prime labels, shrink sleeves, and specialty substrates; competes with Colorama for premium beverage label share through multi-technology capabilities.
• Sato Holdings: Japan-based labeling solutions company offering RFID/NFC smart labels and printing systems that overlaps with Colorama's invisible-code and variable-data smart-label positioning for traceability and authentication.
• Coveris: European-led packaging and label converter with wine and beverage label capabilities and a Latin American footprint that competes for multinational beverage label programs.
• Multi-Color Corporation (MCC): Large global label converter with a strong wine and spirits vertical, premium decoration, and shrink-sleeve capabilities that competes with Colorama for premium beverage brand label programs.

Direct peers

• AMF Etiquetas: Chilean label printer that co-won alongside Colorama at the 7th Theobaldo de Nigris competition in 2023, competing head-to-head in the same domestic wine and consumer label market with similar flexo/digital capabilities.

Emerging players

• Sticker Mule: US-based digital-first label and sticker printing platform offering on-demand, variable-data custom labels online — an emerging channel that competes for smaller-batch and digitally-native brand label work that Colorama's enterprise field-sales model does not serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coloramas.a.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorama