What Lift Consulting does

Lift Consulting (LIFT CONSULTING, S.A.) is a fully integrated Portuguese communications and public relations agency headquartered in Paço de Arcos, Portugal, with an additional office in Luanda, Angola. Founded in 1995 in Lisbon's Bairro Alto neighborhood under the name Bairro Alto, the firm was renamed and repositioned in February 2022 as a fully integrated agency. Its service portfolio spans reputation management (Reputation Screen, Diagnosis, Accelerator), corporate communication, public affairs, consumer engagement, strategy, creativity, digital marketing, content marketing, data and intelligence, training, influencer marketing, events, and internal communication. Lift serves three primary client segments: multinational corporations operating in Portugal, large Portuguese brands, and Portuguese enterprises, associations, and NGOs. Notable clients include Samsung, Microsoft, McKinsey & Company, L'Oréal, Coca-Cola, Novartis, Novo Nordisk, Alnylam, TAP, Worten, Europcar, DPD, EDP, The Navigator Company, Lusíadas Saúde, Zoomarine, Grupo Pestana, and Iglo, alongside nonprofit engagements for Make-A-Wish and Banco Alimentar contra a Fome.

Lift's core intellectual property rests on a structured reputation management methodology anchored by three proprietary assets: PERSONA (a leadership reputation management solution), the Reputation Circle knowledge platform, and the ÍMAN podcast/videocast series. The firm operates an in-house creative production unit called Drummer (drummer.pt) that delivers visual identity, UI, and graphic design, and has built authoritative owned-media platforms for clients including Florestas.pt (with The Navigator Company and RAIZ) and Imune.pt (with IHMT-NOVA). No proprietary AI/ML technology platform is disclosed; the agency does not operate a software product business and is not an API provider. Process technology centers on integrating strategy, creativity, and technology across all communication disciplines.

The business model is professional services: retainer-based consulting engagements delivered by a multidisciplinary in-house team of 101–250 employees, with client acquisition led by client directors and partners (Catarina Brito and Sónia Vigário are identified as client directors). Pricing is not publicly disclosed; prospective clients engage via the lift.com.pt contact form, which supports briefing, specifications, and standards manual uploads across multiple subject categories. Distribution is direct sales-led, augmented by IPREX global network membership (100+ markets, 63 countries, 62 agencies, 1,100+ professionals) for cross-border referrals and by APECOM membership for industry positioning. The company is independent and privately held by a partnership that includes CEO Salvador da Cunha (ranked #1 most admired PR professional in Portugal in AGENCY SCOPE 2023 and 2025), Managing Partner Ana Faustino, Managing Partner & CFO Rui Pereira, and division partners covering Digital & Social Media, Consumer Engagement, and Public Affairs.

Name

Lift Consulting

Legal name

LIFT CONSULTING, S.A.

Website

https://lift.com.pt

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Lift Consulting is a fully integrated Portuguese communications agency headquartered in Paço de Arcos, serving multinational corporations, large Portuguese brands, associations, and NGOs with reputation management, corporate communication, public affairs, digital, content, influencer, and event services via a multidisciplinary in-house team and IPREX network reach.

Ownership category

akta.pro rank

Product category

Communications and Public Relations Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Professional Image Consulting (HSACAJAE)

akta.pro secondary industry

Leadership Development & Executive Coaching (BPAHAGAD)

Keywords

• Strategic communications consulting
• Corporate reputation management
• Public relations services
• Content marketing services
• Crisis communications consulting

Headquarters

HQ city

Paço De Arcos

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communications and Public Relations Consulting Services: Lift Consulting generates revenue through retainer-based consulting engagements covering reputation management, corporate communication, public affairs, consumer engagement, strategy, creativity, digital marketing, content marketing, data and intelligence, training, influencer marketing, and corporate events. Services are delivered by a multidisciplinary in-house team to a diversified portfolio of multinational, large brand, and Portuguese enterprise clients.
2. Owned Media Platform Development: Lift builds owned media digital platforms for clients (e.g., florestas.pt, imune.pt) that serve as long-term information and credibility assets. This content and platform development work is delivered as part of integrated consulting engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lift Consulting is a fully integrated communications and public relations agency that delivers retainer-based consulting engagements covering reputation management, corporate communication, public affairs, consumer engagement, strategy, creativity, digital marketing, content marketing, data and intelligence, training, influencer marketing, and corporate events. It serves multinational corporations, large Portuguese enterprises, and associations through a multidisciplinary in-house team, with international reach enabled through IPREX global network membership. Complementary branded offerings include the PERSONA leadership reputation management solution, the Reputation Circle knowledge platform, the ÍMAN podcast/videocast series, and the Drummer creative unit.

Product overview

Lift Consulting operates as a fully integrated communications agency offering a comprehensive suite of communication and marketing services. The agency provides Reputation Management (including Reputation Screen, Diagnosis, and Accelerator), Corporate Communication, Public Affairs, Consumer Engagement, Strategy, Digital Marketing, Content Marketing, Data & Intelligence, Training, Influencer Marketing, Events, and Internal Communication services. The company also maintains specialized products including the ÍMAN podcast/videocast series, the PERSONA leadership reputation management tool, the Reputation Circle knowledge platform, and the Drummer creative unit.

Differentiator

Problem solved

Functional benefit

Brands

• ÍMAN: Podcast and videocast series inspired by the concept of magnetism, creating a positive magnetic field around organizations and leaders who stand out for their contribution to a more sustainable, innovative, and inclusive future.
• Reputation Circle
• Drummer

Products and services

• Reputation Management Services Structured reputation management engagement covering corporate reputation building, monitoring, diagnosis, and acceleration, leveraging the Reputation Circle knowledge platform and methodology to maximize perceptions about brands and companies.
• Corporate Communication Services Strategic corporate communications consulting covering reputation, public relations, stakeholder engagement, financial communication, M&A communication, and internal campaigns for enterprise clients.
• Public Affairs Services Public affairs consulting including political intelligence, regulatory research, stakeholder mapping, advocacy, and institutional communications for clients navigating complex political and regulatory environments.
• Consumer Engagement Services Consumer engagement consulting covering brand communications, consumer engagement, influencer marketing, digital campaigns, social media management, content marketing, creative campaigns, brand activation, and events.
• Digital Marketing Services Digital marketing consulting and execution covering digital strategy, SEO/GEO, social media management, online campaigns, and data-driven performance.
• Content Marketing Services Content marketing consulting and execution, including editorial strategy, owned-media platform development, branded content, and thought-leadership asset creation for clients.
• Influencer Marketing Services Influencer marketing consulting covering influencer identification, partnership management, campaign execution, and integration into broader consumer and digital campaigns.
• Corporate Events Services Corporate events planning and execution service line, including events and activation programs for enterprise clients, relaunched in August 2021 following Lift's strategic realignment.
• Training Services Communications and media training services for executive teams and client staff, including media relations, public speaking, and leadership communication training.
• Strategy Services Strategic communications consulting covering communications strategy, business development support, stakeholder strategy, and integrated campaign planning for enterprise clients.
• PERSONA Reputation management solution focused on leadership reputation as a strategic asset that directly impacts trust, influence, access, legitimacy, and institutional value, designed for executives and leadership teams.
• Reputation Circle Knowledge platform founded by Lift Consulting to discuss, promote, and disseminate best practices in corporate reputation, serving society and supporting the firm's reputation-management methodology.
• Drummer (Creative Unit) Lift's creative unit delivering visual identity, user interface and digital design, and graphic design services for client campaigns and branded experiences.
• ÍMAN Podcast and Videocast Podcast and videocast series produced by Lift Consulting featuring interviews with inspirational leaders on sustainability, innovation, and business excellence, intended to create a positive magnetic field around organizations and leaders contributing to a more sustainable, innovative, and inclusive future.
• Data & Intelligence Services Data and intelligence consulting including social listening, analytics, communications measurement, and data-driven insights to inform communications strategy.
• Internal Communication Services Internal communications consulting covering employee engagement, internal campaigns, change communications, and employer brand for enterprise clients.

Quantifiable outcome

• 62% revenue growth in 2021 vs 2020 — Lift's best year ever
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• IPREXcoreStrategic or Co-development PartnerIPREX is one of the largest global networks of independent communications and public relations agencies, with presence in more than 100 markets, 63 countries, and over 62 agencies bringing together 1,100+ professionals. Lift joined the network to expand its international competitive capacity across new geographies and strategic markets, access international best practices, and provide a diversified service portfolio for both global clients and IPREX partner clients with Portuguese market needs.
• APECOM (Associação Portuguesa de Empresas de Comunicação)coreStrategic or Co-development PartnerLift Consulting is an associate member of APECOM, the Portuguese Association of Communication Companies. As a responsible consultant always seeking the best international practices, Lift adopts the Stockholm Code in its business activity — a set of international standards adopted by APECOM in Portugal and by ICCO internationally.
• RAIZ – Instituto de Investigação da Floresta e do PapelmajorStrategic or Co-development PartnerRAIZ (Paper and Forest Research Institute) is a private non-profit research center that collaborated with Lift on the Florestas.pt project. RAIZ identified a panel of scientists to work alongside Lift's communication team to transform technical forest information into useful, appealing, and inspiring content for the general public.
• IHMT-NOVA (Instituto de Higiene e Medicina Tropical da Universidade Nova de Lisboa)majorStrategic or Co-development PartnerThe Hygiene and Tropical Medicine Institute from NOVA School collaborated with Lift Consulting to create Imune.pt — an informative digital platform on vaccines and immunization. The platform was developed in a concerted effort between the Institute, NOVA School, and Lift to ensure access to correct, factual, and authoritative information about vaccines.
• Mariana Abecasis (Nutritionist)minorStrategic or Co-development PartnerMariana Abecasis, a nutritionist, partnered with Lift on the Iglo Green Cuisine campaign. She designed four 7-day meal plans with over 30 vegan, vegetarian, and flexitarian recipes, which were shared through Iglo's social media channels and influencer collaborations.
• Cláudia NogueiraminorOthersCláudia Nogueira, listed as a Coach and External Consultant to Lift, has authored blog content on SEO and search topics for the agency's thought leadership.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LLYC (Llorente y Cuenca): Major Iberian and Latin American communications and public affairs consultancy with offices in Spain, Portugal, and across the Americas. Comparable to Lift in being a fully integrated communications firm serving multinationals in the Iberia region.
• HK Strategies (Havas): Portugal-based communications and PR agency ranked directly behind Lift in the AGENCY SCOPE Portugal studies. Directly comparable on geography, target market, and integrated communications services.
• Adagietto: Portuguese communications and PR consultancy also ranked in the top tier of AGENCY SCOPE Portugal. Comparable as a domestic peer competing for the same enterprise and multinational clients in Portugal.

Broad incumbents

• Edelman: Global communications and PR firm with a Lisbon office, serving many of the same multinational enterprise clients as Lift. Comparable as a broad incumbent offering global scale versus Lift's IPREX-mediated international reach.
• FleishmanHillard: Global public relations and communications agency within the Omnicom network, with operations across Europe including Iberia. Comparable as a broad incumbent that competes for the same multinational PR mandates as Lift.
• Weber Shandwick: Major global public relations firm within the IPG network, serving enterprise and multinational clients with integrated communications. Comparable as a global incumbent whose enterprise client roster overlaps with Lift's multinational accounts.
• Brunswick Group: Global advisory firm focused on critical issues, corporate communications, and public affairs for large enterprises and multinationals. Comparable in serving similar enterprise clients for reputation and stakeholder communications.
• Finsbury Glover Hering: Global strategic communications and public affairs firm advising corporates on reputation, M&A, and crisis. Comparable in providing senior-led strategic communications counsel to multinational enterprises.
• APCO Worldwide: Global public affairs and strategic communications consultancy with strong presence in Europe. Comparable in serving multinational enterprises on public affairs, public affairs, and corporate reputation.

Regional players

• Atrevia: Spanish communications and public affairs consultancy with strong Iberian focus, comparable to Lift in offering integrated PR, corporate communications, and public affairs services to enterprise clients in Iberia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiftConsultingSA
• LinkedInlinkedin.com/company/lift-consulting
• Instagraminstagram.com/liftconsulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Consulting