What VSPT Wine Group does

VSPT Wine Group is a Chilean-headquartered wine producer and exporter that was formed in 2008 through the merger of Viña San Pedro (founded 1865) and Viña Tarapacá Ex Zavala. The group is owned by CCU S.A., a diversified Latin American beverage conglomerate, and employs more than 1,700 people across operations in Chile and Argentina. Its portfolio spans five price tiers — Everyday Wines (Gato Negro, Santa Helena, Alpaca), Fine Wines (Sideral, 1865, Leyda, Kankana del Elqui, Tierras Moradas, Gran Reserva Tarapacá, La Celia, Tayu 1865), Premium Wines (Castillos de Molina, Graffigna, Misiones de Rengo, Ö-61), Icons (Altair, Cabo de Hornos), and Sparkling Wines (Viñamar, Misiones de Rengo) — covering mass-market through ultra-premium segments.

The company operates wineries and estates across six Chilean valleys (Cachapoal Andes, Maipo, Casablanca, Rapel, Leyda, Elqui) and Argentine regions (Uco Valley, San Juan), giving it multi-terroir sourcing capability. Its core technical asset is its viticulture and winemaking infrastructure, supplemented by a 129-hectare biodiversity restoration program (44 active + 85 passive hectares) that supports its ESG positioning. VSPT ranks as a Top 20 global wine producer, holds the leadership position in Chile's premium wine and sparkling wine categories, and is Top 10 in Argentina's domestic market following its 2021 acquisition of Bodega Graffigna.

VSPT generates revenue primarily through one-time sales of bottled wine across retail, HORECA, and export channels, with a supplementary stream from wine tourism experiences at its Cachapoal Andes, Maipo, and Casablanca estates and direct e-commerce via Catadores.cl. International expansion is executed through local importers such as Double A Distribution in Thailand. Pricing is not publicly disclosed and varies by market, channel, and price tier; the company does not operate a subscription or licensing model. Its go-to-market combines sales-led distribution across channels with a direct-to-consumer tourism arm, and it leverages brand equity, sustainability storytelling, and industry recognition (including Wine Enthusiast's 2025 Environmental Advocate of the Year) as core marketing levers.

Name

VSPT Wine Group

Legal name

VSPT Wine Group

Website

https://vsptwinegroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VSPT Wine Group is a Top 20 global wine producer and CCU S.A. subsidiary that produces, exports, and sells a 20+ brand portfolio spanning everyday to icon wines from Chile and Argentina.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Wine export
• Sparkling wine
• Premium wine brands
• Wine tourism experiences

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: VSPT Wine Group generates revenue through the production and sale of wines across multiple price segments: Everyday Wines (Gato Negro, Santa Helena, Alpaca), Fine Wines (Sideral, 1865, Leyda, Kankana del Elqui), Premium Wines (Misiones de Rengo, Graffigna, Castillos de Molina, Ö-61), Icons (Altaïr, Cabo de Hornos), and Sparkling Wines (Viñamar, Misiones de Rengo). The company sells through retail channels, HORECA, and exports to international markets.
2. Wine Tourism: Revenue from wine tourism experiences including bodega tours, tastings, and events at estates in Cachapoal Andes, Maipo, and Casablanca valleys.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VSPT Wine Group is a multi-brand wine producer operating wineries in Chile and Argentina, producing and selling wines across five tiers (Everyday, Fine, Premium, Icons, Sparkling). The company exports to international markets and operates wine tourism experiences at its estates in Cachapoal Andes, Maipo, and Casablanca valleys.

Product overview

VSPT Wine Group is a multi-brand wine producer and exporter operating across multiple wine categories. The company offers a portfolio organized into five tiers: Everyday Wines (mass-market accessible brands like Gato Negro, Santa Helena, Alpaca), Fine Wines (premium selections including 1865, Sideral, Leyda, La Celia), Premium Wines (higher-end offerings such as Castillos de Molina, Graffigna, Misiones de Rengo), Icons (ultra-premium flagships like Cabo de Hornos and Altaïr), and Sparkling Wines (Viñamar and Misiones de Rengo sparkling lines). The group is a Top 20 global wine producer, led in Chile's premium wine market and ranked Top 10 in Argentina's domestic market, supported by production facilities in Chile's Cachapoal Andes, Maipo, and Casablanca valleys, as well as Argentine operations in the Uco Valley and San Juan.

Differentiator

Problem solved

Functional benefit

Brands

• Gato Negro: Everyday wines brand
• Viñamar
• Santa Helena
• Cabo de Hornos
• Altaïr
• Misiones de Rengo
• Alpaca
• Sideral
• Castillos de Molina
• Tierras Moradas
• Kankana del Elqui
• Graffigna
• 1865
• Gran Reserva Tarapacá
• Leyda
• La Celia
• Ö-61
• Tayu 1865

Products and services

• Gato Negro Everyday wines brand offering accessible, mass-market wines for regular consumption occasions.
• Santa Helena Everyday wines brand with broad market presence in the mass-market segment.
• Alpaca Everyday wines brand positioned for casual, regular consumption.
• Cabo de Hornos Icon wine from Cachapoal Andes Valley representing the pinnacle of VSPT's winemaking excellence.
• Altaïr Icon wine from the Cachapoal Andes Valley expressing terroir greatness, targeted at luxury wine collectors.
• Viñamar Sparkling wines brand; one of the leading sparkling wine producers in Chile, serving celebrations and social occasions.
• Misiones de Rengo Sparkling and premium wines brand with sales leadership in Chile, offering Reserva, Gran Reserva, and Black lines.
• Sideral Fine wines brand from Cachapoal Andes Valley expressing winemaking tradition and terroir.
• Tierras Moradas Fine wines brand offering distinctive Chilean wine expressions.
• Kankana del Elqui Fine wines brand featuring an elegant Syrah from the Elqui Valley, cultivated on the banks of the Elqui River.
• 1865 Fine wines brand created in 1997 to honor Viña San Pedro's founding year, featuring emblematic varieties from Chilean and Argentine valleys.
• Gran Reserva Tarapacá Fine wines brand from the Tarapacá estate in Maipo Valley.
• Leyda Fine wines brand from the Leyda Valley region, expressing cool-climate characteristics.
• La Celia Fine wines brand from Argentina's viticultural regions.
• Tayu 1865 Fine wines premium line under the 1865 portfolio.
• Castillos de Molina Premium wines brand offering high-quality Chilean wines.
• Graffigna Premium wines brand with over 150 years of history, representing the oldest winery in San Juan, Argentina, with Reserva and Gran Reserva lines.
• Ö-61 Premium wines brand offering distinctive terroir-driven wines.
• Wine Tourism Experiences Bodega tours, tastings, and events at estates in Cachapoal Andes, Maipo, and Casablanca valleys in Chile.
• Catadores.cl Online Wine Store Direct-to-consumer e-commerce storefront offering VSPT's portfolio of wine brands for online purchase in Chile.

Quantifiable outcome

• 129 hectares of biodiversity restoration completed
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Concha y Toro: Chile's largest wine exporter and VSPT's primary domestic competitor, with a comparable multi-tier brand portfolio (Casillero del Diablo, Don Melchor) and parallel premiumization strategy.
• Viña Santa Rita: Chilean wine producer with overlapping everyday-to-premium portfolio and direct competition in domestic retail and HORECA channels.
• Bodega Catena Zapata: Argentina's flagship premium wine producer operating in Mendoza/Uco Valley, competing directly with Graffigna in Argentine on-premise and premium export channels.
• Viña Errázuriz: Chilean wine producer with strong icon-wine positioning (Seña, Viñedo Chadwick) competing against VSPT's Altaïr and Cabo de Hornos in ultra-premium segments.
• Trivento: Major Argentine wine producer owned by Concha y Toro, competing with Graffigna in mass-market Argentine wine and shared export distribution.
• Bodegas Salentein: Argentine premium wine producer in Uco Valley with comparable high-end portfolio (Salentein Reserve, Portillo) competing for similar export and HoReCa accounts.

Broad incumbents

• Pernod Ricard: Global beverage major with significant wine portfolio (Campo Viejo, Jacob's Creek, Kenwood) competing across price tiers in export markets and through broader distribution scale.
• Treasury Wine Estates: Global wine powerhouse (Penfolds, Beringer, 19 Crimes) with substantial marketing and distribution capabilities competing for premium shelf space worldwide.
• E. & J. Gallo Winery: World's largest family-owned wine company with extensive everyday-to-premium portfolio; competing with VSPT across multiple price tiers and global retail channels.
• Castel Group: French wine giant with deep Argentine and broader Latin American operations (Bodega Trapiche) competing with VSPT in both domestic and export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vsptwinegroup
• Xx.com/VSPTWineGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSPT Wine Group