QA Publicidade

What QA Publicidade does

QA Publicidade is a privately held, for-profit advertising agency headquartered in Porto, Portugal, founded in 1994. According to its firmographic profile, the company offers digital marketing, brand strategy, and communication services to its clients. With a headcount in the 11–50 range, it operates as a small-to-mid-sized regional agency rather than a scaled network player. The firm's stated service scope spans traditional brand and communication work alongside digital marketing, suggesting a full-service agency positioning rather than specialization in a single channel or vertical.

The underlying delivery model is not documented in the available source material: there is no description of proprietary tools, technology platforms, media-buying infrastructure, creative production capabilities, or analytics stack. Similarly, the agency's client base, sector exposure, pricing mechanics, contract structures, and revenue mix are not disclosed. The firm's own website (qapublicidade.pt) currently returns only a loader/verification page with no substantive content, case studies, leadership information, or contact details.

As a result, the agency's business model, customer segments, and operating economics cannot be characterized with specificity. The only commercially inferable signals are its Portuguese regional footprint, its three-decade operating history (consistent with stable but unscaled local-agency economics), and its explicit inclusion of digital marketing within its service mix — a positioning that, given a 1994 founding, implies an evolution from traditional advertising toward integrated digital services.

Name

QA Publicidade

Website

https://qapublicidade.pt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

QA Publicidade is a privately held Portuguese advertising agency, founded in 1994 and headquartered in Porto, offering digital marketing, brand strategy, and communication services to clients with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Public Affairs & Government Relations (MPAAADAE)

Keywords

• Advertising agency
• Digital marketing
• Brand strategy
• Marketing communications
• Creative services

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

QA Publicidade is an advertising agency that offers digital marketing, brand strategy, communication, and related services to clients. The company is based in Porto, Portugal and operates with 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services
• Brand Strategy Services
• Communication Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• FCB Lisbon: FCB Lisbon is an independent-feeling creative and brand agency operating in Portugal with a similar boutique scale and full-service digital/brand offering to QA Publicidade.
• McCann Portugal: McCann's Portuguese office delivers brand, advertising, and digital marketing services to Iberian clients, mirroring QA Publicidade's core offering with the backing of a global network.
• LPM (Liderança, Paixão, Marketing): LPM is a Portuguese independent agency offering integrated brand, digital, and communications services — a close peer in terms of size, full-service offering, and domestic Iberian client base.
• BAR Ogilvy: Portuguese agency combining brand, advertising, and digital services for regional clients — directly comparable to QA Publicidade in scope and Iberian mid-market positioning.

Broad incumbents

• WPP (Portugal operations): WPP's Portuguese agencies (e.g., Ogilvy, Grey, VMLY&R) compete head-on in Porto and Lisbon for brand strategy, digital, and integrated campaign work, but with global network resources and proprietary platforms.
• Publicis Portugal: Portuguese arm of Publicis Groupe offering full-service advertising, digital, media, and communications — directly competing for the same Portuguese brand clients as QA Publicidade but with vastly greater scale, data, and tooling.
• Omnicom (Portugal operations): Omnicom's Portuguese network (BBDO, DDB, TBWA) targets the same mid-market and enterprise advertisers in Portugal as QA Publicidade, with cross-market campaign execution capabilities.
• Havas Portugal: Havas operates creative, media, and digital shops in Portugal, providing full-service competition to QA Publicidade across brand strategy, digital marketing, and communications.
• Dentsu Portugal: Dentsu's Portuguese operations offer integrated advertising, digital, and brand strategy services, competing for the same regional brand budgets as QA Publicidade with stronger analytics offerings.

Emerging players

• Lift Consulting: Portuguese agency specialized in digital marketing, branding, and communications — overlaps with QA Publicidade's offering but with a more digital-first positioning.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QA Publicidade