Baltic Travel Group

What Baltic Travel Group does

Baltic Travel Group (SIA Baltic Travel Group, founded 2000) is a privately held Destination Management Company and Travel Management Company headquartered in Riga, Latvia, with regional offices in Vilnius, Lithuania (UAB Baltic Travel Group) and Tallinn, Estonia (Baltic Travel Group OÜ). The company operates three integrated service lines for corporate and consumer clients: Business Travel Management (flights, hotels, transport, B2B online booking, travel policy compliance, reporting, cost optimization and 24/7 support), MICE (Meetings, Incentives, Conferences and Events including conferences, incentives, team-building, sustainable and sports events), and Inbound Tours (FIT, group, luxury and special-interest tours plus cruise handling and shore excursions across the three Baltic countries).

Underlying the MICE offering is a proprietary Technical Solutions stack comprising an Event Website Builder, Mobile Event App, GDPR-compliant Virtual Event Platform, B2B Matchmaking, Registration System and E-Posters, developed in partnership with an external software team and sold as add-on modules. The company is IATA-accredited and integrated into the airBaltic distribution channel, with co-marketing partnerships with national tourism boards and venue partners such as Grand Hotel Kempinski Vilnius and Swissôtel Tallinn. Revenue is generated through transaction fees on corporate and consumer travel bookings, professional-services fees on MICE engagements, and quote-based multi-year enterprise contracts; pricing is bespoke and not publicly disclosed.

BTG employs 51-100 staff across the three Baltic offices and serves named enterprise customers including Toyota, eBay, KIA Italia, the Swiss Football Association, Frontex, Abbott Laboratories and Grand Hotel Kempinski Vilnius. The company is founder/owner-managed under CEO Vladislavs Korjagins, holds the 2024 World Travel Awards for Best Destination Management Company in all three Baltic countries, and is a Travelife Partner on the path to full sustainability certification. Ownership is concentrated among founders and management; no external PE, VC or strategic investor is disclosed.

Name

Baltic Travel Group

Legal name

SIA Baltic Travel Group

Website

https://baltic.travel

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Baltic Travel Group is a privately held Destination Management and Travel Management Company operating across Latvia, Lithuania and Estonia, providing corporate travel, MICE services, and inbound tours for enterprise clients and international visitors. Founded in 2000 and headquartered in Riga.

Ownership category

akta.pro rank

Product category

Travel Management Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Full-Service Corporate TMCs (End-to-End Managed Travel) (THAKACAA)

akta.pro secondary industries

Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA)

Keywords

• Corporate travel management
• Destination management services
• MICE event planning
• Inbound tour operator
• Business travel agency

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Business Travel Services: Complete business travel support including flights, hotels, and transport booking for corporate clients. Revenue generated through service fees and transaction-based pricing on travel bookings.
2. MICE Services (Meetings, Incentives, Conferences, Events): Full-service event planning and management from concept to execution. Services include venue sourcing, catering, transportation, entertainment, and on-site management.
3. Inbound Tours: Guided tours through Latvia, Lithuania, and Estonia including individual travel (FIT), group tours, luxury tours, special interest tours, shore excursions, and cruise handling.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Baltic Travel Group is a Destination Management Company (DMC) and Travel Management Company (TMC) providing corporate business travel management, full-service MICE (Meetings, Incentives, Conferences, and Events) planning, and inbound guided tours across Latvia, Lithuania, and Estonia. The company serves enterprise clients with B2B online booking, travel policy compliance, and 24/7 support, and serves individual travelers and groups with FIT, luxury, special-interest, and shore excursion packages.

Product overview

Baltic Travel Group operates as a Destination Management Company (DMC) and Travel Management Company (TMC) offering three interconnected core service lines: Business Travel Management (corporate travel with B2B online booking), Inbound Tours (guided tours across the Baltics), and Meetings & Events (MICE services). The company has developed a portfolio of proprietary digital products including the Event Website Builder, Mobile Event App, Virtual Event Platform, B2B Matchmaking, Registration System, and E-Posters — collectively offered as Technical Solutions. These digital tools complement the core service lines and are available as modules for event and meeting planning. Additional specialized offerings include Team Building Events, Sustainable Events, Sports Events Services, Excursions, and Cruise Handling & Shore Excursions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel Management End-to-end corporate travel management service for companies with employees traveling to or within the Baltics. Includes flights, hotels, ground transport, B2B online booking, travel policy compliance, reporting, cost optimization, event support, customer care, and 24/7 traveler safety.
• Inbound Tours Guided inbound tour services across Latvia, Lithuania, and Estonia for individual travelers (FIT), ad-hoc groups, luxury travelers, special-interest groups, and cruise passengers. Includes tour series, group travel, individual travel, special interest tours, excursions, and shore excursions.
• Meetings & Events (MICE) Full-service Meetings, Incentives, Conferences, and Events (MICE) management delivered from concept to execution. Covers conferences, incentive programs, meetings, gala dinners, team-building events, sustainable events, sports events, and product launches, supported by proprietary event technology including event websites, mobile apps, virtual event platform, B2B matchmaking, registration, and e-posters.

Quantifiable outcome

• Green Thinking event: 100+ attendees, 95 trees saved, 5,325 people informed about sustainability
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• UAE Embassy in LatviaminorStrategic or Co-development Partner · 3 December 2024Participation in UAE 53rd Union Day celebration at Riga Castle to strengthen tourism ties between UAE and Baltic countries.
• Latvian Travel Association (ALTA)coreOthersIndustry association membership providing networking, industry standards, and credibility within the Latvian travel sector.
• Lithuanian Travel Association (LTAS)coreOthersIndustry association membership providing networking and industry representation in Lithuania.
• Latvian Convention BureaucoreStrategic or Co-development PartnerPartnership for promoting Latvia as a MICE destination and attracting international conferences and events.
• IATA (International Air Transport Association)coreOthersOfficial IATA accreditation for airline ticketing and travel services.
• EuromiccoreStrategic or Co-development PartnerEuropean MICE network and association. BTG hosted Euromic AGM 2025 in Vilnius. Active participation in annual Inspiration Summits.
• ETOA (European Tourism Association)coreOthersEuropean tourism association membership for networking and market access across Europe.
• airBalticcoreChannel Partner/ Reseller/ DistributorPrimary airline partner for Baltic routes. airBaltic expanding flight network with 16 new routes across Baltics. Direct flights supported between Riga and destinations including Dubai, Tel Aviv, Yerevan, Sofia.
• Event Technology Software DeveloperscoreTechnology or IntegrationPartnership with software development team to provide secure and user-friendly IT solutions for virtual, hybrid, and onsite events including event websites, mobile apps, and matchmaking platforms.
• Lithuania TravelcoreStrategic or Co-development PartnerPartnership with national tourism board for organizing Buy Lithuania 2024 international tourism trade event.
• Grand Hotel Kempinski VilniuscoreChannel Partner/ Reseller/ DistributorKey hospitality partner for MICE events in Vilnius. Hotel management recommends BTG as trusted partner for large MICE projects.
• Swissôtel TallinncoreChannel Partner/ Reseller/ DistributorPreferred venue partner for conferences and meetings in Tallinn with meeting rooms and panoramic city views.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MCI Group: Global meetings, events, and association management company with a European footprint; the most directly comparable peer for BTG's Meetings & Events and inbound tour operations.
• HelmsBriscoe: Largest global meeting sourcing and MICE intermediary; competes with BTG's MICE department for venue sourcing, group bookings, and corporate event programs.
• Reed & Mackay: Specialized full-service TMC known for premium service and bespoke account management; comparable in model (high-touch enterprise TMC) to BTG's Business Travel Management line.

Broad incumbents

• Direct Travel: Mid-large TMC serving global enterprise clients; comparable as a peer competing for multi-country corporate accounts and a plausible consolidator candidate for regional TMCs like BTG.
• CWT: Major global TMC serving multinational corporate clients with full-service travel and meeting support; competes for the same multi-country corporate accounts that BTG serves in the Baltics.
• FCM Travel: Global TMC under Flight Centre Travel Group with a strong EMEA presence; competing bidder for Baltic-based multinational corporate travel programs.
• ATPI Griffinstone: Global TMC with strong corporate travel practice and event management capability; comparable breadth to BTG's TMC plus MICE offering and a likely shortlist alternative for corporate buyers.
• BCD Travel: Top-tier global corporate travel management company with deep EMEA coverage and a dedicated BCD M&E division; directly comparable to BTG's combination of corporate travel and MICE service lines.
• Corporate Travel Management (CTM): Global corporate travel management company with EMEA operations; competes for the same multi-country enterprise accounts that BTG serves across the Baltic region.
• Amex GBT (American Express Global Business Travel): Largest dedicated corporate travel management company globally. It competes head-on for BTG's Baltic corporate accounts as part of its worldwide TMC portfolio and is the typical 'global alternative' benchmark for any BTG corporate client.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BalticTravelOnline
• Facebookfacebook.com/BalticTravelGroup
• LinkedInlinkedin.com/company/baltic-travel-group
• Instagraminstagram.com/baltictravelgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltic Travel Group