Health and Nutrition Technology

What Health and Nutrition Technology does

Health and Nutrition Technology, doing business as Health One, is a privately held, founder-owned nutrition company founded in 1994 by Dr. Steven Schultz and headquartered in Carmel, California. The company develops and markets the Health One line of nutritionally complete, low-calorie meal replacement products — each serving delivering approximately 160 calories alongside full essential-nutrition profiles — originally formulated for individuals with type 2 diabetes and subsequently extended to general weight management. The portfolio spans four core flavors (Chocolate, Vanilla, Pancake, Potato), a baking-mix format, and a recently introduced plant-based Chocolate Peanut Butter Bliss Snack Bar. The underlying product platform is differentiated by clinical validation across at least eight independent academic medical centers (including Pennington, UAMS, UCSD, University of Rochester, Scripps, Tulane, and University at Buffalo), and by documented outcomes of approximately 17% average body-weight loss among program participants.

The business operates a dual-channel go-to-market. On the consumer side, the company sells directly through its Shopify-based e-commerce site (hnthealth.com), offering one-time purchases and subscription/recurring billing at roughly $47 per 15-serving carton and $45 per 18-pack snack bar. On the B2B side, the company licenses a structured lifestyle-based weight management program — including a 2.5-day in-person or virtual staff training, curriculum materials, and ongoing consultation — to hospitals, clinics, and wellness organizations that deploy the program with their patients. Customer segments span individual consumers seeking weight management, healthcare providers (including registered dietitians and diabetes educators), structured program participants across five program brands (Foundation, Stride, Catalyst, Launch, Momentum), and a newer adolescent cohort (ages 13-17 with BMI 35+) served by the Momentum program. Marketing is conducted through content/recipe marketing, organic social (Instagram, Facebook, YouTube), email, and healthcare-professional referrals. The company is bootstrapped, with 11-50 employees, no disclosed outside funding, and operations confined to the United States.

Name

Health and Nutrition Technology

Website

https://hnthealth.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Health and Nutrition Technology (dba Health One) is a Carmel, California-based, founder-owned meal replacement company founded in 1994 that sells nutritionally complete, 160-calorie meal products and lifestyle-based weight management programs to individual consumers, healthcare providers, and adolescents via DTC e-commerce and B2B clinical partnerships.

Ownership category

akta.pro rank

Product category

Clinical Nutrition and Meal Replacement Products

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191), Diet and Weight Reducing Centers (812191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAKAJAF

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

SECONDARYCRADAGAN

Medical Nutrition & Meal Replacement (RTD, Bars, Powders)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAKAIAN

Health/Protein Snack Bars Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYHSADAFAB

Weight Loss Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Meal replacement products
• Weight management programs
• Clinical nutrition products
• Diabetes nutrition solutions
• Health coaching services

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Revenue from selling Health One meal replacement products (Chocolate, Vanilla, Potato, Pancake flavors) and snack bars directly to consumers through the company website. Products are sold at $47.00 for meal replacements (15 servings) and $45.00 for snack bar 18-packs.
2. Healthcare Partner Programs: Revenue generated through partnerships with healthcare organizations, clinics, and wellness programs. The company provides comprehensive lifestyle-based weight management programs with ongoing support, coaching, and curriculum materials to partner organizations.
3. Subscription/Recurring Purchases: The company offers subscription and recurring purchase options for meal replacement products, allowing customers to set up automatic deliveries with deferred payment terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Health and Nutrition Technology manufactures and sells the Health One line of nutritionally complete, low-calorie meal replacement powders (160 calories per serving) and plant-based snack bars for weight management and blood sugar stabilization. The company also delivers structured weight management programs (Foundation, Stride, Catalyst, Launch, Momentum) with coaching, curriculum, and staff training to both individual consumers via its e-commerce store and to healthcare organizations via B2B partnerships.

Product overview

Health and Nutrition Technology offers the Health One product line, a comprehensive meal replacement and weight management program. The core offering consists of Health One Complete Meal Replacement powders and the Health One Classic product line, both providing nutritionally complete, low-calorie meal replacements in multiple flavors (Chocolate, Vanilla, Potato, Strawberry, and Pancake/Baking Mix). The product portfolio is complemented by Chocolate Peanut Butter Bliss Snack Bars - plant-based snack bars. All products are designed for weight management, blood sugar stabilization, and complete nutrition, with recipes and lifestyle coaching programs available to support users.

Differentiator

Problem solved

Functional benefit

Products and services

• Health One Complete Meal Replacement Nutritionally complete, low-calorie meal replacement powder (160 calories per serving) designed for weight management and blood sugar stabilization. Originally developed for individuals with type 2 diabetes. Available in Chocolate, Vanilla, Pancake, and Potato flavors in 15-serving packages priced at $47.00 USD.
• Health One Classic Product Line Original Health One product line of meal replacement powders and baking mix, all formulated to provide complete nutrition. Available in Vanilla, Chocolate, Potato, Strawberry flavors and Pancake and Baking Mix, with 15 servings per carton. Designed for weight management and complete nutrition.
• Chocolate Peanut Butter Bliss Snack Bars Plant-based, dairy-free snack bars made with chocolate and peanut butter, packed with fiber, protein, and healthy fats for sustained energy. Available in 18-bar packs at $45.00 USD (sale price). Suitable for vegan and lactose-intolerant diets.
• Health One Weight Management Programs Five structured weight management programs (Foundation, Stride, Catalyst, Launch, Momentum) that include coaching, weekly sessions, comprehensive curriculum, and ongoing support. Programs are customizable and tailored to different populations including adults seeking weight loss, individuals on weight loss medications, and adolescents with BMI 35+. Available to individuals directly and through healthcare partner organizations.
• Healthcare Partner Program B2B partnership offering for hospitals, clinics, healthcare systems, and wellness organizations that want to deliver Health One weight management programs to their patients. Includes structured sales engagement (initial phone consultations, program presentations, needs assessments covering financial pro forma, staffing, and facilities), contract execution, 2.5-day staff training (in-person or virtual), curriculum materials, and ongoing consultation support.

Quantifiable outcome

• 17% average body weight lost by program participants
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered major.

• Pennington Biomedical Research CentermajorStrategic or Co-development PartnerParticipated in the Heads Up Study (2014-ongoing) - a clinical research collaboration studying the efficacy and safety of Health One meal replacement products.
• UAMS (University of Arkansas for Medical Sciences)majorStrategic or Co-development PartnerClinical evaluation of Health One product at this academic medical center, contributing to the evidence base for the meal replacement formulation.
• UCSD (University of California San Diego)majorStrategic or Co-development PartnerClinical evaluation site for Health One meal replacement products, providing scientific validation of the product's nutritional profile and efficacy.
• PBRC (Pennington Biomedical Research Center)majorStrategic or Co-development PartnerIndependent medical center conducting clinical evaluation and research on Health One products.
• University of Rochester Medical CentermajorStrategic or Co-development PartnerClinical evaluation site for Health One meal replacement products, contributing to the research portfolio.
• Scripps Institution of Oceanography / Scripps HealthmajorStrategic or Co-development PartnerClinical evaluation at Scripps health institutions for Health One product validation.
• Tulane Medical CentermajorStrategic or Co-development PartnerClinical evaluation site for Health One meal replacement products.
• University at Buffalo / AdventHealth Research InstitutemajorStrategic or Co-development PartnerClinical evaluation site contributing to translational research on Health One products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SlimFast: SlimFast is a mass-market meal replacement brand (shakes, bars, powders) targeting consumer weight loss. Directly comparable on product format and DTC channel, though it relies on a mainstream retail/grocery model rather than clinical partnerships.
• Optavia: Optavia (a Medifast subsidiary) sells meal replacements and structured weight-loss programs through independent health coaches. Closely comparable to Health One's healthcare-partner channel in model, though it uses a multi-level marketing-style coach network rather than institutional B2B contracts.
• Premier Protein: Premier Protein sells high-protein shakes, bars, and powders including meal-replacement-positioned SKUs. Comparable on the protein-forward, mass-market meal replacement category and retail distribution model.
• HMR (Health Management Resources): HMR provides clinically supervised, meal-replacement-based weight management programs used in hospitals and medical settings. Directly comparable to Health One on the B2B healthcare channel and the use of meal replacement as the core intervention.
• Medifast: Medifast is the most direct peer: a publicly traded meal-replacement-led weight management company (Optavia) that sells portion-controlled products through a coach/affiliate network. Operates the same coach-distributed, meal-replacement-plus-curriculum model as Health One but at materially larger scale.
• Nutrisystem: Nutrisystem sells portion-controlled meal programs direct-to-consumer with coaching. Comparable in DTC meal-replacement positioning and consumer target, though it focuses on home-delivered prepared meals rather than powders.
• Jenny Craig: Jenny Craig offers portion-controlled meals combined with one-on-one coaching for weight loss. Comparable to Health One on the meal-replacement-plus-coaching model, though historically distributed through physical centers rather than B2B clinical partnerships.

Emerging players

• Orgain: Orgain makes plant-based and clean-label protein shakes, powders, and bars including meal-replacement formats. Comparable to Health One's plant-based snack bar line and clean-ingredient positioning, though broader in retail footprint and product range.

Broad incumbents

• Herbalife Nutrition: Herbalife sells meal replacement shakes, protein products, and weight management programs through a global distributor network. Comparable on the meal-replacement-plus-coaching model and category, though significantly larger and globally distributed.
• Abbott Nutrition (Ensure / Glucerna): Abbott's Ensure and Glucerna brands are mass-market medical nutrition and meal replacement products with diabetes-specific positioning. Broader incumbent competing in the same clinical and retail channels as Health One, but with a much larger product portfolio and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@healthandnutritiontechnolo2628
• Facebookfacebook.com/HealthOneMR
• Instagraminstagram.com/hnthealthone/?hl=en
• LinkedInlinkedin.com/company/health-and-nutrition-technology-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Nutrition Technology