Reisieksperdi

What Reisieksperdi does

Reisieksperdi (legal name Reisibüroo Reisiekspert) is an Estonian private travel agency founded in 1995 and headquartered in Tallinn. The firm operates as a full-service travel retailer serving the Estonian consumer and corporate market, with its short_description indicating it also delivers tours, ticket booking, DMC, and conference services in Estonia, Latvia, and Lithuania, though the primary operating footprint is domestic Estonia.

The company runs a multi-platform online distribution model. The primary site reisiekspert.ee acts as the umbrella storefront, supplemented by a dedicated flight tickets e-shop (lennupiletid.reisiekspert.ee / Lennupiletid.ee), a secondary travel brand (reisid.ee), and a separate conference services platform (conference-expert.eu / Konverentsid). The product catalog spans flight bookings, packaged tours, round trips (ringreisid), school and student trips (koolireisid), last-minute deals, cruises, and domestic Estonian tourism (puhka Eestis), with an installment payment option (järelmaks) for higher-value bookings. Marketing and customer engagement are driven through organic social channels on Facebook and Instagram alongside the company's own websites.

Reisieksperdi generates revenue through travel agency commissions on flights, markups on tour packages, cruises, and DMC services, and fees from corporate conference and group travel arrangements. Pricing is individualized by destination, season, and availability rather than published. The customer base is horizontally segmented between individual travelers (primary) and corporate/conference clients (secondary), with no disclosed named enterprise customers, no disclosed revenue, and no public funding history. Leadership is concentrated in founder/owner Sven Lõokene.

Name

Reisieksperdi

Legal name

Reisibüroo Reisiekspert

Website

https://reisiekspert.ee

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Reisieksperdi is an Estonian full-service travel agency offering flight bookings, tour packages, cruises, domestic tourism, and conference organization to individual travelers and corporate clients in Estonia via its websites reisiekspert.ee, lennupiletid.reisiekspert.ee, reisid.ee, and conference-expert.eu.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), VIP, Executive & Roadshow Travel Services (THAKAMAK), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Travel agency services
• Flight ticket booking
• Package tour operator
• Cruise vacations
• Conference organization

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Reisieksperdi (legal name: Reisibüroo Reisiekspert) is an Estonian full-service travel agency that sells flight tickets, organized package tours (round trips, school trips, last-minute deals, cruises), domestic Estonian vacations, and corporate conference/event organization services. Booking is primarily conducted through its own websites and a dedicated flight ticket e-shop, with installment payment plans available to consumers and a separate conference services platform for corporate clients across the Baltic region.

Product overview

Reisieksperdi is a travel agency that operates as a unified platform combining online self-service tools with traditional travel agency services. The core offering includes a comprehensive flight ticket e-shop (Lennupiletite e-pood), various tour packages (ringreisid, school trips, last-minute travel, cruises), and destination services. The agency also provides domestic travel options within Estonia and conference organization services through a separate platform (conference-expert.eu). Payment flexibility is offered through an installment payment option (järelmaks).

Differentiator

Problem solved

Functional benefit

Brands

• Lennupiletid.ee: Online flight tickets e-shop platform operated by Reisieksperdi

Products and services

• Lennupiletite e-pood (Flight Tickets E-shop) Online platform for purchasing flight tickets with special offers and aviation information, targeted at Estonian travelers and accessible at lennupiletid.reisiekspert.ee.
• Ringreisid (Round Trips / Multi-destination tour packages) Organized round-trip tour packages covering multiple destinations for individual Estonian travelers and small groups seeking curated multi-city itineraries.
• Koolireisid ja õpilasreisid (School and Student Trips) Educational travel packages tailored for Estonian school groups, students, and accompanying teachers, including logistics support and group arrangements.
• Viimase hetke reisid (Last-Minute Travel Deals) Discounted last-minute package holidays and spontaneous trip opportunities for Estonian consumers seeking short-notice getaways.
• Kruiisid (Cruises) Cruise vacation packages and sea travel arrangements for Estonian consumers.
• Puhka Eestis (Domestic Vacation in Estonia) Domestic travel and vacation packages within Estonia for residents and inbound visitors seeking in-country accommodations and activities.
• Konverentsid (Conference Organization and Corporate Event Services) Conference and corporate event organization services for Baltic-region organizations, including venue sourcing, group travel, and on-the-ground coordination.
• Reiside eripakkumised (Special Travel Offers) Curated promotional travel deals and discounted tour packages across destinations, presented as a dedicated special-offers section of the main site.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Regional players

• Aurinkomatkat: Aurinkomatkat is a Finnish package tour operator offering charter holidays across Europe—comparable in business model (tour operator with package tours, flights, and accommodation), though serving a different Nordic geography.
• Smiltynės Perkėla: Smiltynės Perkėla is a Lithuanian ferry and passenger transport operator serving the Curonian Spit—a regional peer in the Baltic passenger transport and short-sea leisure space, partially overlapping with Reisieksperdi's cruise and Baltic maritime offerings.

Broad incumbents

• TUI Group: TUI is the world's largest integrated tourism group operating tours, airlines, hotels, and cruises globally—comparable as a broad incumbent offering the same package tours, flights, and cruises that Reisieksperdi bundles, though at vastly larger scale.
• Booking.com: Booking.com is a global OTA dominating accommodation and increasingly offering flights, attractions, and tours—a broad incumbent competitor whose self-service platform competes directly with traditional travel agency booking workflows.
• Expedia Group: Expedia Group operates global OTAs (Expedia, Hotels.com, Vrbo) with flights, hotels, packages, and activities—a broad incumbent whose bundled travel offerings overlap significantly with Reisieksperdi's package and flight services.
• Trip.com Group: Trip.com Group is a leading global online travel agency with flights, hotels, packages, and corporate travel services—comparable as a broad incumbent whose one-stop travel platform competes with traditional agency offerings.

Direct peers

• Novatours: Novatours is one of the largest tour operators in the Baltic states, offering package holidays, charter flights, and accommodation across Latvia, Lithuania, and Estonia—directly comparable in regional scope and tour operator role.
• Estravel: Estravel is an Estonian full-service travel agency offering flights, package tours, cruises, and corporate travel—directly comparable to Reisieksperdi in geography, product mix, and target customer base within Estonia.
• Baltic Travel Group: Baltic Travel Group is a DMC and travel agency operating across Estonia, Latvia, and Lithuania with inbound and corporate services—directly comparable as a Baltic regional DMC competing for similar conference and group travel clients.
• Catai (Viajes Catai): Catai is a Spanish tour operator specializing in package holidays, organized tours, and round trips with charter flights—directly comparable to Reisieksperdi in offering round trips, package tours, and bundled flight-inclusive products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reisiekspert
• Instagraminstagram.com/reisiekspert
• Xx.com/reisiekspert
• LinkedInlinkedin.com/company/travel-agency-reisiekspert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reisieksperdi